AW20 COLLECTION
TABLE OF CONTENTS
INTRO Leading sustainable brand
NEW STYLES 4
AW20 Collection 6 New colours - New techniques 8 Natural Raw 8 Tie and Dye 10 Garment Dye 12
23 New colours 14 New styles 16 Fuser 17 All new styles 18
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UNISEX
ICONIC
T-shirts
Sweatshirts Firer Tie and Dye 30 Strider 32
T-shirts 28
MEN Polo Stanley Dedicator Long Sleeve
34
WOMEN
Cruiser 41
Stanley Sparker Stanley Skater
44 44
Sweatshirts Stanley Stroller Stanley Cultivator
UNISEX
T-shirts
T-shirts
42 42
Sweatshirts Connector 42 Changer 43 Rise 43 Joiner Vintage 43
Stanley Dedicator
Bags
46
Sweatshirts
44 45
Stella Tripster Stella Bower Stella Editor
45
Stella Devoter
46 46 47
Polo
Polo
T-shirts
Stella Expresser
47
Dresses Stella Streeter
47
KIDS T-shirts Mini Creator
48
Sweatshirts Mini Scouter Mini Changer Mini Cruiser
ACCESSORIES
2
40
Sweatshirts
Creator Tie and Dye Creator Vintage
WOMEN
Gym Bag AOP
Creator
38
MEN
T-shirts
Fuser 22 Blaster 24 Getter 26
Stella Fringer
LINE EXTENSIONS
48 48 49
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“Stanley/Stella ranked among the best sustainable brands in the world” Textileexchange.org (2019)
From the beginning, our commitment has been to drive positive change in the textile industry. This year, we are honoured to have been nominated to the ‘Leaders Circle’ of the Textile Exchange’s Material Change Index (MCI). Classed alongside major worldwide brands and the only B2B brand on the list, Stanley/ Stella has been recognized for its sustainable materials sourcing, transition to circularity and alignment with global efforts such as the UN Sustainable Development Goals. We are incredibly proud of our achievements and are excited to showcase our AW20 Collection. If you’d like to find out more about our path to sustainability, see our report : https://www.stanleystella.com/sustainability
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WELCOME TO THE AW20 COLLECTION 8 NEW STYLES ACROSS 23 DIFFERENT COLOURS This season, we take colour to the next level, playing with solids and innovative dyeing techniques. The AW20 collection offers over twenty new shades. Boxier, shorter proportions create super relaxed styles that are easy to wear and on-trend for the season. Confident and optimistic, this is a collection that emphasizes ‘joie de vivre’, connects you with nature and celebrates the power of colour.
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NEW COLOURS NEW TECHNIQUES We are colour specialists and this season we’ve gone all out. There are more than 20 new colours to discover, giving a beautiful palette of autumnal, on-trend hues from earthy tones to vibrant tie & dyes. As experts in the field, we push ourselves to constantly innovate with texture, colour, dyes, and patterns.
NATURAL RAW Natural Raw C054
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No dyeing is involved in our Natural Raw, giving it a beautifully pure effect. The stitching thread is 100% cotton. Untreated, you’ll still find l ittle s pecs o f t he o riginal c otton p lant. I ts imperfections make it perfect.
TIE AND DYE This season we present one new tie & dye pattern on the Creator and one on the new Firer sweatshirt which is offered in two different colourways. All our tie & dye garments are handdied individually after stitching, giving them a unique appearance and making each piece oneof-a-kind.
Tie&Dye Mauve / Rose Clay* C811
Tie&Dye Indian Ink Grey / Ochre* C812
Tie&Dye Indian Ink Grey* C814
Seasonal colours - now 1.5 years in the collection
*
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GARMENT DYED Love all things Garment Dyed? AW20 sees the arrival of Garment Dyed Aged, a technique that gives an even stronger faded effect. Our Garment Dyed and Garment Dyed Aged apparel has shading on the seams, an on-trend washed look and beautiful vintage appeal.
