THE IDEAS BOOK
THE IDEAS BOOK
W W W.PROVENWINNERS.EU 1
COLOURFUL PLANTS BRIGHT IDEAS
Superbells速 Cherry Star Sunsatia速 Pomelo | Lemon 2 W W W.PROVENWINNERS.COM
EXTRAVAGANZA THE AIM OF PROVEN WINNERS is to introduce the best, most unique, high performing plants, producing them to maximum quality standards, and to market the plants in an innovative way. Proven Winners plants are unsurpassed in terms of flowering, growth habit, disease resistance, and garden performance. NO OTHER PLANT LINE goes through the same rigorous selection process, which takes 2-3 years and is carried out at facilities in the U.S. and Europe, as well as at trial stations in Canada, South Africa, and Japan. Most Proven Winners varieties are protected by plant patents and breeders’ rights. Their viral control process is also second to none and sets Proven Winners apart from its competitors. BESIDES PRODUCING BET TER PLANTS, Proven Winners is also credited with creating the “container gardening” craze, and introducing new plant genera. Most consumers had never heard of Bacopa, Nemesia, Verbena, etc. until Proven Winners pioneered these varieties.
W W W.PROVENWINNERS.EU 3
GARDEN & LANDSCAPE
GARDENING SHOULD BE FUN, make an effort to try something new each year and you may be pleasantly surprised! Buy a container that suits your style and fill it with your favourite varieties. Have you always wanted to try a plant which is said to be unsuitable in your area or climate? With the right micro-climate or a mild winter you might just surprise yourself.
PRINCESS IN PURPLE® Growing Tips No dead-heading necessary for continuous blooms. Exposure Part Sun to full Sun Height 4–6” | 10–15 cm trailing to 50 cm Hardy Temp 30°F | -1°C Uses Great in containers and landscapes. Features Endless bloomer with great performance.
4 W W W.PROVENWINNERS.COM
Vanilla Butterfly® Angelface® Blue Supertunia® Bordeaux
DIAMOND FROST® Exposure Part Sun to full Sun Height 12–18” | 34–40 cm Hardy Temp 40°F | 4°C Uses Plant alone or in combinations in all container types and landscapes. Features Heat and drought tolerant plants; clouds of airy white flowers all season; low maintenance.
W W W.PROVENWINNERS.EU 5
GO GO SCARLET Exposure Full Sun Height 24–48” | 50–100 cm Hardy Temp 34°F | 2°C Uses Landscapes or in large planters. Features Excellent landscape plant that flowers all summer long.
DAISY MAY® Exposure Full Sun Height 12–24” | 30–50 cm Hardy Temp -4°F | -10°C Uses Great in containers and landscapes. Features A very robust plant that will tolerate a wide range of temperatures in dry or moist areas.
6 W W W.PROVENWINNERS.COM
MIDNIGHT CANDLE Exposure Full Sun Height 12–24” | 30–50 cm Hardy Temp 34°F | 2°C Uses Containers, mixed baskets, landscapes. Features Blue summer performer, great for combinations.
GOLDDUST™ Exposure Full Sun Height 2–5” | 5–13 cm Hardy Temp 25°F | -2°C Uses Great in landscapes and containers. Features Small green leaves are covered with yellow Nemesialike flowers from May through October, excellent heat tolerance.
SENORITA ROSALITA® Exposure Full Sun Height 24–48” | 50–100 cm Hardy Temp 32°F | 2°C Uses Use in landscape beds for height or in large planters. Features Sterile flowers, and thornless, non-sticky, odourless foliage adds to the appeal for this great garden performer.
W W W.PROVENWINNERS.EU 7
GREAT FOLIAGE
PLANTS FLAUNTING EXCITING PURPLES, flashy greens and rich reds, easy to maintain and en-vogue for every modern garden.
GREAT FOR MIXING with flower colours and different habits to create stunning Proven Winners recipes. Foliage adds an extra colour dimension to landscaping and planting recipes. As well as luscious green foliage which acts as a neutral colour, silver, black, chartreuse, variegated and bronze foliage acts as a playful design element and can make your plantings pop.
