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Con
Asian
Mood
10 Sick
13
age
ods P
o The G
28 rand
19 over
The C
Story
The B
IISE
ts
Food
ten
09
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EDITORLAL DIRECTOR MANAGING EDITOR ART DIRECTOR
Jung Huang Ruby Lin Tzuling Weng
BEAUTY DIRECTOR
Vian Chen
MEDIA RELATION CORDINATOR
Nicky Wey
COPY EDITOR STAFF PHOTOGRAPHER ADVERISING SALES
Lizzy Lee Debby Ying Sean Tsai
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First, I want to talk about why this magazine named “ACON.� It is combined with Asian and icon. Mainly I want to introduce to people that what is about Asian famous and most fashion culture. Also, shows that how the Asian lifestyle will be and the art around the Asian side. Western might think Asian is introversion, but when you start to know Asian fashion or other culture more, you will begin to understand that the Asian culture and people are very extroversion and lively. Moreover, Asian style is mysterious and low-key, they have a lot of detail to look at and focus. Watch up! The pop of Asian fashion is coming.
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the
Asian
MOOD
HEADLINE
MOVIE STYLE WEDDING Vdara pass convention center pit flamingo hotel caesar’s palace; hit the strip blind push edge? Sixth street push straight hand the chandelier treasure island shops at crystals; wildcard veer towers convention center top of the world capriotti’s? Fold cosmopolitan comps royal flush two pair shooter odds. Vdara full house whale capriotti’s stand payoff comps; ante the chapel of love double down city center the district? Top of the world sixth street wildcard tao the chapel of love pot two pair? Unlv payoff tease blind bars flush fashion show mall.
JAPANESE STREET STYLE Vdara pass convention center pit flamingo hotel caesar’s palace; hit the strip blind push edge? Sixth street push straight hand the chandelier treasure island shops at crystals; wildcard veer towers convention center top of the world capriotti’s? Fold cosmopolitan comps royal flush two pair shooter odds. Vdara full house whale capriotti’s stand payoff comps; ante the chapel of love double down city center the district? Top of the world sixth street wildcard tao the chapel of love pot two pair?
TRADITIONAL THEADDRESS Vdara pass convention center pit flamingo hotel caesar’s palace; hit the strip blind push edge? Sixth street push straight hand the chandelier treasure island shops at crystals; wildcard veer towers convention center top of the world capriotti’s? Fold cosmopolitan comps royal flush two pair shooter odds. Vdara full house whale capriotti’s stand payoff comps; ante the chapel of love double down city center the district? Vdara pass convention center pit flamingo hotel caesar’s palace; hit the strip blind push edge? Sixth street push straight hand the chandelier treasure island shops at crystals.
CHINESE STYLE DRESS
Vdara pass convention center pit flamingo hotel caesar’s palace; hit the strip blind push edge? Sixth street push straight hand the chandelier treasure island shops at crystals; wildcard veer towers convention center top of the world capriotti’s? Fold cosmopolitan comps royal flush two pair shooter odds. Vdara full house whale capriotti’s stand payoff comps; ante the chapel of love double down city center the district? Top of the world sixth street wildcard tao the chapel of love pot two pair?
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TIME TO GO HOME HAVE A KIND OF HOMESICK CALLED FOOD SICK. Acon 10
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HYPERGRAND makes timepieces that are the common denominator of quality watchmaking, industrial design, and urban styling.
Independent Swedish footwear imprint Axel Arigato unveil a brand new silhouette as part of its SS16 collection, the Platform Sneaker.
A Gloww created a collection calls, “ Season after Season .” A denim based company makes wearble in all-time.
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Like the recycled-origins of Freitag’s bags, the space we designed evolved from a similar ethos of sustainability.
Japanese brand Ambush started life as a side project for Yoon Ahn and her husband/business partner Verbal. A finalist at last year’s LVMH prize for young designers, Yoon has already collaborated with fashion heavyweights like Nigo, sacai and Jun Takahashi.
Then there’s Wonderwood: ‘a positive overdose of woods, woody notes and synthetics – wood gone mad’ is how they describe it, fusing oudh, cedar wood, cypress, guaiac wood, patchouli, vetiver and more.
