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MASH’EMS ARE A LINE OF FUN LIQUID FILLED COLLECTIBLES TAKING THE WORLD BY STORM THAT HAVE A UNIQUE TACTILE FEATURE THAT WILL KEEP YOU SQUISHING, TWISTING, AND STRETCHING!
THERE ARE MANY SERIES OF CHARACTERS TO COLLECT INCLUDING ANGRY BIRDS, TMNT, MARVEL, FURBY, MY LITTLE PONY, HELLO KITTY, AND MANY MORE! EACH SERIES INCLUDES UNIQUE AND RARE CHARACTERS TO COLLECT.
GET READY FOR A NEW ‘TWIST’ IN YOUR SALES PLAN WITH MASH’EMS!
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INTRODUCING THE NEW SQUISHY LIQUID FILLED COLLECTIBLE FOR BOYS AND GIRLS! MASH’EMS ARE FLYING OFF THE SHELVES AS KIDS ALL OVER THE PLANET RACE TO COLLECT THEM ALL! KIDS ARE TAKING THEIR MASH’EMS ONLINE, CREATING GREAT CONTENT TO TELL THEIR FRIENDS WHY THEY LOVE THEIR MASH’EMS!
OVER 10 MILLION VIEWS!
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UNIQUE SELLING POINTS • • • • • • •
PROVEN SUCCESS WITH OVER 30 MILLION SOLD! A COLLECTIBLE THAT, OTHER THAN MOST COLLECTIBLES, OFFERS PLAY VALUE! GREAT PRICE POINT IN TOUGH ECONOMIC TIMES TOP BOY AND GIRL LICENSES MASH’EMS HAVE CREATED A NEW CATEGORY OF PRODUCTS BEING “LIQUID FILLED COLLECTIBLE FIGURES” (LFCF) AND PROVE TO BE IN HIGH DEMAND AROUND THE GLOBE YOU CAN MAKE A STRONG STATEMENT WITH MASHEMS WITH A BROAD RANGE OF LICENSED CHARACTERS AND A VARIETY OF DIFFERENT PACK OUTS TV COMMERCIALS AVAILABLE FOR ANGRY BIRDS AND MARVEL UNIVERSE AND NEW TVC’S BEING CREATED FOR 2013 NEW MASH’EMS DEVELOPMENTS
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BOYS MASH’EMS THE PLAY PATTERNS THAT HAVE MADE MASH’EM SUCH A GLOBAL SUCCESS! TWISTING, SQUISHING, AND LAUNCHING MASH’EMS HAS BEEN TAKEN TO THE NEXT LEVEL WITH GREAT NEW PRODUCT, CHARACTERS, AND PACKAGING!
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GIRLS FASH’EMS THE SAME SQUISHY FUN ENJOYED BY BOYS AND GIRLS ALL OVER THE WORLD! COMBINED WITH GIRL PLAY PATTERNS INCLUDING DRESS UP AND UNIQUE DECORATION WITH COLOUR AND GLITTER
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PACKOUT BREAKDOWN OF OUR MASH’EMS BY PACKOUT
PRICE POINTS HIGH ANGRY BIRDS GAME PACK $11.99
FIST FLYER LAUNCHER PACK $6.99
FIST FLYER TARGET PACK $14.99
MASH’EMS BONUS PACK $14.99
DROP ZONE PARACHUTE PACK $6.99
ANGRY BIRDS PLAY PACK $9.99
CLASSIC LAUNCHER $4.99
STYLE PACK $4.99
CAPSULE $2.99
2 PACK $5.99
1 Pack $3.49
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CAPSULE HIDDEN CAPSULE GREAT FOR IMPULSE
AND CHECKOUT SECTIONS INCLUDE RARE CHARACTERS NOT FOUND IN TRADITIONAL BLISTER PACKAGING SINGLE PACKS OF MASH’EMS AVAILABLE IN 32PC PDQ OR 36PC GRAVITY DISPLAYS LARGER DISPLAYS AVAILABLE NEW IMPROVED CAPSULE OUT PERFORMS FOIL BAGS AT RETAIL OVER 400%. CAPSULE DOUBLES AS CARRY CASE MSRP: $2.99 AGES: 4+
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1CLEARLY PACKS VISIBLE PACKS THAT
