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INTERNATIONAL REACH Excellent product/message exposure reaching out to an international market!
CUSTOMISED SOLUTIONS Leverage on our highly customisable solutions at competitive rates for your next marketing campaign!
HIGH RETENTION VALUE Get the most out of your advertising budget with our wide range of cost effective creative solutions!
POSITIVE BRANDING Gain critical exposure and establish a positive imprint in the minds of consumers and corporate purchasers! For more information, please contact your Account Manager | T: +65 6338 1598 | F: +65 6338 6227
Š2009 People Trends Pte Ltd.
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“You must be the change you want to see in the world” Mahatma Gandhi
People Trends Magazine is a publication that presents a diversity of ideas, perspectives and philosophies that collaborate to make this world a much better place for our current and future generations. This magazine shall be guided by the principles of Truth, Goodness and Beauty. Through this magazine, we hope to harness the collective power of goodness from remarkable individuals, leaders, companies, non-profit organizations, governments and societies. The main theme of People Trends Magazine is: Transformations: People ~ Organization ~ Society
editorial coverage 1. People Topics include: Happiness and Well-being, Family and Work Relationships, Feature of exemplary leader / individual who contributes to the betterment of the world
2. Organizations Topics include: Corporate Social Responsibility (CSR) practices, Business Ethics, Work Life Harmony, Diversity and Inclusion, Environment / Climate, Socially Responsible Investments (SRI), Extraordinary Career, Effective Leadership, Feature of socially and environmentally responsible company / business
3. Society & Lifestyles Topics include: Government initiatives that promote work-life harmony and fair employment practices, Lifestyles of Health and Sustainability (LOHAS) – featuring socially and environmentally responsible products and services from around the world (e.g. eco-friendly homes and workplaces)
For more information, please contact your Account Manager | T: +65 6338 1598 | F: +65 6338 6227
©2009 People Trends Pte Ltd.
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mediakit summary People Trends Magazine is Singapore’s ONE OF ITS KIND publication that is guaranteed to reach into the offices of business owners, key decision makers, corporate professionals, interested and informed general consumers keen on topics relating to current issues and future trends on People and Lifestyle. The magazine will also be internationally distributed to reach a global audience appealing to the well informed consumers of today. With a diversity of ideas and perspectives presented by leading organizations’ well respected individuals of various industries, its reach and influence is powerful and unrivaled. Our pre launch issue started on February 2009 and the theme of People Trends Magazine has already been well received by organizations around the world. Every issue of People Trends brings about ideas focusing on positive trends that will affect and change the world that we live in. Topics included are: -
Sustainability Lifestyles of Health and Sustainability Corporate Social Responsibility Eco Tourism Most Beautiful Places On Earth Best Practices in People Management
In every issue, we invite distinguished guest contributors to present their perspectives and opinions that are relevant to the theme of the magazine. The publication focuses on 3 underlying principles. Truth, Goodness and Beauty. People Trends Magazine’s vision is committed to help our readers again a deeper understanding on the current issues, realities and future trends affecting People and our lifestyle. Regardless of whether you have a product or a message to send across, you can be sure that People Trends delivers it with positiveness and impact giving you the desired results.
Because we’re all about People, just like you.
For more information, please contact your Account Manager | T: +65 6338 1598 | F: +65 6338 6227
©2009 People Trends Pte Ltd.
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mediakit editorial opportunities
For more information, please contact your Account Manager | T: +65 6338 1598 | F: +65 6338 6227
Š2009 People Trends Pte Ltd.
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mediakit circulation People Trends Magazine will be circulated on a quarterly basis, with 8000 copies for its first launch locally and internationally. In Singapore, the publication is distributed directly to the offices of the TOP 1000 and TOP 500 organizations which the readership reaches a staggering amount of 24,000. Apart from Singapore, People Trends Magazine will be circulated internationally to reach the global audience. You will also find the magazine exclusively distributed in the following places: -
International Airport lounges Affluent country clubs Major retail bookstores Government agencies, Embassies and Consulates Public libraries Serviced Residences Cafes and Restaurants University Campuses and other educational institutions Art Galleries Travel Agencies Fitness and Spa Centers Shopping Malls
distribution Top 1000 companies Top 500 SME companies
4.70% 4% 10%
33%
9.70%
International Airport Lounges Top management with SGX listed firms
7% Government Agencies 24% Retail Bookstores 7.60% Serviced Residences Public Libraries
For more information, please contact your Account Manager | T: +65 6338 1598 | F: +65 6338 6227
Š2009 People Trends Pte Ltd.
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mediakitt readership People Trends Magazine is the unrivaled magazine focusing on harnessing the power of collective goodness from extraordinary and noteworthy individuals around the world. Our team of contributors consists of high profile Senior Management Professionals from around the world. The magazine aims to position itself on the world stage as a ‘People and Lifestyle magazine’ that brings like-minded corporations and individuals who share common values and beliefs in promoting environmental and socially responsible practices, products and services for the greater good of the society. As such, the
readership of the magazine forms a staggering amount of 24,000 locally excluding the global audience. People Trends Magazine will be distributed to the following group of readers:
-
Business Owners/Corporate Decision Makers
-
Senior Management Executives
-
Policy Makers & Public Administrators
-
Like-minded individuals
demographics
For more information, please contact your Account Manager | T: +65 6338 1598 | F: +65 6338 6227
Š2009 People Trends Pte Ltd.
