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AGENDA The 5th FLOOR AVEDON

Black Lively SoCal | December 2013 | 1

Contents

SO CAL

5 Editor letter 6-9 AGENDA

Shopping

SOCAL December 2013

AGENDA The 5th FLOOR AVEDON

magazine

Black Lively

10 5th FLOOR 12 SWAG ( SHOP)

14-21 Cover Story 22-25 Avedon SoCal | December 2013 | 2

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SOCAL Editor's Letter

Agenda

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Dessert is a typically sweet course that concludes a meal.

ne popular cake is named not directly after the Black Forest (Schwarzwald) mountain range in southwestern Germany but rather from the specialty liquor of that region, known as Schwarzwälder Kirsch(wasser) and distilled from tart cherries. This is the ingredient, with its distinctive cherry pit flavor and alcoholic content, that gives the cake its flavor. Cherries, cream, and Kirschwasser were first combined in the form of a dessert in which cooked cherries were served with cream and Kirschwasser, while a cake combining cherries, cookies or biscuits and cream (but without Kirschwasser) probably originated in Germany.

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epicuria libation the 5th floor

BLACK FOREST

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Fashion Editor Alisha Palaniuk

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Fashion Market Editor Lia Maiuri

Associate Beauty Director Donna Brown

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Beauty Lia Maiuri Senior Beauty Editor Coco Watase

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Fashion Director Coco Watase

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Photography Director Kevin Rask

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Fashion Director Mandie Labun

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Design Director Kathleen Matthew

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Executive Managing Director Michele Welby

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Art Director Mary Johnson

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Executive Art Director Logan Meyers

Editor Joanne Huang

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Accessories Director Mollie Labun

Agenda

Windows into the Surreal

BLUE MOON

FIDM’s 5th floor windows celebrate the surreal work of Elsa Schiaparelli BY Hamish Bowles

adder and more original than most of her contemporaries, Mme Schiaparelli is the one to whom the word ‘genius’ is applied most often,” Time magazine wrote of its cover subject in 1934.Coco Chanel once dismissed her rival as “that Italian artist who makes clothes.” (To Schiaparelli, Chanel was simply “that milliner.”) Indeed, Schiaparelli—“Schiap” to friends—stood out among her peers as a true nonconformist, using clothing as a medium to express her unique ideas. In the thirties, her peak creative period, her salon overflowed with the wild, the whimsical, and even the ridiculous. Many of her madcap designs could be pulled off only by a woman of great substance and style: Gold ruffles sprouted from the fingers of chameleon-green suede gloves; a paleblue satin evening gown—modeled by Madame Crespi in Vogue—had a stiff overskirt of Rhodophane (a transparent, glasslike modern material); a smart black suit jacket had red lips for pockets. Handbags, in the form of music boxes, tinkled tunes like “Rose Marie, I Love You”; others fastened with padlocks. Monkey fur and zippers (newfangled in the thirties) were everywhere. love of trompe l’oeil can be traced to the faux-bow sweater that kick-started Schiaparelli’s career and brought her quirky style to the masses. Photocredit “Dare to be Irving different,”Penn is the advice she offered to women. Portrait:

How to make Red Robin's Blue moon cocktail

his classic cocktail is a perfect way to showcase the violet hues of Crème Yvette or crème de violette. Ted Haigh, who includes this recipe in his book on forgotten cocktails and their ingredients, says that “adding an egg white and a lemon twist doesn’t hurt it one bit.” 2 oz. dry gin 1/2 oz. Crème Yvette or crème de violette 1/2 oz. fresh lemon juice Ice cubes Tools: shaker, strainer Glass: cocktail Garnish: lemon twist Shake all ingredients and strain into a chilled glass. Garnish.

From Vintage Spirits & Forgotten Cocktails, Deluxe Edition by Ted Haigh

Pace-setters and rule-breakers waved that flag through the sixties, the seventies, and beyond.

Windows: photographed by Carlos Diaz

SHOP

SALVATORE FERRAGAMO Signorina Eau de Toilette Size 3.4 FL.OZ.

