NEWSLETTER
2014
Informator_TOR_ENG.indd 1
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TOR PUBLISHING HOUSE
RK Publishing House is part of the TOR Transport Consultants Group – an independent consulting company established in 1998 which specialises in transport-related issues.
Structure of our media Press
Monthly Rynek Kolejowy
www.rynek-kolejowy.pl
Internet
www.rynekinfrastruktury.pl www.transport-publiczny.pl
Conferences www.tor-konferencje.pl
Media
Custom publishing Eventy Public Relations
We are quoted by Experts of ZDG TOR and journalists of the Publishing House are frequent commentators of events and phenomena related to railways and infrastructure.
Informator_TOR_ENG.indd 2
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TOR PUBLISHING HOUSE
Rynek Kolejowy Monthly SUBSCRIPTION
• Since 2002 • Regular sections: business, report, infrastructure, HSR, passengers, integrated transport
25 zł 139 zł 239 zł 435 zł
Retail price Six month
• Available througho-
Year
ut Poland
Two years
• Circulation: 1300 copies on average
Discounts »» from 3 copies
• Volume 80 pages • Number of issues – 10 per year, one double issue in JulyAugust, DecemberJanuary
»» for libraries, schools, students -50%
• Distribution: subscription (approx 70% of the circulation), Empik stores, conferences, trade fairs • B2b profile – we are read by senior and mediumlevel managers, politicians, personnel of local authorities, specialists of the technological and logistic sector, railway enthusiasts
prenumerata@rynek-kolejowy.pl Phone: 22 323 77 44-46 ext. 113 VAT included in prices
Advertisingin Rynek Kolejowy Monthly standard
non-standard • a special supplement about a company in the
front cover page PLN 7,000* second cover page PLN 5,000** third cover page PLN 4,500 fourth cover page PLN 6,000
fixed layout of the monthly -request a quotation last editorial page PLN 4,000
pages 1 editorial and 2 –„flash„ – each PLN 5,000
whole page inside PLN 3,500
PLN 7,000
• poster
• various forms of inserts -request a quotation
double cover page PLN 10,000
belt PLN 2,300 half a page PLN 2,300
spread inside PLN 6,000
1/3 page PLN 1,200
1/4 page PLN 900
* contents of the advertisement on the front cover page require approval ** detailed information about acceptable formats and technical requirements can be found on www.rynek-kolejowy.pl/reklama
1/6 page 700
marketing@tor-wydawnictwo.pl Phone: 22 323 77 44-46 ext. 122, 123 The prices above are net, 23% VAT should be added
Informator_TOR_ENG.indd 3
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TOR PUBLISHING HOUSE
InnoTrans 2014 Polish Railway Market special edition P O L I S H R A I LWAY M A R K E T
Advertising
2 01 n s 2 tio an di Tr l e no ia I n p ec S
XXX SZOFL LPMFKPXZ QM
front cover page PLN 7,000* second cover page PLN 5,000** third cover page PLN 4,500 fourth cover page PLN 6,000
„flash„ pages PLN 5,000
whole page inside PLN 3,500
2012 POLISH RAIL INDUSTRY INSIGHT Also in the issue: Infrastructure-related contracts signed in 2011 5IF 1PMJTI )43 BGUFS t 8BSTBX OFX NFUSP GPS t o B SFDPSE CSFBLJOH ZFBS GPS JOUFSNPEBM USBOTQPSU t 5IF &VSP FGGFDU o UIF OVNCFST TQFBL GPS UIFNTFMWFT
1/4 page PLN 500
t 8JMM 4JFNFOT *OTQJSP GPS 8BSTBX DPORVFS UIF XPSME t -PDP NPUJWFT "% o JOGSBTUSVDUVSF SFNBJOT UIF HSFBUFTU PCTUBDMF
spread inside PLN 6,000
* The prices above are net * *deadline  August 22, 2014 * note, using two releases in September Â Polish and English edition of the monthly magazine and website rynekÂkolejowy.pl, special discounts!
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CORPORATE MAGAZINES
Magazyn Pracowników PKP CARGO Nr 2 (16) – 2012
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Professional communication means, most of all, providing competent and reliable information. As editors we boast many years of experience in reliable communication with participants of the infrastructure industry.
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Our competences include creation and editing of highquality magazines for clients’ employees or partners.
