Corcoran Premier Realty - Listing Presentation 2021

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About Our Company | Live Who You Are Corcoran Premier Realty is a locally owned boutique firm with the power of the global network of Corcoran. Synonymous with sought-after addresses, we concentrate on the most desirable communities. Our team of established home and estate experts unites to deliver unrivaled, client-centric service and innovative global marketing. The result: Results

Our owner team members Matt, Steve, and Chocky are longstanding experts in the luxury real estate market in Central Florida. Our affiliation with the Corcoran network has expanded our company’s potential to reach discerning buyers and sellers from across the globe. At Corcoran Premier Realty we have a powerhouse of talented and experienced agents whose goal is to deliver RESULTS. We are proud to be a part of the best real estate affiliate network in the world. We are Corcoran Premier Realty.


Our Founders

E x p e r i e n c e. I n n o v a t i o n . I n t e g r i t y. Chocky Burks - Broker, President • 25+ year real estate career in luxury residential real estate • Recognized consistently in the top one percent of Central Florida Realtors • Specializing in New Construction and Development • Board of Directors for Support Our Scholars Steve Healy - Co-Founder, Owner • Proven sales expertise in the luxury arena spans both residential real estate and luxury membership sales • Prior SVP of Sales and Marketing for several large companies, both public and private • Previously one of Sotheby’s International Realty’s top sales executives, winning rookie of the year in 2002 and Chairman’s Club awards • Supporter of Sharing Hope Foundation and TeamJanice. com which he founded in 2005 to support the fight against brain cancer and ALS Matt Tomaszewski - Co-Founder, Owner • Proven 20+ year real estate career in the luxury market across Central Florida • Recognized in the top 1% of all Realtors in Central Florida year after year, a Star Performer by the Board of Realtors and part of the Chairman’s club • Former top-producing agent for Sotheby’s International Realty • Supporter of the Big Brother and Big Sister Organization of Central Florida since 2012

From left to right: Matt Tomaszewski, Chocky Burks, Steve Healy


We have a history of growth & expansion. With over 30+ yea rs of ser v ice in Centra l Florida.

1990

2002

2004

Chocky Burks begins selling real estate in Florida.

Matt Tomaszewski and Steve Healy join Chocky Burks at Sotheby’s International Realty.

Matt, Steve and Chocky are the top 3 agents companywide for Sotheby’s International Realty. This is the first of many successful years to come in Central Florida.

2009

2013

2020

With the launch of Premier Realty Partners, the highly successful trio forges ahead as a luxury real estate powerhouse in Central Florida.

Premier Realty Partners becomes the top brokerage in their core markets, Dr. Phillips, Windermere, Winter park, Winter Garden, and Lake Mary.

Premier Realty Partners affiliates with Corcoran to become Corcoran Premier Realty. Open new offices in Windermere and Winter park.


Windermere Office | 1921 Maguire Rd Ste 104, Windermere FL 34786


Winter Park Office | 271 N. Pennsylvania Ave suite #2, Winter Park Fl 32789


The Power of Corcoran L E A D I N G TH E WAY


Live who you are. Four simple words that mean so much. To our customers, it means “Imagine the best version of who you are... and now imagine home.” But “Live who you are” also says something about us. It

We are Corcoran.

says “We care enough to learn about you. We care enough to ask a little more, to dig a little deeper, to listen a little better. We care enough to learn to find you precisely the right buyer for your home.” “Live who you are” says that we have the craft and resources to make your home feel like the buyers home. It says we are consultants and professionals of the highest order. It says “take a journey with a trusted friend.” And most of all it says our mission goes beyond selling. Live who you are. It defines our mission as the best real estate company in the world - a mission we are all proud to make our own. Corcoran. Live who you are.


Why Corcoran? Glad you asked. We live where we work.

We’re driven to succeed.

We’re well connected.

We have more than 3,500 sales associates in over 65 offices across New York City, The Hamptons, Westchester, Hudson Valley, South Florida, Northern California, Southern California, Reno/ Tahoe, Central Florida, Chicago, Northwest Florida and Hawaii.

We are one of the leading brokerage firms in the markets we serve and have achieved sales of over 23 billion annually.

By working with Corcoran you will gain access to a best-in-the-business network of professionals to get you to a sucessful closing. From mortgage brokers to top attorneys, we’ve got you covered.

We’re relocation pros.

We’re attention-getters

We’re master marketers.

We relocate thousands of people each year, many of whom are personal referrals and repeat clients.

We work hard to make sure corcoran.com stays ranked as a highly trafficked real estate website with more than 8.5 million views annually, generating significant attention for your property.*

Leading the curve in real estate marketing, we orchestrate the perfect mix of advertising, marketing, and public relations to target buyers via key local, national, and international media outlets.


