Wooky brand presentation smu 2013

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Content • The Creative Fashion Brand for Tweens • The TV Spot • Power of Tweens • Just for Tweens • Style Me Up, The Brand Snapshot, 360 Degrees of “Tweentainment” • The On-line Experience • Promotions • Awards and Pics • The Product • Creative Kits • Sketchbook Series • Creative Cosmetics • Tattoorific


The Creative Fashion Brand for Tweens Be Fashionably creative! Style Me Up is a fashionably forward brand for tween girls founded on the notion of “do-ityourself”. Style Me Up is the first dedicated, complete, stylish, line DIY, brand for tween girls. From fashionably trendy craft kits, to chic designer sketchbooks, creative cosmetics and much more – Style Me Up allows tweens the freedom to express themselves with style!


The TV Spot


Power of Tweens • • • • • • • •

43 billion dollars in spending power annually 5 times the spending power of kids 4 to 7 years old Girls 8 to 14 were loyal “toy” customers 20 years ago In the last 25 years 50% of the toy consumer base has eroded Kids get older younger faster, move to new market segments To target tweens you need a “teen” approach Tweens do not want to be associated with kids or toys Tweens influence HH decisions including: restaurant choice, grocery purchases, clothing, vacation destinations, computer/tech equipment purchased for the home


The Opportunity • Opportunity for tweens with 360 degree “Evertween” brand • Exclusive brand, content and product availability with proven turn-key options • Concepts can be easily customized to suit promotion particulars • Tons of exclusive cross sell opportunities possible • Promotions can be supported at retail in a number of ways on packaging and in packaging at store level


Just for Tweens Other • 5+ demographic for the younger girl • Follows toy trends • Softer, less movement, more static • Product driven, toy decision

Style Me Up • 8+ demographic, for the older girl • Follows fashion trends • Edgier, lots of movement and evolution • Brand driven, lifestyle choice


The Brand for Tween Girls launched in 2008

The Brand Snapshot 45+ countries

The Evertween

More than 100+ skus and counting

The first dedicated, complete, fashion-forward line for tween girls!


“360 degrees of Tweentainment”

The Brand Snapshot

Promotion On Stage

Product

Social Media

Licensing

Magazine

TV Concept Store



On-line

The new Style Me Up on-line experience • Browse product and, see the latest and greatest Style Me Up avails • More cool downloads and exclusive content for members only • Including e-cards, birthday invites & many other activities! • Members have access to games, and can even create their own Style Me Up avatars and save it on their profiles!


Promotions • Exclusive POP Displays available • on-line promotions and contests • Social Media Campaign


Style Me Up enthusiasts are able to design their own Style Me Up fashions online and and receive them delivered to their door ! Facebook promotions and opportunities!


Awards


The Product

Creative Kits

Cosmetic Creations

Sketchbooks & Stationery


Don’t miss out. Shop now!


Creative Kits Style Me Up is a fashionably forward brand for tween girls founded on the notion of “do-it-yourself”. From fashionably trendy craft kits, to chic designer sketchbooks, creative cosmetics and much more – Style Me Up allows tweens the freedom to express themselves with style! New themes with bling tweens will adore. For more Style Me Up, please visit www.stylemeup.com.


Creative Kits

Key Price points!



SketchbookSeries Reveal the designer in you with the Style Me Up Designer Sketchbook Series. Trace, colour, decorate and embellish your models in fabulous fashions and have them runway ready! Now more fashions and treatments to choose from.



Cosmetic Creations Be fashionably creative! Design, mix and wear your Style Me Up Cosmetic Creations the way you want to. Express yourself with style. Your style!


Fabulous style and value!


Fabulous style and value!


Tattoorific Style Me Up Tattorific are fashionably-trendy, temporary tattoos just for tweens. In an array of fabulous styles – Want some skin bling, look no further!



Thank you


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