GIUSEPPE ZANOTTI Giuseppe Zanotti Women's Sandal Heel measures approximately 4 1/4"

GIUSEPPE ZANOTTI Giuseppe Zanott Womens Open Toe Textile Slides Shoes

Black Lively Blake Lively Smells Like Chocolate Chip Cookies

T CHANEL Premiere, Chain Bracelet, Yellow Gold

DIOR ‘Lady Dior’ Bag Silver Mirror Calfskin Dimensions: 24*20*11

CHOPARD Happy Spirit Pendant 18-Karat Rose Gold, 18-Karat White Gold and Diamonds Chain Length: 42.00cm

CHOPARD Happy Emotions Ring 18-Karat Rose Gold and Diamonds White Diamond Carat: 0. 1500

CHANEL Alligator High Boots With 85mm heel Price available upon request

YVES SAINT LAURENT Tribute Platform Sandal

Giuseppe Zanotti Giuseppe Zanotti Women's Sandal Heel measures approximately 5.5" Platform measures approximately 1"

CHANEL Boy Chanel Flap Bag Calfskin Boy Chanel Flap Bag With Chain Details 6.9*11*3.3IN

hough Blake Lively can attend an event looking like the epitome of Old Hollywood glamour, she proves time and again in interviews that she's a down-to-earth gal — especially when it comes to her beauty routine. In a recent Q&A with The Cut, the face of Gucci fragrances and L'Oréal Paris shared some of the secrets to her accessible grooming routine. Mrs. Ryan Reynolds even revealed that she likes to do her own hair and makeup for the red carpet. "I think it's fun," she said. Read more highlights below: Her signature fragrance: "I think I smell like … cookies. [Laughs.] Chocolate chip, with a lot of pecans. No, but I really do wear Gucci Premiere every day. I love that it has feminine and masculine [notes]. I'm very particular with fragrance, and used to wear a different fragrance in the summer and winter, or for different events. But because Gucci Première is so nicely balanced, I don't have to do that anymore.

signature fragrance because I was changing the fragrance depending upon the time and place. But having a fragrance that feels appropriate in all those settings, that's a new and cool thing to have." Her healthy-hair trick: "Something my mum does that is kind of cool: She puts coconut oil on the ends of her hair. When you shampoo your hair, you're trying to get the oil out of your roots, but you really want the rest of your hair to maintain its moisture. When you put coconut oil on the ends, the shampoo gets oil out of the roots, but also protects the ends."

"I think I smell

"When you switch up fragrances, what's missing is that power. That potion power. That special power. Like when I smell my mum. Or when I smell my sister … it's like, the most … it's a superpower! Or a love potion. I didn't have that

Her stance on getting a pixie haircut: "Hmm, I don't know. For me, my hair is like a

shield. I'm actually a pretty shy person

by nature. With long hair, you can put your hair down and

cover your face. I think a pixie cut is so cute. I

Agenda

LOe Black Lively

Blake Lively Gushes Over… The Cheesecake Factory

n a recent interview, Blake Lively discussed over her favorite holiday foods (cookies), the best pizza in New York City but perhaps most shockingly, she gushed repeatedly over a restaurant synonymous with suburban malls: The Cheesecake Factory. “Cheesecake Factory is great,” the 26-year-old former “Gossip Girl” star told New York magazine. “It should have Michelin stars.” Lively, who is launching her own website soon, added that while she’s not sure if she’s ever been

on a date (yes, she’s married to Ryan Reynolds, though she explained, “I’ve always dated people I’ve been friends with for a long time”), she’d ask to go to The Cheesecake Factory. The only issue? The closest one to her home is across state lines, in New Jersey. “I would go to New Jersey for Cheesecake Factory and Grand Lux,” she said. “[Grand Lux] is owned by Cheesecake Factory. It’s not fancy in price or menu. There’s just a lot more gold leafing.”

n February 8, 2009, Rihanna's scheduled performance at the 51st Grammy Awards was cancelled. Reports later surfaced regarding an altercation with then-boyfriend, singer Chris Brown, who was arrested on suspicion of making criminal threats. On March 5, 2009, Brown was charged with assault and making criminal threats. Due to a leaked photograph from the Los Angeles Police Department obtained by TMZ.com—which revealed that Rihanna had sustained visible injuries—an organization known as STOParazzi proposed "Rihanna's Law," which, if enacted, would "deter employees of law enforcement agencies from releasing photos or information that exploits crime victims." Gil Kaufman of VH1 reported the "nonstop coverage of the Rihanna/Brown case has brought up a number of issues regarding the privacy of alleged victims of domestic violence, including the decision by almost all major news outlets to divulge the identity of the victim—which is not typically done in domestic-violence cases" and discussed the controversial distribution of the leaked photograph. Rihanna was subpoenaed to testify

Richard Avedon (05/15, 1923 – 10/1, 2004) an American fashion and portrait photographer.