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Magazyn ikĂłw Pracown GO PKP CAR Nr 1 (15)
– 2012
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RGO INFO CA IEĹť TERAZ RĂ“WN JI W WERS J WE PAPIERO
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lukasz.malinowski@tor-wydawnictwo.pl Phone: 22 323 77 44-46 ext. 102
NIÄ„ KTROW KT Z ELE KONTRA
CEJ ICE – WIĘ KOZIEN
LA NA ZACH WĘG O PRZEWO
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Informator_TOR_ENG.indd 4
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TOR PUBLISHING HOUSE
5
www.rynek-kolejowy.pl portal Numbers of users 225000 211 728
212500
195 124
200000
179 943
187500 175000 162500 150000 137500
legend:
125000
year 2012
112500
year 2013
100000
I
II
III
IV
V
VI
VII
VIII
IX
X
XI
XII
Number of page views 2400000 2260000
2 242 588 2 045 085
2 103 481
2120000 1980000 1840000 1700000 1560000 1420000
legend:
1280000
year 2012 year 2013
1140000 1000000
I
II
170 000*
III
Almost unique users per month average
1 800 000*
IV
V
VI
VII
2 000
VIII
IX
X
XI
XII
addresses in the newsletter
11 200
fans on Facebook
Almost page views per month average
* data for 2012 (source: stat24.pl) and 2013 (source: GoogleAnalytics). Website audit by Megapanel PBI/Gemius (since June 2013).
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TOR PUBLISHING HOUSE
Placing adverts on the portal standard BILLBOARD 980 x 100 px Price per 1,000 views (CPM) Price per week
PLN 120
PLN 1,490
DOUBLE BILLBOARD 980 x 200 px Price per 1,000 views (CPM) Price per week
PLN 120
PLN 1,990
BANNER 670 x 80 px Price per 1,000 views (CPM) Price per week
PLN 100
PLN 1,390
RECTANGLE 300 x 250 px Price per 1,000 views (CPM)
PLN 120
Price per week
PLN 990
BUTTON 300 x 125 px Price per 1,000 views (CPM)
»» Additional charges: capping +50% »» Formats: GIF, JPEG, FLASH
Price per week
PLN 80
PLN 690
non-standard Commercial text - begins as a piece of news, then continues for a week – recommended articles.
Portal’s partner
from PLN 300 for one business day
Partner of the selected website - cooperation based on the publication of a certain amount of information about a company + a banner on the website. The banner shows up with every piece of news on a given website. Quarterly package: Six months package: Yearly package:
PLN 8,000 PLN 15,000 PLN 30,000
A week with a company One of the forms: - news about a company in the right news column; banner 670 x 60 px between the pieces of news or - texts and photos grouped on a tab; 4 pieces of news, appropriate colour of the tabs or logo.
PLN 2,990 za tydzień
Day with a company Forms like in a week with a company
PLN 990 for one business day
One time mailing to the newsletter readers base
marketing@tor-wydawnictwo.pl
Condolences 300 x 250 px
Phone: 22 323 77 44-46
- about 185 characters with spaces
ext. 122, 123
negotiable
PLN 700 PLN 600 for 3 business days
The prices above are net, 23% VAT should be added
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TOR PUBLISHING HOUSE
Vortals on www.rynek-kolejowy.pl Praca ads PRICE LIST 1 POST
6 MONTH PACKAGE
2 weeks
4 weeks
PLN 690
PLN 990
YEARLY PACKAGE
unlimited number of posts + banner
PLN 4,990
PLN 7,990
Boosted advertising pracodawca@rynek-kolejowy.pl
e.g. newsletter, Facebook, banner on the main page,
Phone: 22 323 77 44-46
company presentation, interview with a representative.