G.Dyed Aged Mauve* C523
G.Dyed Aged Rose Clay C522
G.Dyed Black C513
G.Dyed Carmine Red C517
G.Dyed Aged Deep Chocolate* C521
G.Dyed Caramel* C518
G.Dyed Aged Indian Ink Grey* C520
G.Dyed Ochre C516
G.Dyed Aged Light Grey C524
Seasonal colours - now 1.5 years in the collection
*
13
23 NEW COLOURS COLOURS AND HEATHERS
Caramel* C046
Rose Clay C050
Natural Raw C054
Heather Neppy Pink C688
Sage C047
TIE AND DYE
Mauve* C049
Melon Code C051
Ochre C048
Carmine Red C052
Wooden Heather* C584
Bright Blue C053
Seasonal colours - now 1.5 years in the collection
Tie&Dye Mauve / Rose Clay* C811
Tie&Dye Indian Ink Grey / Ochre* C812
Tie&Dye Indian Ink Grey* C814
GARMENT DYED
G.Dyed Aged Mauve* C523
G.Dyed Black C513
G.Dyed Aged Rose Clay C522
G.Dyed Carmine Red C517
G.Dyed Aged Deep Chocolate* C521
G.Dyed Aged Indian Ink Grey* C520
G.Dyed Caramel* C518
G.Dyed Ochre C516
G.Dyed Aged Light Grey C524
*
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8 NEW STYLES
FUSER, OUR NEW UNISEX T-SHIRT
Boxy and oversized, our new AW20 styles go for a relaxed attitude and easy to wear, unisex silhouettes. The Fuser, our new core unisex t-shirt makes its début.
The Fuser is our new unisex t-shirt with a relaxed, boxy fit. Inspired by a 90’s vibe, it stands out for its easygoing attitude. Made from 100% organic ring-spun cotton, its rib neck, wide lines and casual mood make it an easy style to wear and love.
Our new Firer crew neck sweatshirt offers a relaxed fit and a vibrant tie and dye pattern, while the cosy Strider sweatshirt comes with a distinctive high neck collar. New t-shirts also include the oversized, high-neck unisex Blaster, as well as a heavy, boxy new style for women, the Stella Fringer. The Stanley Dedicator, our classic men’s polo, gets long sleeves for a premium look, while the Getter is our first ever light, long-sleeved hoodie t-shirt. Finally, this season’s Gym Bag comes in a fabulous Camouflage all-over-print.
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8 NEW STYLES
FUSER
STTU759
The unisex boxy t-shirt - p.22
BLASTER
STTU815 / CAPSULE*
The unisex oversized high-neck t-shirt - p.24
GETTER
STTU817
The unisex hoodie t-shirt - p.26
STELLA FRINGER
STTW054
The women’s boxy heavy t-shirt - p.28 Capsule styles - now 1.5 years in the collection
*
18
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8 NEW STYLES
FIRER TIE AND DYE
STSU852 / CAPSULE*
The unisex tie and dye crew neck sweatshirt - p.30
STRIDER
STSU850 / CAPSULE*
The unisex high-neck sweatshirt - p.32
STANLEY DEDICATOR LONG SLEEVE The men’s long sleeve polo - p.34
STPM508
GYM BAG AOP
STAU769
The AOP woven gym bag - p.36 Capsule styles - now 1.5 years in the collection
*
20
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FUSER
NEW STYLE
NEW STYLE
UNISEX
STTU759
The unisex boxy t-shirt FABRIC Single Jersey 100% Organic cotton 180 GSM
SIZING Relaxed Fit XS - 3XL
Whites
1
White
Colours Rose Clay
Caramel
French Navy
Black
Essential Heathers Heather grey