8 W W W.PROVENWINNERS.COM
GRACEFUL GRASSES® VERTIGO® Exposure Full Sun Height 36–48” | 50–150 cm Hardy Temp 34°F | 2 °C Uses Dramatic foliage, great for landscapes and containers. Features A large grass which is a great architectural element in any garden and has spiky foliage which demands attention.
Graceful Grasses® Vertigo® Sweet Caroline® Light Green Intensia® Blueberry W W W.PROVENWINNERS.EU 9
Illusion® Garnet Lace
ILLUSION® MIDNIGHT L ACE Exposure Shade, part Sun to full Sun Height 6–10” | 15–25 cm Hardy Temp 35°F | 2°C Uses Great in combinations, window boxes, hanging baskets and landscapes. Features A great foliage component plant for combinations, excellent heat tolerance and good vigour. Also great as annual ground cover.
10 W W W.PROVENWINNERS.COM
Supertunia® White Illusion® Emerald Lace
ILLUSION® GARNET LACE SWEET CAROLINE® LIGHT GREEN Exposure Shade, part Sun to full Sun Height 6–10” | 15–25 cm Hardy Temp 35°F | 2°C Uses Great in mixed containers, window boxes and hanging baskets. Features A great foliage component plant for combinations; excellent heat tolerance and good vigour.
W W W.PROVENWINNERS.EU 11
Superbells® Lemon Slice
BALCONY AND BASKETS UNLIMITED COLOURS, with Proven Winners plants, every combination is possible, bright yellows, cherry pinks with golden stars and purples with a green edge. Your imagination’s the limit!
Flair® | Goldilocks Rocks®
Superbells® Double Ruby
12 W W W.PROVENWINNERS.COM
Snow Princess®
Superbells® Pomegranate Punch
SUPERBELLS® POMEGRANATE PUNCH Exposure Full Sun Height 12–14” | 30–40 cm Hardy Temp 30°F | -1°C Uses Use in hanging baskets, window baskets and landscaping. Features Vigorous, heat and drought tolerant; bright red flowers spring to autumn. Growing Tips Self-cleaning, no dead heading necessary.
W W W.PROVENWINNERS.EU 13
Superbells® Cherry Star
SUPERTUNIA® RASPBERRY BL AST Exposure Full Sun Height 6–10” | 15–25 cm Hardy Temp 30°F | -1°C Uses Use in hanging baskets, window boxes, landscaping and combination planters. Features Unique rose-pink and white flowers abound on cascading foliage; fertilise often; low maintenance.
14 W W W.PROVENWINNERS.COM
Flair® | Goldilocks Rocks®
SUMMERWINGS VANILL A Exposure Part Sun to full Sun Height 4–6” | 10–15 cm trailing to 50 cm Hardy Temp 38°F | 6°C Uses Great in containers and hanging baskets
FL AIR® | GOLDILOCK S ROCK S® Exposure Full Sun Height 12–14” | 30–40 cm Hardy Temp 30°F | -1°C Uses Use in hanging baskets, window boxes and landscapes Features Vigorous, heat and drought tolerant; bright gold flowers from spring to autumn. Growing Tips Self-cleaning, no dead heading necessary.
W W W.PROVENWINNERS.EU 15
GOLD MEDAL Exposure Full Sun Height 12–16” | 30–50 cm Hardy Temp 30°F | -1°C Uses Large plateaus, landscape and landscaping. Features Vigorous, heat and drought tolerant; bright gold flowers from spring to autumn. Growing Tips Self-cleaning, no dead heading.
16 W W W.PROVENWINNERS.COM
SUPERBELLS® GRAPE PUNCH Exposure Full Sun Height 5–10” | 12–25 cm trailing to 50 cm Hardy Temp 30°F | -1°C Uses Hanging baskets, mixed window boxes and landscapes. Features Abundant, small Petunia-like flowers all season on cascading growth; low maintenance. Growing Tips Calibrachoa do not like to have constantly damp soil. They do best in ground with good drainage. In most gardens, Calibrachoas are most suited to containers.
