PSK TECHNOLOGIES Topic: Email Marketing
Presented by: Shruti Meshram
Sub Topics:
What is Email marketing ?
Purpose of Email marketing.
Why Email marketing ?
Tools of Email marketing.
Mailchimp
How to create campaign ?
Email subject line.
What is Email Marketing ?
• Email marketing is one of the oldest and most popular digital marketing techniques.
Purpose of Email Marketing ?
• It is use to promote your product. • It is used to send newsletters which help you to give updates to customers of your company. • It is used for branding.
Why Email marketing ?
• Most critical professional communication. • 58% check their email first thing in the morning. • Most profitable digital marketing channel. • 80% email opens on mobile phone.
Tools of Email marketing? • Sendinblue • Mailchimp • Moonmail • Sender • Etc.
• Free tool Upto 2000 contacts. • Allow email list building. • Simple easy to use tool. • You can create Automation.
How to create campaign ? • Basic Campaign. • Automation (time bound and action based).
Email subject line • Simple subject line. • Funny subject line. • Conversational • Number in subject line. • Personalize. • Question. • FOMO (Fear of missing out).
Thank You…