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BLASTER
RELIFTED STYLE
RELIFTED STYLE
UNISEX
STTU815 / CAPSULE*
The unisex oversized high-neck t-shirt RELIFTED
FABRIC Single Jersey 100% Organic cotton 200 GSM
STANLEY TRIMS
BLASTER
STTM527
STTU815
155 gsm Relaxed Fit 3 colours
200 gsm Oversized 3 colours
FABRIC Oversized XS - 3XL
Whites Natural Raw
Colours Indian Ink Grey
Mauve
Capsule styles - now 1.5 years in the collection
*
25
GETTER
STTU817
The unisex hoodie t-shirt
NEW STYLE
NEW STYLE
UNISEX
FABRIC Single Jersey 100% Organic cotton 180 GSM
SIZING Relaxed Fit XS - 3XL
Whites White
Colours Candy Pink
Black
Essential Heathers Heather grey
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STTW054
The women’s boxy heavy t-shirt RELIFTED
FABRIC Single Jersey 100% Organic cotton 200 GSM
STELLA FRINGE
STELLA FRINGER
200 gsm Relaxed Fit 3 colours XS -L
200 gsm Relaxed Fit 6 colours XS - XXL
STTM527
RELIFTED STYLE
RELIFTED STYLE
STELLA FRINGER
STTW054
SIZING Relaxed Fit XS - XXL
Whites White
Natural Raw
Candy Pink
Sage
Colours Indian Ink Grey
Black
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FIRER TIE AND DYE
NEW STYLE
NEW STYLE
UNISEX
STSU852 / CAPSULE*
The unisex tie and dye crew neck sweatshirt FABRIC Terry Sweatshirt 100% Organic cotton 300 GSM
SIZING Relaxed Fit XS - XXL
1
Colours Tie&Dye Mauve/ Rose clay
Tie&Dye Indian Ink Grey /Ochre
Capsule styles - now 1.5 years in the collection
*
31
STRIDER
NEW STYLE
NEW STYLE
UNISEX
STSU850 / CAPSULE*
The unisex high-neck sweatshirt FABRIC Brushed Sweatshirt 85% Organic cotton 15% Recycled polyestyer 350 GSM
SIZING Relaxed Fit XS - XXL
Colours Mauve
Indian Ink Grey
Caramel
Essential Heathers Heather grey
Capsule styles - now 1.5 years in the collection
*
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The men’s long sleeve polo
STPM508
NEW STYLE
NEW STYLE
STANLEY DEDICATOR LONG SLEEVE FABRIC Piqué 100% Organic cotton 230 GSM
SIZING Medium Fit S - XXXL
Whites White
Colours French Navy
Anthracite
Black
Essential Heathers Heather grey
35
The AOP woven gym bag
STAU769
NEW STYLE
NEW STYLE
GYM BAG AOP FABRIC Canvas 80% Recycled cotton 20% Recycled polyester 300 GSM
SIZING ONE SIZE
AOP Camouflage
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AW20 COLOURS ON YOUR FAVORITE STYLES When introducing a new collection, we don’t just think about new colours and shapes, but also about how we can enhance our most loved styles. With line extensions, we want to keep offering relevant, on trend colours on your favourite styles. Discover the new AW20 joyous colourways.
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THE CREATOR AND CRUISER IN AW20 COLOURS Rediscover the Creator and Cruiser, our iconic t-shirt and hoodie sweatshirt, in our new colours for AW20. Contemporary, sustainable and with premium detailing, they are the perfect ambassadors for Stanley/Stella’s values. Discover them in the new colours and dyes of our Autumn-Winter collection.
Creator and Cruiser pictured here in glorious Wooden Heather.
