License Information Disney Planes:
* spin-off of the Cars franchise * “Cars Take Flight� launched to transition between the franchises and an event was held in 2013 at Chicagoland Speedway to promote the transition
* first in trilogy set to release August 2013 * produced by DisneyToon Studios in 3D animation (not Pixar Animation Studios as with Cars)
* video game set for August 2013 release * the sequel, Planes 2: Fire and Rescue, is in development
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MASH’EMS ARE A LINE OF FUN LIQUID FILLED COLLECTIBLES TAKING THE WORLD BY STORM THAT HAVE A UNIQUE TACTILE FEATURE THAT WILL KEEP YOU SQUISHING, TWISTING, AND STRETCHING!
THERE ARE MANY SERIES OF CHARACTERS TO COLLECT INCLUDING ANGRY BIRDS, TMNT, MARVEL, FURBY, MY LITTLE PONY, HELLO KITTY, AND MANY MORE! EACH SERIES INCLUDES UNIQUE AND RARE CHARACTERS TO COLLECT.
GET READY FOR A NEW ‘TWIST’ IN YOUR SALES PLAN WITH MASH’EMS!
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INTRODUCING THE NEW SQUISHY LIQUID FILLED COLLECTIBLE FOR BOYS AND GIRLS! MASH’EMS ARE FLYING OFF THE SHELVES AS KIDS ALL OVER THE PLANET RACE TO COLLECT THEM ALL! KIDS ARE TAKING THEIR MASH’EMS ONLINE, CREATING GREAT CONTENT TO TELL THEIR FRIENDS WHY THEY LOVE THEIR MASH’EMS!
OVER 10 MILLION VIEWS!
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UNIQUE SELLING POINTS • • • • • • •
PROVEN SUCCESS WITH OVER 30 MILLION SOLD! A COLLECTIBLE THAT, OTHER THAN MOST COLLECTIBLES, OFFERS PLAY VALUE! GREAT PRICE POINT IN TOUGH ECONOMIC TIMES TOP BOY AND GIRL LICENSES MASH’EMS HAVE CREATED A NEW CATEGORY OF PRODUCTS BEING “LIQUID FILLED COLLECTIBLE FIGURES” (LFCF) AND PROVE TO BE IN HIGH DEMAND AROUND THE GLOBE YOU CAN MAKE A STRONG STATEMENT WITH MASHEMS WITH A BROAD RANGE OF LICENSED CHARACTERS AND A VARIETY OF DIFFERENT PACK OUTS TV COMMERCIALS AVAILABLE FOR ANGRY BIRDS AND MARVEL UNIVERSE AND NEW TVC’S BEING CREATED FOR 2013 NEW MASH’EMS DEVELOPMENTS
BOYS MASH’EMS THE PLAY PATTERNS THAT HAVE MADE MASH’EM SUCH A GLOBAL SUCCESS! TWISTING, SQUISHING, AND LAUNCHING MASH’EMS HAS BEEN TAKEN TO THE NEXT LEVEL WITH GREAT NEW PRODUCT, CHARACTERS, AND PACKAGING!
Planes Mash’Ems Series 1 assortment of 6 NEW Planes Mash’Ems available in multiple pack outs. Featuring: Dusty, El Chupacabra, Bravo & Echo, Skipper Riley, Ripslinger, Rochelle.
SERIES 1
Capsule Image Coming Soon
*Design subject to change
Teenage Mutant Ninja Turtles • Property rights purchased by Nickelodeon • Film release 2013 – Paramount Pictures • New CGI animated series being created. 26 ½ hour episodes (Nickelodeon) • Sneak peak will air March 31, 2012 after the Children’s Choice Awards • During the run of the 1987 TV series, Playmates Toys produced hundreds of TMNT action figures, along with vehicles, play sets, and accessories, becoming one of the top collectibles for children
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Lite Force is the premier brand that combines popular boys entertainment properties with unique light up and projection products. With many different price points, great product concepts and innovative packaging; Lite Force products will be a bright spot in your merchandise plan. !
UNIQUE SELLING FEATURES • • • • • • •
PROVEN SUCCESS LED LIGHTS PROVIDE BRIGHTNESS AND LONGEVITY TOP BOYS LICENSES TRY-ME SHOWS GREAT ON SHELF INNOVATIVE NIGHT LIGHTS AND FLASH LIGHTS OFFERING BOTH FUNCTIONALITY AND PLAY VALUE GOOD PRICE POINTS, OFFERING VALUE TO YOUR CUSTOMER • GREAT PACKAGING
PROJECT A LITE NEW DESIGN!
