lOGO & BRAND GUIDELINES NETWORKING FOR VICTIMS’ VOICE
DESIGNE PRO PRINT PREPARED 2016
CONTENTS 0.1 LOGO PRESSENTATION 0.1.1 LOGO COLOR AND SPACE 0.1.2 CLEAR SPACE & SIZING 0.1.3 COLOR PALETTE 0.1.4 TYPOGRAPHY 0.2 WRITTEN COMMUNICATIONS 0.2.1 BUSINESS CARDS FOLDER PEN 0.2.2 NOTEBOOK 0.2.3 ID BADGE AND NOTEBOOK 0.2.4 T-SHIRT 0.2.5 ROLLUP
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0.1 LOGO PRESSENTATION
The basics of the Networking for Victims’ Voice logo Eng Version 1.0
Logo baz e Rrjeti për Zërin e Viktimave Alb Version 1.0
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0.1.1 LOGO COLOR AND SPACE The Networking for Victims’ Voice uses three colors: Networking for Victims’ Voice Viola, black, and white. Primarily the logo should be used on a white background for maximum impact and clarity. In cases where the 2-color logo or Networking for Victims’ Voice is not appropriate, the following versions are available for use:
Original logo
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2-color logo
2-color reversed
Black logo
Reversed White
0.1.2 CLEAR SPACE & SIZING The minimum clear space is defined as x, measured by the width of the vertical stroke of the letter ‘i’.The minimum clear space of 2x should always be applied. Try to maximize clear space whenever possible.
2x
2x
2x
2x
The minimum size of our logo and [in] is 21px on screen, or 0.25in (6.35mm) in print, measured by the height of the [in]. In exceptional circumstances, smaller sizes for print may be necessary (e.g. on event merchandise). In such cases, legibility should always be your top priority – alwys ensure the ® and ™ symbols are clearly visible.
Minimum size on 85px on screen, or (30mm)
0.1.3 Color Palette
Hex: 7E3280
Hex: 321E54
Hex: 4F2362
Hex: E6E7E8
Hex: 7E3280
RGB: 126,50,128
RGB: 50, 30, 84
RGB: 79, 35, 98
RGB: 230, 231, 232
RGB: 126,50,128 TRANSPARENCY -20%
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0.1.3 TYPOGRAPHY
Logo type Prototype is Networing for Victims’ Voice, primary typeface and should be used whenever possible to communicate key brand messages in headlines and display copy. It’s available in one weights. Bell MT is Networing for Victims’ Voice, secondary typeface and should be used whenever possible to communicate key brand messages in subtitle.ore secondline
size
size
{ {
8
{
Prototype
9
{
Prototype
10
{ Prototype
12
{ Prototype
14
{ Prototype
18
{ Prototype
36
{ Prototype
8
{
Bell MT
9
{
Bell MT
10
{ Bell MT
12
{ Bell MT
14
{ Bell MT
18
{ Bell MT
36
{ Bell MT
Primary type family Flama Family are used for all headline, subtitle, copy, online and offline, and are alternate typefaces to use such as when designing PowerPoint decks and other document.
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HOW WE LOOK
0.2 WRITTEN COMMUNICATIONS
20mm
20mm
40mm
20mm
An EU funded project managed by the European Union OďŹƒce in Kosovo
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Partners:
Implemented by:
20mm
Letterhead A4 06
07
0.2.2 BUSINESS CARDS, FOLDER, PEN
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0.2.3 NOTEBOOK
09
0.2.3 ID BADGE AND NOTEBOOK
10
0.2.4 T-SHIRT
11
0.2.5 ROLLUP
NETWORKING FOR VICTIMS’ VOICE
ProPrint
Marketing Communication Agency 2016