Table of Contents
Golden Pages Business Solutions Offer (NEW) ........................................................................................................... 2 Golden Pages Colour Upgrade Offer ............................................................................................................................ 4 Golden Pages 3-Year Colour Offer ................................................................................................................................. 6 eircom phonebook Business Solutions Offer (NEW) ............................................................................................... 8
© Golden Pages Ltd. 2006 All rights reserved. No part of this publication may be reproduced in any form or by any means, electronic, mechanical, photocopying, recording or otherwise stored in any retrievable system without permission of the copyright holder and the publishers. The Golden Pages and Golden Pages logo are registered trademarks of Promedia GCV and are used by Golden Pages Ltd. with the permission of Promedia GCV.
© Golden Pages Ltd. 2006. Commercial and in confidence.
1
Golden Pages Business Solutions Offer Golden Pages have introduced a New offer this year to encourage Advertisers to trade up to bigger ads and more features such as colour. The principle of the offer is that Advertisers will be rewarded for incremental spend on their 2006 programme with a contribution from Golden Pages Ltd. in the form of an additional monetary value, to spend on advertising as they so wish. The offer applies to both new and existing Advertisers who are not on another offer programme.
11. Advertisers may not use their offer eligibility to enhance or increase a keyed advert. 12. This offer is applicable on orders signed up to 31st January 2007.
General Offer Rules
• Offers are available for one year only. Subsequent renewals will be at the full rate card value.
• No cash alternatives are offered. • Discounting is not allowed i.e. the offer value cannot be deducted from the overall programme value.
• Golden Pages advertisers are eligible for one offer only Golden Pages Business Solutions Offer Rules: As with all offers, there are some rules, which apply. They are as follows: 1. Any Advertiser that increases their spend beyond the required threshold will be eligible for this offer i.e. Renewal or New Business Advertisers. 2. The Offer eligibility is based on the value of the incremental spend (over their 2006 programme). This will be the total spend in the case of new business. 3. Premium Advertisements are excluded in the computation of offers (except for the web & locality guides). 4. Offers are calculated on paid items only within the advertising programme. 5. Advertisers should be offered the full value of their eligibility. However, they are not obliged to take any/all of the offer value that they are eligible for. 6. Advertisers can place free ads in any classification or Golden Pages directory of their choice. They can place it in the same classification as their main advert. 7. Advertisers can use their offer value to increase the size of their existing advert or enhance their advert to include colour(s). 8. Advertisers can add revenue to their offer eligibility to attain their chosen advert. 9. Offer eligibility is based on an Advertiser’s spend in the Golden Pages printed products only – This excludes spend on Premium Advertisements (except for web and locality guides). 10. Advertisers may not use their offer eligibility to contribute towards the purchase of Premium Advertisements (except for web guides and locality guides).
2
© Golden Pages Ltd. 2006. Commercial and in confidence.
i.e. one of the following: Business Solutions offer, Colour Upgrade offer or 3-Year Colour offer.
Process Instructions:
• On manual contracts indicate the following beside each offer advert:
• “Special offer for 1 year only” • The offer value given to the advertiser • Any additional revenue (ref. rule 8) • All pre-printed renewal contracts will show full ratecard
value. The offer details should be written on the contract in front of the Advertiser (as per manual contracts above).
The Offer Values The allowances in the adjacent offer table can be spent on another colour variation of the ad, a larger ad, or an ad in another classification or book. Advertisers who spend more get more from Golden Pages.
