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Melba Rounds (Canapé) Rusks Breadsticks Rustic Flat Bread
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Baguettes Baguettes Bites Croutons Bread Crumbs Stuffing
• Sweet Thins
400g 6 flavours
200g 7 flavours
Rusks 5 flavours
Breadsticks 4 flavours
CanapĂŠ 7 flavours
Flat Breads 2 flavours
Crispy Baguettes 7 flavours
Croutons 6 flavours
Crispy Baguettes Bites 3 flavours
Stuffing and Bread Crumbs 3 flavours
Brand Transformation: Baguettes Bites New Bag and Product Canada’s favorite Fine bread Bites now in a re-sealable bag!
Consumers prefer a bag for their favourite snacks! Consumers will purchase Baguettes in a re-sealable bag 60% more often! New smaller pieces – preferred by consumers. Source: Ipsos CTI testing Feb 2012
Premium Innovation Authentic and delicious oven baked baguettes with real inclusions toasted to a golden crispness.
Varieties include: Cinnamon Raisin Cranberry Fig Olive
Source: Ipsos CTI testing Feb 2012
Innovation Display/Distribution Tools
Baguette Artisanal 60 count 2 flavour display 30 Cranberry &Fig, 30 Cinnamon Raisin ICN : 42450 SCC: 20056951424505 Baguette Artisanal 60 count 3 flavour display 20 Cranberry & Fig, 20 Cinnamon Raisin, 20 Olive ICN : 42440 SCC: 20056951424406
Baguette Artisanal 280 count Mix Half Pallet 100 Cranberry & Fig, 100 Cinnamon Raisin, 80 Olive ICN : 42460 SCC: 40056951424608
Source: Ipsos CTI testing Feb 2012
Brand Innovation: Fine Breads gets a sweet twist.
Your favourite bakery loaves – thin, crispy slices in 80 calorie 2-packs
49% indicated this would be a new addition to their snacking regime! 47% of consumers said they would purchase more than once a week 40% of consumers see Sweet Thins as a unique and different product (average industry score is 36%) 3 delicious flavours Banana Bread Chocolate Brownie Lemon Poppy Seed
80 calories per portable 2-pack No artificial flavours
Source: Food Navigators July 23, 2012
Morning, the fastest growing day part for snacking.
NEW
Morning Thins
packed with inclusions, fibre and fruit for your on-the-go morning.
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July-2014 Varieties include: Berry Maple Raisin Portion controlled - 80 calories/pack Source of Fibre Made with Real Fruit No Artificial flavours
Innovation Display/ Distribution Tools
Morning Thins 60 count 2 flavour display 30 Berry, 30 Maple Raisin ICN : 42800 SCC: 20056951428008
Thins 300 count Mix Half Pallet 75 Berry, 75 Maple Raisin, 75 Thins Banana, 75 Thins Chocolate ICN : 42810 SCC: 40056951428101