Angeles hipsters’ guide to everything
Floral Prints winter’s favorite trend
Downtown Hipsters 1
BEcreative
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Angeles
Angeles 14 12 8
24 18
Table of Contents editor letter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 start:drink . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 start:food . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 celebrity interview . . . . . . . . . . . . . . . . . . . . . . . . 11 swag . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 art director interview . . . . . . . . . . . . . . . . . . . . 12 grand central market . . . . . . . . . . . . . . . . . . . . . . 18 my favorite things. . . . . . . . . . . . . . . . . . . . . . . . . 24 3
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Angeles Publisher: Room 517 Staff: Chanelle, Chanelle, oh yeah don’t forget Chanelle Contributors: Sarah Chiarot, Danielle Kreger, Cody Saya, Ben Suarez, Serena Norris, Martin Murillo
Angeles is the girl’s hipster guide to everything. We are up on the latest trends, fashion, music and news in this up and coming hipster world.
Angeles Magazine: Hipsters’ guide to everything 501 W. Olympic Blvd Los Angeles, California
deck : To be deck is to be up on the latest trends, cutting edge, and/or hip.
letter from editor
a letter to you. . .
W
ell if you are reading this, I have achieved my goal. Thank you for picking up Angeles Magazine and paying around four dollars for it. You’re sweet to do that. This is the debut of Angeles Magazine. This means a lot; it’s my baby. I have always had a strong passion for the hipster lifestyle. So I thought, hey why not create a magazine for all you hipsters out there. You guys are taking over the Los Angeles area so this magazine is targeted
for you guys, and the rest of the hipsters around the nation. Angeles includes all the information on hipster lifestyle, culture, music, food and all in between!. Angeles Magazine and myself promise that whenever you open our magazine, you will not be disappointed. This magazine is not for me; it is for all of you hipster individuals. But I can’t lie; the money is kind of a perk too. I am only kidding. But on a serious note, thank you for picking up this magazine. I hope you all are as pleased with it as I am.
Chanelle FitzGerald editor of ANGELES
check out the awesome feature article on Grand Central Market on page 18
Angeles
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Start
|drink
ironic beer of choice
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“satisfy a hipster’s hunger” 8
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celebrity interview
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Tevis
Houston
from start to finish
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by Chanelle FitzGerald
a story about the girl who has been the art director for Roxy, Quiksilver, and BCBG. She is a talented designer with an eye that only a few of us in the world have. Her designs and styles have inspired us designers with Angeles magazine.
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BCBG advertisement
Burton advertisement
FOX women advertisement
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Job Title/Description of what you do: My role as the Fashion Art Director is to basically manage the creative team. I oversee all the fashion related projects and make sure they are consistent with the overall creative direction for following brands: Roxy, Roxy Girl, Teenie Wahine, Raisins, Leilani, Radio Fiji, and Quiksilver Women’s. It all starts with our team looking at the product for the season and developing a brand appropriate concept that we then apply to all seasonal creative. Once the concept is created and the direction is established, we put together our dream team to make it happen. The designers will start the layout and graphic design process while I work with the Marketing Department to organize the photoshoots: casting the models, choosing locations, stylists, wardrobe and photographers for shoots. The goal is to capture the concept exactly as we presented on film (or digitally now). When all the graphics and photography are created, we then apply it to all our different consumer facing mediums. This includes advertising, pop, catalogs, websites, labels and packaging, product designs etc.
art director interview
Fav part of working for ROXY: My most favorite part of working at Roxy is the great environment and awesome people. Working for a company like Quiksilver gives me a lot of room to explore many different types of projects from photoshoot direction to designing the look and feel for a headphone collaboration with JBL. It is never boring. Style Icon/Style Inspiration: Katherine Hepburn (Classic and Forward), Cate Blanchett (A modern Classic), Zooey Deschanel (Quirky and Brunette and Pretty), Betty Catroux (A muse of Yves St. Laurent + Tom Ford – What more can I say?), Bianca Jager (Enviable 70’s Style – White Horse and all), Rachel Bilson (Modern Casual) , Vivienne Westwood (As an Artist not necessarily for basic styling. Always curious and pushing boundaries), Tavi Gevinson (Amazing eye and I can’t wait to see where she goes), Alexander McQueen (British Precision hits French Couture), Rachel Comey (Cute, simple, and totally nostalgic), Dries Van Noten (super clean and RTW), Anything to do with APC Go-To Fashion Outfit right now: Boots, tights and comfy sweaters.