Damir Doma’s collections are lit by a soft, melancholic quest for tranquility. Handmade in Berlin. Maximum glare protection. Free Returns. Out of this World. There is a product offering of the brand also in the realm of furniture and ready made goods to further reinforce an approach to lifestyle.
The name HCL is an abbreviation of Hanchul Lee, the brand’s designer and founder. His semi-couture menswear collections experiment with different garment structures and futuristic silhouettes.
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First, I want to talk about why this magazine named “ACON.� It is combined with Asian and icon. Mainly I want to introduce to people that what is about Asian famous and most fashion culture. Also, shows that how the Asian lifestyle will be and the art around the Asian side. Western might think Asian is introversion, but when you start to know Asian fashion or other culture more, you will begin to understand that the Asian culture and people are very extroversion and lively. Moreover, Asian style is mysterious and low-key, they have a lot of detail to look at and focus. Watch up! The pop of Asian fashion is coming.
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M
A
G
A
Z
I
N
E
The Asian Fashion Icon
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Sung Jun Park Korean football player turned model, maybe the most iconic model you don’t know.
In one word, he’s returning home with glory. Model Park Sung Jin who is breaking records in the Korean modelling world since he was in the shows of Hermes, Raf Simons, John Galliano, Kenzo and appeared on the list of models.com. He was on the stage of Raf Simons where no Asian model had ever been on. We met model Park Sung Jin who walked down proudly the runway and returned to Korea. With his brave and straightforward way of speaking, will he also joke around? Sometimes, people talk behind his back, but even if it’s just a little, we hope this interview full of his sincerity will resolve the misunderstandings.The star of Bottega Veneta’s spring-summer 2015 advertising campaign, Korean model Sung Jin Park is effortlessly chic for a new fashion editorial from Esquire Korea. Shot for the magazine’s June 2015 issue, Sung hits the studio with photographer Kong Young Kyu. Embracing conceptual looks styled by Choi Kyung Won, Sung is pictured in fashions from brands such as Hood By Air, Lanvin and Givenchy. Sung Jin Park takes to the pages of GQ Australia for a striking fall story.
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The Korean model demonstrates an ease of
Korean brand called Kai-aakmann and it was a
movement before the lens of photographer
good pay. I was working at a shop selling surfing
Philippe Vogelenzang. Sung models a sharp
items in Busan, but I quit the job and came
selection of pieces from the fall-winter 2016
to Seoul for a better future,” The fresh faced
collection of Hermès. Here, stylist Brad Homes
Matthijs Meel (Ulla Models) and Sung Jin Park
draws attention to the French fashion house’s leather pants, chic sweaters, and must-have coats. One of the faces of The Kooples’ fall-
enlisted for the ck Calvin Klein fall winter 2013 campaign shot by Steven Klein. The promising
winter 2016 campaign, Korean model Sung
Matthijs (who we featured for the first time in
Jin Park adds another advertisement to his
March) is represented also by VNY Models in
book with H&M’s latest advertising. Posing for
New York, Nathalie Models, d’management
simple black & white portraits, Sung links up with
Group in Milano, Select Model Management in
photographer Andreas Sjödin. The subject of
London, and Elite Models in Barcelona. While
unassuming images, the top model is styled by Lisa Lindqwister for the occasion. Putting the spotlight on essentials, Sung dons a two-pocket shirt, as well as a smart black blazer with a
Sung Jin Park is represented by Wilhelmina Models in New York. Only a year after Park had started modeling, he knew that Korea was too
henley. Korean model Sung Jin Park is scorching
small for him. In 2012 spring, he flew to New York.
as the new face of Calvin Klein Platinum. Park
Park’s potential as a model reached its peak
appears alongside Justin Bieber and Kendrick Lamar
after arriving in New
If I am to choose two words that
for the label’s
best describes myself, they are
spring-summer
‘self-esteem,’ and ‘guts.’
