Š 2013 Wooky Entertainment
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Block Crayon The stackable crayon for little hands!
Block Crayon is a creative preschool brand for the younger preschool set, 18 months+. Block Crayon combines a child’s favorite activities in one and allows preschoolers to use their imaginations to stack, color, play and build. Block Crayon – A block that’s a crayon and a crayon that’s a block. Now that’s fun! For more Block Crayon visit: www.blockcrayon.com
TV Spot
Overview • Block Crayon launched 7 core products in 2010 • Garnered prestigious awards including 2012 Pal Award for the Block Crayon Color and Stow Farm • Dr. Toy Awards (Winner of Ten Best Creative Products & Winner of 100 Best Products) & a 2011 TOY OF THE YEAR AWARD from Creative Child for Color & Stow Farm-Block Crayon, (Toddler Creative Toys category) • Right Start Award – Highly recommended • New, unique, hybrid play pattern has already proven itself • New themes and features preschoolers and moms will love • New TV spot and social media campaign
Attributes
Attributes •
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Dexterity and Creativity – Classic spin on core preschool play patterns; combines the active play of stacking blocks with the imagination and creativity of drawing and colouring Confidence – Perfect size and shape for little hands – Products that inspire preschoolers to build their independence & creativity, “I can do that!” Learning – Manipulating, stacking, building – Counting, distinguishing colors, making associations and coloring – Themes to further imagination & learning Fun – Combines young preschooler activities in one; colouring, stacking and playing – Unique and stackable – 3D moulded fun “characters” and colourful blocks offer more possibilities than your average crayons
7, 12 and 20 piece farm and safari themed Block Crayons Sets
Farm, Zoo and now Knight & Dragon themed Block Crayon coloring books • 48 Pages of coloring fun • 5 sculpted Block Crayons • Age appropriate for 18 months +
Product
Color, stack and stow with Color n’ Stow Farm Stable • Includes 15’ illustrated paper roll • 18 sculpted Block Crayons • Age appropriate for 18 months +
3-in-1 Activity Table
Perfect play station to color, build and stow • Large surface with storage for easy clean up • 6 sculpted Block Crayons • Includes 15’ illustrated paper roll • Age appropriate for 18 months +
Paper Roll Counter Display
Add more fun to 3-in-1 Activity Table and the Color n’ Stow Farm • Comes with 1 sculpted Block Crayon • Includes 15’ illustrated paper roll
Educational Pack
Play, build and color with the Block Crayon edu-pack • Includes 24 sculpted Block Crayons • Perfect option for educational channels and catalogers
Online
For more Block Crayon visit: www.blockcrayon.com
CONTACT Four Trading BV/Wooky Europe Head Office West Kinderdijk 122f, 2953XW Alblasserdam, The Netherlands T +31 (0)78 644 9981, F +31 (0)78 644 9982 E info@wookyeurope.com Four Trading BV/Wooky Europe - UK Sales Office Unit 10 The Matchworks, Studio 5, Speke Road, Garston, Liverpool, L19 2RF United Kingdom T +44 (0)151 494 3821 F +44 (0)151 427 7480 E info-uk@wookyeurope.com
W www.wookyeurope.com