Prudential One Realty leads the way to the future of Real Estate. Our Systems for Buyers and Sellers are among industry leaders, while our support, and client retention programs give our agents a “Rock Solid” foundation for their business now, and beyond.
601-2145 © 2010 Prudential Financial. Prudential Real Estate brokerage services are offered through the independently owned and operated network of broker member franchisees of Prudential Real Estate Affiliates, Inc., a Prudential Financial company. and Prudential are registered service marks of The Prudential Insurance Company of America and are used herein under license. Equal Housing Opportunity.
S e a r c hF o rHo me sOnY o u rC e l l P h o n e !
For OSA Subscribers Only! SM
New! Customer for Life A vast majority of home sellers said they would use their sales professional for future real estate transactions, ®
according to a recent survey by the National Association of REALTORS. Be sure to keep your loyal customers and prospects close and informed, and win all of their future business with Customer for Life, the latest feature SM
of Online Seller Advantage.
Customer for Life provides your client database personalized messages including a link to timely Neighborhood Activity Reports of online activity near each customer’s property. Reports, complete with sales professionals’ photos and contact information, also detail the types of properties buyers are seeking in clients’ and prospects’ neighborhoods, plus new listing alerts, price and status changes, and more. With just a few mouse clicks, sales professionals can keep clients and prospects connected with highly useful information, positioning themselves through time as the go-to source for real estate service and support. As the local market expert using Customer for Life, you provide customers with information they can’t get anywhere else. Appreciative customers and prospects will stay tuned through time and use you when ready. Click the Online Advantage quick link on PREA Center to find out more about Customer for Life.
© 2009, Prudential Financial. Prudential Real Estate brokerage services are offered through the independently owned and operated network of broker member franchisees of Prudential Real Estate Affiliates, Inc., a Prudential Financial company. and Prudential are registered service marks of The Prudential Insurance Company of America and are used herein under license. Equal Housing Opportunity.
Prudential Real Estate and Relocation Services, Inc. Real Estate Fact Sheet
2008 Statistics
2008 Canadian Statistics
• Approximately 62,000 Sales Professionals
• Approximately 1,700 Sales Professionals
• $129.4 Billion in Sales Volume (USD)
• 85 Offices
• 406,000 Transaction Sides • Nearly 1,940 Offices (Canadian statistics are included in these numbers)
Prudential Real Estate and Relocation Services, Inc. is Prudential’s integrated real estate brokerage franchise and relocation services business. The first real estate franchise was awarded in 1988. The brokerages are independently owned and operated. Companies are selected based upon outstanding performance records, high levels of customer service and shared business values with those of Prudential. The company has member companies in all 50 states, nine Canadian provinces and Mexico. Corporate headquarters are in Irvine, Calif.; Canadian operations are based in Toronto. Real Estate Corporate Headquarters
Real Estate Canadian Office
3333 Michelson Drive, Suite 1000 Irvine, CA 92612 Phone: (949) 794-7900 Fax: (949) 794-7035 www.prudential.com
5700 Yonge Street, Suite 1110 Toronto, Ontario M2M 4K2 Phone: (800) 387-5946 Fax: (416) 218-2244 www.prudential.ca
Prudential Financial, Inc. Prudential Real Estate and Relocation Services, Inc. Real Estate Leadership John Van Der Wall
Chairman and Chief Executive Officer; john.vanderwall@prudential.com
Earl Lee
President; earl.lee@prudential.com
Lou Gonzalez
Senior Vice President, Sales and Service; louis.gonzalez@prudential.com
Lisa Mackey
Senior Vice President, Service; lisa.mackey@prudential.com
Keith Smith
Senior Vice President, Business Development; keith.m.smith@prudential.com
Melody McWilliams
Vice President, Support Services; melody.mcwilliams@prudential.com
© 2009, Prudential Financial. Prudential Real Estate brokerage services are offered through the independently owned and operated network of broker member franchisees of Prudential Real Estate Affiliates, Inc., a Prudential Financial company. and Prudential are registered service marks of The Prudential Insurance Company of America. Used under license. Equal Housing Opportunity
Prudential Real Estate and Relocation Services, Inc. When a consumer is considering buying or selling a home, there are no more powerful and important words than reliability and trust. The sales professionals in our Network carry this responsibility and commitment day in and day out – it is what separates us from all other real estate organizations. Business Consulting System This growth-enhancing service is designed to enable Network members to better understand current performance, overcome challenges and identify key drivers to build their business, and to move their organization to new levels of success.