Supertunia® Raspberry Blast Illusion® Emerald Lace Diamond Frost®
Superbells® Grape Punch Illusion® Midnight Lace Superbells® Light Pink
SUPERBELLS® CHERRY STAR Exposure Full Sun Height 5–10” | 12–25 cm trailing to 50 cm Hardy Temp 30°F | -1°C Uses Hanging baskets, mixed window boxes and landscapes. Features Abundant, small petunia-like flowers all season on cascading growth; low maintenance. Growing Tips Calibrachoa do not like to have constantly damp soil. They do best in ground with good drainage. In most gardens, Calibrachoas are most suited to containers.
Superbells® Double Ruby
W W W.PROVENWINNERS.EU 17
SPRING FLING!
速
START YOUR COLOURFUL SEASON with Sunsatia速 and Snow Princess速 from Proven Winners. These plants are cold resistant and very early blooming. Plant them out in March and April when the chance of frost has gone.
18 W W W.PROVENWINNERS.COM
Snow Princess®
SUNSATIA® ANONA | COCONUT SUNSATIA® POMELO | LEMON SUNSATIA® GRANADA | CRANBERRY Exposure Part Sun to full Sun Height 6–10” | 25–40 cm Hardy Temp 25°F | -3 °C Uses Plant alone or in combinations in all container types, also for landscapes. Features Prolific flowers cascade from pots and baskets all season; excellent for early spring; low maintenance.
SNOW PRINCESS® Exposure Part Sun to full Sun Height 4–6” | 10–15 cm trailing to 50 cm Hardy Temp 30°F | -1°C Uses Great in containers and landscapes. Features Endless bloomer with great performance. Growing Tips No dead-heading necessary for continuous bloom.
W W W.PROVENWINNERS.EU 19
Proven Winners plants are unsurpassed in terms of flowering, growth habit, disease resistance, and garden performance.
20 W W W.PROVENWINNERS.COM
AT
ORS
OF TH E
W
LD'S
PROP
OR
AG
WE ARE HERE TO HELP NORDIC NURSERIES
ES
TS
FI
N
A T NE W PL
N
NET WORK
WORLDWIDE
Proven Winners works with plant breeders from around the globe, producing and marketing cutting edge, innovative plants for growers and consumers. The Proven Winners network is organized by regions for the optimal coverage of markets. The PW regions are: Proven Winners North America Proven Winners Europe Proven Winners South East Asia Proven Winners South Africa Aussie Winners Australia Each region is an independent entity, but works closely together with all the other partners. Production facilities are located in California, New Hampshire, Michigan, Germany, France, Spain, Great Britain, Poland, Italy, Denmark, Japan, South Africa and Australia.
