Bluering Company Profile
Bluering was established in response to a growing need for software business solutions, particularly in the banking and finance sectors. The main objective of the company is to become a global solution provider that offers software applications catered to individual requirements, insuring a unique, comprehensive product of superior quality. With extensive end-to-end solutions for pre-lending decision making, bluering products are fully integrated, wide-ranging and feature a workflow engine that is user-friendly. By supplying retail and corporate banks with the answer to their specific software needs, the company is able to fill a niche in the market for complete credit management solutions. Offering a varying range of services, bluering provides all necessary components for a complete solution package – from training to implementation, support, and business consulting, in addition to a list of other solutions pertinent to an enterprise-wide computerization plan. The company is completely committed to providing the successful implementation of its products, using all required resources to make sure every project is completed successfully, guaranteeing the highest level of satisfaction. Moreover, the bluering staff is trained to be customer centric, ensuring that the corporate culture is centered on the continuous development of company resources in order to continually deliver better products and services. With a professional and experienced team, each a specialist in their respective field, bluering has already established an impressive name for itself in the market, counting several prominent banks in Lebanon among its growing client roster. The minds behind the company’s success are industry innovators, firmly committed to consistently improving and updating their products by adding creative features and functionality. As a result, bluering is continuously evolving, allowing for its products and services to be made available across the Middle East, with further developments including expansion into the European market.
Bluering Corporate Credit
Corporate credit is one of the major sources of income to banks and financial institutions. It is also one of the main areas of risk that can directly affect their profitability, credibility and growth. Credit portfolios have long been a critical issue to private banks, central banks and regulatory bodies. The Basel committee has been working on this issue and published the Basel II Accords, in which a clearer credit risk methodology was identified.
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Private Banks worldwide are preparing themselves to define and apply a
corporate credit
credit risk policy compliant with Basel II requirements. The most important part of such methodology is to be able to rate and quantify, periodically, the risk of the credit portfolio that will directly affect the capital required for the bank. Such a post lending approach is both essential and critical, but what is more important is for the banks to enhance their pre-lending process so that they improve their credit portfolio and reduce the credit risk.
Bluering Corporate Credit is your pre-lending solution that will allow you to:
• • • • • • •
Identify the potential risk of customers before the fact. Enhance data availability. Re-engineer the credit business process. Introduce best practices and standardization to the credit file. Simplify financial analyses through enhanced tools. Offer broader decision-making tools, information and knowledge. Create a paperless environment through integrated capture of physical documents.
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Generate all post lending controls, such as renewal dates, validity dates, maturity dates and payment dates, among others.
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Apply triggers and quality control related to the performance of creditors, relationship managers and credit analysts.
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Relieve credit analysts and relationship managers from all the hassle of preparation and follow-up of credit files and credit documents, allowing them to focus instead on the credit and risk side of customers.
Bluering Corporate Credit Features •
Manage the full cycle of credit decision – from the branch until the final decision of credit committees – including the generation of all forms required as supporting documents in a credit file.
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Store all financial data of credit customers and generate any financial reports required by credit analysts. It can directly integrate with credit bureaus to gather industry average ratios for comparative analysis.
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Act as a document management application that will allow the capture and storage of all documents received from the customer or any internally generated document that comprises a credit file. It allows easy follow-up and retrieval of all documents.
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Generate any form required by analysts or relationship managers, such as BIR, CAM, credit proposal, financial summary, etc.
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Offer a completely parameterized workflow engine that will allow the electronic transmission of credit files inside the bank for approval or rejection. All steps of this decision-making process are recorded for audit and future control.
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Serve as a customer relationship management system for credit officers in a bank. It allows the full management of the relationship with the customer as well as the follow-up of major events, such as payments, renewals, meetings, etc.
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Include fully parameterized features to allow customization for every bank and for any required future changes.
Bluering Retail Credit
Retail credit has been booming for the past decade, allowing banks to expand their reach. As a result, many new banking products are being introduced and the market has become extremely competitive. Retail banking is a great source of income to banks, but, unlike corporate credit, the cost associated to the management of every retail customer is
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more expansive than the return. Volume is the main criteria for success of a
retail credit
of every product.
retail product and risk should, therefore, be considered for the entire portfolio
Banks should be able to increase the volume of their lending while maintaining a certain control on the risk of the product itself. This can only be achieved by introducing an application that will centrally manage the pre-lending decision based on a predefinition of needed customer profiles, or by predefining unwanted profiles of customers.
Bluering Retail Credit is your retail pre-lending solution that will allow you to:
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Define the profile of required customers by product through the introduction of an internal scoring system.
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Define all policies and procedures and directly apply them at the level of the application forms.
•
Gather
and
centralize
all
customer
information,
financials,
documents and transactions for better analyses.
•
Have all post lending controls, such as renewal dates, validity dates, maturity dates, payment dates and others.
•
Apply triggers and quality control related to the performance of creditors, relationship managers and credit analysts.
•
Relieve credit analysts and relationship managers from all the hassle of preparation and follow-up of credit files and credit documents.
Bluering Retail Credit Features •
Allow for the electronic creation and handling of all application forms.
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Offer an electronic workflow based on a number of user-defined criteria and banking policy controls.
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Generate credit scoring for applicants based on the bank’s credit policy as well as general best practices in the field.
• •
Centralize information about applicants and application forms. Distribute applicants and application forms to all branches, allowing more control, better decision-making and cost reduction.
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Standardize application forms and all supporting documents, which reduces couriers between branches and speeds up the process.
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Allow for an unlimited number of retail credit products.
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Generate multiple statistical reports covering the following areas:
Feature multi-currency applications, with the automatic generation of counter values. -
Overall risk performance
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Branch sales performance
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Comparative product performance analysis
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Workflow progress report (process lead times).