VIDEOCON GROUP Global conglomerate with a market cap of USD 2.5 Billion
The late Shri. Nandlal Madhavlal Dhoot, the founder of Videocon Group was a man of vision. Under the leadership of Mr. Venugopal Dhoot, Chairman, Videocon Group, he launched India's first world class television in the early 80's through a technical tie-up with Toshiba Corporation of Japan. After the successful venture in Television, Videocon diversified in to various other businesses like washing machines, air conditioners, to name a few. The company made a series of acquisitions of Thomson, Electrolux and many others, emerging as a USD 2.5 Billion global conglomerate today. Videocon enjoys the reputation of being the most preferred brand in Consumer Electronics & Home Appliances by over 50 million people. Along with Colour Television the group also does business in Washing Machines, Air Conditioners, Refrigerators, Microwave ovens and many other home appliances, under this sector. The key sectors in which the group operates are: • Consumer Electronics, Home Appliances & Compressor manufacturing in India • Display industry and its components • Colour Picture Tube Glass • Oil & Gas
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NEW VENTURES Diversifying to tap the potential markets It is the vision of the Dhoot Empire to make Videocon Industries Ltd. a Fortune 500 company by the year 2013. To fulfill this vision Videocon has diversified into various businesses.
Mobile Phones
Datacom - Telecom Services
Hotels and Resorts
Construction
Power
Bolld Wholesale
Videocon has recently introduced state-of-the-art
Datacom has been granted United Access Service
In the next 5 years, Videocon plans to set up
Videocon plans to set up
Videocon has various projects of Thermal, Hydro and
Videocon Group plans to enter the B2B retail
Mobile Phones to high end Smartphone's with world
License by Department of Telecommunications,
3 different chains of hotels catering to different
IT Parks/ SEZs throughout India at strategic locations.
Solar energy under consideration. It has a plan of
Cash & Carry market through its venture –
class technology. These handsets have been designed
Government of India, to provide telecom services in
sections of society. 16 hotels in the 3 Star and 4 Star
Other Infra, projects include residential and
commissioning about 5000 MW / 7000 MW
“Bolld Wholesale”. This new venture will cater only
to suit Indian climatic conditions and provide trouble
22 circles in India. The company is in the process of
categories, a few Service Apartments and even super
commercial hubs/ Business Centres/ Civil Works. The
generating capacity in next
to the resellers in the market with product categories
free usage with more durability.
finalizing its strategic partner. The Company will start
premium 7 Star Luxury Resorts. We will also be
project is worth more than Rs. 1000 crores and is in
10 years and to take up fossil fuel fired thermal, hydro
like food & grocery, consumer durables, IT products,
GSM based mobile services.
setting-up Four Management Institutes.
the implementation phase.
and renewable energy projects. Thermal projects are
stationary, auto components & furnishing and general
located in Gujarat, Maharashtra, Chattisgarh and
merchandise. The customer profile will be
Karnataka. Solar projects are planned
membership driven and will cater to the small retail
in India, Mexico and Poland. www.videocond2h.com
shopkeepers, hotels, restaurants, caterers as well as corporate and institutional buyers.
BRINGING HOME THE WORLD OF DIGITAL ENTERTAINMENT
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VIDEOCON d2h Bringing home the world of Digital Entertainment Videocon d2h brings the world of digital entertainment by introducing innovative products which are a blend of new-age technology with cutting-edge services. Introducing the World's First Satellite Television using the revolutionary MPEG-4 with DVB-S2 technology we ensure superior entertainment. Our Pan-India presence has ensured that we have made entertainment available to every Indian. We have had a phase-wise launch across India in 6 months keeping in mind the market trends to achieve maximum results. The service is available in more than 600 towns and 4,500 dealer counters across Maharashtra. The cable dry markets such as Orissa, J&K, Himachal Pradesh and North Eastern States are been specifically targeted by the fledgling DTH player. We are targeting two million customers in the first year of operations. With an investment of 650 Crores Videocon d2h has built a robust infrastructure with latest technology which has helped us move on an upward growth trajectory. Videocon D2h enjoys a pre-eminent position in terms of sales and customer satisfaction. Our interactive Direct to Home (DTH) Services are available through Satellite LCD, Satellite TV, Satellite DVD as well as a Satellite Box (STB). Videocon d2h, revolutionizing the TV viewing experience in India!