Golden Pages Business Solutions Offer 01 BOOK Incremental Spend Required 2008 Edition
REGIONAL BOOKS Free Advertising Value
Incremental Spend Required 2008 Edition
Free Advertising Value
€ 118
€ 86
€ 86
€ 86
€ 384
€ 247
€ 247
€ 154
€ 549
€ 353
€ 353
€ 247
€ 726
€ 394
€ 466
€ 353
€ 867
€ 449
€ 554
€ 394
€ 1,056
€ 466
€ 684
€ 449
€ 1,304
€ 545
€ 837
€ 466
€ 1,226
€ 545
ALL BOOKS Incremental Spend Required 2008 Edition
Free Advertising Value
Incremental Spend Required 2008 Edition
Free Advertising Value
€ 1,600
€ 650
€ 17,700
€ 3,540
€ 2,000
€ 700
€ 18,550
€ 3,710
€ 2,400
€ 750
€ 19,400
€ 3,880
€ 2,800
€ 800
€ 20,400
€ 4,000
€ 3,200
€ 850
€ 21,400
€ 4,080
€ 3,900
€ 900
€ 22,400
€ 4,200
€ 4,600
€ 950
€ 23,400
€ 4,300
€ 5,300
€ 1,050
€ 24,400
€ 4,392
€ 6,000
€ 1,200
€ 25,400
€ 4,572
€ 6,700
€ 1,340
€ 26,400
€ 4,752
€ 7,400
€ 1,480
€ 27,400
€ 4,932
€ 8,100
€ 1,620
€ 28,400
€ 5,112
€ 8,800
€ 1,760
€ 29,900
€ 5,382
€ 9,500
€ 1,900
€ 31,400
€ 5,652
€ 10,200
€ 2,040
€ 32,900
€ 5,922
€ 10,900
€ 2,180
€ 34,400
€ 6,192
€ 11,750
€ 2,350
€ 35,900
€ 6,462
€ 12,600
€ 2,520
€ 37,400
€ 6,732
€ 13,450
€ 2,690
€ 38,900
€ 7,002
€ 14,300
€ 2,860
€ 40,400
€ 7,272
€ 15,150
€ 3,030
€ 41,900
€ 7,542
€ 16,000
€ 3,200
€ 43,400
€ 7,812
€ 16,850
€ 3,370
Pricing for the Golden Pages Business Solultions offer is valid until January 31st, 2007. All prices are exclusive of VAT
© Golden Pages Ltd. 2006. Commercial and in confidence.
3
Colour Upgrade Offer
Colour Upgrade Offer Rules:
2ND YEAR - FOR RENEWAL ONLY
1. Only Advertisers that availed of the Colour Upgrade offer in book edition 2007 are eligible to renew for 2008 editions. 2. The charge for each product applicable to Advertisers on the programme is indicated on the Colour Upgrade offer table. 3. Any Advertiser currently on the Colour Upgrade offer programme will be able to move their advert from one classification to another, i.e. the offer follows the advert regardless of the classification. 4. Advertisers on the Colour Upgrade offer programme can upgrade their advert(s) and avail of the offer in the year it appears but they cannot reduce the size of the advert.
This is the 2nd year of a 3-year offer programme. Advertisers in 2007 editions were eligible for this offer when they increased their overall programme value by a minimum of €1,000 for display adverts or €100 for informational adverts and increased an advert(s) by at least 1 advert size. They then received the upgraded advert in colour for the price of the base advert. Advertisers who availed of the offer in 2007 editions and wish to remain in the programme, will pay the reduced rate in 2008 editions indicated on the offer table. A further rate reduction will be available to them in 2009 editions.
Colour Upgrade Offer 01 BOOK Colour Offer Advert in Book Edition 2007
3WK
5WK
7WK
9WK
11WK
12WKC
15WKC
D1C
D1PC
D2HC / D2VC
4
Advert Paid For in Book Edition 2007
Price in Book Edition 2007
Offer Price in Book Edition 2008
02 BOOK Price in Book Edition 2007
Offer Price in Book Edition 2008
04, 05, 06, 07/09 BOOKS Price in Book Edition 2007
Offer Price in Book Edition 2008
3T 3TS
