WHO WE ARE Publiglobe Ltd is an integrated communications agency providing branding, marketing and advertising services to companies and local authorities. It is a consolidated network which is continually expanding. At the moment Publiglobe is made up of 14 branches (10 of which are based in Italy and 4 around Europe). These branches share an organizational and well developed approach aimed at combining direct knowledge of local markets with a broader understanding of global trends within the field of marketing. Thanks to its multidisciplinary team, Publiglobe is able to handle complex and ambitious projects completely in-house, taking advantage of cutting-edge technology in a dynamic process that combines a number of different approaches while emphasizing creativity in design and the utilization of advanced technologies.
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MISSION Further developing and spreading our organizational model, which seeks to maximize resources by involving professionals from a number of different markets, and creating a network through which these professionals can exchange experiences, resources and know-how. Creating a strong network of partnerships both in Italy and abroad in order to meet every kind of need. Strengthening an internationalization process designed to build a bridge between Italian and European enterprises with the aim of combining the “made in Italy� creative approach with the specificities of local markets.
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NETWORK
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UK London
FR Paris
ES Barcelona
DE Berlin
IT Milano Torino Verona
Bologna Pescara Roma
Napoli Foggia
Reggio Calabria Messina
VALUES Sharing/Innovation Sharing solutions along with practical and successful ideas at all levels creates a culture of innovation which guarantees the constant improvement of the efficiency and performance of the company. Turn-key That is the advantage of having one person as a point of reference who is responsible for every stage of the project, starting from the strategy and ending with the delivery of the product or service. Integration/Uniqueness An integrated approach in terms of Strategy, Design and Technology ensures every communications project turns out to be unique, original and efficient. Made in Italy Italian companies and enterprises are generally considered to be stylish, creative and fashionable within international markets. Operating within an increasingly complex and globalized environment, the creativity of the “made in Italy� approach represents a successful factor when it comes to carrying out communications projects. Quality/Ethics A corporate culture focused on excellence, results and a strong work ethic allows for the management of high-quality projects so that major objectives can be achieved. 5
SOME CLIENTS OF OURS TECHNOLOGY
FINANCE, ENERGY
PHARMACEUTICAL & COSMETICS
FOOD
Cerotto medicato a base di ioni argento
速 速
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GOVERNMENT, INSTRUCTION
SOCIAL WELFARE
FASHION, LUXURY & RETAIL
EXHIBITIONS & TRADE SHOWS
WORKING RANGE
STRATEGY
DESIGN
PRODUCTION
Brand Strategies Advertising Campaigns Media Planning & Placement Internal Communications & Audits Marketing Plans & Materials Public Relations Events Management Direct Marketing Medical & Pharma Copywriting CME Materials & Promotions
Corporate Identity Graphic Design Packaging Design Web Design Video Production & Post-production 3D, Motion graphics Animation
Exhibition stand Printing production management Interactive and multimedia Corporate & Product Sites Web Development Interactive Applications Social Media Applications Mobile Applications
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a small portfolio
for a complete work, visit www.publiglobe.com
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IDENTITY, ADVERTISING & DESIGN Publiglobe is able to step in at every stage of the process of production, from the first appearance of a brand to the full implementation of a marketing campaign. It endows projects with personality and originality by using cutting edge technology and innovative approaches tailored to suit the specific needs of every project. We have successfully undertaken editorial projects, communication campaigns, the study of corporate identity and packaging designs. The common denominator which distinguishes our work has always consisted in paying particular attention to detail, which allows us to find innovative solutions.
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COSMOPROF INTERNATIONAL CAMPAIGN For more than 40 years Cosmoprof has represented the most important international trade show in the field of beauty products and is known as the “appointment with beauty”, bringing together the latest in beauty products, cosmetics and personal care. Publiglobe has directed Cosmoprof’s visual identity, communications approach, as well as offering organizational and technical support since 2009.
31ST JULY - 2ND AUGUST
LAS VEGAS - MANDALA BAY CONVENTION CENTER
THE BEAUTY GENERATION
COSMOPROFNORTHAMERICA.COM
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THE STYLE IS ON AIR ed 1s iti t on
ed 1s iti t on
ed 1s iti t on
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Branding, identity and advertising are the hallmarks of Cosmoprof. “On Hair� features a tight schedule of trendy fa-shion shows, as well as cult haircuts reinterpreted by internationally renowned hair stylists.