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mediakit rates Advertising Rates Rates
full colour
full colour
full colour
1x
2x
4x
Double page
$4,800
$8,160
$15,744
Full page
$3,200
$5,440
$10,432
1/2 page (horizontal)
$2,080
$3,536
$6,822
$978
$1,662
$3,207
full colour
full colour
full colour
1x
2x
4x
Outside back cover
$5,000
$8,800
$17,000
Inside front cover
$4,250
$7,480
$14,280
Inside back cover
$4,000
$7,040
$13,600
full colour
full colour
full colour
1x
2x
4x
Banner wrap
$3500
$6160
$11,900
Inserts
$3800
$6680
$12,920
1/4 page (vertical)
Premium Positions Rates
Add-ons Rates
*cover wraps, thematic articles, advertorials and corporate profiles are available upon request
For more information, please contact your Account Manager | T: +65 6338 1598 | F: +65 6338 6227
Š2009 People Trends Pte Ltd.
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mediakit mechanical specifications Double page spread Double page spread w/bleed
43.2cm [W] x 28cm [H] 44.2cm [W] x 29cm [H]
Full page trim Full page w/bleed
21.6cm [W] x 28cm [H] 22.6cm [W] x 29cm [H]
1/2 page vertical 1/2 page horizontal
10.8cm [W] x 28cm [H] 21.6cm [W] x 14cm [H]
1/4 page vertical 1/4 page horizontal
10.8cm [W] x 14cm [H] 21.6cm [W] x 7cm [H]
file formats PDF/X-1a, EPS or TIFF files in CMYK colour mode, 300dpi at 100%. Ads in any other formats will not be accepted. A high resolution 100% digital proof must accompany all ads. No spot colours are allowed in any file, or in part of any file. PeopleTrends accepts no responsibility for the reproduction of any artwork supplied that does not adhere to these specifications.
Text area 1cm off from trim and binding edge Keep crop marks outside trim size
For more information, please contact your Account Manager | T: +65 6338 1598 | F: +65 6338 6227
Š2009 People Trends Pte Ltd.
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mediakit editorial calendar 2009 Issue 1: March (Pre-launch)
Issue 2: Jun-Aug
Cover Story
: True Happiness
Cover Story
: Inspirational People
Perspectives
: Power of Creativity
Perspectives
: Sustainable Development
Feature – People
: Leadership Principles
Feature – People
: Inspirational Stories
– Organisation : Retirement Strategies
– Organisation : Business Ethics
– Society
: CSR and Young Talents
– Society
: Energy Future
– Lifestyle
: Global LOHAS Trends
– Lifestyle
: Eco- Fashion
Inspirations
: Giving Hope
Inspirations
: Courage
Perfect Work
: Work & Life Balance
Perfect Work
: career in CSR
Health & Travel
: Living Green
Health & Travel
: Most beautiful places on earth
Issue 3: Sep-Nov
Issue 4: Dec-Feb
Cover Story
: Best People Organisations
Cover Story
: Most Admired People
Perspectives
: Healthy Living
Perspectives
: Natural Healing
Feature – People
: Positive Relationships
Feature – People
: Everyday Heroes
– Organisation : Business Ethics
– Organisation : CSR Company
– Society
: Future Energy
– Society
: Trends in public policy
– Lifestyle
: LOHAS Consumers
– Lifestyle
: Eco-Homes
Inspirations
: Beautiful Minds
Inspirations
: Healthy Living
Perfect Work
: Retail Industry
Perfect Work
: HealthCare Industry
Health & Travel
: World Wonders
Health & Travel
: Future Travel
For more information, please contact your Account Manager | T: +65 6338 1598 | F: +65 6338 6227
©2009 People Trends Pte Ltd.
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mediakit feature 2009 Sep- Nov
June- Aug •
Body and Mind
•
Serviced Apartments
•
Fashion
•
Travel
•
Socially Responsible Investment
Dec- Feb
•
Medical Aesthetics
•
Global Mobility
•
Beauty and Wellness
•
Hospitality
•
Art and Culture
March- May
•
Sustainable Energy
•
Health Care Industry
•
Healthy Living
•
Printing and Imaging
•
Socially Responsible Investment
•
Education
•
Wine and Dine
•
Home and Interior
•
Ethical Investment
•
Green Computing
For more information, please contact your Account Manager | T: +65 6338 1598 | F: +65 6338 6227
©2009 People Trends Pte Ltd.
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People Trends is a ‘People Solutions’ company committed to helping clients – both corporations and individuals achieve and sustain success by creating and providing insights, knowledge, solutions and services relating to People. The soul of People Trends as a company is about People – understanding People, inspiring People, developing the potential in People, creating and providing knowledge, solutions and opportunities for People.
Contacts:
Main Line: +65 6338-1598 Please contact your respective Account Manager
www.PeopleTrendsOnline.com
For more information, please contact your Account Manager | T: +65 6338 1598 | F: +65 6338 6227
©2009 People Trends Pte Ltd.