€696 ** € 365 € 477
€ 489 € 564
€449 ** € 235 € 297
€ 315 € 357
€449 ** € 235 € 297
€ 315 € 357
5T 5TS
€991 ** € 522 € 629
€ 698 € 769
€629 ** € 336 € 398
€ 446 € 488
€629 ** € 336 € 398
€ 446 € 488
7T 7TS
€1,304 ** € 691 € 798
€ 921 € 993
€837 ** € 443 € 505
€ 591 € 632
€837 ** € 443 € 505
€ 591 € 632
9T 9TS
€1,564 ** € 825 € 932
€ 1,103 € 1,174
€1,001 ** € 527 € 589
€ 705 € 746
€1,001 ** € 527 € 589
€ 705 € 746
11T 11TS
€1,905 ** € 1,005 € 1,118
€ 1,343 € 1,418
€1,226 ** € 651 € 707
€ 867 € 905
€1,226 ** € 651 € 707
€ 867 € 905
12TL 12TLS 12TLR 12TLRS 12WK
€3,860 ** € 1,466 € 1,572 € 2,562 € 2,668 € 2,843
€ 2,341 € 2,412 € 3,072 € 3,143 € 3,259
€2,619 ** € 938 € 1,000 € 1,740 € 1,800 € 1,928
€ 1,551 € 1,592 € 2,085 € 2,125 € 2,211
€2,547 ** € 938 € 1,000 € 1,688 € 1,755 € 1,928
€ 1,525 € 1,567 € 2,025 € 2,070 € 2,185
15TL 15TLS 15TLR 15TLRS 15WK
€4,325 ** € 1,644 € 1,750 € 2,880 € 2,986 € 3,188
€ 2,624 € 2,695 € 3,448 € 3,519 € 3,654
€2,941** € 1,055 € 1,117 € 1,956 € 2,013 € 2,169
€ 1,742 € 1,784 € 2,343 € 2,381 € 2,485
€2,867 ** € 1,055 € 1,117 € 1,902 € 1,963 € 2,169
€ 1,716 € 1,758 € 2,281 € 2,322 € 2,459
D1 D1T * D1R / D1BS D1RT / D1RS / D1BR D1WK
€4,591 ** € 1,535 € 1,733 € 2,456 € 2,898 € 3,681
€ 2,645 € 2,777 € 3,259 € 3,554 € 4,076
€2,968 ** € 994 € 1,121 € 1,590 € 1,865 € 2,379
€ 1,711 € 1,796 € 2,109 € 2,292 € 2,635
€2,781 ** € 994 € 1,121 € 1,485 € 1,749 € 2,230
€ 1,645 € 1,730 € 1,973 € 2,149 € 2,469
D1P D1PT * D1PR / D1PBS D1PRT / D1PRS / D1PBR D1PWK
€5,630 ** € 1,944 € 2,196 € 3,013 € 3,559 € 4,515
€ 3,285 € 3,453 € 3,998 € 4,362 € 4,999
€3,601 ** € 1,242 € 1,402 € 1,920 € 2,268 € 2,886
€ 2,100 € 2,207 € 2,552 € 2,784 € 3,196
€3,367 ** € 1,242 € 1,402 € 1,800 € 2,120 € 2,699
€ 2,018 € 2,124 € 2,390 € 2,603 € 2,989
D2H / D2V D2HT* / D2VT * D2R / D2BS D2RT / D2RS / D2BR D2WK
€7,702 ** € 2,749 € 3,103 € 4,122 € 4,860 € 6,176
€ 4,554 € 4,790 € 5,469 € 5,961 € 6,839
€4,802 ** € 1,708 € 1,934 € 2,567 € 3,030 € 3,851
€ 2,835 € 2,986 € 3,408 € 3,717 € 4,264
€4,487 ** € 1,708 € 1,934 € 2,397 € 2,826 € 3,598
€ 2,724 € 2,875 € 3,183 € 3,469 € 3,984
© Golden Pages Ltd. 2006. Commercial and in confidence.
5. The Advertiser is not obliged to remain on the Colour Upgrade offer programme for 2008 editions. 6. There is no New colour offer available to Advertisers for 2008 editions. 7. If the Advertiser does not renew their colour advert through the Colour Upgrade offer programme, they may be eligible for the new Business Solutions offer.
General Offer Rules
• Offers are available for one year only. Subsequent renewals will be at the full rate card value. • No cash alternatives are offered.
• Discounting is not allowed. • Golden Pages advertisers are eligible for one offer only i.e. one of the following: Business Solutions offer, Colour Upgrade offer or 3-Year Colour offer.
Process Instructions:
• On manual contracts indicate the following beside each offer advert: • “Special offer for 1 year only” • All pre-printed renewal contracts will show full ratecard value.
The offer details should be written on the contract in front of the Advertiser (as per manual contracts above).