PREA Center (www.prea.prudential.com) PREA Center is a private and secure real estate business portal offering 24/7 access to our Network’s products, services and industry news. PREA Center delivers real-time information and business solutions to help our affiliates leverage the Brand and improve their businesses.
eCertified® 2.0 Designation The eCertified® 2.0 designation program recognizes members of the Prudential Real Estate Network who are competent in the use of the Internet and technology in the real estate business. This innovative and exclusive designation shows the public that our real estate sales professionals are knowledgeable and well-versed in vital computer-based communication.
Prudential.ca The Internet is an integral part of our business strategy. Prudential.ca offers a variety of useful tools and information about real estate offerings in Canada, in addition to information about relocation operations in the region.
Education (marie.shoemaker@prudential.com) Prudential University educational programs provide a variety of skill and Brand-based training courses and networking and certification opportunities for sales professionals, brokers, owners, managers and company trainers. Courses are offered through the Prudential University LearnCenter and are delivered via virtual instructor-led, Web-based and instructor-led training. Prudential University at Sales Convention features nationally recognized keynote speakers, networking opportunities and a choice of educational sessions for sales professionals and management. Prudential University at Summit Conference offers learning opportunities to our Network’s award winners. Fine Homes InternationalSM (finehomes@prudential.com) Fine Homes InternationalSM represents luxury properties, including estate properties, equestrian properties, residences with architectural and historic significance as well as resort properties. As a certified Fine Homes InternationalSM specialist, sales professionals are provided with connections to an elite cadre of affiliate members experienced in servicing affluent homebuyers and sellers. Our international program is considered the real estate industry’s platinum standard for the marketing of luxury properties, and includes our proprietary showcase magazine, Fine Homes® International. Market Data Report (michael.fortes@prudential.com) Market Data Report is an interpretive management tool designed to provide affiliates with a detailed analysis of affiliate markets. It enables Network members to further sharpen their competitive edge by analyzing the strengths and weaknesses of competitors, recruiting and retaining top sales professionals, building their business, and moving their organization to new levels of success. Marketing, Communications and PR (kevin.ostler@prudential.com and jill.aronson@prudential.com) Through our National Advertising Fee (NAF), we invest millions of dollars annually to generate top-of-mind Brand awareness among millions of potential homebuyers and sellers. The company’s strategic online marketing reaches people with a wide variety of content on industry-supportive websites. This is coupled with other Web and Brand-awareness marketing and advertising programs designed to drive the consumer to www.prudentialrealestate.com. Our Public Relations and Communications programs continue to build on our Brand awareness. Operations Review (michael.fortes@prudential.com) Operations Review is a proven diagnostic management tool designed to allow affiliates to compare their company’s productivity, financial characteristics and management practices with top and average Prudential Real Estate Network member offices nationwide. It enables them to better understand current performance, overcome challenges and identify key drivers to build their business, enhance profitability, and move to new levels of success.
Prudential Commercial Real Estate (PCRE) (michael.mclean@prudential.com) Prudential Real Estate and Relocation Services operates a separate network of commercial brokerages throughout North America. Prudential Home ConnectionsSM (http://hc.prudential.com) Prudential Home ConnectionsSM maintains a menu of services that help people buy, sell and care for their home. The services include real estate assistance, home protection, home care, inspections, moving services/supplies and more. Prudential Real Estate Online Advantage (kenn.stearns@prudential.com) Online Advantage is an innovative technology tool that provides consumers with access to millions of continuously updated property listings. Our patented technology gives buyers and sellers the freedom to collaborate with sales professionals on personalized neighborhood price changes, new listings, open houses and other valuable local information. It also includes a unique and robust set of proprietary digital tools designed to help sales professionals win, maintain and retain listings (Online Seller AdvantageSM) using unique insights into our online buyer community and competitive market data. Powered by our dynamic interactive marketing alliances, Online Advantage is synergistically connected with leading online publishers to increase the awareness of Prudential Real Estate sales professionals and their listings. Prudential Referral Services® (mary.kelly@prudential.com) Prudential Referral Services (PRS®) drives and supports programs, standards and practices to increase broker-to-broker referral activity, convert more referrals to closed sales, and encourage exceptional performance and professionalism. These deliveries include educational and mentoring programs, networking events and online resources for building referral relationships and improving skills and practices. Prudential Value Range MarketingSM (PVRMSM) This innovative program offers an alternative method for marketing homes for sale. Instead of marketing a home at a fixed price, a value range is selected in which the seller will entertain offers in a defined range. Prudential Real Estate and Relocation Services is the only franchise network to offer this unique marketing approach in North America. (PVRMSM may not be offered by all franchisees.) Relocation (prudential.relocation@prudential.com) Relocation delivers a broad range of services to corporations and government agencies from offices in the United States, Canada, United Kingdom, France, Hong Kong, Singapore and China. • In 2008, served approximately 700 active clients, including FORTUNE 500® companies, small industrial and service companies, and U.S. government agencies • In 2008, completed approximately 200,000 relocation-related transactions • In 2008, served approximately 42,000 relocating employees and their families • Total relocating employee satisfaction rate of 90% • Client satisfaction rate of 94%
Prudential Real Estate has the Highest Average Sales Price.
