9 minute read
INTRODUCING EL CRISTIANO
introducing el cristiano, Ultra-Premium Award-Winning Tequila
El Cristiano has been introduced as the world’s finest and additive-free ultra-premium tequila, made by third-generation master tequila makers from the finest Jalisco Highlands Blue Agave. El Cristiano is dedicated to producing the purist tequila with no additives (85% of tequila today has sugars and thickeners added). El
Cristiano focuses on harvesting only mature agave aged at least five years and specific sizing through sustainable agriculture practices. By establishing this process, they have eliminated the need for additives which would change the true essence of 100% Highlands Blue Weber Agave. Created at the Casa Tequilera Aceves. Nom 1499, their foundation and premium flavor profiles, ranging from Silver, Reposado, and Anejo to Aged Anejo, Extra Aged Anejos, and Extra Aged Reposados, El Cristiano also introduces an entirely new flavor category with their 11-month barrel aged Extra Reposado. Using a distillation method of traditional distill pots with copper and aging in American Oak barrels, their tequila is always additive-free and gluten-free, using sustainable practices.
“We believe the premium tequila drinker has been searching for ultra-aged options that hold true
varietal characteristics of the blue agave grown in the Jalisco region without additives. Being sourced from the finest Jalisco Highlands, and through our proprietary distillation and aging processes, giving our tequila delicious and pure taste, without sacrificing the quality and ingredients,” says the Founding Team, El Cristiano
Conceived by an intimate group of friends with a passion for tequila and Mexico, the creators behind El Cristiano have over four decades of combined experience in the tequila industry. With their expertise in collaboration with agave and tequila masters, they set on a journey to create world-class tequila.
Their focus is also to give back to the communities that enable this delicious-tasting tequila. Their focus with the brand is to give back to those less fortunate in these communities; the children of Arandas and the Jalisco Highlands. A percentage of every bottle is donated toward the Arandas’ orphanage, public school system, and local soccer club.
El Cristiano begins with mature agaves (five years and over) that combine with their proprietary yeast in the fermentation process to develop earthy, yet sweet cooked agave notes that blend with the fruity, citrus notes inherent in Los Altos agaves. This traditional process gives El Cristiano a naturally balanced and clean profile, with notes of caramelized agave and fruits such as pear and citrus.
“85% OF ALL TEQUILA BRANDS ADD EITHER SUGAR, FLAVOR, COLOR, OR ALL OF THESE ELEMENTS TO MAKE THEIR TEQUILA TASTE BETTER TO THE CUSTOMER. OUR TRADITIONAL PROCESS IS ONE THAT HAS BEEN PERFECTED OVER GENERATIONS WITH ZERO ADDITIVES AND ABSOLUTELY NO COMPROMISE OR SHORTCUT, WITH A COMMITMENT TO SUSTAINABLE AGRICULTURE. WE ARE CONFIDENT THAT OUR DIFFERENTIATION PROCESS WILL RESONATE CLEARLY WITH THE CONSUMER BOTH IN TASTE AND QUALITY.” Founding Team, El Cristiano
El Cristiano takes pride in their unique, unmatched collection offerings and tasting notes.
The Foundation varietals collection includes their signature SILVER, REPOSADO, and ANEJO offerings.
CLASE SILVER TEQUILA
El Cristiano Silver, its foundation, boasts unrivaled complexity and depth with coil copper stills imparting a pure, clean taste and full mouth roundness. A full body with bright, silver hues and defined legs. Subtly sweet cooked agave aromas with hints of butter, notes of mature fruit, and spicy hints of Bay Leaf and Rosemary.
CLASE REPOSADO TEQUILA
El Cristiano Reposado is six months barrel aged. By aging their Silver batches in American Oak casks for six months, their Reposado develops a subtle layer of whiskey-like oaky flavors, aromas, and complexities.
CLASE ANEJO TEQUILA
El Cristiano Anejo is 18 months barrel aged in American Oak casks to add to the flavor of dark chocolate roast coffee beans and exotic savory spices, combining with its flavors and aromas, resulting in a complex sipping tequila.
THE PREMIUM AGED VARIETALS.
Their premium-aged offerings initially include EXTRA REPOSADO 11 months barrel aged (El Cristiano XR), and EXTRA ANEJO, three years barrel aged (El Cristiano Black).
EL CRISTIANO XR: CLASE EXTRA REPOSADO TEQUILA
El Cristiano extra-aged reposado, 11 months barrel aged, creates an entirely new category. Their XR blends 11-month Reposado with their eight-year Extra Anejo to appeal to those that love the flavor profile of Reposado but want a little more complexity and sweetness.
