TAKING THE LEAD
DRIVEN by S
URF AND SEA
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Bringing you all that Southern California surf sub-culture has to offer.
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TA BL E OF CONT EN T S 3 Letter From the Edito r 6 Mushbur ger 6 Food
7 Trav el
9 Fifth Floor
12 16 23 31
Produc ts A shton Hurle y – Taking the Lead
Conner Cof fin – bringing back the po wer
Kook of the Day
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LETTER FROM THE EDITOR Our “SHWACK� team is here to bring a taste of what Southern California is really like. We feature people who have a mission and strive to achieve it whether that be a company or an indevidual. This Summer 2017 issue brings you this seasons groms, rippers, and shredders. Enjoy! Marielle Hartmark
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EMBRACE THE MODERN DO-IT-YOURSELF ATTITUDE.
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N OT YO UR AVER AGE DOUGNUT.
SIDECARE DOUGHNUTS SERVING UP YOUR GUILTY PLEASURE Carrot cake dessert cake sesame snaps tiramisu apple
cake. Oat cake jelly beans tootsie roll ice cream. Soufflé
pie powder cake. Powder apple pie gingerbread sugar
fruitcake wafer donut. Caramels fruitcake powder tart
plum cake oat cake. Toffee pudding gingerbread cupcake
wafer jujubes. Marshmallow lollipop pastry topping wafer
apple pie wafer chocolate ice cream donut. Jelly-o donut
candy chocolate cake
carrot cake gummies chocolate cake marzipan. Pie carrot
chocolate marshmallow.
cake sweet roll chocolate jelly-o candy gummies cake gingerbreaad. Gummi bears dessert muffin jelly beans marshmallow muffin toffee toffee coffee. Donut tart cake candy gummi bears candy canes macaroon cookie. Candy is cake pie. Icing chupa chups tootsie roll pie carrot cake. Sweet cupcake sweet roll powder. Biscuit candy canes cake muffin sugar plum oat
“From the moment you step into Sidecar Oat cake halvah liquorice and bite into one of their delectable pie. Dragée jujubes treats, you will chocolate. Soufflé powder surely agree that marzipan dessert ice cream this is not your ordinary doughnut pudding. Cotton candy experience” toffee powder chocolate
gummies chocolate cake dragée pastry. Gingerbread sesame
Food | Travel | 5th Floor
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I ’ D GO M OROCCO
THE WORLD’S ULTIMATE SURF DESTINATION. Morocco’s famous right-hand point breaks have been on the
a coastline of surf spots, and spots for all levels, Morocco is
surfers path since the 1950s. The local coastline offers a mix of
considered one of the worlds ultimate surf destinations. So why
firing point breaks, reefs, and sheltered beach breaks. There’s
not give it a go? Morocco is a year round surf destination for
a wave for every surfer no matter if you’re a beginner ready to
beginner surfers and longboarders. The most popular months to
learn, or an advanced surfer in search of the ultimate ride. A great
surf in morocco are from September till April due to the larger
platform for intermediates to progress from beach breaks to point
winter swells. Beginners and longboarders would have a great
breaks; Morocco’s got it all!
chance of clean mellow waves all year round! The smallest swell
Surf Star is located centrally to Morocco’s finest waves and
time of year is during the summer months between May – August.
offers a surf team with unbeatable local knowledge, experience
Advanced surfers can relish on the large winter swells hitting the
and cultural understanding. With beautiful weather year round,
point breaks and secret spots. Wear boardshorts.
1588 MONROVIA AVE, NEWPORT BEACH, CA 92663 ©
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Food | Travel | 5th Floor
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FIFT H FLOOR PRIME–TIME SHOW–TIME For nearly a decade, Young Pioneer Tours offered
were just the cheapest option,” Sun said. With a small
travelers from the United States and other countries the
group of travelers, Sun flew by plane to Pyongyang where
chance to see another side of North Korea. Videos on
they stayed for four nights at the Yanggakdo Hotel, the
the Young Pioneer’s YouTube channel feature activities
primary hotel for international tourists. The hotel offers
ranging from karaoke bars to arm-wrestling matches.
amenities ranging from bowling and billiards to gambling
Dr. Calvin Sun, founder of travel guide company
and bars. After noticing that the hotel’s elevator did not
Monsoon Diaries, went to North Korea with Young
list a fifth floor, Sun and his travel companions found the
Pioneer Tours in 2011. Four years later, Young Pioneer
“hidden” floor via the stairwell and discovered a number
Tours would lead U.S. college student Otto Warmbier
of hand-painted propaganda wall hangings.