Black lively

An obituary published in The New York Times said that "his fashion and portrait photographs helped define

Bored of Acting

LAKE Lively is bored with acting — that’s why she’s launching a lifestyle website.

The Gossip Girl star opened up about her new project in an interview with New York Magazine. “I don’t know if it’s a lifestyle site. I was very vague about it. And because of that, everyone was filling in the blanks about what other sites it could be like,” she said. “It’s not accurate. I’m creating a brand that I felt the need for. I was on my show for so long that I really wanted to break from acting, because it lost its excitement for me in a way, because it was such a job. “I never lost my appreciation for though. I just felt like I didn’t have as much to offer because I got used to it. I wanted to explore other passions. At

America's image of style, beauty

vedon was born in New York City, to a Jewish family. He was the son of Jacob Israel Avedon, a Russian-born immigrant who after working menial jobs started a successful retail dress business on Fifth Avenue called Avedon’s Fifth Avenue. His mother Anna, came from a family that owned a dress manufacturing business.She had encouraged his love of fashion and art. At the age of 12, Richard Avedon’s interests sparked in the photography world when he joined the Young Men’s Hebrew Association (YMHA) Camera Club. He would use his family’s Kodak Box Brownie to feed his curiosity of the world around him but also as a means to retreat from his personal life. His father was a critical and remote disciplinarian who insisted that physical strength, education and money prepared one

first, I didn’t know what I wanted to do. “The company came from something separate when I had that free time. It’s a space I wanted that I couldn’t find anywhere else. I’m still being very vague, intentionally. But I’m really, really excited. By the time it launches, we will have developed it for two years. So it’s a lot of time, energy, efforts, resources, working with amazing people. “I think Goop is amazing. Pinterest I’m obsessed

with. Etsy is not a lifestyle site, but it’s pretty amazing what they’ve done. But I think

it’s also neat, all the blogs.

SOCAL

Richard Avedon Avedon was born in New York City, to a Jewish family. He was the son of Jacob Israel Avedon, a Russian-born immigrant who after working menial jobs started a successful retail dress business on Fifth Avenue called Avedon’s Fifth Avenue.His mother Anna, came from a family that owned a dress manufacturing business.She had encouraged his love of fashion and art. At the age of 12, Richard Avedon’s interests sparked in the photography world when he joined the Young Men’s Hebrew Association (YMHA) Camera Club. He would use his family’s Kodak Box Brownie

to feed his curiosity of the world around him but also as a means to retreat from his personal life. His father was a critical and remote disciplinarian who insisted that physical strength, education and money prepared one for the world. His younger sister Louise

became his first muse as she was a

beautiful subject to capture on film. Louise had struggled her

teenage years

in psy-

his life and career through his love to capture tragic beauty in a photo. Richard Avedon attended DeWitt Clinton High School in Bedford Park, Bronx, where he worked on the school paper The Magpie with James Baldwin from 1937 until 1940. In addition to his continued interest in fashion and photography, Avedon also developed an affinity for poetry in high school and during his senior year, in 1941,

for the world. His younger sister Louise became his first muse as she was a beautiful subject to capture on film. Louise had struggled her teenage years in psychiatric treatment becoming more and more withdrawn from reality and eventually was diagnosed with schizophrenia. These early influences of fashion and family would later shape his life and career through his love to capture tragic beauty in a photo.