ext. 122, 123
Request a quotation
The prices above are net, 23% VAT should be added
Katalog Kolejowy CATALOGUE OF COMPANIES yearly subscription for company presentation
PLN 1,100
CATALOGUE OF PRODUCTS: 1 product 3 products 5 products 10 products Banner Unlimited number of products
PLN 300 PLN 750 PLN 1,000 PLN 1,500 PLN 890 PLN 3,000
The prices above are net, 23% VAT should be added
PACKAGES • company presentation • unlimited number of products • banner
PLN 8,500
• company presentation • unlimited number of products
PLN 3,500
RAILWAY CATALOGUE PRINTED VERSION Company presentation in July-August (8-9th) issue of monthly magazine • advertising on cover page • inside page
YOU CAN ALSO POST HERE: • Tenders/Bidding contests/banner 670 x 80 px + news • Communications / Small ads
Informator_TOR_ENG.indd 7
duration a YEAR
PLN 2,500 PLN 990
marketing@tor-wydawnictwo.pl Tel. 22 323 77 44-46 ext. 122, 123 The prices above are net, 23% VAT should be added
2014-01-22 20:10:48
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TOR PUBLISHING HOUSE
www.rynekinfrastruktury.pl portal Numbers of users 130000 121000 111 875
112000
100 322
103000 94000 85000 76000 67000
legend:
58000
year 2012
49000
year 2013
40000
I
II
III
IV
V
VI
VII
VIII
IX
X
XI
XII
Number of page views 470000 439 120
438000
399 275
390 167
406000 374000 342000 310000 278000 246000
legend:
214000
year 2012 year 2013
182000 150000
90 000*
I
II
III
IV
unique users per month average
400 000*
V
VI
VII
3 400
VIII
IX
X
XI
XII
fans on Facebook
page views per month average
* data for 2012 (source: stat24.pl) and 2013 (source: GoogleAnalytics). Website audit by Megapanel PBI/Gemius (since June 2013).
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TOR PUBLISHING HOUSE
Advertising on the portal www.rynekinfrastruktury.pl standard BILLBOARD 980 x 100 px Price per 1,000 views (CPM) Price per week
PLN 100
PLN 1,090
DOUBLE BILLBOARD 980 x 200 px Price per 1,000 views (CPM) Price per week
PLN 100
PLN 1,390
BANNER 670 x 80 px Price per 1,000 views (CPM) Price per week
PLN 80
PLN 990
RECTANGLE 300 x 250 px Price per 1,000 views (CPM)
PLN 100
Price per week
PLN 790
BUTTON 300 x 125 px Price per 1,000 views (CPM) Price per week
»» Additional charges: capping +50% »» Formats: GIF, JPEG, FLASH
PLN 60
PLN 550
non-standard Commercial text
A week with a company
- begins as a piece of news, then continues for a week – recommended articles.
One of the forms: - news about a company in the right news column; banner 670 x 60 px between the pieces of news or - texts and photos grouped on a tab; 4 pieces of news, appropriate colour of the tabs or logo.
from PLN 200 for one business day
Partner of the selected website - cooperation based on the publication of a certain amount of information about a company + a banner on the website. The banner shows up with every piece of news on a given website. Quarterly package: Six months package: Yearly package:
Portal’s partner
PLN 8,000 PLN 15,000 PLN 30,000 negotiable
PLN 1,990
Day with a company Forms like in a week with a company
za tydzień
PLN 890 for one business day
Condolences 300 x 250 px - about 185 characters with spaces
PLN 600 for 3 business days
marketing@tor-wydawnictwo.pl Phone: 22 323 77 44-46 ext. 122, 123 The prices above are net, 23% VAT should be added
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TOR PUBLISHING HOUSE
Portal www.transport-publiczny.pl Tematyka portalu: • • • • • • •
integrated public transport systems organization of public transport ITS (Intelligent Transportation Systems) public transport infrastructure public transport and the quality of life in cities and urban space transport by bus, tram and metro systems and bicycle sharing systems application, smart cards, public transport and social media
Statistics: Numbers of users
Number of page views
90000
180000
82000
166000
74000
159 753
152000
65 045
66000
138000
58000
124000
50000
110000
42000
96000
34000
legend:
82000
legend:
26000
year 2013
68000
year 2013
54000
18000 10000
40000 IX
X
XI
IX
XII
X
XI
XII
ALREADY IN THE SECOND MONTH OF EXISTENCE:
47 000*
unique users per month average
130 000* 1 800
page views per month average
fans on Facebook
* data for 2013 (source: GoogleAnalytics). Website audit by Megapanel PBI/Gemius (since June 2013).