CONTAIN 1 MASH’EMS CHARACTERS COLLECT YOUR FAVOURITE CHARACTERS FASTER BY PURCHASING MULTIPLE FOR MORE SQUISHY, MASHING FUN! GREAT BLISTER PACKAGING FOR MERCHANDISING RARE CHARACTERS ONLY INCLUDED IN CAPSULES TO DRIVE COLLECTIBILITY MSRP: $3.49 AGES: 4+
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2 PACKS •
CLEARLY VISIBLE PACKS THAT CONTAIN 2 MASH’EMS CHARACTERS COLLECT YOUR FAVOURITE CHARACTERS FASTER BY PURCHASING MULTIPLE FOR MORE SQUISHY, MASHING FUN! GREAT BLISTER PACKAGING FOR MERCHANDISING RARE CHARACTERS ONLY INCLUDED IN FOIL PACKS TO DRIVE COLLECTIBILITY MSRP: $5.99 AGES: 4+
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NEW STYLE PACKS THE STYLE PACKS ARE UNIQUELY DESIGNED TO ALLOW GIRLS TO DRESS UP AND DECORATE THEIR MASH’EMS FIGURES! ONCE DRESSED UP GIRLS CAN STILL ENJOY THE SOFT SQUISHY FUN OF THE MASH’EM CHARACTER! COLLECT ALL THE MASH’EMS STYLE PACKS TO HAVE UNIQUE MIX AND MATCH DRESS UP ARRANGEMENTS
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MSRP: $4.99 AGES: 4+
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CLASSIC LAUNCHER PACKS CLEARLY VISIBLE PACKS THAT CONTAIN ONE MASH’EM CHARACTER ALONG WITH OUR TRADITIONAL ANGRY BIRDS STYLED LAUNCHER! BATTLE BACK AGAINST THE PIGS AND FLING YOUR MASH’EMS INTO ACTION! BUILD YOUR ANGRY BIRDS SETS, THEN DESTROY THEM JUST LIKE IN THE REAL GAME! RARE CHARACTERS ONLY INCLUDED IN FOIL PACKS TO DRIVE COLLECTIBILITY MSRP: $4.99 AGES: 4+
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NEW FIST FLYER LAUNCHER PACKS NEW SPECIALLY DESIGNED FIST FLYER MASH’EM CHARACTERS, DESIGNED WITH STRETCHY ARMS THAT WORK WITH OUR UNIQUE DESIGNED CATAPULT LAUNCHER ALL THE SQUISHY FUN OF REGULAR MASH’EMS COMBINED WITH OUR PATENTED UNIQUE HOOK AND LAUNCH FEATURE TO SEND THEM SOARING! AVAILABLE IN A BLISTER PACK WITH A LIMITED NUMBER OF CHARACTERS IN EACH LICENSE ASSORTMENT NEW TVC AVAILABLE FOR FALL 2013 MSRP: $6.99 AGES: 4+
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NEW FOR FALL 2013!
NEW DROP ZONE PACKS
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INCLUDES ONE MASH’EM CHARACTER AND SPECIALLY DESIGNED HARNESS AND PARACHUTE LOAD YOUR MASH’EM INTO THE RUBBER HARNESS, HOLD THE CHUTE STRAP, STRETCH AND LAUNCH INTO THE SKY. WATCH AS YOUR MASH’EM CHARACTER FLOATS SAFELY TO THE GROUND! AVAILABLE AS A BLISTER PACK IN AN ASSORTMENT OF LIMITED CHARACTERS WATCH YOUR MASH’EM SOAR UP TO 25 FEET INTO THE AIR!
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MSRP: $6.99 AGES: 4+
*Design subject to change
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NEW FOR FALL 2013!
NEW FIST FLYER TARGET PACKS •
NEW SPECIALLY DESIGNED FIST FLYER MASH’EM CHARACTERS, DESIGNED WITH STRETCHY ARMS THAT WORK WITH UNIQUE DESIGNED CATAPULT LAUNCHER LAUNCH YOUR CHARACTERS AT THE VILLAINS AND BOWL THEM OVER IN A FUN TARGETING GAME! AVAILABLE IN A BLISTER BOX WITH A LIMITED NUMBER OF CHARACTERS IN EACH LICENSE ASSORTMENT NEW TVC AVAILABLE FOR FALL 2013 MSRP: $14.99 AGES: 4+
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NEW FOR FALL 2013!