Colour Upgrade Offer 01 BOOK Colour Offer Advert in Book Edition 2007
D3C
D4SC / D4HC
D6C
D8C
D12C
D16C
D32C
Advert Paid For in Book Edition 2007
Price in Book Edition 2007
Offer Price in Book Edition 2008
02 BOOK Price in Book Edition 2007
Offer Price in Book Edition 2008
04, 05, 06, 07/09 BOOKS Price in Book Edition 2007
Offer Price in Book Edition 2008
D3 D3T * D3R / D3BS D3RT / D3RS / D3BR D3WK
€9,807 ** € 3,616 € 4,091 € 5,246 € 6,188 € 7,865
€ 5,876 € 6,192 € 6,962 € 7,590 € 8,708
€6,230 ** € 2,337 € 2,636 € 3,382 € 3,987 € 5,076
€ 3,759 € 3,959 € 4,456 € 4,859 € 5,585
€5,896 ** € 2,337 € 2,636 € 3,148 € 3,714 € 4,728
€ 3,641 € 3,841 € 4,182 € 4,559 € 5,235
D4S / D4H D4ST * / D4HT * D4SBS / D4HBS / D4SR / D4HR D4RT / D4RS / D4BR D4SWK / D4HWK
€11,080 ** € 4,229 € 4,780 € 5,926 € 6,992 € 8,887
€ 6,734 € 7,102 € 7,866 € 8,576 € 9,840
€7,211 ** € 2,726 € 3,081 € 3,824 € 4,506 € 5,789
€ 4,365 € 4,602 € 5,097 € 5,552 € 6,407
€6,628 ** € 2,726 € 3,081 € 3,551 € 4,184 € 5,321
€ 4,159 € 4,396 € 4,709 € 5,131 € 5,889
D6 D6T * D6R / D6BS D6RT / D6RS / D6BR D6WK
€14,516 ** € 5,769 € 6,520 € 7,790 € 9,191 € 11,688
€ 8,975 € 9,476 € 10,322 € 11,256 € 12,921
€8,641 ** € 3,435 € 3,881 € 4,640 € 5,473 € 6,956
€ 5,343 € 5,640 € 6,146 € 6,702 € 7,690
€8,003 ** € 3,435 € 3,881 € 4,296 € 5,071 € 6,444
€ 5,118 € 5,415 € 5,692 € 6,208 € 7,124
D8 D8T * D8R / D8BS D8RT / D8RS / D8BR D8WK
€17,056 ** € 7,075 € 7,986 € 9,190 € 10,845 € 13,786
€ 10,743 € 11,350 € 12,153 € 13,256 € 15,217
€10,083 ** € 4,178 € 4,726 € 5,437 € 6,414 € 8,149
€ 6,348 € 6,713 € 7,187 € 7,839 € 8,995
€9,309 ** € 4,178 € 4,726 € 5,014 € 5,920 € 7,525
€ 6,075 € 6,440 € 6,632 € 7,236 € 8,306
D12 D12T * D12R / D12BS D12RT / D12RS / D12BR D12WK
€24,648 ** € 11,267 € 12,732 € 14,085 € 16,620 € 20,000
€ 16,220 € 17,197 € 18,099 € 19,789 € 22,042
€14,670 ** € 6,706 € 7,584 € 8,385 € 9,893 € 11,904
€ 9,654 € 10,239 € 10,773 € 11,779 € 13,119
€14,091 ** € 6,706 € 7,584 € 8,053 € 9,497 € 11,433
€ 9,449 € 10,035 € 10,347 € 11,310 € 12,601
D16 D16T * D16R / D16BS D16RT / D16RS / D16BR D16WK
€35,252 ** € 16,182 € 18,284 € 20,224 € 23,865 € 28,716
€ 23,244 € 24,645 € 25,938 € 28,366 € 31,600
€19,394 ** € 8,942 € 10,107 € 11,182 € 13,192 € 15,797
€ 12,814 € 13,591 € 14,307 € 15,647 € 17,384
€18,617 ** € 8,942 € 10,107 € 10,732 € 12,663 € 15,165
€ 12,539 € 13,316 € 13,733 € 15,020 € 16,688
D32 D32T * D32R / D32BS D32RT / D32RS / D32BR D32WK
€62,817 ** € 28,942 € 32,700 € 36,175 € 42,515 € 51,370
€ 41,490 € 43,995 € 46,312 € 50,539 € 56,442
€34,717 ** € 15,999 € 18,075 € 19,992 € 23,494 € 28,392
€ 22,933 € 24,317 € 25,595 € 27,929 € 31,195
€33,325 ** € 15,999 € 18,075 € 19,190 € 22,592 € 27,253
€ 22,441 € 23,825 € 24,568 € 26,836 € 29,944
* This advert no longer exists ** This is full rate card price for that item in book edition 2007. Any Advertiser who paid this price for their advert last year did not avail of the offer and is therefore not eligible for the Colour Upgrade Offer for book edition 2008
All prices are exclusive of VAT. Pricing for the Colour Upgrade Offer is valid until January 31st, 2007
© Golden Pages Ltd. 2006. Commercial and in confidence.
