4. PropTech in Zurich

TheLifecyleofStartupsinSwitzerland

4%

32% 30%

34%

Commitment Validating Scaling Establishing

Commitment Validating Scaling Establishing

10 companies 37companies 43companies 40companies

Source: PropTech Academy, PropTech Switzerland, 2021

Committed & skills balanced founding team. Able to develop the products/services (Minimum Viable Product) without dependency of uncommitted external resources OR already have initialproducts/services developed. Have signed shareholder agreement between founders, with milestones,committed time and money usage, for min.2+ yearswithvestingetc.

Validation

Can already show some user growth and/or revenue (initial traction). AND/OR continue to attract additional resources (money or sweat equity) for equity or future revenues. Lookingforclearmarketvalidation(ProductMarketFit),tobeabletomoveintoscaling.

Scaling

Showing clear, growing andmeasurable user/market traction in big or rapidly growing targetmarket.Canandwanttoscalefast.AND/ORisabletoattractsignificantfunding.

Establishing

Achieved great growth,thatcan expected to continuestrong. No longer need to „try“ get resources and cangetthose easily. Continue to growand often wantsto culturally continue behaving like a „start-up“ for as long as possible. Foundersmake exit or continuebusinessasusual.