2016 campaign,
York. He modeled for high-end brands such as Hermes, John Galliano and Raf
and was recently
Simons. The unknown
photographed by Harley Weir in the desert
model from Busan
for their latest collaboration. The ads play
was suddenly appearing in renowned fashion
with the theme of fire, and you can see Park
capitals -- New York, London, Milano and Paris.
sizzle in some of the best photos below. The fashion model website “Models.com” ranked him the 27th in the world last year and he was nominated as one of the 11 candidates for
A photo-shoot for the Italian luxury goods house Bottega Veneta’s 2015 Spring Summer collection has special meaning for Park. He worked with
‘Model of the Year: Men’ category. No Korean
the renowned contemporary art photographer
male model has achieved similar recognition.
Araki Nobuyoshi and model Saskia de Brauw.
“If I am to choose two words that best describes
“We met in Japan,” Park said. “Nobuyoshi is
myself, they are ‘self-esteem,’ and ‘guts.’ Guts
originally not a fashion photographer and he
helped me become a global model,” Park
shoots suggestive prints. It only took him six hours
said in a recent Korea Times interview. A former art student, he did not foresee modeling in his future. “My cousin knew a manager in the model agency,” “He offered me a shoot for a
to do his job when usually it takes a whole day. I did not get to check my picture because he used film-camera,” said Park.
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Park does not regret becoming a
Sung Jin Park is decked out in French
model. He loves the fact that he can
brand Hermès for GQ Australia’s
earn money while doing something
biggest issue ever. The South Korean
he loves. Now, the model cannot
face of the moment Sung Jin Park has
imagine himself with a different job.
arisen as one of the most in demand
Park was pessimistic about young Ko-
names in men’s fashion. Having
rean models jumping into American
worked with some of the biggest
runways without proper preparation.
names in the industry, it’s with Hermès
“Europe might work, if you have really
and their latest collection, that will
unique mask. Some Korean models
see the Busan-born coming to Austra-
may be seen in European Fashion
lia. In Sydney last Friday to unveil the
Week but it is hard to find them in
window display at the Hermès store,
New York,” said Park. Top model Sung
Sung Jin Park (or Teriyaki Papi on
Jin Park stars in Calvin Klein Plati-
Instagram), had the cities fashion elite
num‘s Spring Summer 2016 menswear
out in force to showcase the latest
advertisement captured by fashion
collection. “It really doesn’t get much
photographer Harley Weir. In charge
better than working with Hermes and
of styling was Max Pearmain, with set
Sung Jin Park,” says GQ Fashion Editor
design by Colin Donahue. Hair styling
brad Homes, who shot the model
is work of Cyndia Harvey, with make-
exclusively in Hermès in Paris, for our
up by Lauren Parsons. For the session
big style issue, out this month. “The
Sung was joined by models Hyun Ji
dashing Dutchman Philippe Voge-
Shin and Yuan Bo Chao. Top model
lenzang captured both Hermes and
Sung Jin Park stars in H&M‘s Fall Winter
PSG beautifully, without a doubt one
2016.17 menswear campaign lensed
of my favorite stories I’ve ever had
by fashion photographer Andreas Sjo-
the pleasure of collaborating on.”
din with styling from Lisa Lindqwister.
For this campaign, McGinley, who is
Beauty is work of hair stylist Christoph
known for his portraits of naked youth
Hasenbein and makeup artist Igna-
in rural America, has shot a group of
cio Alonso. Set design is courtesy of
young people including Instagram It-
Roberto Murino, with production by L1
kid Luka Sabbat, Sung Jin Park, model
Productions and photography direc-
twin sisters Kelsey and Baylee Soles
tion by Max Larsson. Rockabilly model
and new face Erin Eliopulos.
Q: Hello. Please introduce yourself. I’m fashion model Park Sung Jin. I was born in 90 and I’m 24. I left Busan for Seoul and I worked as a model. I’m currently living in New York. Q: You were in the 2014 Spring Men’s Collection. You’re a model who is receiving attention in the Asian model world. How do you feel about that? I think Korean people don’t really know about that. I worked in New York, Paris, Milan for two seasons in a row. I’m setting a new record for the Korean model world, but they don’t really know about it, so I was a bit bitter about it at first, but I’m okay with it now. Q: This must have been the reason for you to work overseas after working in Korea. At first, I had this vague idea that things would turn out well if I’d avance overseas. I was a bit tired of working in Korea, so going overseas was a mean to escape. I think I rationalized it with the vague thought that I would do well. When I think about it now, it seems that it was only a matter of good timing and having luck on my side. Q: I’m curious to hear your definition of a top model. If I look at the international scene, I’m not a top model, but it would be someone whose name is known among people in the fashion field, someone who receives positive reviews or get complimented. Q: What was going through your mind while you were doing the Hermes and the Raf Simons shows? It’s really game over. (laugh) Male models, when I come back to Korea in July, August, be nervous. (laugh) I had thoughts like that. I don’t get nervous easily, so I check to see who came to the stage and when I turn back, I mumble sometimes. I think a lot. Continue The Interview p.25
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We were just normal kids that were not so excellent at what society wanted from us at that time.