5
3-Year Colour Offer
3–Year Colour Offer Rules:
FINAL YEAR - FOR RENEWAL ONLY
1. Only Advertisers that availed of the 3-Year Colour offer in book edition 2007 are eligible to renew for 2008 editions. 2. The charge for each item applicable to advertisers on the programme is indicated on the 3-Year Colour offer table. 3. Any Advertiser currently on the 3-Year Colour offer programme will be able to move their advert from one classification to another, i.e. the offer follows the advert regardless of the classification. 4. Advertisers on the 3-Year Colour offer programme can upgrade their advert(s) and avail of the offer in 2008 editions but they cannot reduce the size of the advert.
This is the 3rd and final year of an offer programme originally launched for 2006 book editions. Advertisers who have been on this programme for the past 2 years are now eligible for the offer in its final year for 2008 editions.
3-Year Colour Offer 01 BOOK Colour Offer Advert in Book Edition 2007
3WK
5WK
7WK
9WK
11WK
12WKC
15WKC
D1C
D1PC
D2HC / D2VC
6
Advert Paid For in Book Edition 2007
Price in Book Edition 2007
Offer Price in Book Edition 2008
02 BOOK Price in Book Edition 2007
Offer Price in Book Edition 2008
04, 05, 06, 07/09 BOOKS Price in Book Edition 2007
Offer Price in Book Edition 2008
3T 3TS
€696 ** € 481 € 556
€ 602 € 639
€449 ** € 310 € 351
€ 388 € 409
€449 ** € 310 € 351
€ 388 € 409
5T 5TS
€991 ** € 686 € 758
€ 858 € 894
€629 ** € 439 € 480
€ 546 € 567
€629 ** € 439 € 480
€ 546 € 567
7T 7TS
€1,304 ** € 906 € 977
€ 1,130 € 1,166
€837 ** € 581 € 623
€ 726 € 746
€837 ** € 581 € 623
€ 726 € 746
9T 9TS
€1,564 ** € 1,084 € 1,156
€ 1,355 € 1,390
€1,001 ** € 693 € 735
€ 867 € 887
€1,001 ** € 693 € 735
€ 867 € 887
11T 11TS
€1,905 ** € 1,321 € 1,396
€ 1,650 € 1,688
€1,226 ** € 853 € 890
€ 1,063 € 1,082
€1,226 ** € 853 € 890
€ 1,063 € 1,082
12TL 12TLS 12TLR 12TLRS 12WK
€3,860 ** € 2,311 € 2,382 € 3,042 € 3,112 € 3,229
€ 3,161 € 3,196 € 3,526 € 3,561 € 3,620
€2,619 ** € 1,530 € 1,571 € 2,030 € 2,075 € 2,190
€ 2,126 € 2,146 € 2,376 € 2,398 € 2,456
€2,619 ** € 1,505 € 1,546 € 2,005 € 2,050 € 2,165
€ 2,113 € 2,134 € 2,363 € 2,385 € 2,443
15TL 15TLS 15TLR 15TLRS 15WK
€4,325 ** € 2,590 € 2,661 € 3,414 € 3,485 € 3,619
€ 3,542 € 3,577 € 3,954 € 3,989 € 4,056
€2,941 ** € 1,719 € 1,761 € 2,284 € 2,325 € 2,462
€ 2,387 € 2,408 € 2,670 € 2,690 € 2,759
€2,867 ** € 1,694 € 1,735 € 2,258 € 2,299 € 2,436
€ 2,336 € 2,357 € 2,619 € 2,639 € 2,708
D1 D1T * D1R / D1BS D1RT / D1RS / D1BR D1WK
€4,591 ** € 2,609 € 2,741 € 3,223 € 3,518 € 4,040
€ 3,690 € 3,756 € 3,997 € 4,144 € 4,405
€2,968 ** € 1,688 € 1,773 € 2,085 € 2,269 € 2,611
€ 2,386 € 2,428 € 2,584 € 2,676 € 2,847
€2,781 ** € 1,623 € 1,708 € 1,951 € 2,127 € 2,447
€ 2,256 € 2,299 € 2,420 € 2,508 € 2,668
D1P D1PT * D1PR / D1PBS D1PRT / D1PRS / D1PBR D1PWK
€5,630 ** € 3,241 € 3,409 € 3,953 € 4,317 € 4,955
€ 4,545 € 4,629 € 4,902 € 5,084 € 5,402
€3,601 ** € 2,072 € 2,178 € 2,524 € 2,756 € 3,168
€ 2,907 € 2,960 € 3,133 € 3,249 € 3,455
€3,367 ** € 1,991 € 2,098 € 2,363 € 2,576 € 2,962
€ 2,745 € 2,798 € 2,931 € 3,037 € 3,230
