Chamber CEO Nona Watson and Chamber President Brady Sandahl

Nona Watson Brady Sandahl

Chamber CEO Chamber President

Welcome to the second edition of PSILOVEYOU, a quarterly magazine produced and published by the Chamber of Commerce on behalf of you, the residents of Palm Springs. Here, as in every future installment, we will endeavor to not only inform but to entertain. We devote our cover story to a fresh face, new Palm Springs City Manager Justin Clifton. In the article on page 4, you’ll get to know him a bit better as he officially starts in his new post. Where are he and his family from? Why is he excited to step up and serve? And yes, what does he see as our biggest collective challenge as we continue to fight this pandemic together? In keeping with our “New Beginnings” theme, in this sophomore issue you’ll find a story on how to reinvent yourself by starting a new business. For those of you moving on up or downsizing, we’ll explore our scorching-hot real estate market. And as always, we’ve listed our latest additions to the Chamber’s growing roster of members. Finally, we’re covering the triumphant return of “Forever Marilyn” to downtown. In addition to giving space to City Hall so it can contribute a wealth of useful information, we’re turning our focus on the Palm Springs Fire Department for our regular feature “Meet Our Local Heroes.” And we’re spotlighting spas and hair salons in our “Think Local” pages. The Chamber’s official hashtag has forever been PSILOVEYOU, and we hope this magazine makes you as proud and joyful as we are— that it will inspire you to always think locally and to support your fellow community members with all your heart. We’ll see you again this summer for our July issue! In the meantime, please know that your Chamber and its staff and board are here to help in any way they can. Feel free to call us at (760) 325-1577 or to visit pschamber.org. Have a sublime spring. —Nona I have always shared that people often come to Palm Springs because of the weather but they choose to return and stay because of the people—and for the last 18 months our people have rallied together to keep our city moving forward. In this issue, we have the pleasure of spotlighting some of these people—our local heroes—as well as to introduce new people to Palm Springs who will help guide our city into the future. I think you will see their passion for Palm Springs shine!

We’re also highlighting new members and their business ventures—as well as revealing some insights into the bullish real estate market and the impact that more full-time residents will have on our local economy. With growth comes challenges, but I am confident our key stakeholders will continue working together to ensure our city continues to shine.

I want to thank our members for being part of our Chamber.

Because of you, we wake up every day looking for ideas and strategies to help you reach your goals. And to our hard-working volunteer board of directors, thank you for investing your time, energy, and ideas to make the Palm Springs Chamber of Commerce be the best it can be. As we move through spring and into summer, let’s continue supporting each other so we can keep our city moving forward! —Brady