Gp dinofroz presentation

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DINOFROZ brings classic Dinosaur theme to a new level thanks to a great storytelling and an innovative toy line adding action to core classic range of dinosaurs - MAGIC POWERS, TRANSFORMATIONS AND ARMORS ARE THE INGREDIENTS OF THIS INNOVATIVE CHARACTERDRIVEN SERIE


4 kids and a magic PORTAL.. ..a great energy stored in the SPINROCK transforms kids into DINOFROZ.. ..a fierce battle against evil DRAGONS has started‌


BROADCASTING

TIME TO MARKET

Sep 2012

Oct 2012

March 2013

March 2013

Fall 2012

Fall 2012

Spring 2013

Spring 2013

WORK IN PROGRESS

WORK IN PROGRESS

WORK IN PROGRESS

WORK IN PROGRESS

WORK IN PROGRESS

WORK IN PROGRESS

WORK IN PROGRESS

WORK IN PROGRESS


SERIES 1  26 x 26’ episodes in HD animation • PROMO on K2 on air from at launch for 3 weeks • ANIMATED SERIES on K2 on air from 17 September -3 times a day from Monday to Friday 7:45 in the morning + 15:35/ 16:35 in the afternoon

AT THE LAUNCH, DINOFROZ WAS EVERY WEEK IN THE TOP 3 BEST PERFORMING CARTOON SERIES on 4-9 y.o. in ITS BLOCK


2012 AUG

SEP

OCT

2013 NOV

DIC

GEN

FEB

MAR

APR

PDT ON SHELF CARTOON on air SPINROCK TVC A.F. DELUXE TVC GIANT T-REX TVC DINOGATE MAP TVC a.f. basic+deluxe w.2 + vortex (planned for spring) PR & PROMOTIONS and CONTESTS TRADE MKTG WEBSITE + APP

APP!


1ST TVC 20”-15”-10” SPINROCK 2ND TVC 15” ACTION FIGURE DLX 3RD TVC 15” DINOGATE 4TH TVC 15” GIANT T-REX TV CAMPAIGN SPINROCK 20 sec A.F. DELUXE 15 sec DINOGATE 15 sec GIANT T-REX 15 sec

SEPT

OCT

NOV

DIC


TRADE MKTG •Window Deluxe in selected ToysCenter •Window classic in 25 pos •Dedicated exhibitor available from September • Costume characters and tours in pos

CONTESTS AND EVENTS •Contests related to Dinosaurs • Events and sponsorship (es. Natural History Museums, Theme Parks, Exhibitions)

WEB

PR

•Dedicated web site • on line communications with banners and newsletters

•comarketing with partners

• on line episodes on K2’s youtube and facebook pages • APP! for smartphones and tablet Spring 2013

• presence in fairs and events • press releases and print adv


BRANDED WINDOWS DEDICATED EXPO IN POS


PROMOTIONS AND TRADE DEDICATED AREA in G!come Giocare event (70k participants)


PROMOTIONS AND TRADE DEM TRADE (700 contacts)

CONSUMER (250K contacts)

TOTAL NEW WEB SITE


PROMOTIONS AND TRADE KIOSK PRODUCTS (STICKER ALBUM, FOILBAG, CARD COLLECTION … )


SERIES 1  26 x 26’ episodes in HD animation ANIMATED SERIES on air from 29 October Every Day, 16:45 in the evening - reruns during Weekends With an AVARAGE AUDIENCE OF 14k 4-10 y.o. boys x DAY

PERFORMANCE RATES DINOFROZ IN THE 7TH PLACE ON AVARAGE EVERY DAY AMONG A TOTAL OF 446 PROGRAMMINGS AIRED ON NICKELODEON EVERY WEEK!


25 key retail stores (Jumbo, Moustakas and others) BRANDED WINDOWS POS MATERIALS


At the launch Dinofroz was one of the FIRST 2 ACTION FIGURES BRAND After 1 month of sales, Dinofroz had 12% of mkt share. In April, after 2 months, Dinofroz reached 18,8% Dinofroz is one of the FASTEST GROWING BOY BRANDS IN THE MARKET



• Introducing new Basic Figures is the life-blood of Dinofroz line with new Armour for Dinosaurs & great secondary Dragons characters.