Time worked at ROXY: 10 months Defining moment at Roxy: The first time we saw all the new Spring 10 imagery come together and be consistent for our sales meeting stage, linebooks, etc. it was pretty amazing. It was great to see how all the work the team had put together paid off and looked like it was going in the right direction. I felt that we had our creative all together and had established a modern look and feel to match the updated product.
Advice to Readers: You can combine the things you love with your career in many different ways. Making sure you do will keep you motivated and dedicated. Whether it be design or accounting, there are many ways to challenge your interests and grow. Always strive to keep learning and absorb all that is around you because you never know where you inspiration will come from.
Exciting Upcoming Projects: Currently working on the new Fall/ Holiday 2010 concept direction for Roxy campaign, the Fall 2010 Roxy/JBL headphones, QSW Holiday Photoshoot Creative…
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swag
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the must-needs of life
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01 coffee 02 clock 03 matches 04 frame 05 fish 06 alarm clock
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07 gloves 08 keys 09 bagel 10 hat 11 picnic basket 12 organizer 13 pinecone 14 glasses
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Angeles
hip December 2010
ster 19
grand CENTRAL
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I love going to markets. No matter which city I am visiting, I always want to see at least one of the local markets. I can’t place exactly why I have this fascination with markets, because it existed even before I became very avid about cooking and ingredients. Maybe my love of food is what drew me, or maybe it is because a busy market is typically a loud and lovely mass of humanity – people from all walks of life brushing against each other and examining produce, speaking different languages, unified in the purpose to do what we all must – EAT. Bustling markets are varied these days, some with produce and wares from across the globe, some with plump fruits and veggies proudly carted and displayed by their local, hard-working farmers. The Grand Central Market in Los Angeles is a fascinating mixture of the two and has been serving Angelenos since 1917. Many of the neon signs scattered throughout the vast expanse of the market are historic, and the building itself once housed the office of Frank Lloyd Wright. The inside of the building has adapted to various demands in its eighty year history, but the beautiful exterior facade of the building remains the same. Food – history – architecture – I love this place. Grand Central is a traditional farmer’s market in the sense that stalls are rented and contain produce offerings from local area Farmers, but you will also find stalls offering meat, seafood, dried chiles, beans, spices, herbs, candies and ice cream. Scattered amidst these stalls are miniature restaurants churning out authentic cuisine from various parts of the globe. I am in danger of sensory overload as I wander through the maze of sights, sounds and delicious fragrances approaching from all directions, but my feet will always take me to Sarita’s.
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grand central market HOLY PUPUSA – this place is unbelievable. Forget about all of the other fine Salvadoran delicacies that are on display for your selection and devourment – let’s just focus on the gorgeous little pupusa – pupusas so amazing that there is a constant, jostling crowd, pushing and shoving and waving money around, yelling at the poor soul taking orders and trying to keep up. The line at Sarita’s is very interesting and diverse; many locals of all shapes, sizes, colors, as well out of town visitors like me. My broken Spanish not only gives me a bit of street cred as I stand my ground in line but also allows me to understand that there are visitors on vacation from El Salvador and other Latin American countries in line with me. Their hosts explain how they will experience a true taste of home, right here in the center of Los Angeles. Muchas Gracias, Saritas. Anyway, after ordering you round the corner to the other crowd of people watching and waiting as pupusas are expertly prepared by the pretty ladies at the grill. I’m nose to the glass as I think how do they DO that? Little balls of corn masa dough are scooped up, folded into a mysterious little pocket, and stuffed with cheese (several to choose from – I go with queso loroco – Salvadoran specialty prepared with indigenous ”flowers”), beans (creamy, earthy), chicharron (pork), or a mixture of all three (pupusas mixtas). The dough mixture is then magically patted into a little ball and flattened into a thick “pancake” a little smaller than a tortilla. The pupusa goes on to the grill, and you continue to wait – fascinated – impatient – stomach growling. The very talented women at the grill prepare these pupusas so quickly,
so expertly, and then somehow remember the type of each pupusa on the grill. Finally, FINALLY, your number is called (in Spanish – be prepared and study before you go), everyone around you sighs in disappointment, and you leap joyfully to the counter to take your ridiculously fresh pupusas. Each little pancake is topped with a pickled cabbage mixture that provides a fresh and crisp acidity to the dense pupusa, and the entire thing is best topped with the mild, bright orange salsa that is offered as traditional accompaniment. Forget that it is very unlikely that you will grab a coveted seat at the counter of Sarita’s – no matter. Simply find a seat in the surrounding area of the market, which will allow you to watch the interesting crowd around you and the mayhem at the Pupuseria. Besides, it’s hard to think about much else when you are eating something this tasty, this sabrosito. The pupusa is pleasantly dense and chewy, the center filled with a happy marriage of melty cheese, beans and pork. Pupusa, cabbage and salsa together in one bite makes me very, very happy. After my over-indulgence of Salvadoran goodness, I like to walk through the sawdust covered ”streets” of the market to purchase chili covered mangos and my favorite Mexican candies, made of sweet and spicy tamarind paste. Maybe I will get an ice cream or purchase some dried New Mexico chiles for that recipe that I have been saving, but either way, I will be savoring the experience of this wonderful market and gleefully looking forward to my next chance to come back.