$206,756
$219,490
Coldwell Banker
Century 21
$229,714
$235,979
$244,163
$166,706
ERA
Keller Williams
Realty Executives
PRUDENTIAL REAL ESTATE
$344,232
RE/MAX
Source: Average Sales Price is based on an analysis of transaction sides and sales volume data of the largest independently owned brokers in the U.S. for franchise networks recording at least 25,000 closed transaction sides in 2008, as reported in the 2009 Real Trends 500.
Š 2009. Prudential Financial. Prudential Real Estate brokerage services are offered through the independently owned and operated network of broker member franchisees of Prudential Real Estate Affiliates, Inc., a Prudential Financial company. and Prudential are registered service marks of The Prudential Insurance Company of America and are used herein under license. Equal Housing Opportunity.
Prudential Real Estate
Qualities That Set Us Apart
Brand recognition and competitive model includes ...
The Prudential name and Rock® logo, which is among the most widely recognized brands in the U.S. The name dating back to 1875 stands for strength, integrity and trust. Prudential Financial, which serves approximately 50 million individual and institutional customers. Upper-end demographic and the highest average home-sale price among independently owned brokerages.1 A strategy embracing a true entrepreneurial model in which all affiliates are independently owned and operated. Prudential Real Estate and Relocation Services, the industry’s first fully integrated real estate and relocation company. Prudential Relocation, one of the largest providers of comprehensive global relocation services in the U.S., also operates in Canada, United Kingdom, France, Singapore and China.
Establish and expand a comprehensive approach to lead generation, driving business to our Network. Deliver maximum MLS listings online with a consistent look and feel across all 50 states. Deliver a systemized, consultative approach and profitability analysis to improve affiliate company bottom-line results.
Offer affiliates the Market Data Report – a proprietary management tool that provides detailed analysis of their specific markets. The report helps with business planning to increase market share, target specific sales recruits and identify competition. Launch alternative pricing system – Prudential Value Range MarketingSM (PVRMSM) – to traditional fixedprice marketing2. Launch a proprietary eCertified® designation, assuring customers they are working with professionals who remain knowledgeable in the use of evolving technology.
Create a finance subsidiary to assist affiliates with growth initiatives.
Prudential.com and Online Buyer AdvantageSM connect Internet buyers with millions of residential listings and thousands of real estate professionals in every major U.S. market – no one offers more listings. Consumers receive almost a million email alerts each day from Prudential Real Estate sales professionals concerning new listings, photos, price changes and status updates.
The Online Advantage is certified as REALTOR® Secure.
Our inline, interactive media initiative leverages traffic from dynamic Web alliances and from traditional media to drive consumers to our Network. We provide unlimited online access to customizable advertising templates, press release templates and artwork. We offer unlimited online access to hundreds of eCards, complementing tech-savvy sales professionals' marketing efforts. We offer a Fine Homes InternationalSM marketing program with our own luxury home magazine, certification program, support materials, signage and a network of qualified Fine Homes InternationalSM specialists.
Programs and support services include ...
SM
Online Seller Advantage helps Prudential Real Estate sales professionals win listings and service their sellers with customized, online reports and daily or weekly listingactivity email.
PREA Center, a business portal for affiliates, provides easy access to the latest information, tools and resources.
As a marketing innovator...
As a technology innovator ...
Industry Leader and the first to …
Provide highly skilled, industryexperienced consultants who deliver customized growth plans.
DreamBuilder® Program, offering sales professionals access to dental and vision discount plans, plus medical, disability, insurance and financial services, long-term care and life insurance, plus health-savings accounts, financial planning services, retirement strategies and more3. TeamBuilder®, a national recruiting and retention system that rewards sales professionals for referring and successfully recruiting qualified sales candidates. Prudential Referral Services®, which maximizes lead opportunities by supporting broker-to-broker referral activity without participating in additional referral fees.
The Prudential University LearnCenter portal, providing training and educational offerings on demand, 24/7. The Prudential University Virtual Classroom teleconference and WebEx series, which features top real estate speakers addressing timely issues, best practices, key selling skills and more. Management Institute, a comprehensive management development program providing tools and systems to help increase the performance of managers and owners. An Affiliate Assistance Center located in Irvine, CA available by telephone or email that provides personalized information and assistance on a wide variety of products and services. Prudential Home ConnectionsSM, which establishes business alliances to place a Web platform of home services on multiple intranet sites to capture real estate leads and drive business to our Network4. Active local, national and global involvement through a variety of charity, challenge grant and volunteer programs.