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TOR PUBLISHING HOUSE
Advertising on the portal www.transport-publiczny.pl standard BILLBOARD 980 x 100 px under the main menu
PLN 990
above the „most interesting threads”
PLN 790
above the „most interesting news”
PLN 790
above the „other news”
PLN 790
above the footer
PLN 490
RECTANGLE 300 x 250 px one of the modules in news ticker
PLN 890
BANNER ON THE SUBPAGE CATEGORY 300 x 250 px one of the modules in strips messages
PLN 590 per week
»» all the offers are nonexclusive »» pricing current to the end
marketing@tor-wydawnictwo.pl
of August 2014
Phone: 22 323 77 44-46 ext. 122, 123 The prices above are net, 23% VAT should be added
non-standard Commercial text - begins as a piece of news, then continues for a week – recommended articles.
Portal’s partner
PLN 90 per one day
PLN 500 per week
A week with a company One of the forms: - news about a company in the right news column; banner 670 x 60 px between the pieces of news lub - texts and photos grouped on a tab; 4 pieces of news, appropriate colour of the tabs or logo.
Condolences300 x 250 px - about 185 characters with spaces
- cooperation based on the publication of a certain amount of information about a company + a banner on the website. The banner shows up with every piece of news on a given website.
Six months package: Yearly package:
per week
+ banner 980 x 100 in the select location
Partner of the selected website
Quarterly package:
PLN 1,200 PLN 1,800
PLN 7,000 PLN 13,000 PLN 25,000
Partner thread - news, photogalleries, commentaries and essays related to one subject. Partner logo is visible in each message thread.
PLN 300
Quarterly package:
for 3 business days
Six months package: Yearly package:
Informator_TOR_ENG.indd 11
negotiable
PLN 7,000 PLN 13,000 PLN 25,000
2014-01-22 20:10:49
12
TOR PUBLISHING HOUSE
TOR group THREE WEBPORTALS MEAN LARGER COVERAGE, BIGGER GROUP OF CUSTOMERS
Number of unique users*
rynek-kolejowy.pl rynekinfrastruktury.pl transport-publiczny.pl
Number of page views*
162 211 rynek-kolejowy.pl 87 000 rynekinfrastruktury.pl 65 045 transport-publiczny.pl
Together more than 300 000 unique users
1 624 799 403 904 159 753
Together almost 2 200 000 page views
*data for November 2013 (source: GoogleAnalytics)
Special offer for three portals: BILBOARD 980 x 100 px purchased separately at three portals according to price list PLN 3,570 per week; when you buy a PACKAGE only
PLN 2,900 per week
Informator_TOR_ENG.indd 12
A WEEK WITH A COMPANY separately on the three portals according to price list PLN 6,180 per week; when you buy a PACKAGE only
PLN 5,090 per week
2014-01-22 20:11:09
13
TOR CONFERENCES
Congresses, debates, conferences Current calendar and program can be found on:
www.tor-konferencje.pl In 2013 we organised in total 20 congresses, conferences, seminars and debates. They were attended by approximately 2400 people.
PLAN FOR 2014 EUROPEAN ROLLING STOCK FORUM
OPEN POWER MARKET AT RAILWAYS
Warsaw | MARCH
Warsaw | APRIL
A twoday international meeting during which the issues of EU budget for 20142020 will be tackled in the context of obtaining EU funds for railway rolling stock projects. Moreover, the goal of the meeting is to discuss the consequences of implementing the 4th Railway Package for rolling stock manufacturers and operators. The Conference will also bring an answer to the question of how to ensure cohesion between rolling stock and infrastructure projects. Also discussed will be the opportunities on the West European markets for the rolling stock manufacturers from Central and Eastern Europe and for nonEU manufacturers.
The Conference is to tackle the issue of power supply and electricity production for the needs of railway transport. It is meant to initiate a discussion on lowering the costs of obtaining power for traction needs by the operators as well as by other entities operating on the Polish railway market. Technical, economic and legal issues will be discussed.
RAILWAY SAFETY FORUM Warsaw | MARCH An annual conference devoted to the broadly understood topic of railway safety in Poland. The issue will be tackled from the following perspectives: the condition of the railway infrastructure in Poland, certification and quality of production, repairs and modernisation of rolling stock, as well as specialist legal regulations in that area. The Conference is a platform for discussing the most crucial safety problems affecting the railways; it is also a place where possible legal and technical solutions are indicated.