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DESIGN OF A LIFESTYLE Ăˆ lifestyle is a free magazine published every three months which focuses on style. It deals with new trends within the world of fashion, as well as offering portraits of original and exclusive lifestyles throughout the world. Its 128 pages tackle culture, fashion, habits, travels, taste, well-being and events and is fully designed by Publiglobe.
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EURO CLEARING BROCHURE UniCredit provides its customers with GTB specialists in each of the 22 countries where it has offices. Publiglobe is asked to implement a btb folder for sales force in order to promote the Euro Clearing Service. The aim is to realise an appealing, easy to handle, versatile and efficient product allowing for specifically tailored consultations.
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TO SAFER SKIES In 2010 Publiglobe won the tender for the institutional communication of the Italian Air Force. As a consequence, it has designed and implemented the press and television campaigns, multimedia and audiovisual applications, exhibition stands and merchandising.
TUTTE LE NOSTRE FORZE
PER UN MONDO PIÙ SICURO.
Ogni giorno ciascuno di noi compie la sua impresa, piccola o grande che sia. Ogni impresa ha bisogno di un sogno che dia la forza di andare avanti e di superare tutti gli ostacoli che troviamo sul nostro cammino. Ma c’è un sogno più grande che ci riguarda tutti. È il desiderio di realizzare un futuro migliore. Per questo non siamo mai soli. C’è qualcuno che ogni giorno con dedizione e coraggio vigila su di noi e si prodiga affinché il mondo diventi un luogo più sicuro. www.aeronautica.difesa.it
COMPANY 14 PROFILE
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SIMPLIFY YOUR (KITCHEN) LIFE Publiglobe designs and oversees the brand and packaging of Simply Chef, a food product line consisting of 23 first courses made up of fresh pasta and ready to taste in a few seconds. Simply Chef combines experience, tradition, and reliability with technology and food security. Furthermore, it was awarded a prize by the panel of TuttoFood as the “Innovative Product of 2011�.
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FREE AS A CALL Campaniacom, the first independent Communication Solutions Provider in central and southern Italy, issues a challenge to the major national competitors, planning, implementing and managing integrated solutions for the telephone and connectivity markets. Companiacom has chosen Publiglobe as a partner in order to manage both the brand and all the Above, Below & Unconventional communication.
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RETAIL, POP & VISUAL MERCHANDISING Managing the image of a product and its visual representation calls for a mix of business and creative language alike. Publiglobe has focused its attention on this mix and has organised in-house ad hoc resources aimed at setting up a store, putting in place display and corners and promoting visual merchandising. To this end, Publiglobe can count on the collaboration of architects, interior designers, 3D visualizers and copywriters on a daily basis.
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Lecce
Genova
Bolzano
Bari
Viterbo
Foggia
DIESEL PLANET Diesel has chosen Publiglobe for producing and setting up all the Italian soft corners. This project has led to the creation of more than 20 stores between 2009 and 2011. Likewise, Diesel has entrusted Publiglobe with setting up SS09 shop windows for the brand 55DSL.
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EXHIBITIONS & EVENTS MANAGEMENT The proven success of the organization of international events such as Comoprof and the prizes awarded for the construction of products vindicates Publiglobe’s reputation as a leader within Italy’s marketing industry, especially when it comes to meeting ambitious challenges in the organization of international exhibitions and Trade shows. Once again, Publiglobe’s multidisciplinary skills allow it to consistently and efficiently deal with each and every aspect of the organization and management of events, providing the indispensable creativity and strategic and operational support which distinguishes all of Publiglobe’s endeavours.
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MAKE UP OF A SHOW Publiglobe has been a partner of Cosmoprof since 2009, and has been fully responsible for the technical management and marketing of the event. Cosmoprof regularly receives more than 150,000 visitors in a four-day span, who view 12,000 exhibitors from 58 countries within an area which covers 194,000 sqm. During this event, highly influential and interesting conferences, workshops and meetings take place. Cosmoprof represents one of the toughest challenges confronting Publiglobe, but in the end the extraordinary success of the trade show speaks for itself.
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COSMOPROF PRESS CONFERENCE 21
COSMOFARMA EXHIBITION The Cosmofarma Exhibition is the most important European trade show as regards health care, beauty care and all the services associated with the pharmacy world. Publiglobe manages the advertising system and its visual identity through the web, videos and print media.
