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Swiss PropTech Ecosystem 22 -23 Swiss PropTech Overview
SwissPropTechEcosystem
About130 verified PropTech companies, 523 Founders and 3700 employees were registeredtillMay 30th,2021. There arestillsome companieswhichdidnot evaluateyet. About 47% of the audited PropTech companies are based in the canton of Zurich. The Swiss PropTech market grows slowly. Only 9 new PropTech companies were found in 2020,andtherewasnonewfoundinginthefirsthalfof2021.
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Covid-Measures and Home-office have impacts on the market and PropTech companies. The most investors stopped the investment process and preferred to wait for the government policy and the action of the market itself. The most of the companies reduced the cost and employees. The webinars and online meetings have negative impacts on business. Many companies could not realize that the webinars or online meetingshaveminimumbenefitsorresults.
The “sustainability” and “innovation” were the magic words in 2020, and they are still magic. There is no homepage, presentation or whitepapers without these words. The sustainability and ESG criteria were the most discussedtopics in the real estate sector in opposite to the construction sector. The established real estate investment institutions joined the agenda 2030 for sustainable development by united nations. But they did not havetheroadmaportheclearprogramfortheSDGS.
The most established real estate, construction and finance companies do not trust the PropTech Startups. They are still skeptical because of the unexperienced young teams and fewer use cases. Some brave investors, like insurance companies, acquire the startupstodevelopandusetheirsolutions.
However, the collaborations and partnerships were another important topic. For surviving a lot of startups start to work together of started to build small ecosystems (with 3 or 4 companies). It is called PropTech to PropTech. This type of cooperation or partnership describes collaboration between two or more PropTech companies. The possiblereasonsforcollaborationwere: − Buildinganecosystem − Bundlingproductsandservices − Getaccesstoclientgroups − Marketingandreputation − Sharingknow-howanddata The milestone of the global PropTech market was the development of “international PropTech standards” and the development of “international PropTech innovation evaluation method”. The research and development of the standards, guidelines, evaluation methods took more than two years. The international PropTech Standards are established by PropTech Academy in 2020.The association is aregulatory institution aimedtocreateinternationalstandardizationandevaluationprocessof