A great way to project your favorite action characters! Flashlight and Projector combo with easy swap out lens caps. Also has lamp feature! Storage compartment for spare lenses. Allows kids to project 6 different images using bright LED lights. Ages 3+ MSRP: $4.99 ! !
GRAB N’ GLOW Safe plug free night light/flashlight combo. Pick it up and it turns into a flashlight. Set it down and it turns back into a night light with glowing color changing character with auto shut off. Ages 3+ Try Me package. MSRP: $11.99 !
*Design subject to change
LITE GUARDIAN Glowing TMNT night light with unique pulsing feature and auto shut off. Assortment includes TMNT Leonardo. With these characters illuminating the room, any child can sleep in peace knowing their favourite heroes are watching over them. Plug free battery powered LED night lights designed with child safety in mind. Ages 3+ Try Me package. MSRP: $14.99 ! !
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MASH’EMS ARE A LINE OF FUN LIQUID FILLED COLLECTIBLES TAKING THE WORLD BY STORM THAT HAVE A UNIQUE TACTILE FEATURE THAT WILL KEEP YOU SQUISHING, TWISTING, AND STRETCHING!
THERE ARE MANY SERIES OF CHARACTERS TO COLLECT INCLUDING ANGRY BIRDS, TMNT, MARVEL, FURBY, MY LITTLE PONY, HELLO KITTY, AND MANY MORE! EACH SERIES INCLUDES UNIQUE AND RARE CHARACTERS TO COLLECT.
GET READY FOR A NEW ‘TWIST’ IN YOUR SALES PLAN WITH MASH’EMS!
!
INTRODUCING THE NEW SQUISHY LIQUID FILLED COLLECTIBLE FOR BOYS AND GIRLS! MASH’EMS ARE FLYING OFF THE SHELVES AS KIDS ALL OVER THE PLANET RACE TO COLLECT THEM ALL! KIDS ARE TAKING THEIR MASH’EMS ONLINE, CREATING GREAT CONTENT TO TELL THEIR FRIENDS WHY THEY LOVE THEIR MASH’EMS!
OVER 10 MILLION VIEWS!
!
UNIQUE SELLING POINTS • • • • • • •
PROVEN SUCCESS WITH OVER 30 MILLION SOLD! A COLLECTIBLE THAT, OTHER THAN MOST COLLECTIBLES, OFFERS PLAY VALUE! GREAT PRICE POINT IN TOUGH ECONOMIC TIMES TOP BOY AND GIRL LICENSES MASH’EMS HAVE CREATED A NEW CATEGORY OF PRODUCTS BEING “LIQUID FILLED COLLECTIBLE FIGURES” (LFCF) AND PROVE TO BE IN HIGH DEMAND AROUND THE GLOBE YOU CAN MAKE A STRONG STATEMENT WITH MASHEMS WITH A BROAD RANGE OF LICENSED CHARACTERS AND A VARIETY OF DIFFERENT PACK OUTS TV COMMERCIALS AVAILABLE FOR ANGRY BIRDS AND MARVEL UNIVERSE AND NEW TVC’S BEING CREATED FOR 2013 NEW MASH’EMS DEVELOPMENTS
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BOYS MASH’EMS THE PLAY PATTERNS THAT HAVE MADE MASH’EM SUCH A GLOBAL SUCCESS! TWISTING, SQUISHING, AND LAUNCHING MASH’EMS HAS BEEN TAKEN TO THE NEXT LEVEL WITH GREAT NEW PRODUCT, CHARACTERS, AND PACKAGING!
TMNT Mash’Ems Series 1 assortment of 6 NEW TMNT Mash’Ems and 2 TMNT Fist Flyers characters available in multiple pack outs. Featuring: REGULAR: Raphael, Leonardo, Donatello, Michalangelo, Shredder, Foot Soldier Fist Flyers: Raphael, Leonardo
SERIES 1
TMNT Mash’Ems Series 2 assortment of 6 NEW CRYSTAL TMNT Mash’Ems and 2 CRYSTAL TMNT Fist Flyers characters available in multiple pack outs. Featuring: REGULAR: Raphael, Leonardo, Donatello, Michalangelo, Shredder, Foot Soldier Fist Flyers: Raphael, Leonardo
SERIES 2
Outer Active provides outdoor fun and games with a unique twist in innovative designs. Our products get kids outside and interacting with their friends in the real world and not simply on a computer screen. Outer Active products combine classic play patterns with popular entertainment products that will promise to excite and entertain kids of all ages.