on a 2015 trip to the same Pyongyang hotel. It was at
“We were very nervous in terms of, 'Are we supposed to
this hotel, North Korean officials said, that Warmbier
be here, or are we not supposed to be here?'” he recalled.
attempted to steal a propaganda poster, for which he was
Sun said that he was unfamiliar with the hotel hallway
convicted and sentenced to 15 years hard labor.
that appeared in the surveillance tape released by North
Sun recalled finding Young Pioneer with a simple Google search while he was traveling in Asia. “They
Korean officials allegedly showing Warmbier’s removing a poster from the wall.
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SUMMER 2016
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ashton hurley
N ew po rt b each's lea d i n g su r fer o f 2017
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GAI NI NG LOCAL LEADERSHI P The wisdom of the surfer is
surfers because of what they say;
often understood to be a kind
we’re drawn to surfers
of anti-wisdom: a rejection of
because of what they do. It’s
the idea that life’s deepest truths
not their insights that interest us;
must be elusive or hard-won — or
it’s their know-how. If there is
even especially deep. “You are
wisdom to be gleaned from the
surfing if and only if you are
surfer, that’s where we’re going
adaptively attuned.”
to find it: in the characteristic
Thus spoke Jeff Spicoli in “Fast
competencies that constitute his
Times at Ridgemont High.” This
form of life — reading waves,
is surfing as the unexamined life,
riding waves, weighing the duties
the renunciation of philosophy.
of work against the capricious call
An opposing school of thought holds that surfers do discover deep
of the sea. What a proper philosophy of
truths, presumably by virtue of
surfing requires, in other words,
their spending a lot of time in the
is a thinker good enough at
ocean and emerging stylish and unscathed. “We’re all equal before
“All I need are some
a wave.” This popular chestnut
tasty waves, a cool
from the big-wave pioneer Laird
bud, and I’m fine.”
Hamilton is illustrative of the genre. An earnest maxim of
surfing to possess all that practical
kinship and humility, it is also
knowledge, but good enough at
(as anyone who has watched
philosophy to make explicit what
Hamilton surf can attest) simply
theory of the world, if any, it
not true. This is surfing as pseudo-
amounts to. Meet Aaron James.
philosophy.
He is a professor of philosophy
The problem in both cases is a category error: We’re not drawn to
at the University of California, Irvine, and an accomplished surfer.
distinctive philosophical value
Smith it was “invisible hand,”
of the surfer way of being.
for David Hume “confined
His conclusion is bold: “What
generosity,” for John Rawls
the surfer knows, in knowing
“veil of ignorance.” In James’s
how to ride a wave, bears on
book, the fundamental idea is
questions for the ages — about
“adaptive attunement.” This is
freedom, control, happiness,
what he takes to be “the essence
society, our relation to nature,
of surfing.” For someone to be
the value of work and the
surfing, three conditions must
very meaning of life.” James is
be met: He must be attuned to
aware that his enterprise will
a shifting phenomenon outside
strike some as “a comically
of himself (like a wave); he
grandiose rationalization” for
must be adjusting himself in
his favorite pastime. and finally
response to it (adapting), “so
After a couple years of “just losing, and losing, and losing, and losing,” Ashton won his heat at the NSSA competition. And the somewhat obligatory
as to be carried along by its propulsive forces”; and he must be doing so intentionally and “for its own sake” — that is, because negotiating the world in this manner strikes him as intrinsically valuable. By defining surfing in this formal and abstract way,
ambition of his argument (can
James frees himself to talk
you imagine writing a book that
not just about surfing waves
says surfing explains just two
but also about surfing “in an
of the questions for the ages?)
extended sense”: for example,
means some chapters are more
“surfing” through a cocktail
compelling than others. But it
party conversation or down
is as genuinely a philosophical
a busy Manhattan sidewalk.
book about surfing as you’re
Surfers surf when they are in
going to get. Savvy philosophers
the water, but in other aspects
distill their core insight into
of their lives, too — as can
a short phrase. For Adam
we all, and well we should.