Why are Proven Winners Plants Better? Proven Winners works with plant breeders around the globe, bringing to the market the most cutting edge and innovative plants for growers and consumers. Once a Proven Winners plant finds its way to the consumer, they fall in love! Proven Winners plants are: Exclusive innovations Trialed and tested Easy to grow and care for Less susceptible to disease Available Worldwide
PROVEN WINNERS NORTH AMERICA
PROVEN WINNERS EUROPE LIMITED
PROVEN WINNERS SOUTH AFRICA
Head office 111 E. Elm Street Suite D, Sycamore, IL 60178 Phone: 877 865 5818 www.provenwinners.com
Head office Great Britain, Pillaton, Saltash, Cornwall, PL12 6RY www.pweurope.com
Keith Kirsten Horticulture International South Africa, PO Box 1458, Fourways, Gauteng, 1748 www.keithkirsten.com
Pleasant View Gardens 7316 Pleasant Street Loudon, NH 03307 www.pwpvg.com EuroAmerican Propagators 32149 Aquaduct Road Bonsall, CA 92003 www.pweuro.com Four Star Greenhouse 1015 Indian Trail Carleton, MI 48117 www.pwfourstar.com Walters Gardens 1992 96th Avenue, P.O. Box 137 Zeeland, MI 49464 www.waltersgardens.com Spring Meadow Nursery 12601 120th Ave Grand Haven, MI 49417 www.colorchoiceplants.com Ed Sobkowich Greenhouses 398 Maple Avenue Grimsby, ON L3M 3B9 www.sobkowich.com
Kientzler GmbH Germany, 55454 Gensingen Postfach 100 www.kientzler.de Andreas Psenner e.G. Italy, 39100 Bolzano via Merano 18 www.psenner.it Grup Roig Spain, Finca „Can Mayo“, s/n E-08338 Premià de Dalt, Barcelona www.gruproig.com Plantpol Poland, 32-600 Oświęcim Zaborze, ul. Jezioro 33-35 www.plantpol.com.pl
PROVEN WINNERS SOUTH EAST ASIA Hakusan Japan, 321-1 Sanbanwari, Iwafuji-cho Nissin-city, Aichi-ken 470-0104, www.hakusan2.com PROVEN WINNERS AUSTRALIA Aussie Winners Queensland, PO Box 7354 Redland Bay Qld 4165 aussiewinners.com.au
Hansson DK Danmark, Holmevej 36 5471 Søndersø www.hanssondk.com Kernock Park Plants Great Britain, Pillaton, Saltash, Cornwall, PL12 6RY www.kernock.co.uk
Dentoom’s Greenhouse RR #1, Red Deer, AB, T4N 5E1 www.dentooms.com Nordic Nurseries 29386 Haverman Road Abbotsford, BC V4X 2P3 www.nordicplants.com
PLANT BREEDER CONTACT www.pwbreeders.com North America: Rick Schoellhorn, rick@provenwinners.com Europe: Winfried Hohmann, whohmann@innovaplant.de
W W W.PROVENWINNERS.EU W W W.PROVENWINNERS.COM We hope you will take a few minutes to browse our site and see all that Proven Winners has to offer.
ADVERTISING Focused advertising for special target groups which highlights single products, and the Proven Winners brand, renowned throughout the industry.
PROVEN WINNERS BOOKLETS Combination books or Proven Winners booklets for consumers show the potential of Proven Winners plants and give after sales advice.
VIDEOS PW plants are explained in a simple way for consumers in several languages.
MARKETING MATERIALS A customisable container workshop kit from Proven Winners. All you need to know to host a container design workshop at your garden centre all in one complete package.
MERCHANDISING MATERIALS Labels, posters, bench cards… many different point of sale aids are available from Proven Winners.
L ABELLED POTS Available in different countries. Labelled pots help differentiate the products and give added value.
SOCIAL MEDIA YouTube: 2,000 visitors daily in spring; Facebook in several languages: 50,000 Fans
W W W.PROVENWINNERS.EU 21
BREEDERS – WE SELL YOUR PLANTS ALL OVER THE WORLD. PLANT BREEDER CONTACT www.pwbreeders.com EUROPE Winfried Hohmann, whohmann@innovaplant.de NORTH AMERICA Kevin A. Hurd, kevin@provenwinners.com
22 W W W.PROVENWINNERS.COM
Princess in Purple®
YEARS OF WORK, OR LUCK Y ACCIDENT, the discovery of an exciting new or improved variety is every plant breeder and gardener’s dream; but once you’ve found it, then what? For many top breeders, the answer is to contact Proven Winners. FINDING OR DEVELOPING NEW PLANTS is difficult enough, but negotiating legal issues, dealing with marketing and meeting production requirements is more than most individuals want to deal with. For this reason Proven Winners is the perfect partner to help you bring your plant to a global market. PROVEN WINNERS WORKS with plant breeders to explain the risks, and can help to manage the costs of protecting your discovery. Proven Winners also provides the infrastructure to help you succeed. Virus screening, tissue-culture facilities, comparative trialling, the highest quality production facilities and an international marketing network including the US , Europe, Japan, South Africa and Australia are all part of the Proven Winners package.
