What is SEO Why It Matters Most
What is SEO? • Search Engine Optimization • Google says-
Organic Vs Paid Vs Local Paid
Local
Organic
Apps Result
News Result
Image Results
Video Result
Video Results
Books Results
Book Results
Maps Result Click on Maps
Shopping Results
Shopping Results
How we see a website
How Search Engine See The Website
Three Pillars of SEO • Content Strategy-Creating Blog post, Articles, Whitepapers, PDF, PPT, e book etc. Which provides a value to the user • Inbound Links- Quality of an Inbound links is a major factor for organic search ranking. • Social Media-becomes a major factor for ranking.
SEO Ranking Factor • On Page -Content- Freshness, Uniqueness, Keyword -Meta Tags- Title, Description -Violation- Hidden Content, keyword stuffing -Other Factors- Crawl, Speed, URL’s • Off Page – Links- Quality – Social- Share – Trust- Authority
Google Penalty • Panda- First introduce in February 2011, focuses on quality of content • Penguin- First introduce in April 2012, focuses on quality of link. • Hummingbird- First introduce in 2013, focuses importance of mobile devices to search.
Google Important Tools • Google Webmaster • Google Analytics • Google Trends • Google Ad words
Tools for Keyword Research • • • • •
Google Keywords Planner WordStream Soovle Keyword Spy SEO Book Keyword Tools
Build momentum with social signals.
Create & publish unique content consistently to improve your rankings.
Conversion