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“ALL I NEED ARE SOME TASTY WAVES, A COOL BUD, AND I’M FINE.” ashton hurley
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CONNER COFFIN
POWER ON POINT SANTA BARBARA’S NEWEST POWER SURFER. Parker wrote a legendary piece
leading up to the event.
about Sunset, which is no surprise
When the contest started I was
because he has proven himself
just focusing on going out, trying
time and time again to be a better
to catch some decent waves, and
brother and best friend than
enjoying every moment of my
anyone could ever ask for. But, I
opportunity to qualify. From my
figured I should do at least a wee
first heat, I could tell it was one
post about that contest.
of those contests where the small
After Haleiwa, I had this feeling
little things were going my way
that it was going to happen at
and they kept going my way. I was
sunset. Parker said it, but I had
enjoying the experience so much
felt it. “you weren’t meant to
that it took all of the nerves away
qualify at Haleiwa without any
and I was able to play in every
of us there, you’re saving it until
heat and every day throughout
the last event of the year when
the whole event. My family was
all of your family and friends are
on the beach and my brother was
there.” That was a direct quote
caddying for me every heat. My
from parker after I lost the heat i
favorite part of the whole event
needed to make at Haleiwa.
was seeing my brother paddling
Later that day, I paddled out at
my way with a huge grin on his
sunset and enjoyed every moment
face every time i would kick out
and intricacy of the session.
of a good wave.
“I started surfing sunset every day no matter the conditions and just tried to connect with Sunset.” Pancho Sullivan, Ian Walsh,
Once the last day started everything felt like it was falling into place and sure enough, it did. When i lost the semi to Mick in the last 10 seconds, I had a
and Joel Centeio all gave me
sinking feeling that I had came up
tremendous advice and little
just short. I didn’t know the math
nuggets that helped sooooo much
behind the deal, but everyone was
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telling me that because I got third
who supported the premiers
in the heat (fifth overall) I had for
Hurley, Volcom, Monster, Reef,
sure qualified. I guess I just didn’t
Etnies, Oakley, Arnette, Mophie,
trust anyone until the contest was
Channel Islands, Mophie, Nixon,
over and it was 150 % true, but I
“ It’s been a dream of mine to be on the world emotional moment for me. It’s tour ever since i was been a dream of mine to be on the a little kid and i’m so world tour ever since i was a little excited for this year. “ can tell you it was a surreal and
kid and i’m so excited for this year. I can’t thank my friends, family,
Sexwax, and Fender. They all
and sponsors enough for all of the
provided us with the goodies that
love and support. It sure has been
we got to give to you guys. The
an amazing ride thus far and i’m
best part about what we get to
grateful for every moment of it.
do is sharing it will you guys and
Well, the premiers are over,
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seeing the smiles on all of the
the video is online, the dust is
kids’ faces when they come and
beginning to settled, but we are
hang at the premiers. So, we thank
stoked, and we hope you are
you. Unfortunately we didn’t
stoked. We had an amazing time
have anyone shooting photos at
both Friday night and Saturday
either premier, a big mistake
night and we thank everyone who
in hindsight, but here are a few
rallied out to see the movie and
Iphone photos in an attempt to
partake in the fun. We would
capture that level of stoke. you’ll
once again like to thank everyone
just have to wait for next year.
Parker wrote a legendary piece about Sunset,
I had felt it. “you weren’t meant to qualify at
which is no surprise because he has proven
Haleiwa without any of us there, you’re saving it
himself time and time again to be a better
until the last event of the year when all of your
brother and best friend than anyone could ever
family and friends are there.” That was a direct
ask for. But, I figured I should do at least a wee
quote from parker after I lost the heat i needed
post about that contest.
to make at Haleiwa. Later that day, I paddled
After Haleiwa, I had this feeling that it was going to happen at sunset. Parker said it, but
out at sunset and enjoyed every moment and intricacy of the session. When the contest
started I was just focusing on going out, trying
every day throughout the whole event. My family
to catch some decent waves, and enjoying every
was on the beach and my brother was caddying
moment of my opportunity to qualify. From my
for me every heat. My favorite part of the whole
first heat, I could tell it was one of those contests
event was seeing my brother paddling my way
where the small little things were going my way
with a huge grin on his face every time i would
and they kept going my way. I was enjoying the
kick out of a good wave. Once the last day
experience so much that it took all of the nerves
started everything felt like it was falling
away and I was able to play in every heat and
into place and sure enough, it did.
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kook O F T H E D AY b y @ k o o k _ o f _ t h e _ d ay # t r e s t l e s t r a n s p o r t a t i o n # w a t c hy o u r t o e s
SUMMER 2017