PROVEN WINNERS IS AN INTERNATIONAL plant marketing cooperative with offices in the US, Europe, Japan, South Africa and Australia. The company works with many different plant breeders and plant breeding firms around the world. Proven Winners is a retail brand and its members are selling millions of young plants around the globe while paying royalties for protected plant material to its network of breeders. Proven Winners has the most recognised retail brand in the business and is known for having only the highest quality genetics. Let us help you succeed by using our network of experts in genetics, production and marketing of ornamental plants. SO WHEN YOU FIND what you’ve been searching for, contact the people who will help you turn your great achievement into major royalties. For information about Proven Winners plant criteria or to discuss your work, contact our experts.
W W W.PROVENWINNERS.EU 23
INTERNATIONAL NETWORK
24 W W W.PROVENWINNERS.COM
PROVEN WINNERS NORTH AMERICA
PROVEN WINNERS EUROPE LIMITED Head office Kernock Park Plants, Pillaton, Saltash, Cornwall, PL12 6RY . Great Britain www.provenwinners.eu GERMANY Kientzler GmbH 55454 Gensingen Postfach 100 www.kientzler.de ITALY Andreas Psenner e.G. 39100 Bolzano via Merano 18 www.psenner.it www.provenwinners.it SPAIN Grup Roig Finca „Can Mayo“, s/n E-08338 Premià de Dalt, Barcelona www.gruproig.com
Head office 111 E. Elm Street Suite D, Sycamore, IL 60178 Phone: 877 865 5818 www.provenwinners.com SPECIALISED IN ANNUALS - USA Pleasant View Gardens 7316 Pleasant Street Loudon, NH 03307 www.pwpvg.com EuroAmerican Propagators 32149 Aquaduct Road Bonsall, CA 92003 www.pweuro.com Four Star Greenhouse 1015 Indian Trail Carleton, MI 48117 www.pwfourstar.com SPECIALISED IN ANNUALS - CANADA Ed Sobkowich Greenhouses 398 Maple Avenue Grimsby, ON L3M 3B9 www.sobkowich.com Dentoom’s Greenhouse RR #1, Red Deer, AB, T4N 5E1 www.dentooms.com
POL AND Plantpol 32-600 Oświęcim Zaborze, ul. Jezioro 33-35 www.plantpol.com.pl
Nordic Nurseries 29386 Haverman Road Abbotsford, BC V4X 2P3 www.nordicplants.com
DANMARK Hansson DK Holmevej 36 5471 Søndersø www.hanssondk.com
SPECIALISED IN FLOWERING SHRUBS Spring Meadow Nursery 12601 120th Ave Grand Haven, MI 49417 www.colorchoiceplants.com
UNITED KINGDOM & ROI Kernock Park Plants Pillaton, Saltash, Cornwall PL12 6RY www.kernock.co.uk
SPECIALISED IN PERENNIALS Walters Garden 1992 96th Avenue Zeeland, MI 49463 www.waltersgardens.com
PROVEN WINNERS SOUTH AFRICA Keith Kirsten Horticulture International P.O.Box 1458, Fourways, Johannesburg, South Africa 2055 www.keithkirsten.com PROVEN WINNERS SOUTH EAST ASIA Hakusan Japan, 321-1 Sanbanwari, Iwafuji-cho Nissin-city, Aichi-ken 470-0104, www.hakusan2.com PROVEN WINNERS AUSTR ALIA Aussie Winners Queensland, PO Box 7354 Redland Bay Qld 4165 aussiewinners.com.au
The items within this document are the intellectual property of Proven Winners or its partners, and are subject to the protections of copyright, trademark and unfair competition law. Photography courtesy of Proven Winners – www.provenwinners.com, www.provenwinners.eu. Graphic: praderCo*mmunication, Italy. Print: Karodruck, Italy.
Superbells® Lemon Slice, the best innovations are eye catchers.
W W W.PROVENWINNERS.COM – W W W.PROVENWINNERS.EU