NEW PLAY PACKS •
SPECIAL PACK DEVELOPED EXCLUSIVELY FOR ANGRY BIRDS AND THE TIMING OF THE NEW ANGRY BIRDS GREEN APP FOCUSED ON THE PIGS AS THE MAIN CHARACTERS
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CONTAINS ONE OF THE PIGS AND 3 SQUISHY ANGRY BIRDS ENVIRONMENT PCS TO BUILD YOUR OWN FORTRESS
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COLLECT ALL 4 PIGS AND 6 ENVIRONMENT PCS TO CREATE A MEGA FORTRESS AND WHEN COMBINED WITH THE ANGRY BIRDS LAUNCHER PACK, YOU CAN RECREATE A REAL WORLD MASH’EMS VERSION OF ANGRY BIRDS!
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MSRP: $9.99 AGES: 4+
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*Design subject to change
NEW FOR FALL 2013!
NEW GAME PACKS •
SPECIAL PACK DEVELOPED EXCLUSIVELY FOR ANGRY BIRDS AND THE TIMING OF NEW ANGRY BIRDS APP GAMES
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CONTAINS ONE ANGRY BIRD, ONE LAUNCHER, ONE PIG, THREE PCS ANGRY BIRDS ENVIRONMENT COLLECT THEM ALL TO CREATE A MEGA FORTRESS TO RECREATE A REAL WORLD MASH’EMS VERSION OF ANGRY BIRDS!
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MSRP: $11.99 AGES: 4+
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*Design subject to change
NEW FOR FALL 2013!
NEW BONUS PACKS • •
SPECIAL PACK WITH 5-6 GREAT CHARACTERS! NEWLY DESIGNED BONUS PACKS FOR CLASSIC ANGRY BIRDS AND ANGRY BIRDS SPACE WILL FEATURE 5 MASH’EMS ALONG WITH A MASH’EMS LAUNCHER MASH’EMS BOYS SERIES WILL INCLUDE ALL 6 CHARACTERS IN OUR BOYS MASH’EMS SETS!
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COLLECT ALL YOUR FAVOURITE CHARACTERS AND START MASHING AND LAUNCHING IMMEDIATELY!
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MSRP: $14.99 AGES: 4+
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Mash’Em Merchandising Opportunities
35PC GRAVITY PDQ
32PC PDQ 120PC SIDEKICK WITH REMOVEABLE SHELF DISPLAY
240PC GRAVITY SIDEKICK WITH REMOVEABLE SHELF DISPLAY
30PC SIDEKICK WITH LENTICULAR HEADER
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LICENSED SERIES BREAKDOWN OF MASH’EMS CHARACTERS BY SERIES
Angry Birds Mash’Ems Series 3 assortment of 6 new Angry Birds Mash’Ems and 6 different pcs of environment pcs available in multiple pack outs. Featuring: Red Bird, Pink Bird, Yellow Bird, Moustache Pig, Soldier Pig, and King Pig.
SERIES 3
Angry Birds Mash’Ems Series 4 assortment of 6 new CRYSTALIZED Angry Birds Mash’Ems and 6 different pcs of environment pcs available in multiple pack outs. Featuring: Red Bird, Pink Bird, Yellow Bird, Moustache Pig, Soldier Pig, and King Pig.
SERIES 4
*Design subject to change
Angry Birds Mash’Ems Series 5 assortment of 6 new Angry Birds Mash’Ems and 6 different pcs of environment pcs available in multiple pack outs. Featuring: Red Bird Party Hat, Green Bird, Black Bird, King Pig, Scared Pig, Injured Pig.
SERIES 5 1Pack Image Coming Soon
*Design subject to change
Angry Birds Space Mash’Ems Series 2 assortment of 6 Angry Birds Space CRYSTAL Mash’Ems available in multiple pack outs. Featuring: Angry Birds Space: Super Red Bird, Lazer Bird, Ice Bomb Bird, Black Bomb Bird, Blue Bird, Space Egg
SERIES 2
Marvel Universe Mash’Ems ! Series 3 assortment of 6 NEW Marvel Universe Mash’Ems and 3 Marvel Universe Fist Flyers characters available in multiple pack outs. Featuring: REGULAR: Spiderman, Wolverine, Iron Man, Hulk, Thor, Captain America Fist Flyers: Spiderman, Iron Man, Hulk !!!!!!!!!!!!!!! ! !!!!!!!!!!!!!!!