D2H / D2V D2HT* / D2VT* D2R / D2BS D2RT / D2RS / D2BR D2WK
€7,702 ** € 4,493 € 4,729 € 5,409 € 5,901 € 6,778
€ 6,248 € 6,366 € 6,705 € 6,951 € 7,390
€4,802 ** € 2,797 € 2,948 € 3,370 € 3,679 € 4,226
€ 3,893 € 3,969 € 4,180 € 4,334 € 4,608
€4,487 ** € 2,689 € 2,839 € 3,148 € 3,434 € 3,949
€ 3,675 € 3,751 € 3,905 € 4,048 € 4,305
© Golden Pages Ltd. 2006. Commercial and in confidence.
5. The Advertiser is not obliged to remain on the colour offer programme for 2008 editions. 6. There is no new colour offer available to Advertisers for 2008 editions. 7. If the Advertiser does not renew their colour advert through the 3-Year Colour offer programme, they may be eligible for the new Business Solutions offer.
General Offer Rules
• Offers are available for one year only. Subsequent renewals will be at the full rate card value. • No cash alternatives are offered.
• Discounting is not allowed • Golden Pages advertisers are eligible for one offer only i.e. one of the following: Business Solutions offer, Colour Upgrade offer or 3-Year Colour offer.
Process Instructions:
• On manual contracts indicate the following beside each offer advert: • “Special offer for 1 year only” • All pre-printed renewal contracts will show full ratecard value. The offer details should be written on the contract in front of the Advertiser (as per manual contracts above).
3-Year Colour Offer 01 BOOK Colour Offer Advert in Book Edition 2007
D3C
Advert Paid For in Book Edition 2007
Price in Book Edition 2007
Offer Price in Book Edition 2008
02 BOOK Price in Book Edition 2007
Offer Price in Book Edition 2008
04, 05, 06, 07/09 BOOKS Price in Book Edition 2007
Offer Price in Book Edition 2008
D3 D3T * D3R / D3BS D3RT / D3RS / D3BR D3WK
€9,807 ** € 5,799 € 6,115 € 6,885 € 7,513 € 8,631
€ 7,994 € 8,152 € 8,537 € 8,851 € 9,410
€6,230 ** € 3,745 € 3,944 € 4,441 € 4,845 € 5,571
€ 5,109 € 5,209 € 5,457 € 5,659 € 6,022
€5,896 ** € 3,595 € 3,794 € 4,135 € 4,513 € 5,189
€ 4,860 € 4,960 € 5,131 € 5,319 € 5,657
D4S / D4H D4ST* / D4HT* D4SBS / D4HBS / D4SR / D4HR D4RT / D4RS / D4BR D4SWK / D4HWK
€11,080 ** € 6,647 € 7,015 € 7,779 € 8,489 € 9,753
€ 9,080 € 9,263 € 9,645 € 10,001 € 10,632
€7,211 ** € 4,308 € 4,545 € 5,040 € 5,495 € 6,350
€ 5,900 € 6,019 € 6,266 € 6,494 € 6,921
€6,628 ** € 4,107 € 4,344 € 4,657 € 5,079 € 5,837
€ 5,497 € 5,615 € 5,772 € 5,983 € 6,362
D6C
D6 D6T * D6R / D6BS D6RT / D6RS / D6BR D6WK
€14,516 ** € 8,880 € 9,381 € 10,228 € 11,162 € 12,826
€ 11,981 € 12,232 € 12,655 € 13,122 € 13,954
€8,641 ** € 5,287 € 5,584 € 6,090 € 6,645 € 7,634
€ 7,132 € 7,281 € 7,534 € 7,812 € 8,306
€8,003 ** € 5,855 € 6,152 € 6,429 € 6,946 € 7,861
€ 7,085 € 7,234 € 7,372 € 7,630 € 8,088
D8C
D8 D8T * D8R / D8BS D8RT / D8RS / D8BR D8WK
€17,056 ** € 10,655 € 11,262 € 12,065 € 13,168 € 15,129
€ 14,188 € 14,492 € 14,893 € 15,445 € 16,425
€10,083 ** € 6,296 € 6,661 € 7,135 € 7,786 € 8,943
€ 8,386 € 8,569 € 8,806 € 9,131 € 9,710
€9,309 ** € 6,026 € 6,392 € 6,584 € 7,188 € 8,258
€ 7,849 € 8,032 € 8,128 € 8,430 € 8,965
D12C
D12 D12T * D12R / D12BS D12RT / D12RS / D12BR D12WK
