Albert Lee-PSB Marketing Meeting - Feb 17, 2023 by PSB7595

Albert Lee Appliance & Pacific Specialty Brands

Marketing Meeting

2023

Agenda

Marketing Planning Discussion - 2023

- Albert Lee Marketing Initiatives

- Estimated Budget 25k - 37k

- Marketing Channels

- Social Media

- Digital

- Events: Local & Community Events

In-store Events (ie. Tacoma event Feb 23rd)

- Trade Shows/Fairs

- TV

- Radio

- Print

Campaigns

- Fulgor Milano - Wine Season (usually a date or month for that? Wineries in - Promoting luxury wine refrigeration & wine refrigeration columns (Fulgor or Fhiaba)

- Fulgor Milano - Cooking segment with new 48” Induction

- Faber - Air quality in your home - Choosing the right ventilation, proper use to ventilation

Website:

- Online Promotion

- Brand Page

- Landing Page Opportunities

Brand Content Review

Fulgor Milano

* New Fulgor 48” Induction Range/Range Top (Available in Ad Mats and Video)

* New 36” Gas/Dual Fuel Range/Range Tops with Griddle (Images available to build art work)

* New Refrigerator & Freezer Columns (with Ad Mats)

Get ready to fall hard. Fulgor Milano luxury appliances are the perfect match for your life and your kitchen. The 48” Sofia Professional induction range is available in two models - seven induction cooking zones, or five induction cooking zones and a dual-zone induction powered griddle in addition to powerful primary and secondary convection ovens meticulously handcrafted in Italy for the North American home. Amore PLACE YOUR LOGO HERE A NEW Italian love story Fulgor Milano’s 48” Sofia Professional Induction Range A NEW Italian love story Fulgor Milano’s 48” Sofia Professional Induction Range Get ready to fall hard. Fulgor Milano luxury appliances are the perfect match for your life and your kitchen. The 48” Sofia Professional induction range is available in two models - seven induction cooking zones, or five induction cooking zones and a dual-zone induction powered griddle in addition to powerful primary and secondary convection ovens meticulously handcrafted in Italy for the North American home. Amore. PLACE YOUR LOGO HERE

New 48” PRO Range/Range Top Print - Full Page

- Half Page

Fulgor Milano

New 48” PRO Range/Range Top

Digital Ad - 300 x 250

Digital Skyscraper160 x 600

Digital Leadboard - 728 x 90

FULGOR PORTFOLIO

What Combination Suits You? Shouldn’t the way you store your food and beverages suit your lifestyle? We think so. Fulgor Milano’s new professional-quality column refrigeration solutions can be customized for the way you shop, cook and live. Available in multiple sizes ranging from 18” to 36” and for multiple functions in premium refrigeration, freezing and wine storage, the possibilities are endless. Meticulously crafted in Italy with the utmost attention to detail and the latest technology, visit fulgor-milano.com to discover your combination. Available in sleek stainless steel or panel-ready for complete integration. PLACE YOUR LOGO HERE Shouldn’t the way you store your food and beverages suit your lifestyle? We think so. Fulgor Milano’s new professional-quality column refrigeration solutions can be customized for the way you shop, cook and live. Available in multiple sizes ranging from 18” to 36” and for multiple functions in premium refrigeration, freezing and wine storage, the possibilities are endless. Meticulously crafted in Italy with the utmost attention to detail and the latest technology, visit fulgor-milano.com to discover your combination. Available in sleek stainless steel or panel-ready for complete integration. PLACE YOUR LOGO HERE What Combination Suits You? Fulgor Milano New Fridge & Freezer Columns Print - Full Page Print - Half Page

Fulgor Milano

New Fridge & Freezer Columns

Digital Ad - 300 x 250

Digital Skyscraper160 x 600

Digital Leadboard - 728 x 90

FULGOR PORTFOLIO

Fulgor Milano

Italy gives us food, art and our beautiful family of appliances No matter the size, the style, the layout or the chef, Fulgor Milano has the perfect family of appliances for any project. Like fine art, our sleek built-ins, gorgeous freestanding ranges, clever refrigeration and complementary products are meticulously handcrafted in Italy and exquisitely manufactured for North America. Visit fulgor-milano.com to meet the new luxury additions to your kitchen designs. PLACE YOUR LOGO HERE Italy gives us food, art and our beautiful family of appliances No matter the size, the style, the layout or the chef, Fulgor Milano has the perfect family of appliances for any project. Like fine art, our sleek built-ins, gorgeous freestanding ranges, clever refrigeration and complementary products are meticulously handcrafted in Italy and exquisitely manufactured for North America. Visit fulgor-milano.com to meet the new luxury additions to your kitchen designs. PLACE YOUR LOGO HERE

Family Products Print - Full Page Print - Half Page