SERIES 3
*Design subject to
Marvel Universe Mash’Ems ! Series 4 assortment of 6 NEW Metallic Marvel Universe Mash’Ems and 3 Metallic Marvel Universe Fist Flyers characters available in multiple pack outs. Featuring: REGULAR: Spiderman, Wolverine, Iron Man, Hulk, Thor, Captain America Fist Flyers: Spiderman, Iron Man, Hulk !!!!!!!!!!!!!!! ! !!!!!!!!!!!!!!!
SERIES 4
*Design subject to change
Marvel Avengers Mash’Ems ! Series&1&assortment&of&6&NEW&Marvel&Avengers&Mash’Ems&and&2&Marvel&Avengers&Fist Flyers&characters&available&in&multiple&pack&outs. ! Featuring: REGULAR:&Iron&Man,&Hulk,&Thor,&Captain&America,&Hawkeye,&Nick&Fury Fist&Flyers:&Iron&Man,&Hulk
SERIES%1
*Design subject to change
Marvel Avengers Mash’Ems ! Series&2&assortment&of&6&NEW Metallic&Marvel&Avengers&Mash’Ems&and&2&Metallic Marvel&Avengers&Fist&Flyers&characters&available&in&multiple&pack&outs. ! Featuring: REGULAR:&Iron&Man,&Hulk,&Thor,&Captain&America,&Hawkeye,&Nick&Fury Fist&Flyers:&Iron&Man,&Hulk
SERIES%2
*Design subject to change
Power Rangers Mega Force Mash’Ems Series 1 assortment of 6 NEW Power Rangers Mega Force Mash’Ems and 2 Power Rangers Mega Force Fist Flyers characters available in multiple pack outs. Featuring: REGULAR: Red Ranger, Blue Ranger, Black Ranger, Yellow Ranger, Pink Ranger, Robo Knight Fist Flyers: Red Ranger, Robo Knight
SERIES 1
*Design subject to
TMNT Mash’Ems Series 1 assortment of 6 NEW TMNT Mash’Ems and 2 TMNT Fist Flyers characters available in multiple pack outs. Featuring: REGULAR: Raphael, Leonardo, Donatello, Michalangelo, Shredder, Foot Soldier Fist Flyers: Raphael, Leonardo
SERIES 1
TMNT Mash’Ems Series 2 assortment of 6 NEW CRYSTAL TMNT Mash’Ems and 2 CRYSTAL TMNT Fist Flyers characters available in multiple pack outs. Featuring: REGULAR: Raphael, Leonardo, Donatello, Michalangelo, Shredder, Foot Soldier Fist Flyers: Raphael, Leonardo
SERIES 2
WWE Mash’Ems Series 1 assortment of 6 NEW WWE Mash’Ems and 2 WWE Fist Flyers characters available in multiple pack outs. Featuring: REGULAR: Triple H, The Rock, The Undertaker, John Cena, Dolph Ziggler, Randy Orton Fist Flyers: Triple H, The Rock
SERIES 1
*Design subject to
WWE Mash’Ems Series 2 assortment of 6 NEW Metallic WWE Mash’Ems and 2 Metallic WWE Fist Flyers characters available in multiple pack outs. Featuring: REGULAR: Triple H, The Rock, The Undertaker, John Cena, Dolph Ziggler, Randy Orton Fist Flyers: Triple H, The Rock
SERIES 2
*Design subject to
DC Universe Mash’Ems Series 1 assortment of 6 NEW DC Universe Mash’Ems available in multiple pack outs. Featuring: REGULAR: Batman, Superman, Flash, Green Lantern, Cyborg, Aquaman.