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Throw this squishy, sticky ball against any clean flat surface and watch as the giant splat reforms back into a ball. Can be sold as a stand alone ball, or as a replacement ball for Splat Catch game. PDQ option available MSRP $3.99 Ages 6+
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Unique game of catch. Throw the ball and watch it “Splat� on the paddle. The giant splat magically reforms back into a ball. Balls made of TPR and safety tested liquid, are easily cleaned with tap water to revive stickiness. Includes: 2 full graphic splat pads and 2 splat balls. MSRP $ 11.99 Ages 6+
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Unique character shaped Splat balls with detailed decoration. Throw against any clean flat surface and watch as the giant splat reforms back into character. PDQ option available MSRP $ 4.99 Ages 6+
Wall Crawlers that tumble and leap down the side of any flat surface! Throw wall crawlers against the wall and watch them race. TMNT: Shredder and Foot Soldier Ultimate Spiderman: Doc Oc and Venom MSRP $3.99 Ages 6+
Wrist shooting action game! Throw sticky wall crawlers against any wall. Load Sticky Shots into launcher and fire to knock out your enemies! Knock the wall crawlers off before it is too late. MSRP $11.99 Ages 6+
Launches up to 60 feet (20m) Foam character Rockets with launcher and blast cushion. Jump on the blast cushion and launch the rocket up into the air. Award winning safety design. Comes with launcher, blast cushion and 2 character rockets. MSRP$ 14.99 Ages 6+ !
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On April 12, 2012, it was announced that Hasbro will be making a new line of Furby’s, which was released in September of 2012. As of December 2012 there are sixteen colors. They are teal, white, black, purple, tangerine-tango, yellow, aqua, navy blue, plum, pink, pink/teal, orange/blue, Black/pink, blue/yellow, teal/purple, gray/teal Furby is a rival of Angry Birds in terms of its demand during Christmas of 2012. Furby’s are sold out everywhere and in great demand all across the world!
MASH’EMS ARE A LINE OF FUN LIQUID FILLED COLLECTIBLES TAKING THE WORLD BY STORM THAT HAVE A UNIQUE TACTILE FEATURE THAT WILL KEEP YOU SQUISHING, TWISTING, AND STRETCHING!
THERE ARE MANY SERIES OF CHARACTERS TO COLLECT INCLUDING ANGRY BIRDS, POWER RANGERS, TMNT, MY LITTLE PONY, HELLO KITTY, AND MANY MORE! EACH SERIES INCLUDES UNIQUE AND RARE CHARACTERS TO COLLECT.
GET READY FOR A NEW ‘TWIST’ IN YOUR SALES PLAN WITH MASH’EMS!
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Furby Mash’Ems Series&1&&&2&features&your&favorite&Furby&Mash’Ems Available&in&multiple&pack&outs &&&&&&&&&&&&&&&
*Design(subject(to(change
LICENSE INFORMATION My Little Pony was first introduced in 1982 and they are one of the most popular collectibles. The original toy line ran from 1983 to 1995 Generation Three of My Little Pony began in 2003 Most of the merchandise released has been released for the 3rd Generation 2010 is the current My Little Pony “Generation Four” The TV show My Little Pony: Friendship is Magic is about the 8 characters from Generation Four
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! Spot Lite is the premier brand that combines popular entertainment properties with unique light up and projection products. With many different price points, great product concepts and innovative packaging; Spot Lite products will be a bright spot in your merchandise plan. !
•PROVEN SUCCESS •LED LIGHTS PROVIDE BRIGHTNESS AND LONGEVITY •TOP GIRLS LICENSES •TRY-ME SHOWS GREAT ON SHELF •INNOVATIVE NIGHT LIGHTS AND FLASH LIGHTS •OFFERING BOTH FUNCTIONALITY AND PLAY VALUE •GOOD PRICE POINTS, OFFERING VALUE TO YOUR CUSTOMER •GREAT PACKAGING
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A great way to project your favorite characters!
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3-in-1 Flashlight, Projector and Lamp combo. Comes with 6 easy swap out lens caps and newly invented storing system.
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Allows kids to project 6 different images using bright LED lights.
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Ages 3+
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Glowing figural flashlights.
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3D character glows while bright LED light shines out the front and through the hat
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Clip on charms for backpacks and belts.
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Ages 3+
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Try-Me Package
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Safe plug free night light that Projects an image on the ceiling while playing a soft lullaby.
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Music automatically turns off after 5 mins. Light turns off after 10 mins.
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3 volume settings.
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Ages 3+
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Safe plug free night light/flashlight combo.
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Pick it up and it turns into a flashlight.