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FORUM OF CONTRACTORS AND INVESTORS Kielce | MAY The conference will be accompanied by the XX International Fair of Road Construction Industry HIGHWAY POLAND. The organisers are convinced that the Forum will become a meeting place for contractors and investors engaged in infrastructure investments in the transport industry. During the meeting, the most crucial legal and technical issues will be discussed that the two groups encounter when implementing infrastructure projects in Poland. Proposals for creating adequate solutions will be presented as well..
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FORUM OF RAILWAY FREIGHT AND LOGISTICS OPERATORS Warsaw | MAY The Conference will focus on the current situation of railway freight operators on the Polish market in the context of broadening of their business activity to reach the status of logistics operators.
CHARGING SYSTEMS IN PUBLIC SERVICES Warsaw | MAY The conference will be devoted to the technical solutions used in the charging systems in public services. They are, in particular, city cards which facilitate the use of public services, sale and distribution of tickets in public transport, Near Field Communication payments, integration of tariff systems used within cities and at railways (the socalled „common ticket” solution), charging systems and issues related to ensuring safety of contactless payments.
PUBLIC TRANSPORT CONGRESS Bydgoszcz, Torun | SEPTEMBER Every year the Public Transport Congress is organised in a different agglomeration. It is a perfect opportunity to exchange information and experiences among the representatives of public transport organising authorities in urban centres and the regions as well as operators and organisations that associate these entities. The Congress has become the most popular meeting place for members of local governments and representatives of central level authorities interested in the development of modern public transport. Every year the discussion covers the problems and opportunities encountered by the entities engaged in the process of creating a service which is to meet the most stringent requirements of passengers.
FORUM OF TRAM AND TROLLEYBUS INVESTMENTS Bydgoszcz, Torun | SEPTEMBER
INLAND NAVIGATION FORUM Warsaw | JUNE The Inland Navigation Forum will be devoted to the future of investments in inland navigation infrastructure in 20142020, i.e. in the next EU perspective. The issue of inland navigation architecture will be discussed with respect to attractiveness of urban space and the way it is linked to public transport. Also a number of technical issues will be tackled at the Conference with respect to the design and use of barges, yachts and boats.
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The event is an accompanying event to the Public Transport Congress. The issues tackled there will be related to the problems encountered by the entities which implement tram and trolleybus investments. The Conference will focus on technical as well as economic and social aspects of such undertakings.
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BUS OPERATORS FORUM Bydgoszcz, Torun | SEPTEMBER
CONGRESS OF POLISH INFRASTRUCTURE Krakow | NOVEMBER
The event is an accompanying event to the Public Transport Congress. The issues discussed there will be related to the problems encountered by the entities operating on the market of bus transport. The Conference will focus on technical as well as economic and social aspects of such activity.
RAILWAY CONGRESS Łodz | OCTOBER The Railway Congress is the largest and most prestigious meeting place of the rail transport industry in our country. As it is the case every year, the main objective of the event will be to make it possible for business representatives to meet with decisionmakers responsible for the legislation affecting the situation of the entire railway industry and entities that are related to it.
Accompanying events: FORUM OF RAILWAY INVESTMENTS IMPLEMENTATION and SAFETY ASPECTS IN ROAD INVESTMENTS The annual Polish Infrastructure Congress tackles all sorts of issues pertaining to transport and industrial infrastructure as an element indispensable for boosting the competitive edge and innovativeness of Polish economy. Implementation of infrastructure projects contributes to economic growth, development of thousands of companies and creating jobs. The Polish Infrastructure Congress is a good place to discuss the problems that the sector of infrastructure construction in our country has to face.
AGENDAS AND LECTURES: michal.grobelny@tor-wydawnictwo.pl
Phone: 22 323 77 44-46 ext. 112 ORGANISATION AND SPONSORING: anna.goral@tor-konferencje.pl
Phone: 22 323 77 44-46 ext. 105
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DANE ADRESOWE
TOR Transport Consultants Group Sp. z o. o. Plac Bankowy 2 00-095 Warszawa phone: 22 323 77 44 fax. 22 323 77 44 ext. 108 e-mail: marketing@tor-wydawnictwo.pl www.rynek-kolejowy.pl www.rynekinfrastruktury.pl www.transport-publiczny.pl www.tor-konferencje.pl
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