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Vendors
RESTUARANTS Ana Maria’s China Cafe Corleone Pizza Kabab and More Jose Chiquito Maria’s Fresh Seafood Ongpin Express Roast to Go Sarita’s Pupuseria Tacos Tumbras A Tomas Hill Street Cafe Bento YA Japanese Cuisine Hawaiian BBQ Las Morelianas La Adelita Panaderia/ Tortilleria Casa de Dulce Frozen Yougurt
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JUICE-COFFEE-DESSERTS Jose’s Ice Cream Shop Tropical Zone Ice House of Sweets / Casa La Adelita Bakery
MEATS-POULTRY-SEAFOOD Economy Meats Maria’s Fresh Seafood
SPECIALTY SHOPS AND VENDORS ATM PRODUCE Win Produce BWV Water Maxchine La Casa Verde Grand Central La Huerta Jewelry Sun’s Produce Grand Central Liquor Store Jones Grain Mill DRIED GOODS AND SPICES Mono Studio AB Coffee/ Central Bulk Foods BASEMENT Del Rey Productos “A” Check Cashing Latinos Chinese Massage La Huerta Le Secret Valeria’s .99 Cents Store
BASEMENT Verizon Wireless Dental Broadway Retail Tenants Million Dollar Pharmacy L.A. Vision Optometry Million Dollar Theater Third Street Retail Tenants ESQ Services Inc.
grand central market
Finally, FINALLY, your number is called (in Spanish – be prepared and study before you go), everyone around you sighs in disappointment, and you leap joyfully to the counter to take your ridiculously fresh pupusas. Each little pancake is topped with a pickled cabbage mixture that provides a fresh and crisp acidity to the dense pupusa, and the entire thing is best topped with the mild,
bright orange salsa that is offered as traditional accompaniment. Forget that it is very unlikely that you will grab a coveted seat at the counter of Sarita’s – no matter. Simply find a seat in the surrounding area of the market, which will allow you to watch the interesting crowd around you and the mayhem at the Pupuseria. Besides, it’s hard to think about much else when you are eating something
this tasty, this sabrosito. The pupusa is pleasantly dense and chewy, the center filled with a happy marriage of melty cheese, beans and pork. Pupusa, cabbage and salsa together in one bite makes me very, very happy. After my over-indulgence of Salvadoran goodness, I like to walk through the sawdust covered ”streets” of the market to purchase chili covered mangos and my fa-
vorite Mexican candies, made of sweet and spicy tamarind paste. Maybe I will get an ice cream or purchase some dried New Mexico chiles for that recipe that I have been saving, but either way, I will be savoring the experience of this wonderful market and gleefully looking forward to my next chance to come back.
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These Are a Few of
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before you leave
Hipster Dictionary
bronson - beer
sentence: “I drank a sixer of bronsons last night while watching the game.” Origin: Watching Charles Bronson movies while drinking beer is deck. The term spawned from this ritual.
bust a moby - to dance
sentence: “Let’s go to the Tunnel and bust a moby.” “Did you see her moves at the party last night? She really knows how to bust a moby.”
chipper
- a woman who’s easy sentence: “She’s a real chipper and will sleep with anyone after one bronson.”
clothesline - the gossip that is on the scene
sentence: “Yo, I heard on the clothesline that she is sleeping with Billy. She is such a chipper.”
cronkite - boy
sentence: “Have you seen Anne’s new cronkite? She met him at the cafe and he is such a frado.”
deck - a key word for most Hipsters, similar in meaning to the antiquated fresh. To be
deck is to be up on the latest trends, cutting edge, and/or hip. sentence: “That tassel we met at the gallery opening sure looked deck in her cowboy boots.” “ Have you checked out the new Jonathan Lethem book? It’s deck.”
juicer - a ladies’ man. An individual who has undeniable sex appeal.
sentence: “I wish he would ask me out, he’s such a juicer.”
jug
- a 40 ounce bottle of domestic beer. sentence: “Tassels respect me. I can drink a whole jug and still bust a mean moby.”
kale - money sentence: “Yo Kim, can you slide me some kale? I’m still waiting for my mom to send rent.”
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