SOCAL

Avedon was named “Poet Laureate of New York City High Schools. After graduating from DeWitt in 1941, Avedon enrolled at Columbia University, to study philosophy and poetry but dropped out after one year. Avedown then started as a photographer for the Merchant Marines in 1942, taking identification pictures of the crewmen with his Rolleiflex camera given to him by his

father as a going-away present. From 1944 to 1950, he studied photography with Alexey Brodovitch

at his Design Laboratory at the New School for

SOCAL

4 | SoCal | December 2013

Contents 7 Editor letter 8-11 AGENDA

SOCAL December 2013

12 5th FLOOR 14-15 SWAG ( SHOP)

16-23 Cover Story 24-27 Avedon SoCal | December 2013 | 5

SOCAL Editor Joanne Huang Executive Art Director Logan Meyers Art Director Mary Johnson Executive Managing Director Michele Welby Design Director Kathleen Matthew Fashion Director Mandie Labun Photography Director Kevin Rask Fashion Director Coco Watase Beauty Lia Maiuri Senior Beauty Editor Coco Watase Associate Beauty Director Donna Brown Fashion Market Editor Lia Maiuri Fashion Editor Alisha Palaniuk Accessories Director Mollie Labun

6 | SoCal | December 2013

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ocal magazine generally is for ANNE A N YIE N woman who arround 20 to 怡 40 age. This a quarterly maga恩 NE Y I E zine focusing on the fashion, make N EN 怡 up, lifestyle, street style and photography of structures as well. This kind of a fashion and life magazine will be liked in the female reader whatever who you are housewives, students or white-collars. Also the element of this magazine, the design will attend many interesting newsletter, the most popular street style and the best photography, etc. to the audience. We will create the special logo for our magazine and make you more impress with our SoCal Magazine. NE

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SOCAL

SoCal | December 2013 | 7

Agenda

epicuria libation the 5th floor

BLACK FOREST Dessert is a typically sweet course that concludes a meal.

ne popular cake is named not directly after the Black Forest (Schwarzwald) mountain range in southwestern Germany but rather from the specialty liquor of that region, known as Schwarzw채lder Kirsch(wasser) and distilled from tart cherries. This is the ingredient, with its distinctive cherry pit flavor and alcoholic content, that gives the cake its flavor. Cherries, cream, and Kirschwasser were first combined in the form of a dessert in which cooked cherries were served with cream and Kirschwasser, while a cake combining cherries, cookies or biscuits and cream (but without Kirschwasser) probably originated in Germany.

Agenda

BLUE MOON How to make Red Robin's Blue moon cocktail

10 | SoCal | December 2013

SoCal | December 2013 | 11

Agenda

Windows into the Surreal FIDM’s 5th floor windows celebrate the surreal work of Elsa Schiaparelli BY Hamish Bowles

adder and more original than most of her contemporaries, Mme Schiaparelli is the one to whom the word ‘genius’ is applied most often,” Time magazine wrote of its cover subject in 1934.Coco Chanel once dismissed her rival as “that Italian artist who makes clothes.” (To Schiaparelli, Chanel was simply “that milliner.”) Indeed, Schiaparelli—“Schiap” to friends—stood out among her peers as a true nonconformist, using clothing as a medium to express her unique ideas. In the thirties, her peak creative period, her salon overflowed with the wild, the whimsical, and even the ridiculous. Many of her madcap designs could be pulled off only by a woman of great substance and style: Gold ruffles sprouted from the fingers of chameleon-green suede gloves; a paleblue satin evening gown—modeled by Madame Crespi in Vogue—had a stiff overskirt of Rhodophane (a transparent, glasslike modern material); a smart black suit jacket had red lips for pockets. Handbags, in the form of music boxes, tinkled tunes like “Rose Marie, I Love You”; others fastened with padlocks. Monkey fur and zippers (newfangled in the thirties) were everywhere. love of trompe l’oeil can be traced to the faux-bow sweater that kick-started Schiaparelli’s career and brought her quirky style to the masses. “Dare to be different,”is the advice she offered to women. Pace-setters and rule-breakers waved that flag through the sixties, the seventies, and beyond.