EL CRISTIANO BLACK: CLASE EXTRA ANEJO TEQUILA
El Cristiano extra aged Anejo, three years barrel aged in American Oak barrels to create a luxurious sipping tequila of unrivaled complexity. “El Cristiano has created a full range of handselected, hand-crafted tequilas from the Highlands of Jalisco near The Village of Arandas, the finest Jalisco Highlands Blue Agave. We create this magical elixir at The Casa Tequilera Aceves and invite you to savor the world’s most delicious tequila, made by third-generation tequila makers, together with a small group of close friends and tequila lovers,” says Founding Team, El Cristiano
El Cristiano has already developed a loyal following amongst top, well-respected Los Angeles-based restaurants and globally respected dining establishments such as SoHo House (all doors), Spago, Delilah, and Raspoutine, as well as the highly coveted Wally’s Beverly Hills, Resorts World Las Vegas, Hotel Ziggy, Montrose Beverly Hills, San Vicente Bungalows, and many more.
With tequila set to overtake vodka in total volume in North America by 2030, according to ISWR, tequila is the region’s fastest-growing drinks category. El Cristiano is set to innovate the ultra-premium tequila market, officially launched in Southern California (Los Angeles, San Diego) and Las Vegas markets, with distribution by Southern Glazer’s Wine & Spirits across Nevada and Wine Warehouse across California offering ultra-premium products at unparalleled pricing.
Visit El Cristiano at www.el-cristiano.com and follow on social media platforms @ ElCristianoTequila
EL CRISTIANO WAS BORN BY A PASSIONATE GROUP OF TEQUILA AND LIQUOR INDUSTRY LEADERS, AWARD-WINNING GENERATIONAL PREMIUM TEQUILA MAKERS AND AGAVE GROWERS, AND SEASONED BUSINESS ENTREPRENEURS.
CHRIS SHAFFER.
Having helped craft ultra-premium tequilas for Patron, among others, Chris is one of the world’s foremost experts in agave selection, production oversight, and marketing of tequila in the fine luxury space. He spends much of his time dedicated to El Cristiano in The Highlands of Jalisco to ensure every drop and every bottle is pure, perfect, and delicious.
ACEVES BROTHERS.
Casa Aceves is a family-owned and operated company combining three generations of expertise with deep academic and field experience producing award-winning ultra-premium tequilas. As Maestros Tequileros, the brothers are the authorities in the agave selection and production of additive-free Highlands Tequila for El Cristiano.
BILL SHAFFER.
One of the most experienced tequila industry executives worldwide, having spent over 20 years at Patron, retiring as its CXO. Shaffer holds invaluable knowledge of agave and tequila and deep-rooted relationships with spirit industry leaders in Mexico, the U.S., and internationally.
NITIN AND KARAN KHANNA.
Brothers and lifelong entrepreneur partners offer well-respected success across consumer products, mobile tech, and cannabis, founders of Kali-Mata. com Investment Group. El Cristiano is their latest venture and brainchild. Their passion for the product, the brand, and Mexico shines through in every single aspect of El Cristiano.
CHRISTIAN NAVARRO.
Referred to by The New York Times as the “wine therapist to the stars,” Navarro is one of the world’s most iconic and influential leaders in the wine and spirits industry. Navarro is the principal and president for Wally’s Beverly Hills and serves as Global Brand Ambassador for luxury brands such as Christie’s, Delta Airlines, and The Four Seasons. Navarro has contributed significantly to the taste, design, and production of El Cristiano.
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The coveted double-blind tasting competition
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The total package competition
Century Award
Perfect. To receive a Century Award is to be de ned as perfect. It is a 100-point perfect score, unanimously, from all judges present at the awards tasting program. Unanimous. Only a selection of these brands makes it to the prestigious level. It is the ultimate accolade and the utmost level of achievement in a spirits and wine brand. Unparalleled.
Double Gold Award
Outstanding. Spirits and wine awarded a Double Gold are beyond industry standards and celebrated with prominent elegance in their respected categories. These brands de ne nesse and make a palate dance with superiority. When you achieve this award, your brand de es gravity.
Gold Award
Great and distinguished with high praise and worthy of celebration. Our Gold award is a high merit of achievement. These are the brands that set the bar beyond standard heights and reach it — at all costs and are classi ed as some of the best brands in the arena. Hue, Taste, Texture, Power, Length, and Echo all balance to create a superb avor and moment.
Silver Award
Rated as good and recommended for the public, our Silver award recipients demonstrate a noticeable well-balanced presence between avor and complexity, taste and nish. Many of our Silver recipients can be found nationally in stores, restaurants, bars, and online.
Bronze Award
Our Bronze award recognizes these brands to be fair, well-crafted, attractive to nose, taste, and nish—worthy of recognition.
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What Our Winners have to say. . .
Stuart Cutler
CEO/President Snowy River Cocktails SnowyRiverCocktails.com
PR%F MEDALS
