opening up new sources of sales and revenues. Businesses using a PropTech Innovation Label benefit from an enhanced image and can demonstrate to existing and prospective clients around the world that they operate in compliance with specific standards. For many clients and consumers, this is a sign that the companies in question offer excellent products and services in terms of quality, consistency and safety. The PropTech Innovation Label provides clear guidelines and instructions which, when correctly applied, should ensure that a service or product will satisfy a series of specific quality, innovation, technology and sustainability criteria. This, in turn, can help to drive enhanced performance and reliability – allowing you to attract and retain clients and making your business more competitive and successful. The PropTech Innovation Ranking is a useful tool for ensuring that different products and components are mutually compatible and will function properly when connected – whether you are considering your own range of products and services or those offered by other companies and organizations. Higher levels of client confidence and satisfaction Gaining the confidence of your clients and keeping them satisfied is crucial for the longterm success of your business. The PropTech Innovation Label can help you realize these goals by enabling you to maintain high levels of quality throughout the product development and manufacturing process, or when delivering a service. If your clients are confident about your ability to supply high-quality products or services in an efficient and consistent way, they are more likely to continue buying your products, using your services and supporting your business. Improved market access as a result of increased competitiveness and efficiency, reduced trading costs, simplified contractual agreements and increased quality. Easier launch of innovative products due to interoperability between new and existing products, services and processes. Examples include buildings lifecycle management, workflow management, energy efficiency, reduction of CO2 emissions, smart cities and smart buildings. The PropTech Innovation Label can make an important contribution to the development of sustainable industrial policy, unlock the potential of innovative markets and strengthen the position of PropTech in the real estate, construction and finance sectors. It provides a solid platform that can be used to build and disseminate innovative technologies and enhance business practices. Build a better business with the PropTech Innovation Label The PropTech Academy's central platform – encompassing the construction, real estate and finance sectors – provides a combination of innovation, technology and sustainability. As a unique innovative space, the Academy's primary objective is to create an intellectual community of multi-disciplinary professionals to conduct specialist work on innovation that can positively influence the development of these sectors. 140