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TECHNOLOGY Advanced technology, Superior Entertainment Videocon d2h brings to you crystal clear pictures using revolutionary MPEG-4 with DVB S2 technology. Now you can watch television with even the minutest details with unmatched clarity. • Satellite TV/LCD/DVD and Satellite Box – the entire range • MPEG-4 technology for higher bandwidth • Second generation DVB-S2 (Digital Video Broadcasting Satellite) • DVD Picture quality with CD quality sound (The satellite reception will be much better than that of Analogue Cable signal) • Satellite TV offers a wider program range than cable • State-of-the-art Uplink Centre
Headend, Greater Noida
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Dish Farm - Headend, Greater Noida
Main Control Room - Headend, Greater Noida
COMPLETE AMALGAMATION OF ENTERTAINMENT GADGETS
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PRODUCTS Products ahead of their time creating their own market Videocon d2h has introduced a range of innovative products, way ahead of time which will ensure a constant demand from the market. Unique products are the key to achieve higher sales. Our satellite TV is a splendid creation of a TV, a computer, a music system and a gaming console all put together. We will further pave the way for the future of entertainment with futuristic products like Satellite Home Theatre. Our range of products includes Satellite LCD, Satellite TV, Satellite DVD, Satellite box and a host of other products launched at regular intervals.
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DIRECT HAI, CORRECT HAI Entertainment straight from the sky
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Favourite
SERVICES es i v o M d2h
Ticker
A Comprehensive Package, everything you can ever ask for We offer innovative services like: Mosaic (PIP): Genre-wise mosaic helps the viewers to directly select channels of their preferred interests. Info Bar: Info Bar provides information about the current program title, start & end time, progress bar, the weather information of the selected city and much more.
Multilingual e ar Customer C
Tickers: Viewers can choose Tickers for latest updates on stock, cricket, news and much more. Movies on demand: Viewers can subscribe to any of the selected movies available on Videocon d2h and watch the movie on their convenient time.
Info Bar
ic 12 PIP Mosa
rt DVD USB Po
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Active Services
Highest Number of nel Sports chan
SUPPORT Stock it! Sell it! We will Service it! Dealers just have to stock and sell our products and our service team will take care of after-sales services. We are always ready to serve our customers. Our well-equipped call centres take care of all our customer needs. Serving in 12 languages, we assure complete support for all customer related queries. • 60 owned Service Centres • 4000 well-trained Service employees • Installations across all locations • Instant Home visits on call • 24x7 Customer Care Centre in over 12 languages
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MARKETING STRATEGIES Effective Campaigning, Higher Sales Volumes The advertisements in various newspapers helped spreading better awareness about Videocon d2h across. Good positioning of these advertisements in some of the most popular dailies in the country has made Videocon d2h a household name. These ads have a lion's share in perking up the sales.
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BRAND AMBASSADOR Aura of Abhishek, 'Direct' connect with our customers New Year has begun on a good note for Videocon D2h. We have roped in Bollywood star Abhishek Bachchan to endorse our innovative offering. Abhishek has a clean image and will be recognized in the western, eastern and northern markets. His image matches the clean image of our offering. Besides, Abhishek is also a family man and will appeal to our viewers. Getting Abhishek as a Brand Ambassador has been an integral part of our communication strategy. This will give us an instant clutter-breaking capability and help build brand recognition, faster. He will certainly create magic for the Videocon d2h brand! We are a part of the entertainment industry, so it makes perfect sense for us to rope in Bollywood stars because they belong to this domain. Marketers in the fray are leaning on top Bollywood stars to help their cause. Other Indian DTH players have depended on Bollywood Stars to build their brand image, in the past and they continue to do so. Indian DTH turf has heated up. It is important for a service provider to be prominently visible in the 20-million subscribers' strong Indian DTH market. In such a situation, it is important for a service provider to have an envoy or ambassador who can strike a 'Direct' connect with the audience.
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