SERIES 1
Capsule Image Coming Soon
*Design subject to change
Trans Formers Mash’Ems Series 1 assortment of 6 NEW Trans Formers Mash’Ems and 2 Trans Formers Fist Flyers characters available in multiple pack outs. Featuring: REGULAR: Optimus Prime, Bumblebee, Bulkhead, Ratchet, Megatron, Soundwave. Fist Flyers: Optimus Prime, Bumblebee
SERIES 1
Capsule Image Coming Soon
*Design subject to change
Disney Pixar Mash’Ems Series 1 assortment of 6 NEW Toys Story, Finding Nemo, and Monsters University Mash’Ems available in multiple pack outs. Featuring: From Toy Story: Woody and Buzz Lightyear. From Finding Nemo: Nemo and Dory. From Monsters University: James P. Sullivan and Mike Wazowski.
SERIES 1
Capsule Image Coming Soon
*Design subject to change
Planes Mash’Ems Series 1 assortment of 6 NEW Planes Mash’Ems available in multiple pack outs. Featuring: Dusty, El Chupacabra, Bravo & Echo, Skipper Riley, Ripslinger, Rochelle.
SERIES 1
Capsule Image Coming Soon
*Design subject to
Smurfs Mash’Ems Series 1 features your favorite Smurfs Mash’Ems Available in multiple pack outs Smurfs : Papa, Smurfette, Clumsy, and Grouchy
SERIES 1
*Design subject to change
Smurfs Mash’Ems Series 2 features your favorite Smurfs Mash’Ems Available in multiple pack outs Smurfs : Papa, Smurfette, Clumsy, Grouchy, Hackus and Vexy.
SERIES 2
*Design subject to change
Furby Mash’Ems Series 1 & 2 features your favorite Furby Mash’Ems Available in multiple pack outs
SERIES 1&2
*Design subject to change
Moshi Monster Mash’Ems Series 3 assortment of 6 NEW Moshi Monster Moshling MashEms available in multiple pack outs. Secret code hidden inside packaging allows for interaction online with children’s real Moshi Monsters. Moshlings (Fumble, Kissy, Flumpy, Dipsy, Stanley, Blurp)
SERIES 3
*Design subject to
! !Hello Kitty Fash’Ems Series&1&features&the&newest&and&cutest&Hello&Kitty&Mega&Monster Collection&from&Sanrio.&&Includes:&Foil&pack,&2&pk&and&Style&pack (Mash’Em&Clothing&to&dress&up&Hello&Kitty) ! Features:&Classic&Hello&Kitty,&Skeleton,&Zombie,&and&Ghost. !
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SERIES 1
For North America
! !Hello Kitty Fash’Ems Series 1 features the newest and cutest Hello Kitty Mega Monster Collection from Sanrio. Includes: Foil pack, 2 pk and Style pack (Mash’Em Clothing to dress up Hello Kitty) Features: Classic Hello Kitty, Skeleton, Zombie, and Ghost. !
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SERIES 1
For International (Europe )
! !Hello Kitty Fash’Ems Series 1 features the newest and cutest Hello Kitty Classic Collection from Sanrio. Includes: Capsules,1 Pack, 2 pack, Style pack (Mash’Em Clothing to dress up Hello Kitty), and Bonus Pack. Features: Pearlized Hello Kitty Frog, Bear, Lamb, Bunny, Panda, Tiger. !
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SERIES 1
*Design subject to
My Little Pony Fash’Ems Series 1 features the most popular My Little Pony Fash’Ems. Available in multiple pack outs. Pony: Twilight Sparkle, Twilight Sparkle with wings, Pinke Pie, Applejack, Fluttershy, Rarity
SERIES 1
*Design subject to change
My Little Pony Fash’Ems Series 2 features the most popular My Little Pony Fash’Ems (Pearlized and Glitter). Available in multiple pack outs. Pony: Twilight Sparkle, Pinke Pie, Rainbow Dash, Applejack, Fluttershy, Rarity
SERIES 2
*Design subject to change
! !Littlest Pet Shop Fash’Ems Series 1 Littlest Pet Shop features the newest and cutest Collection from Hasbro. Available in multiple pack outs. Includes: Capsules,1 Pack, 2 pack, Bonus Pack. Features: Pearlized Minka Mark, Penny Ling, Zoe Trent, Russell Ferguson, Sunil Nevla, Pepper Clark. !
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SERIES 1 Capsule Image Coming Soon
*Design subject to
CONTACT Tech 4 Kids Inc. !
NA Phone: 1-800-359-6088 INT’L Phone: 1-905-629-3836 Customer Support: Toys@Tech4Kids.com