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Set it down and it turns back into a night light with glowing color changing character with auto shut off.
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Try Me Package
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Ages 3+
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Plug free safe night light in the shape of Princess Twilight Sparkle.
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Turn it on and light up the dome with a dancing rainbow color light show
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Automatically turns off after 10 minutes.
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Ages 3+
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Try Me Package
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Safe plug free night light. Turn it on and light up the dome with a dancing multi color light show.
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Automatically turns off after 10 minutes.
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MSRP $14.99
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Ages 3+
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Try Me Package
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Safe plug free night light, featuring lighted pedestal which holds removable glitter globe.
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Press the ball and watch the glitter light up and create a magical whirl pool of colored light.
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Features: Multi-color LED and auto turn off.
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Ages 3+
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Try-me package
MASH’EMS ARE A LINE OF FUN LIQUID FILLED COLLECTIBLES TAKING THE WORLD BY STORM THAT HAVE A UNIQUE TACTILE FEATURE THAT WILL KEEP YOU SQUISHING, TWISTING, AND STRETCHING!
THERE ARE MANY SERIES OF CHARACTERS TO COLLECT INCLUDING ANGRY BIRDS, TMNT, MARVEL, FURBY, MY LITTLE PONY, HELLO KITTY, AND MANY MORE! EACH SERIES INCLUDES UNIQUE AND RARE CHARACTERS TO COLLECT.
GET READY FOR A NEW ‘TWIST’ IN YOUR SALES PLAN WITH MASH’EMS!
My Little Pony Fash’Ems Series 1 features the most popular My Little Pony Fash’Ems. Available in multiple pack outs. Pony: Twilight Sparkle, Twilight Sparkle with wings, Pinke Pie, Applejack, Fluttershy, Rarity
*Design subject to change
My Little Pony Fash’Ems Series 2 features the most popular My Little Pony Fash’Ems (Pearlized and Glitter). Available in multiple pack outs. Pony: Twilight Sparkle, Pinke Pie, Rainbow Dash, Applejack, Fluttershy, Rarity
*Design subject to change
License Information Transformers Prime:
* computer-animated television series based on Transfomers toy franchise operated by Hasbro
* began in November 2010 and still airing ½ hour episodes: 3 seasons and available on Netflix
* internationally distributed through partnerships with international broadcasters
* nominated and winner of several Daytime Emmy awards
!Lite Force is the premier brand that combines popular boys !entertainment properties with unique light up and projection products. ! With many different price points, great product concepts and innovative packaging; Lite Force products will be a bright spot in your merchandise plan.
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PROJECT A LITE NEW DESIGN! A"great"way"to"project"your favorite""action characters! Flashlight"and"Projector combo"with"easy"swap"out lens"caps."Also"has"lamp feature!"""""""""" Storage"compartment"for spare"lenses. Allows"kids"to"project"6 different"images"using bright"LED"lights. Ages"3+ MSRP:"$4.99 ! ! *Design subject to change
ACTION LITE
*Design subject to change
Unique'figural'light'that'utilize'light and'projection'to'create'glowing figure'characters. ' Transformer'Series&1.''Includes Optimus'Prime,'Bumblebee. ' Head'and'body'of'character'glows while'bright'LED'light'shines'out'of the'front. ' Metallic'colors,'clip'on'carabineer'for backpacks'and'belts. ' Ages'3+ Try'Me'package. MSRP:'$7.99 '
GRAB N’ GLOW Safe%plug%free%night light/flashlight%combo. % Pick%it%up%and%it%turns%into%a flashlight. Set%it%down%and%it%turns%back into%a%night%light%with%glowing color%changing%character%with auto%shut%off. % Ages%3+ Try%Me%package. MSRP:%$11.99 !
*Design subject to change
GLO VISION The$ultimate$light$up$glasses$that let$you$see$in$the$dark!$Kids$can now$play$as$their$favourite$super hero$in$the$dark$with$these$great role$play$glasses. $ Cool$metallic$finish$with$unique edge$glow$light$up$effect! $ Projection$flashlight$built$into$arm of$glasses. $ Ages$3+ Try$Me$package. MSRP:$$11.99 ! *Design subject to change
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MASH’EMS ARE A LINE OF FUN LIQUID FILLED COLLECTIBLES TAKING THE WORLD BY STORM THAT HAVE A UNIQUE TACTILE FEATURE THAT WILL KEEP YOU SQUISHING, TWISTING, AND STRETCHING!