Photocredit Portrait: Irving Penn Windows: photographed by Carlos Diaz 12 | SoCal | December 2013

Agenda

P O H S GIUSEPPE ZANOTTI Giuseppe Zanott Womens Open Toe Textile Slides Shoes

CHANEL Premiere, Chain Bracelet, Yellow Gold

CHOPARD Happy Spirit Pendant 18-Karat Rose Gold, 18-Karat White Gold and Diamonds Chain Length: 42.00cm

CHANEL Alligator High Boots With 85mm heel Price available upon request

YVES SAINT LAURENT Tribute Platform Sandal

14 | SoCal | December 2013

SALVATORE FERRAGAMO Signorina Eau de Toilette Size 3.4 FL.OZ.

GIUSEPPE ZANOTTI Giuseppe Zanotti Women's Sandal Heel measures approximately 4 1/4"

DIOR ‘Lady Dior’ Bag Silver Mirror Calfskin Dimensions: 24*20*11

Giuseppe Zanotti Giuseppe Zanotti Women's Sandal Heel measures approximately 5.5" Platform measures approximately 1"

CHOPARD Happy Emotions Ring 18-Karat Rose Gold and Diamonds White Diamond Carat: 0. 1500

CHANEL Boy Chanel Flap Bag Calfskin Boy Chanel Flap Bag With Chain Details 6.9*11*3.3IN

SoCal | December 2013 | 15

Black Lively Blake Lively Smells Like Chocolate Chip Cookies

"I think I smell like … cookies.Chocolate..."

Her stance on getting a pixie haircut: "Hmm, I don't know. For me, my hair is like a shield. I'm actually a pretty shy person by nature. With long hair, you can put your hair down and cover your face. I think a pixie cut is so cute. I just think that everyone that has one is the most courageous person. It's so daring to do that! I get geeked out by people when they do that. They're awesome. Would I do it? Maybe. "But it's totally ballsy.You see someone do that and you think, I want to be friends with them. They're really brave."

SoCal | December 2013 | 17

18 | SoCal | December 2013

Blake Lively Gushes Over… The Cheesecake Factory

SoCal | December 2013 | 19

LVOe Black Lively

20 | SoCal | December 2013

Black lively

Bored of Acting

LAKE Lively is bored with acting — that’s why she’s launching a lifestyle website.

22 | SoCal | December 2013

“The company came from something separate when I had that free time. It’s a space I wanted that I couldn’t find anywhere else. I’m still being very vague, intentionally. But I’m really, really excited. By the time it launches, we will have developed it for two years. So it’s a lot of time, energy, efforts, resources, working with amazing people. “I think Goop is amazing. Pinterest I’m obsessed with. Etsy is not a lifestyle site, but it’s pretty amazing what they’ve done. But I think it’s also neat, all the blogs. “They don’t need a huge company behind them.You can just be a fan of fashion, art, or a fan of all things. There are so many Tumblrs I like to follow.”

SOCAL

SoCal | December 2013 | 23

24 | SoCal | December 2013

Richard Avedon (05/15, 1923 – 10/1, 2004) an American fashion and portrait photographer. An obituary published in The New York Times said that "his fashion and portrait photographs helped define America's image of style, beauty and culture for the last half-century".

world. His younger sister Louise became his first muse as she was a beautiful subject to capture on film. Louise had struggled her teenage years in psychiatric treatment becoming more and more withdrawn from reality and eventually was diagnosed with schizophrenia. These early influences of fashion and family would later shape his life and career through his love to capture tragic beauty in a photo. SoCal | December 2013 | 25

ie to feed his curiosity of the world around him but also as a means to retreat from his personal life. His father was a critical and remote disciplinarian who insisted that physical strength, education and money prepared one for the world. His younger sister Louise became his first muse as she was a beautiful subject to capture on film. Louise had struggled her teenage years in psychiatric treatment becoming more and more withdrawn from reality and eventually was diagnosed with schizophrenia. These early influences of fashion and family would later shape

Avedon was named â&#x20AC;&#x153;Poet Laureate of New York City High Schools. After graduating from DeWitt in 1941, Avedon enrolled at Columbia University, to study philosophy and poetry but dropped out after one year. Avedown then started as a photographer for the Merchant Marines in 1942, taking identification pictures of the crewmen with his Rolleiflex camera given to him by his father as a going-away present. From 1944 to 1950, he studied photography with Alexey Brodovitch at his Design Laboratory at the New School for Social Research. SoCal | December 2013 | 27

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28 | SoCal | December 2013

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