DINOFROZ brings classic Dinosaur theme to a new level thanks to a great storytelling and an innovative toy line adding action to core classic range of dinosaurs - MAGIC POWERS, TRANSFORMATIONS AND ARMORS ARE THE INGREDIENTS OF THIS INNOVATIVE CHARACTERDRIVEN SERIE
4 kids and a magic PORTAL.. ..a great energy stored in the SPINROCK transforms kids into DINOFROZ.. ..a fierce battle against evil DRAGONS has started‌
BROADCASTING
TIME TO MARKET
Sep 2012
Oct 2012
March 2013
March 2013
Fall 2012
Fall 2012
Spring 2013
Spring 2013
WORK IN PROGRESS
WORK IN PROGRESS
WORK IN PROGRESS
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WORK IN PROGRESS
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WORK IN PROGRESS
SERIES 1 26 x 26’ episodes in HD animation • PROMO on K2 on air from at launch for 3 weeks • ANIMATED SERIES on K2 on air from 17 September -3 times a day from Monday to Friday 7:45 in the morning + 15:35/ 16:35 in the afternoon
AT THE LAUNCH, DINOFROZ WAS EVERY WEEK IN THE TOP 3 BEST PERFORMING CARTOON SERIES on 4-9 y.o. in ITS BLOCK
2012 AUG
SEP
OCT
2013 NOV
DIC
GEN
FEB
MAR
APR
PDT ON SHELF CARTOON on air SPINROCK TVC A.F. DELUXE TVC GIANT T-REX TVC DINOGATE MAP TVC a.f. basic+deluxe w.2 + vortex (planned for spring) PR & PROMOTIONS and CONTESTS TRADE MKTG WEBSITE + APP
APP!
1ST TVC 20”-15”-10” SPINROCK 2ND TVC 15” ACTION FIGURE DLX 3RD TVC 15” DINOGATE 4TH TVC 15” GIANT T-REX TV CAMPAIGN SPINROCK 20 sec A.F. DELUXE 15 sec DINOGATE 15 sec GIANT T-REX 15 sec
SEPT
OCT
NOV
DIC
TRADE MKTG •Window Deluxe in selected ToysCenter •Window classic in 25 pos •Dedicated exhibitor available from September • Costume characters and tours in pos
CONTESTS AND EVENTS •Contests related to Dinosaurs • Events and sponsorship (es. Natural History Museums, Theme Parks, Exhibitions)
WEB
PR
•Dedicated web site • on line communications with banners and newsletters
•comarketing with partners
• on line episodes on K2’s youtube and facebook pages • APP! for smartphones and tablet Spring 2013
• presence in fairs and events • press releases and print adv
BRANDED WINDOWS DEDICATED EXPO IN POS
PROMOTIONS AND TRADE DEDICATED AREA in G!come Giocare event (70k participants)
PROMOTIONS AND TRADE DEM TRADE (700 contacts)
CONSUMER (250K contacts)
TOTAL NEW WEB SITE
PROMOTIONS AND TRADE KIOSK PRODUCTS (STICKER ALBUM, FOILBAG, CARD COLLECTION … )
SERIES 1 26 x 26’ episodes in HD animation ANIMATED SERIES on air from 29 October Every Day, 16:45 in the evening - reruns during Weekends With an AVARAGE AUDIENCE OF 14k 4-10 y.o. boys x DAY
PERFORMANCE RATES DINOFROZ IN THE 7TH PLACE ON AVARAGE EVERY DAY AMONG A TOTAL OF 446 PROGRAMMINGS AIRED ON NICKELODEON EVERY WEEK!
25 key retail stores (Jumbo, Moustakas and others) BRANDED WINDOWS POS MATERIALS
At the launch Dinofroz was one of the FIRST 2 ACTION FIGURES BRAND After 1 month of sales, Dinofroz had 12% of mkt share. In April, after 2 months, Dinofroz reached 18,8% Dinofroz is one of the FASTEST GROWING BOY BRANDS IN THE MARKET
• Introducing new Basic Figures is the life-blood of Dinofroz line with new Armour for Dinosaurs & great secondary Dragons characters.