1973

1983

1995

My Name is Barbara

Made in Manhatt a an

New e Dev e elopments

23-year old Barbara Corcoran founds

Corcoran opens a downtown office and

Corcoran partner Pamela Liebman

Corcoran® in a tiny office on the Upper

then expands to the Upper We W st Side

founds Corcoran Group Marketing.

East Side of Manhatt t an with seven eager

in 1989.

agents and a $1,000 loan.

Wehave haveaa We historyofof history growth&& growth expansion. expansion.

1998

2001

2003

Brookly l n Bridged

CEO fo f ra New e Cent ntury r

Hamptons Homecoming

Corcoran crosses the East River with 30

Corcoran becomes part of Realogy.

Corcoran acquires a pair of prominent

agents in three Brooklyn offices.

Barbara Corcoran taps Pamela Liebman

brokerage firms and debuts in the

to become the company’s new President

Hamptons with close to 200 agents.

and CEO.

2003

2005

2006

A Place in th t e Sun

Good Day a Sunshine

W rds to Liv Wo i e By

Corcoran plants a flag in Palm Beach,

Corcoran Group marketing and Sunshine

Corcoran defines its inclusive world view

acquiring tw t o of the city t ’s most respected

Group merge to become Corcoran

with the lauded “Live Who Yo Y u Are”

real estate brokerages.

Sunshine, NYC’s premier new dev firm.

campaign.

2017

2020

Higher Intelligence

R ady Re d fo f r th t e Wo W rld

Corcoran opens Agent Studio designed to

Corcoran goes its first Corcoran global, launching its first Corcoran goesglobal, global,launching launching its first

enrich each agent’s experience and

franchisees in select prime property affiliates prime property markets affiliatesininselect select prime property markets,

knowledge base.

markets, thebeyond. U.S. and beyond. across theacross U.S. and beginning in California, Nevada, and Central Florida.


We’re going global. As the world gets smaller, we are getting bigger. We welcomed our first handpicked partners to the Corcoran network in February 2020 – long lasting local experts in Central Florida, Premier Realty Partners to form Corcoran Premier Realty. This allows us to expand our potential reach to discerning buyers and sellers across the globe.


We’re part of the Realogy family, the world’s biggest residential network

14,450 TOTAL OFFICES NATIONWIDE

112

COUNTRIES AND TERRITORIES

286,500

REAL ESTATE ASSOCIATES WORLDWIDE


Around the web, across the globe. As soon as you list with Corcoran Premier Realty, your home greets prospective buyers on Corcoran.com and across hundreds of prominent partner websites in our extensive real estate network.


The whole world. One address. Corcoran.com is a leading real estate website, reaching customers from nearly 200 countries around the world. SimilarWeb2018

Corcoran.com logs some 10 million annual website visits, generating more than 35 million page views. Google Analytics 2018

Corcoran.com welcomes more than 2 million visitors each year from Facebook and Instagram. Google Analytics 2018

Corcoran.com sends more than 100,000 company-generated leads to our agents each year, with a response time measured in minutes. Google Analytics 2018


This is Corcoran’s digital difference. We drive millions of potential buyers to corcoran.com listings with our proprietary formula of paid search, retargeting, and search engine optimization.

6.9M

100K+

48%

Corcoran.com pageviews driven by paid and organic search in 2019*

Leads generated through 2019*

Percentage of Corcoran.com visitors actively searching for a home, compared with just 15% for the competition

300%

5.5M

Increase in leads using retargeting ads over the last year**

Web searches specifically related to listings on Corcoran.com


The Corcoran DNA

Our “Live Who You Are” philosophy is infused in everything that we do and is embodied by our brand DNA.

PERSONAL Human touch

Our DNA PLAYFUL

SHARP

Fun & warm

With an edge


We’re a We’re a marketing marketing powerhouse. powerhouse.

The real difference about Corcoran is simple. Most real estate firms are about transactions while we The real difference about Corcoran Premier realpeople difference about Corcoranneeds. is simple. areThe about and their individual This Most Realty is simple. Most real estate firms are about real estate about transactions while we unique vision isfirms whatare sets the Corcoran brand transactions while we are about people and their are about people and their individual needs. This apart and keep us first in consumers’ minds. From needs. This unique vision istowhat unique vision is what sets the Corcoran brand ourindividual critically acclaimed brand campaigns the sets apart and keep us first in consumers’ minds. From marketing createdbrand for your listing, make surein to the Corcoran apart and we keep us first our critically acclaimed brand campaigns to the connect with the consumer on a deeper level. consumer’s minds. From our critically acclaimed marketing created for your listing, we make sure to brand campaigns to the marketing created for connect with the consumer on a deeper level. your listing, we make sure to connect with the

consumer on a deeper level.


