Cupets – The app in the Chart
VERY GOOD DOWNLOAD RESULTS: ALWAYS IN THE TOP POSITION APP CHART SINCE ADV STARTED WE HAVE CLIMBED EVEN THE GOOGLE PLAY CHART
Cupets – Italian performance Up to date July 20, 2013 CUPETS TOTAL PRE TV CAMPAIGN DURING TV CAMPAIGN POST TV CAMPAIGN
Days
Downl.
Daily Dl
81
319.811
3.948
14 39 28
1.083 275.280 43.448
77 7.058 1.552
CONSIDERATIONS 1) Great and immediate response to the ADV in terms of downloads 2) Great response also after TV campaign 3) Always in the first positions of the App store chart 4) Even though the first release had to be updated for several bugs the number of downloads have been growing 5) The judges in the stores, after the updates, are growing 4 stars; both in the Google Play and in the Appstore chart
Cupets – Italian performance
Up to date July 4, 2013 Situation Toys Center May 13 May 20 May 27 June 17 Toys Center
158
861
2.502
8.523
Percentage on sell in Percentage on sell in+reorder
1,8%
9,9%
28,6%
97,6%
2,8%
8,1%
27,7%
July 4
July 22
12.411 14.560
sell Sell in in+reorder 8.736
30.744
40,3% 47,3%
* Very good performance in Amazon and other customer * #6 in the NPD chart- month of June * #4 in Toys Center chart – 2° week of June IN store promotions
GDO: • 19 Stores •Over 20% Sell-out vs sell-in in 2 days
TOYS CENTER: • 24 Stores •18% Sell-out vs sell-in in 2 days
Cupets – NPD Italian performance
Top 10 Items (Ranked on Value) June 2013 Italy - Market Coverage: 60%
Manufacturer Group
Item Description
Category
Property
Rank #
Value (Euros)
Volume (Units)
Avg. Price (Euros)
PREZIOSI GROUP
TMNT PERSON. BASE CM.10 ASS.1
106 ACTION FIGURES
NINJA TURTLES
1
456.648
33.749
13,53
PREZIOSI GROUP
TMNT PERS. DLX C SUONI ASS.1
106 ACTION FIGURES
NINJA TURTLES
2
209.422
10.625
19,71
MATTEL CORP
HW BASIC CARS
232 MINI VEHICLES
HOT WHEELS
3
205.506
107.925
1,90
PREZIOSI GROUP
352 WATER/SAND TOYS
4
184.338
18.129
10,17
PREZIOSI GROUP
ROBO FISH SINGLE PACK CASA PEPPA PIG C 2 PERSONAGGI
5
144.663
3.868
37,40
PREZIOSI GROUP
CUPETS ASS.
6
137.238
18.946
7,24
MATTEL CORP
CARS2 PROTAGONISTI 1 55
MATTEL CORP
286 PS FIGURES, PLAYSETS 386 ROBOTIC/INTERACTIVE PLAYMATE
PEPPA PIG
CARS THE MOVIE
7
136.704
18.694
7,31
BARBIE MAGICA SIRENA
232 MINI VEHICLES 624 FASHION THEMED DOLLS/FIGURES
BARBIE
8
124.383
4.343
28,64
LEGO
CHIMA BAF 2013
001 BUILDING SETS
LEGO CHIMA
9
112.131
7.581
14,79
MATTEL CORP
UNO DISPLAY
169 CARD GAMES
UNO
10
104.606
10.734
9,75
Cupets
Collectable funny 3D animals (cubes) New cubic animals figurines which come to life in your device for an added and new entertainment experience! TARGET AGE Target: 5+ boys & girls
SRP: 7.99â‚Ź
Cupets - the collection TVC 12 assorted characters
Funnies, Cubes, Coolest . . . . These are CUPETS
Cupets - the line up GPZ18210 Cupets Assorted RSP: 7,99 â‚Ź Window box Each pack includes: - Cupet - serial code to activate it in the APP
- Instruction sheet
Cupets - the line up GPZ18210 Cupets Assorted 24 pieces RSP: 7.99 eur Window box Each pack includes: - Cupet - serial code to cativate it in the APP - Instruction sheet
Cupets - the line up Cupets FSDU 96-144 pieces
RSP: 7,99 eur Window box Each pack includes: - Cupet - serial code to cativate it in the APP - Instruction sheet
Cupets - the APP Concept: A group of funny friends (some pets and some wild) with their own personality, who interact helping one each other on overtaking the daily life challenges.
Wow Effect: Augmented Reality when you shoot your Cupet with the device camera. Unlock them and use the unique code to start to play with your own cupet
Playing modes: 1. Caring and Farming: shoot the Cupet’s marker to see the 3D virtual character Take care of your pet, dress him, feed him with the coins you’ll collect in the Cupets World.
2. Gaming: (mini games & endless run) use your Cupets to overtake several game levels and collect coins. Interaction between Cupets will be possible: the more Cupets you collect, the more levels you can solve ad the more coins you can get
IT IS MORE THAN A TAKE CARE GAME, IT IS MORE THAN A MINI GAME, IT IS MORE THAN A PLATFORM GAME: IT IS ALL OF THIS AND MORE
Cupets - marketing plan MARKETING PLAN
CLASSIC TGT TV spot Sampling Web & digital
EXTENDED TGT Product placement Summer tour – 2fingerz Web & digital
To maximize the promotional activities of CUPETS
Cupets - marketing plan MAY 1ST
APP
Continued maintenance
Online in APPstore and GOOGLEPLAY
CUPETS
2 weeks
Physical distribution
TVC
4/5 weeks
TV spot
WWW
product life cycle
website
DIGITAL Youtube inAPP adv Facebook Testimonial
2 MONTHS
Cupets - extended marketing plan FACEBOOK APP Which CUPETS are you?
TWO FINGERZ
YOUTUBE PRE-ROLL Viral videos about CUPETS characters & fans -Sampling during the live action
BLOG SHARING Photo, music & download by 2fingerz
-Product Placement during artists interview
Cupets, extended marketing plan Collaboration during the Summer Tour of TWO FINGERZ, a new potential HIP HOP Italian group
THOUSANDS OF FANS
FACEBOOK: more than 110.000 LIKES!
TWITTER: more than 32.000 FOLLOWERS!
YOUTUBE: more than 40.000 USERS!
Cupets, extended marketing plan Collaboration during the Summer Tour of TWO FINGERZ, a new potential HIP HOP Italian group
Cupets, extended marketing plan
CUPETS RADIO DEEJAY PARTY
Cupets, evolution of the line-up for 2014 Q1
CUPETS WAVE 2 ITALY EUROPE
CUPETS MAINTENANCE
MERCHANDISING
Q2
Q3
Q4