1. This price is based on an analysis of transaction sides and sales volume data of the largest independently owned brokers in the U.S. as reported in the 2008 Real Trends 500. 2. Prudential Value Range MarketingSM (PVRMSM) may not be offered by all franchises. 3. These products and services are not sponsored or endorsed by Prudential Real Estate. 4. Prudential Home ConnectionsSM products are offered through Prudential Real Estate and Relocation Services, a Prudential Financial company. The services are either offered directly by a Prudential Financial company, or through third-party service providers.
Just in time... Just enough... Just for me...
TRAINING
from Prudential Real Estate’s LearnCenter
Start using LearnCenter Today! It’s as easy as...
123 1. Log on to PREA Center 2. Click on Education 3. Click on About LearnCenter The new Prudential University LearnCenter is your 24/7 educational and training portal that gives you the flexibility to study at your own pace, Web Based Training and easily enroll in Instructor-Led or Virtual Instructor-Led classes. Take a quick tour of the LearnCenter today by logging on to PREA Center, clicking on Education in the left-hand navigation and then on the “About LearnCenter” link. Once on the LearnCenter page, click on “LearnCenter” to launch your account.
Network Growth $129.4 Billion SALES VOLUME
406,000 TRANSACTIONS
$29.8 Billion
201,000
In 2008, the combined total annual sales volume of all members of the Prudential Real Estate Network reached $129.4 billion — an increase of 334.2% from 1991’s $29.8 billion.
nearly
The number of transaction sides reported by Prudential Real Estate sales professionals in 2008 was 406,000 — a 102.0% increase since 1991.
1,940
OFFICES
869
In 2008, the Prudential Real Estate Network grew through company sales, mergers, acquisitions and recruiting. With nearly 1,940 offices, the Prudential Real Estate Network has increased its presence by 123.2% in the United States and Canada since 1991.
Source: Prudential Real Estate Report on Key Historical Statistics © 2009, The Prudential Insurance Company of America. Prudential Real Estate brokerage services are offered through the independently owned and operated network of broker member franchisees of Prudential Real Estate Affiliates, Inc., a Prudential Financial company. and Prudential are registered service marks of The Prudential Insurance Company of America and are used herein under license. Equal Housing Opportunity.
approximately
62,000
SALES professionals
23,800
The Prudential Real Estate Network has approximately 62,000 sales professionals — a 160.5% increase since 1991.
AgentCentral™ Premium Websites When you are looking to create a powerful online image. For today’s Top Producers, your Website is the single most critical sales tool available to you. At Prudential One Realty, we specialize in ensuring that your real estate website conveys your business message and core purpose to potential clients with these goals in mind: Provide Value to Your Visitor and Create More Lead Opportunities For You. These feature-rich REALTOR® websites are highly customizable and offer the latest MLS Search tools, Google and Microsoft Virtual Earth mapping, advanced lead generation and management, drip marketing and more.
AGENTCENTRAL™ WEBSITES your online real estate business • • • • • • • • • •
Ready to go and easy to use Over 500 homepage design / color combinations Unlimited editable interior pages Flash and video ready Automatic and rapid update of MLS databases Fast IDX / MLS search with built-in Google Map Search Auto-email Property Watch/HomeFinder system Foreclosure property search Listing Showcase WebPages with unique web address Microsoft Virtual Earth
• • • • • • • • • •
Google Live Street View Unlimited listing images Virtual tour ready Pre-listing demo & manual listing setup Home showing appointment scheduler Client and lead management system Drip marketing system for automated prospecting Online sellers and buyer tour reports Comprehensive website statistics Regular product upgrades included
“The technology tools offered to me by my company and BrokerTec put me way ahead of other agents in my ability to service the client using the tools they expect me to be using. No other company comes close to delivering these offerings.” — Rob Levy, Multi-million Dollar Top Producer
“I have seen just about every kind of tool and system companies have put together in hopes of making their sales associates more profitable online. Only BrokerTec Agent Websites have really captured the essence of effective online / consumer interaction with their leading-edge tools. In addition to making the agent’s job of online lead conversion easier, it makes it much more likely that the conversion will actually happen – and that’s what it’s all about!” — Michael J. Russer, CEO RUSSER Communications, a.k.a. Mr. Internet
BrokerTec Systems, LLC is a limited liability company. © 2009 BrokerTec Systems
www.BrokerTecSystems.com
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