Architectural Digest

New York Magazine

BBC

New York Post

Bloomberg

Newsday Architectural Digest

BusinessInsider.com BBC

O Globo (Brazil)

Centurion Magazine Bloomberg

Palm Beach Post

When it comes o getting press, When it comes we’re connected. to getting press, we’re connected.

CNNMoney.com

New York Magazine New York Post Newsday

Palm Beach Daily News BusinessInsider.com O Globo (Brazil)

Crain’s New York Business South China Morning Post Centurion Magazine Palm Beach Post Curbed Elle Décor

e of the real estate industry’s most experienced in-house blic relations team leverages a roster of world-class media nnections to promote select properties to a wide range of h digital and print media outlets, including:

Financial Times Forbes

CNNMoney.com

Straits Times (Singapore) Palm Beach Daily News

The Hollywood Reporter Crain’s New York Business South China Morning Post Curbed

The New York Times Straits Times (Singapore)

Elle Décor

The Times of London The Hollywood Reporter

Hamptons Magazine The Wall Street Journal Financial Times The New York Times One of the real estate industry’s most experienced in-house public relations teams leverages a roster of world-class media Hamptons RE Showcase Time Out New York public relations team leverages a roster of world-class media Forbes The Times of London connections to promote select properties to a wide range of connections to promote select properties to a wide range of HC&G Time/Money.com both digital and print media outlets, including: both digital and print media outlets, including: Hamptons Magazine The Wall Street Journal One of the real estate industry’s most experienced in-house

Le Figaro, Le Pointe, Les Echos TV Media Hamptons RE Showcase

Time Out New York

HC&G

Time/Money.com

Le Figaro, Le Pointe, Les Echos

TV Media

Nothing herein shall be constructed as a guarantee that all or any Corcoran listings will appear in these media outlets. None of the named companies endorse or are affiliated with Corcoran.

Nothing herein shall be constructed as a guarantee that all or any Corcoran listings will appear in these media outlets. None of the named companies endorse or are affiliated with Corcoran.


here we go, Where we go, Where we go, ople follow. people follow. Where we go, people follow. ran’s social media strategy people follow.

Corcoran’s social media strategy is among the best in the industry.

ng the best in the industry. Corcoran’s social media strategy Corcoran’s social media strategy is among the best in the industry. is among the best in the industry.

Corcoran Premier Realty

With 196,000 followers* on Facebook and growing fast, Corcoran reaches more prospective buyers on social media than our competitors. We leverage our reach to promote select listings through organic and With 196,000 followers* on Facebook and growing sponsored posts—driving more than 2 million website fast, Corcoran reaches more prospective buyers on sessions** a year. social media than our competitors. We leverage our reach to promote select listings through organic and sponsored posts—driving more than 2 million website sessions** a year.

00 followers* on Facebook and growing ran reaches more prospective buyers on a than our competitors. leverage our on Facebook and growing With We 196,000 followers* omote select listings through organic and more prospective buyers on fast, Corcoran reaches posts—driving more thanmedia 2 million website social than our competitors. We leverage our a year. reach to promote select listings through organic and

sponsored posts—driving more than 2 million website sessions** a year.

*As of January 30, 2020 **Google Analytics 2018 None of the named companies are affiliated with or endorse Corcoran. Whether a specific listing is included on any site can vary depending on region, property type, availability, and other criteria.

*As of January 30, 2020 **Google Analytics 2018 None of the named companies are affiliated with or endorse Corcoran. Whether a specific listing is included on any site can vary depending on region, property type, availability, and other criteria.

*As of January 30, 2020 **Google Analytics 2018 None of the named companies are affiliated with or endorse Corcoran. Whether a specific listing is included on any site can vary depending on region, property type, availability, and other criteria. *As of January 30, 2020 **Google Analytics 2018 None of the named companies are affiliated with or endorse Corcoran. Whether a specific listing is included on any site can vary depending on region, property type, availability, and other criteria.


We tell stories worth hearing. Millions of potential buyers engage with our curated content. We tell stories worth hearing. Millions of potential buyers engage with our curated content.

FACEBOOK

196,000 followers

97,000 followers

FACEBOOK

196,000 followers

INSTAGRAM

97,000 followers YOUTUBE

PINTEREST

11,400 subscribers

1M+ monthly viewers PINTEREST

TWITTER

INSTAGRAM

1M+ monthly viewers

YOUTUBE

11,400 subscribers

30,000 followers TWITTER

30,000 followers CORCORAN.COM + INHABIT

10M readers

CORCORAN.COM + INHABIT

10M readers

As of January 30, 2020. None of the named companies are affiliated with or endorse Corcoran. Whether a specific listing is included on any site can vary depending on region, property type, availability, and other criteria.