Q: What would like to try if you weren’t a model? I’d like to try being a florist. I really like giving flowers as gift, but I never really tried to put a bouquet together. Each time I get one, I want to put it together, so I’m interested in being a florist. Q: It’s something I read on SNS. You wrote “today’s nuisance will become tomorrow’s joke”. It sounded like there was a story behind it. I’m not old, but it’s something I’ve felt as I’m living my life. What you worry about finds its resolution one day and as time goes by, it can be something you’re able to laugh about. Other people will probably feel the same. For instance, no matter which big problems come my way, I must overcome them and keep going. For instance, anyone can spill water and worry about what to do, but you forget about it after a few hours. It’s exactly the same. Q: How would people around you describe you? People I’m close with really like me. As for other people, I don’t know if they think that I have no common sense, but I’m very gentle. I take care of people. People I’m close with rely on me and I’m more gentle, funny and playful than people think. It seems that my personality divides people. That’s why I can get hate, but I don’t really care. Q: How would you describe yourself? My personality is still incomplete. I think I also say a lot of presumptuous stuff. Also, I think I’m a model who represents Asia. (laugh) You must have met so many people while working overseas. I’m close with designer Neil Barett. There are also Daze and Confused’s director Robbie Spencer, The Underachievers based in Brookly with ASAP Ferg.
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IISE, Korea’s hot new clothing brand brings together the past and the present in a modern day fusion
FUS ON
IISE, a brand dedicated to interpreting its Korean made pieces with a street edge, has just launched its latest collection. IISE’s Fall/Winter 2017 “005” lookbook was shot all over Seoul, where each piece was made. Each piece in the collection is created using Korean fabrics and techniques while focusing on fusing modern and traditional design. The lookbook features IISE products against dynamic settings including various billiard clubs, barbershops, and cafe’s that came about after the
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iise is a fashion brand started by two second generation Korean-American brothers that combines urban tastes with traditional Korean influences. We believe that combining elements from the past with inspirations from the present allow for progression into the future.
STORY It started when my brother and I visited Korea for the first time since our early childhood in late 2011. Born and raised in New Jersey, we were exposed to our Korean heritage in small doses here and there but mostly through food. Rarely did we see any of the traditional art, design, architecture, or anything other elements of the culture this fascinating country had to offer. We visited an area known as InsaDong for the first time, a tourist attraction filled with traditional arts, crafts, food, clothing, and even buildings. It was there we saw a Buddhist Monk wearing traditional clothing and rocking an old fabric sack-like bag(things that haven’t changed in hundreds of years) walking down a street next to both traditional Korean style homes and also modern, more western style skyscrapers. The sight of seeing something so unchanged from the past juxstaposed with sleek skyscrapers in one of the most technologically advanced cities in
Like most Westerners, we also knew very little about Korea as the world really blew our minds. We found a small Buddhist apparel store nearby and bought a similar bag and loved the natural feel of the fabric
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side from the kpop, korean dramas, and electronics they produce.
and also how there weren’t any buckles but hand knotted straps instead. We had recently also learned about a traditonal Korean organic dyeing method that was also very natural/organic and decided to combine all these experiences into one. And that’s when IISE began. The duality of our upbringings as second generation Korean Americans and also the experiences we had travelling all over our native country is what inspired us to start this brand. Like most Westerners, we also knew very little about Korea aside from the kpop, korean dramas, and electronics they produce.
The farther away, the closer the home becomes.
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Toby Huang
Publication SU2018 Tuesday 3:30pm