LINE EXTENSION AW20 / ICONICS T-SHIRT
SWEATSHIRT
CREATOR
40
CRUISER
STTU755
STSU822
The iconic unisex t-shirt
The iconic unisex hoodie sweatshirt
12 New AW20 colours
12 New AW20 colours
Caramel
Rose Clay
Heather Neppy Pink
Mauve
Ochre
Wooden Heather
Caramel
Rose Clay
Mauve
Ochre
Wooden Heather
Natural Raw
Natural Raw
Sage
Melon Code
Carmine Red
Bright Blue
Candy Pink
Sage
Melon Code
Carmine Red
Bright Blue
Candy Pink
Indian Ink Grey
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LINE EXTENSION AW20/ UNISEX T-SHIRT
CREATOR TIE AND DYE
SWEATSHIRT
STTU757
CREATOR VINTAGE
CONNECTOR
STTU831
STSU820
CHANGER
STSU823
RISE
JOINER VINTAGE
STSU811
STSU720
The unisex tie and dye t-shirt
The unisex garment dyed t-shirt
The essential unisex zip-thru hoodie sweatshirt
The iconic unisex crew neck sweatshirt
The unisex crew neck sweatshirt
The unisex garment dyed crew neck sweatshirt
1 New AW20 colours
9 New AW20 colours
2 New AW20 colours
4 New AW20 colours
5 New AW20 colours
6 New AW20 colours
Tie & Dye India Ink Grey
42
G.Dyed Aged Mauve
G.Dyed Black
G.Dyed Carmine Red
G.Dyed Caramel
G.Dyed Aged Rose Clay
G.Dyed Aged Deep Chocolate
G.Dyed Aged India Ink Grey
G.Dyed Aged Light Grey
G.Dyed Ochre
Carmine Red
Caramel
Mauve
Rose Clay
Sage
Bright Blue
Ochre
Natural Raw
Carmine Red
Bright Blue
Melon Code
G.Dyed Aged Mauve
G.Dyed Black
G.Dyed Aged Rose Clay
G.Dyed Aged Deep Chocolate
G.Dyed Aged India Ink Grey
G.Dyed Aged Light Grey
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LINE EXTENSION AW20/ MEN T-SHIRT
STANLEY SPARKER
SWEATSHIRT
STTM559
STANLEY SKATER
STTM605
STANLEY STROLLER
STSM567
POLO
STANLEY CULTIVATOR
STSM566
STANLEY DEDICATOR
The men’s heavy t-shirt
The men’s long t-shirt
The iconic men’s crew neck sweatshirt
The iconic men’s zip-thru hoodie sweatshirt
The iconic men’s polo
2 New AW20 colours
1 New AW20 colour
1 New AW20 colour
Available on Heather Sand
2 New AW20 colours
Natural Raw
Sage
44
Indian Ink Grey
Natural Raw
Heather Sand
STPM563
Carmine Red
Bright Blue
45
LINE EXTENSION AW20/ WOMEN T-SHIRT
SWEATSHIRT
STELLA EXPRESSER
STELLA TRIPSTER
STTW032
STSW146
POLO
STELLA BOWER
STSW132
STELLA EDITOR
STSW149
STELLA DEVOTER
DRESSES
STPW034
STELLA STREETER
STDW143
The iconic women’s fitted t-shirt
The iconic women’s crew neck sweatshirt
The women’s cropped hoodie sweatshirt
The iconic women’s zip-thru hoodie sweatshirt
The women’s polo
The women’s hoodie dress
11 New AW20 colours
1 New AW20 colour
2 New AW20 colours
Available on Heather Sand
3 New AW20 colours
1 New AW20 colour
Caramel
Rose Clay
Heather Neppy Pink
Mauve
Ochre
Natural Raw
Sage
Melon Code
Carmine Red
Bright Blue
46
Wooden Heather
Natural Raw
Natural Raw
Indian Ink Grey
Heather Sand
Sage
Melon Code
Caramel
Candy Pink
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LINE EXTENSION AW20/ KIDS T-SHIRT
MINI CREATOR
SWEATSHIRT
MINI SCOUTER
STTK909
STSK916
MINI CHANGER
STSK913
MINI CRUISER
STSK911
The unisex iconic kids’ t-shirt
The iconic kids’ crew neck sweatshirt
The iconic kids’ crew neck sweatshirt
The iconic kids’ hoodie sweatshirt
9 New AW20 colours
4 New AW20 colours
3 New AW20 colours
3 New AW20 colours
Caramel
Rose Clay
Mauve
Ochre
Sage
Melon Code
Carmine Red
Bright Blue
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Natural Raw
Natural Raw
Melon Code
Caramel
Carmine Red
Bright Blue
Natural Raw
Ochre
Caramel
Ochre
Natural Raw
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DISCOVER ALL OUR NEW COLLECTION FOR AW20 ON OUR WEBSITE
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