As of January 30, 2020. None of the named companies are affiliated with or endorse Corcoran. Whether a specific listing is included on any site can vary depending on region, property type, availability, and other criteria.


Social Social media,media, supercharged. supercharged. Social media, supercharged. The cutting-edge Social AI Engine** canAIautomatically The cutting-edge Social Engine** can automatically put your property front of the right buyers at the right moment. putinyour property in front of the right buyers at the right moment. The cutting-edge Social AI Engine** can automatically put your property in front of the right buyers at the right moment.

17x Higher17x Ad*Higher Ad* 300%+ Increase 300%+ Increase rformance than the than Performance Traffic Increase to Listing 17x Higher Ad*thein Traffic toinListing 300%+ IndustryPerformance Average Pages Industry Average Pages than the in Traffic to Listing Industry Average Pages

izes artificial intelligence and big data in social Corcoran utilizes artificial intelligence and big data in social tising to drive qualified potential buyers to select media advertising to drive qualified potential buyers to select cased on corcoran.com. homes showcased on corcoran.com. Corcoran utilizes artificial intelligence and big data in social to drive potential buyers to select corcoran.commedia can beadvertising advertised on social qualified mediaadvertised Properties on onon Corcoran Premier Properties onCorcoran.com corcoran.comwill canbe be advertised social media homes showcased on corcoran.com. ocial AI Engine. Thissocial powerful platform identifies Realty ourThis Social Al Engine. Also, properties through our media Social through AI Engine. powerful platform identifies may re searching specifically for your type of home and also be advertised on other specifically Corcoran social media platforms through people who are searching for your type of home and on corcoran.com can beand advertised on social media our property’sProperties ad. Our Social AI Engine collects the same Social Alproperty’s Engine. This powerful platform identifies people shows them your ad. Our Social AI Engine collects andwho Social AI Engine. This powerful platform identifies at data in realthrough time so our we can show your property to are searching specifically for your of can home and your shows them your analyzes all that data in real timetype so we show property to people who are searching specifically for your type of home and ost likely to buy it right now. the peoplead. most toAIbuy it right now. and analyzes all that data in property’s Ourlikely Social Engine collects shows them your property’s ad. Our Social AI Engine collects and real time so we can show your property to the people most likely to buy analyzes all that data in real time so we can show your property to it right now. the people most likely to buy it right now. *Source: Wordstream. Facebook Ad Bencharks for Your *Source: Wordstream. Facebook Ad Bencharks for Your Industry. November, 2019 Industry. November, 2019 **Optional paid program.

**Optional paid program. *Source: Wordstream. Facebook Ad Bencharks for Your Industry. November, 2019 **Optional paid program.


We’re livingWe’re living the life. the life. Corcoran’s Inhabit complements corcoran.com by exploring the stories Corcoran’s Inhabit complements that make our markets so special.

corcoran.com by exploring the stories that make our markets so special.

Our well-loved blog features irresistible stories about goings-on in our markets, architecture and decorating, dining and entertaining, and, of course, a selection of our clients’ homes. Expect smart insights, great photography, and first-rate video (including our acclaimed video series, The Local Next Door). It’s content that drives traffic and gets attention, and that means more visibility to potential stories about buyers.

Our well-loved blog features irresistible goings-on in our markets, architecture and decorating, dining and entertaining, and, of course, a selection of our clients’ homes. Expect smart insights, great photography, and first-rate video (including our acclaimed video series, The Local Next Door). It’s content that drives traffic and gets attention, and that means more visibility to potential buyers.


We help you track and optimize your listing’s digital presence. Leverage real-time data to generate detailed reports on your listing’s activity on corcoran.com, and work with your agent to devise an effective digital strategy to get more eyes on your home.


We make ads that get looks. Corcoran accelerates consumer interest with attention-getting multichannel campaigns, ensuring that consumers can connect with Corcoran.

225M+ impressions, 5M+ video views on brand banner and video ads

Corcoran leverages dynamic brand and lead-generation campaigns in a variety of highly visible placements.


Stunning photography





Click to Open 3D Tour

3D Tours


Aerial drone imagery


Click to Open Video

HD Video


Quarterly Magazine Issue


Custom Mailers


Custom Brochures


We are elevating the real estate experience.

Š2020 Corcoran Group LLC. All rights reserved. CorcoranŽ and the Corcoran Logo are registered service marks owned by Corcoran Group LLC. Corcoran Group LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated.


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