4. PropTech in Zurich

TheLifecyleofStartupsinSwitzerland

4%

32% 30%

34%

Commitment Validating Scaling Establishing

Commitment Validating Scaling Establishing

10 companies 37companies 43companies 40companies

Source: PropTech Academy, PropTech Switzerland, 2021

Committed & skills balanced founding team. Able to develop the products/services (Minimum Viable Product) without dependency of uncommitted external resources or already have initial products/services developed. Have signed a shareholder agreement between founders, with milestones, committed time and money usage, for min. 2+ yearswithvestingetc.

Validation

Can already show some user growth and/or revenue (initial traction). AND/OR continue to attract additional resources (money or sweat equity) for equity or future revenues. Lookingforclearmarketvalidation(ProductMarketFit),tobeabletomoveintoscaling.

Scaling

Showingclear,growingandmeasurableuser/markettractioninabigorrapidlygrowing targetmarket.Canandwanttoscalefast.AND/ORisabletoattractsignificantfunding.

Establishing

Achieved great growth that can be expected to continue strong. No longer need to „try" to get resources and can get them easily. Continue to grow and often want to continue behaving like a „start-up“ for as long as possible. Founders make exit or continue businessasusual.