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NEED FOR SPEED Autopromotec is the most advanced international exhibition specializing in the most cutting edge material and equipment for auto repair workshops and body shops. Further, it is a point of reference as for automotive equipment and aftermarket products internationally. For its 24th edition, Castrol chooses Publiglobe as a partner and entrusts it with setting up a stand designed to launch a series of professional lubricants for cars and motorbikes.
A STAND WITH MORE SPACE The Italian Space Agency took part in the International Astronautical Congress with a stand which sought to represent the excellence of the Italian space sector. Publiglobe handled the design and the setting up of the stand on behalf of the Italian Space Agency, for which it was awarded the best exhibition. The stand was 200 sqm., contained satellite models, presented videos, images and panel texts illustrating the most meaningful space missions and the most important aspects of the activities facing the Italian Space Agency and the Italian industry at large during the last years.
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HIGH-END CONNECTIVITY
TE.CO. is a leader in the sector of special cables for industrial automation. It has been operating for more than 20 years in the field of automation and industrial electronics. When TE.CO. participates in the SPS trade show in Parma, it asks Publiglobe to design and oversee the exhibition of its systems and Datalogic Automation. Moreover, Publiglobe deals with the photographic shooting of all products and their presentation in motion graphics which are displayed alongside the stand.
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WEB, MOBILE & MULTIMEDIA The survival of a brand is nowadays increasingly connected with its ability to communicate its own identity in a coherent form and to convey its contents on cross-media platforms without disturbing the organic and integrated nature of its message. Publiglobe has tailored its approach to this new reality by deploying a “mixed media� strategy which combines the highly specialized knowledge of professionals in every sector of multimedia communication unified by a single marketing image which ensures the integrity of the brand’s image. Whether overseeing web development (2.0) or customizing mobile applications, Publiglobe guarantees the same attention to detail and dedication to quality.
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COSMOPROF.COM
COSMOFARMA.COM
AGRODOLCE.EU
ICSMEDIA.IT
beauty, cosmetics, exhibition, trade show, spa industry
health care, beauty care, pharmacy, trade show
fashion accessories, bags, phone cases, custom items
broadcasting, communication, audio, live events
THENEXTALENT.COM
CAMPANIACOM.IT
ESTHETIWORLD.COM
AQUAGRANDALIVIGNO.COM
hair design, talent show, fashion, scouting
communication provider, ict services, connectivity
esthetics, dermatology, exhibition, trade show, workshops
wellness park, perceptive experience, thermarium
GCGCAPITAL.COM
FINCOMPASS.IT
ANDROMEDASHIPPING.COM
LARONDOLINA.IT
finance, banking, global markets, investments
finance, investments, quality certifications
International trading & shipping.
Building, construction, project
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UNCONVENTIONAL When traditional communication is no longer enough, when a very limited budget must be optimized in the most innovative and cost-effective way, and when word of mouth advertising becomes essential, Publiglobe can adapt itself to even the most unconventional of situations, view old problems in a new light, and put forward innovative and unconventional marketing solutions which attract people’s attention and successfully convey messages.
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ONLY YOU, FOREVER ME Saint Valentine’s Day turns out to be a good opportunity to confirm the unconventional nature of the brand Diesel that also appeals to those who are not in love. On this particular occasion, it offers champagne and customized flutes to everyone in order to toast to love or just laugh about it.
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THE LIGHTEST BROADBAND As a solution to the “heavy� fees charged by other operators, Campaniacom offers a very competitive mobile data-flat rate. Publiglobe designs the advertising campaign covering the town of Benevento with balloons and handing out gadgets to inform about the cheapest ADSL.
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06 3D PRODUCTION
Three-dimensional technology is an increasingly crucial tool in the develop-ment, exhibition and marketing of a number of products. Publiglobe prides itself on its dedication to adopting and utilizing the most cutting edge 3D-technologies to visualize experimental ideas as well as creating multimedia presentations which fully capture the impact and potential of a new product. A specialized department within Publiglobe headquarters guarantees high-profile 3D and animation services, with an added value in terms of expertise in every sector of design.
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PROMOTIONAL ITEMS & CORPORATE GIFTS Whether you are planning a corporate event or looking for a unique and original gift to emphasize your brand, Publiglobe can provide you with a broad experience when it comes to designing, selecting and implementing the most appropriate advertising tools in order to meet your marketing needs.
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