• Keep searching for fun concepts & play patterns such as “Slime Dragons” and card activated Dinofroz functions to deliver magic and action to the line. • Establish new innovative segments that deliver unique twists on traditional figure play patterns like Spinrock • Continue to deliver value & affordability • Focus on new themes/features for the Dinofroz while continuing to develop new characters



2 assortments with the main characters of the animated series! Every character comes with a COMBAT CARD.

Ass.1: 4 T-Rex, 3 Smilodon, 2 Triceratops, 3 Vlad Ass.2: 3 T-Rex, 3 Smilodon, 3 Kobra, 3 Gladius

CARTON: 12 pcs


of basic action figure with Every character comes with a dedicated


SKU

Description

AUG

TREX

X

TRICERATOPS

X

TIGER

X

VLAD

X

GLADIUS

X

KOBRA

X

SEP

OCT

NOV

DEC

JAN

SNAKE T-REX

X

TRICERATOPS

X

WARRIOR TIGER

X

WARRIOR PTERODYL

X

SNAKE TIGER

X

NECERON

X

NIGHT TRICERO

X

DRAGON

X

FEB

MAR

APR

MAY

JUN

JUL

AUG

Introducing new waves of figures every few months is key for any action figure line. 20 new action figures planned in 12 months!



The 3 main characters of the series in a deluxe 15 cm version, each one with a dedicated function activated with a SPECIAL CARD

CARTON 6 pcs ASS: 2 T-REX- 2 VLAD – 1 TIGRE



SKU

Description

AUG

TREX

X

TIGER

X

VLAD

X

SEP

OCT

NOV

DEC

JAN

KOBRA

X

SNAKE TRICERATOPS

X

T-REX LUNARIS

X

FEB

MAR

APR

MAY

JUN

JUL

New waves of deluxe figures are ready to roll-out every season!



The SPINROCK has a key part in the Dinofroz mythology since the beginning. This device is first of all a weapon kids use to hit Dragons and than gathers energy from spinning to generate transformation of kids into DINOFROZ.


GPH07285 SPINROCK – blister 1 pc 4 assorted with 4 mini characters inside

GPH07286 COMBAT PACK – blister 2 pc 2 assorted

CARTON: 6/12 pcs


4 new characters with


A TOTALLY NEW CONCEPT for the Roleplay! As seen in the animated series, the SPINROCK VORTEX is charged up and launched vertically to attack enemies with speed and energy!


An Arena for Spinrock battles!

CARTON: 4 pcs


SKU

Description

AUG

SPINROCK battle wave 1

X

DOUBLE PACK SPINROCK

X

SPINROCK ARENA

X

SEP

OCT

NOV

DEC

JAN

SPINROCK battle wave 2

x

NEW ACTION SPINROCK

x

FEB

MAR

APR

MAY

JUN

JUL

AUG

Introducing new waves of spinrock and new playability every few months is key to bring action and excitement into the Dinofroz Brand!





The main character of the series in a giant 22cm version, with TWO FUNCTIONS: -ROOM GUARD – T-Rex is activated by movement, moves the head and growls - MANUAL PLAY – T-Rex is activated by pression of a button



The detailed reproduction of the DINOGATE. Thanks to the METALLIC CARD kids can activate various Traps and live exciting adventures!



Every blister comes with a 10cm CHARACTER with brand new paintings. Every character looks like he’s wearing a bone armor – thus the name SKELEFORCE!


The Dinomorph Pack includes a 10cm Action Figure in an exclusive METALLIC VERSION and a Metallic Spinrock. 4 different assorted


Every pack includes a fossil egg and an hammer: breaking the egg will reveal the Micro Character hidden inside, like a real archeologist


The main character of the animated series in a GIANT version with brand new painting!


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