• Keep searching for fun concepts & play patterns such as “Slime Dragons” and card activated Dinofroz functions to deliver magic and action to the line. • Establish new innovative segments that deliver unique twists on traditional figure play patterns like Spinrock • Continue to deliver value & affordability • Focus on new themes/features for the Dinofroz while continuing to develop new characters
2 assortments with the main characters of the animated series! Every character comes with a COMBAT CARD.
Ass.1: 4 T-Rex, 3 Smilodon, 2 Triceratops, 3 Vlad Ass.2: 3 T-Rex, 3 Smilodon, 3 Kobra, 3 Gladius
CARTON: 12 pcs
of basic action figure with Every character comes with a dedicated
SKU
Description
AUG
TREX
X
TRICERATOPS
X
TIGER
X
VLAD
X
GLADIUS
X
KOBRA
X
SEP
OCT
NOV
DEC
JAN
SNAKE T-REX
X
TRICERATOPS
X
WARRIOR TIGER
X
WARRIOR PTERODYL
X
SNAKE TIGER
X
NECERON
X
NIGHT TRICERO
X
DRAGON
X
FEB
MAR
APR
MAY
JUN
JUL
AUG
Introducing new waves of figures every few months is key for any action figure line. 20 new action figures planned in 12 months!
The 3 main characters of the series in a deluxe 15 cm version, each one with a dedicated function activated with a SPECIAL CARD
CARTON 6 pcs ASS: 2 T-REX- 2 VLAD – 1 TIGRE
SKU
Description
AUG
TREX
X
TIGER
X
VLAD
X
SEP
OCT
NOV
DEC
JAN
KOBRA
X
SNAKE TRICERATOPS
X
T-REX LUNARIS
X
FEB
MAR
APR
MAY
JUN
JUL
New waves of deluxe figures are ready to roll-out every season!
The SPINROCK has a key part in the Dinofroz mythology since the beginning. This device is first of all a weapon kids use to hit Dragons and than gathers energy from spinning to generate transformation of kids into DINOFROZ.
GPH07285 SPINROCK – blister 1 pc 4 assorted with 4 mini characters inside
GPH07286 COMBAT PACK – blister 2 pc 2 assorted
CARTON: 6/12 pcs
4 new characters with
A TOTALLY NEW CONCEPT for the Roleplay! As seen in the animated series, the SPINROCK VORTEX is charged up and launched vertically to attack enemies with speed and energy!
An Arena for Spinrock battles!
CARTON: 4 pcs
SKU
Description
AUG
SPINROCK battle wave 1
X
DOUBLE PACK SPINROCK
X
SPINROCK ARENA
X
SEP
OCT
NOV
DEC
JAN
SPINROCK battle wave 2
x
NEW ACTION SPINROCK
x
FEB
MAR
APR
MAY
JUN
JUL
AUG
Introducing new waves of spinrock and new playability every few months is key to bring action and excitement into the Dinofroz Brand!
The main character of the series in a giant 22cm version, with TWO FUNCTIONS: -ROOM GUARD – T-Rex is activated by movement, moves the head and growls - MANUAL PLAY – T-Rex is activated by pression of a button
The detailed reproduction of the DINOGATE. Thanks to the METALLIC CARD kids can activate various Traps and live exciting adventures!
Every blister comes with a 10cm CHARACTER with brand new paintings. Every character looks like he’s wearing a bone armor – thus the name SKELEFORCE!
The Dinomorph Pack includes a 10cm Action Figure in an exclusive METALLIC VERSION and a Metallic Spinrock. 4 different assorted
Every pack includes a fossil egg and an hammer: breaking the egg will reveal the Micro Character hidden inside, like a real archeologist
The main character of the animated series in a GIANT version with brand new painting!