Mixy-Contents • • • • •
Mixy Brand What is out there? Mixy is the answer! Fabulous stand-out product and packaging Thank you
Mixy-Fashion’s a Snap Mixy is a fashion-forward play accessory line developed specifically for girls age 4-7 with a core 5+ age grade. With this simple snap-together system, you can snap, unsnap and snap again for more fun. Mixy the creative line with girls in mind, mix, match and collect them all! Visit mixystyle.com Complementary-Collectible-Interchangeable
Mixy on TV
http://www.mixystyle.com
What is out there? • Too complicated to understand • Older demographic, play pattern not attractive to little girls 5+, • Degree of difficulty too challenging for demographic • Price points too high (you need the station) • Not a great value proposition for consumer
Mixy is the answer • Mixy developed as the answer to Style Me Up for the younger girl 4 to 7 with core of 5+ • Answers need for the demographic & is age appropriate • Easy assembly, fashionable snap-together system with a very toy-etic feel and great play value! • Beads are complementary, collectible and interchangeable, colorful and stylish • Social media campaign planned for 2013, visit mixystyle.com
Product & Packaging
Mixy Blister Assrt-4000
Seaside Splash
Dance Showcase
Furry Friends
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Opening price point, of Mixy snap-together jewelry fashions Blister card assortment contains all 3 skus, each set includes 50 beads! Collection Booklet includes inspiration designs
Mixy Bracelet Assrt-4020
Sweet Heart
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Rock Star
Snap and create your fabulous gem encrusted bracelet Blister card assortment contains 2 skus includes wrist band and stylish beads Collection Booklet includes inspiration designs
Mixy Small-Assrt 4050
Paradise Bliss
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Dream Girl
Masquerade
Snap together and create your own fabulous jewelry-fashions Small box assortment, contains all 3 skus and 100 beads, charms and pendant Collection Booklet includes inspiration designs
Mixy Medium-Assrt 4100
Candy Sweetness
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Fashionista
Snap together and create your own fabulous jewelry-fashions Medium box assortment, contains both skus includes, 150 beads, charms and pendant! Collection Booklet includes inspiration designs
Mixy Large Assrt 4200
Fairy Magical
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Hollywood Star
Snap together and create your own fabulous jewelry-fashions, includes headband, ring, earrings and tons of beads Large box assortment, contains both skus Collection Booklet includes inspiration booklet
Mixy Snap n’Carry 4251
Snap n’ Carry • • •
Snap together and create your own fabulous jewelry-fashions, and carry them too with Mixy Snap n’Carry! Collect, share and trade with your friends, includes purse, ring, bracelet, 2 sets of earrings and tons of beads! Collection Booklet included, check and collect your beads!
Mixy Plano • 2’ shelf space to maximize visibility, breadth of brand and promote play pattern • QR Code Danglers, drive consumers to TV Spot available • Mixy Standees available too!
THANK YOU!