Smith Marketing

Mother-and-sons’ team offers expertise to navigate today’s real estate market

With over two decades in the real estate business, Smith Marketing has established itself as an expert in new construction while developing strong relationships with the area’s premier home builders. It’s that experience that has enabled the company to navigate through any real estate market – regardless of its challenges.

and a cost of construction/land development that is climbing,” he continued. “While there are many other economic and global factors that come into play, those are the direct challenges we face on a daily basis.”

With such a low inventory, brokers looking for new home opportunities for their buyer clients are facing an uphill battle. As a result, Smith said several volume-home builders are entering the market to attract some of these buyers.

“We have experienced record-low inventory levels, rising interest rates

“It is not uncommon to see the volume builders now offering homes in the $500,000s and $600,000s,” he said. “With a few occasional exceptions, the custom home builders are pretty much building in the $600,000s and up.”

An upward trend in interest rates is further impacting the residential real estate market.

“People need to keep in mind that if rates slightly climb, it is not the end of the world,” Smith said. “In the big picture, we’re still looking at very reasonable interest rates.” velopment. One of the most popular is Pemberley Estates, located on the site of a former 52-acre farm, in the heart of Oak Ridge along N.C. 150.

Featuring larger lots that can accommodate estate-type homes, Pemberley Estates is limited to 25 lots, ranging from 1 to 3 acres each. Rather than including a community clubhouse or pool, lots are large enough that families can enjoy those and other amenities on their own private mini estates.

Those looking to purchase new construction homes have the assurance that Smith Marketing has worked with the builders they represent for many years and can attest to the quality and care these builders put into every home they construct.

“It’s so important to know who is building your home,” Smith said. “Do your due diligence on builders and make sure they are the right fit for what you are looking for. We specialize in this area of real estate and are here to assist you in any way we can.”

Smith Marketing is currently marketing several luxury new home communities in various stages of de- to you

Custom-built homes in Pemberley Estates are being built by an exclusive slate of local builders that include R&K Custom Homes, Don Mills Builders, Walraven Signature Homes and Friddle and Company.

Coming soon, Smith Marketing will introduce Lion’s Gate, located just off Lake Brandt and Plainfield roads in northwest Greensboro. Homes will likely start in the $900,000s.

Late this summer, Smith Marketing will begin selling homes in Riverside at Oak Ridge, with custom homes starting in the $900,000s.

For those interested in homes starting in the upper $400,000s, Smith Marketing is currently offering homes in Honeycutt Reserve, located off Bunch Road in Oak Ridge. The 66-home community is being built by Garman Homes.

by Smith Marketing