Wooky brand presentation artzooka 2013

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Welcome to the Artzooka! world—a place where children can use their creativity & imagination, plus a little bit of Artzooka! magic, to create what they never thought possible. Artzooka is about inspiring kids 5+ to use their imaginations through a variety of creative play. From craft kits to activity books and games, Artzooka is a universe of art-related fun. The Artzooka line is designed to encourage creativity and extend the experience beyond the product – the packaging itself can be Artzooka-ed into art. It’s all in how you look at it! Artzooka! was created on the belief that there is an artist in each and every child, that anything can be used to create art and that art is all around us…


Contents

The Mission Brand reel Broadcast Online New website Product Instructions & Challenge Around the globe


• A wide range of key price points, great value and awesome for kids 5-10! • Exclusive link to new website, exclusive product, exclusive Artzooka! contests on-line • Online exposure opportunities – will drive additional traffic to retail • Promotions can be supported at retail on packaging, in packaging & at store level


Brand reel



Online Presence • Launching new 7 language website to foster a global art community for kids and families! • Tons of content and fun for kids • Downloadable step by step art instructions for all makes included in the series • Seasonal contests asking kids to submit their latest works of art for a chance to win an Artzooka! prize packs • User generated content gallery and endless games and videos


Website

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Events calendar and announcements Downloadable step by step art instructions for all makes included in the series Browse product section and discover all the Arzooka! Kits available at fine retailers near you!


Website

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Seasonal contests asking kids to submit their latest works of art for a chance to win an Artzooka! prize packs User generated content gallery and endless games and videos


QR Codes


QSRs

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Tray-liners and menus can be Artzook-a-fied, themed, customized, characters, that provide exposure for participating QSR/promotions Tray liners transform into Artzooka 2D and 3D paper creations Create, collect and share your creations


Product



Instructions & Artzooka! Challenge in every product


Instructions & Challenge


Instructions & Challenge


Artzooka! Product

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Award-winning product that is highly recommended! Launched at retailers internationally fall 2012 including Toys R Us, John Lewis, Blokker, Aaron Bros., Harrods, Hamleys and many other fine retailers Kits allow kids and families to follow simple instructions and create their own works of art


Artzooka! Product


Artzooka! Product


Artzooka! Product


Artzooka! Product


Artzooka! Product


Artzooka! Product


Artzooka! Product


Button Mosaics


Button Mosaics



Around the globe‌


Artzooka! International Success 5 International hosts and counting‌ ‌series airing in over 30 markets


Online Presence Germany – Nickelodeon

International Presence

Canada – Kids’ CBC

Argentina – Discovery Kids

Brazil – Discovery Kids


Social Media Activity

Artzooka! engages thousands of fans through social media. Children and parents can: - share their ideas & questions - learn more about the show - participate in contests to win Artzooka! prizing


Online Contesting Upload Gallery Some recent Contests‌

Seasonal Activities

Artzooka! contest winners


Thank you!


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