CONTACT LIS LAREIDA GMBH Ausstellungsstrasse 25 CH-8005 ZURICH Switzerland FON +41 43 818 21 55 FAX +41 43 818 21 56 INFO@LAREIDA.COM WWW.LAREIDA.COM
© LIS LAREIDA GMBH, Switzerland © for all photographs © text by Lis Lareida Editor: Lis Lareida GmbH Overall project management: Lis Lareida Photography: Beate Hansen Model: Val Smirnova | am Hair/Make-up: Claudia Creuels Art Direction and layout: Sandra Wiest, PS-ICON, Zug Digital printing: Zindel Druck, Zurich
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LAREIDA | SHIRT ALLuRE – THE LOOk BOOk 2012
LAREIDA | SHIRT ALLuRE – THE LOOk BOOk 2012
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ContenTs
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PHILoSoPHy
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WHItE GoLD
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SuPER StREtCH
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VIntAGE SILk
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CRÊPE DE CHInE PESAntE
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SILk SAtIn
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SuMMARy
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LAREIDA | SHIRT ALLuRE – THE LOOk BOOk 2012
Philosophy Shirts are our passion. And we want to create truly great shirts for all women who share this passion with us. Shirts that can be worn casually, with the same ease as a T-shirt. Shirts, that impress through perfect, clear cuts, elegant, refined details and first-class materials. Often in crisp white or understated colours, shirts by Lareida are timeless, and with a sporty touch that creates a sharp look. We make an honest product. We aim to offer the best in both quality and service and aspire to serve our customers at the highest level.
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White Gold
Giza 45 Finest Egyptian Cotton Egypt’s extra-long staple cotton – often referred to as “white gold” – has been renowned for centuries for its preciousness. The particular climatic conditions and the fertility of the soil alongside the river Nile allow the cultivation of the most precious cotton in the world. Giza 45 is “the Queen” of all Egyptian cottons, picked by hand in five separate phases, not only ensuring that bolls with the right maturity are selected but also avoiding the use of defoliants and chemical products. Giza45 is an exceptional, brilliant white fabric that has a soft, unique and silky handle – a sensation that is guaranteed to remain and not diminish in time.
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Lareida | Shirt allure – THE Look Book 2012
JEDDA Art. 203.711.100
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Lareida | Shirt allure – THE Look Book 2012
JOSEPH Art. 201.711.100
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JANET Art. 208.711.100
Lareida | Shirt allure – THE Look Book 2012
Super Stretch Stretch fabric began its foray into the fashion world during the 1960’s in women’s pantyhose and undergarments. Only during the 1980’s stretch trend did it become part of the womenswear sector and alter the form and function of fashion. Super stretch is a modern crease-resistant fabric with a velvet-like feeling. It is extremely comfortable, lightweight, supple, and flatters the figure. Stretch shirts and tops in a large range of colours always play an important part in our collections. Selected styles are also available in our stock service programme. Composition: 78% Cotton / 18% Polyamide / 4% Elastane
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Lareida | Shirt allure – THE Look Book 2012
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Lareida | Shirt allure – THE Look Book 2012
JESSICA Art. 204.600.100
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JULIET Art. 214.600.590
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Lareida | Shirt allure – THE Look Book 2012
Silk Silk Silk shirts are new developments to Lareida. Our aim is to create shirts and shirt tops in pure silk fabrics with the same core values and attributes that characterize our cotton shirts. Silk fabric is widely regarded as the most luxurious textile on the planet. Its tumultuous history, rife with wars, secrecy and centuries of trade, bears little resemblance to the fabric’s current reputation as the epitome of high fashion. Our silk fabrics are made in Como (Italy), close to the Swiss border. The district of Como has an age-old tradition of silk weaving that dates back to the 16th century.
Vintage Silk Our vintage silk is an extremely luxurious fabric offered in nude tones and ice-cream colours. It has a supersoft texture with a sensational rich-bodied touch. The characteristics of this fabric paired with our production values make these shirts special and easy to wear. Vintage silk is not see-through and can be hand washed. Composition: 100% silk
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Lareida | Shirt allure – THE Look Book 2012
JO Art. 216.666.100
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Juko Art. 211.666.520
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Jil Art. 222.666.520
Lareida | Shirt allure – THE Look Book 2012
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JANE Art. 200.662.900
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Lareida | Shirt allure – THE Look Book 2012
CrÊpe de Chine Pesante Crêpe de chine is a famously versatile silk with a subtle glossy lustre and texture. The fabric is made with tightly twisted weft yarns that produce both the crepe texture and its flexible drape. For our collection we have chosen a silk crêpe de chine with extra weight (pesante from the Italian “heavy”) in striking jewel colours with a sand wash finish for a more sporty-chic look. The fabric is crease-resistant and feels soft to the skin. Crêpe de chine pesante can be hand washed, but dry cleaning is recommended. Composition: 100% silk
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Lareida | Shirt allure – THE Look Book 2012
JuStInE Art. 217.662.580
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LAREIDA | SHIRT ALLuRE – THE LOOk BOOk 2012
JAMIE Art. 209.662.900/900
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Lareida | Shirt allure – THE Look Book 2012
JURI Art. 213.662.900/900
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JADEN Art. 225.662.900/900
Lareida | Shirt allure – THE Look Book 2012
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Silk Satin Silk satin is a weave that has a wonderful glossy surface and a dull back. Satin fabric can be made from any type of material, however nothing even comes close to satin fabric woven out of 100% pure silk threads. Composition: 100% silk
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Lareida | Shirt allure – THE Look Book 2012
Lareida | Shirt allure – THE Look Book 2012
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JADE Art. 221.665.900
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Lareida | Shirt allure – THE Look Book 2012
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JOAN Art. 220.670.590
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JOSHI Art. 212.670.590
Lareida | Shirt allure – THE Look Book 2012
Lareida | Shirt allure – THE Look Book 2012
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JILLIE Art. 224.670.590
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Lareida | Shirt allure – THE Look Book 2012
JeDDA Art. 203.711.100
JOSEPH Art. 201.711.100
JANET Art. 208.711.100
JESSICA Art. 204.600.100
JESSICA Art. 204.600.100
JULIET Art. 214.600.590
JO Art. 216.666.100
JO Art. 216.666.100
Juko Art. 211.666.520
Jil Art. 222.666.520
JANE Art. 200.662.900
JUSTINE Art. 217.662.580
JAMIE JURI JADEN Art. 209.662.900/900 Art. 213.662.900/900 Art. 225.662.900/900
JADE Art. 221.665.900
JOAN Art. 220.670.590
JOSHI Art. 212.670.590
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Lareida | Shirt allure – THE Look Book 2012
JILLIE Art. 224.670.590
LIS LAREIDA GMBH . ZÜRICH . Switzerland . WWW.LAREIDA.COM