THERE ARE MANY SERIES OF CHARACTERS TO COLLECT INCLUDING ANGRY BIRDS, TMNT, MARVEL, FURBY, MY LITTLE PONY, HELLO KITTY, AND MANY MORE! EACH SERIES INCLUDES UNIQUE AND RARE CHARACTERS TO COLLECT.
GET READY FOR A NEW ‘TWIST’ IN YOUR SALES PLAN WITH MASH’EMS!
!
INTRODUCING THE NEW SQUISHY LIQUID FILLED COLLECTIBLE FOR BOYS AND GIRLS! MASH’EMS ARE FLYING OFF THE SHELVES AS KIDS ALL OVER THE PLANET RACE TO COLLECT THEM ALL! KIDS ARE TAKING THEIR MASH’EMS ONLINE, CREATING GREAT CONTENT TO TELL THEIR FRIENDS WHY THEY LOVE THEIR MASH’EMS!
OVER 10 MILLION VIEWS!
!
UNIQUE SELLING POINTS • • • • • • •
PROVEN SUCCESS WITH OVER 30 MILLION SOLD! A COLLECTIBLE THAT, OTHER THAN MOST COLLECTIBLES, OFFERS PLAY VALUE! GREAT PRICE POINT IN TOUGH ECONOMIC TIMES TOP BOY AND GIRL LICENSES MASH’EMS HAVE CREATED A NEW CATEGORY OF PRODUCTS BEING “LIQUID FILLED COLLECTIBLE FIGURES” (LFCF) AND PROVE TO BE IN HIGH DEMAND AROUND THE GLOBE YOU CAN MAKE A STRONG STATEMENT WITH MASHEMS WITH A BROAD RANGE OF LICENSED CHARACTERS AND A VARIETY OF DIFFERENT PACK OUTS TV COMMERCIALS AVAILABLE FOR ANGRY BIRDS AND MARVEL UNIVERSE AND NEW TVC’S BEING CREATED FOR 2013 NEW MASH’EMS DEVELOPMENTS
BOYS MASH’EMS THE PLAY PATTERNS THAT HAVE MADE MASH’EM SUCH A GLOBAL SUCCESS! TWISTING, SQUISHING, AND LAUNCHING MASH’EMS HAS BEEN TAKEN TO THE NEXT LEVEL WITH GREAT NEW PRODUCT, CHARACTERS, AND PACKAGING!
Trans Formers Mash’Ems Series 1 assortment of 6 NEW Trans Formers Mash’Ems and 2 Trans Formers Fist Flyers characters available in multiple pack outs. Featuring: REGULAR: Optimus Prime, Bumblebee, Bulkhead, Ratchet, Megatron, Soundwave. Fist Flyers: Optimus Prime, Bumblebee
SERIES 1
Capsule Image Coming Soon
*Design subject to change
Outer Active provides outdoor fun and games with a unique twist in innovative designs. Our products get kids outside and interacting with their friends in the real world and not simply on a computer screen. Outer Active products combine classic play patterns with popular entertainment products that will promise to excite and entertain kids of all ages.
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Throw this squishy, sticky ball against any clean flat surface and watch as the giant splat reforms back into a ball. Can be sold as a stand alone ball, or as a replacement ball for Splat Catch game. PDQ option available MSRP $3.99 Ages 6+
*Design subject to change
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Unique game of catch. Throw the ball and watch it “Splat� on the paddle. The giant splat magically reforms back into a ball. Balls made of TPR and safety tested liquid, are easily cleaned with tap water to revive stickiness. Includes: 2 full graphic splat pads and 2 splat balls. MSRP $ 9.99 Ages 6+
! *Design subject to change
Unique character shaped Splat balls with detailed decoration. Throw against any clean flat surface and watch as the giant splat reforms back into character. MSRP $ 4.99 Ages 6+
*Design subject to change
Launcher Pack
New Batman and Transformer Licenses! Real target action game! Launch sticky characters to splat and stick to any hard surface. Comes with Launcher, 2 Sticky Characters + New cutout Target figure on pack! MSRP $5.99 Ages 6+
*Design subject to change
Real Trans Formers action game! Launch the sticky Trans Formers to splat and stick to any hard surface. Shoot the Trans Formers into action and safe the day! Comes with Launchers, 2 Sticky Trans Formers shots. MSRP $5.99 Ages 6+ Angry&Birds Splat&Strike TVC&Available
Launches up to 100 feet (20m) Foam character Rockets with launcher and blast cushion. Jump on the blast cushion and launch the rocket up into the air. Award winning safety design. Package'Image Coming'Soon!
Comes with launcher, blast cushion and 2 character rockets. MSRP$ 14.99 Ages 6+ *Design subject to change
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