€24,648 ** € 16,126 € 17,103 € 18,005 € 19,695 € 21,948
€ 20,868 € 21,356 € 21,807 € 22,652 € 23,779
€14,670 ** € 9,598 € 10,183 € 10,717 € 11,723 € 13,063
€ 12,420 € 12,713 € 12,980 € 13,482 € 14,153
€14,091 ** € 9,396 € 9,981 € 10,294 € 11,256 € 12,547
€ 12,018 € 12,311 € 12,467 € 12,948 € 13,594
D16C
D16 D16T * D16R / D16BS D16RT / D16RS / D16BR D16WK
€35,252 ** € 23,157 € 24,559 € 25,852 € 28,279 € 31,513
€ 29,892 € 30,593 € 31,239 € 32,453 € 34,070
€19,394 ** € 12,766 € 13,543 € 14,259 € 15,599 € 17,336
€ 16,458 € 16,847 € 17,205 € 17,875 € 18,743
€18,617 ** € 12,494 € 13,270 € 13,687 € 14,974 € 16,642
€ 15,918 € 16,307 € 16,515 € 17,159 € 17,993
D32C
D32 D32T * D32R / D32BS D32RT / D32RS / D32BR D32WK
€62,817 ** € 41,423 € 43,928 € 46,245 € 50,471 € 56,375
€ 53,345 € 54,597 € 55,756 € 57,869 € 60,821
€34,717 ** € 22,895 € 24,279 € 25,557 € 27,892 € 31,157
€ 29,483 € 30,175 € 30,814 € 31,981 € 33,614
€33,325 ** € 22,405 € 23,789 € 24,532 € 26,800 € 29,908
€ 28,515 € 29,207 € 29,578 € 30,712 € 32,266
D4SC / D4HC
* This advert no longer exists ** This is the full rate card price for that item in book edition 2008. Any Advertiser who paid this price for their advert last year did not avail of the offer and is therefore not eligible for this Colour Offer for book edition 2008.
Pricing for the 3-Year Colour offer is valid until January 31st, 2007 All prices are exclusive of VAT
© Golden Pages Ltd. 2006. Commercial and in confidence.
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eircom phonebook Business Solutions Offer
10. Advertisers may not use their offer eligibility to contribute towards the purchase of Premium Advertisements e.g. Covers, Inserts.
Golden Pages Ltd. have introduced a New offer on the eircom phonebook this year to encourage Advertisers to trade up to bigger ads and more features such as colour. The principle of the offer is that Advertisers will be rewarded for incremental spend on their 2006 programme with a contribution from Golden Pages Ltd. in the form of an additional monetary value, to spend on advertising as the so wish. The offer applies to both new and existing Advertisers who are not on another offer programme.
11. Advertisers may not use their offer eligibility to enhance or increase a keyed advert.
Golden Pages Business Solutions Offer Rules: As with all offers, there are some rules, which apply. They are as follows: 1. Any Advertiser that increases their spend beyond the required threshold will be eligible for this offer i.e. Renewal or New Business Advertisers.
12. This offer is applicable on orders signed up to 31st January 2007.
General Offer Rules
• Offers are available for one year only. Subsequent renewals will be at the full rate card value.
• No cash alternatives are offered. • Discounting is not allowed. • eircom phonebook Advertisers are eligible for one offer only.
Process Instructions:
• On manual contracts indicate the following beside each offer advert:
• “Special offer for 1 year only” • The offer value given to the advertiser • Any additional revenue (ref. rule 8)
2. The Offer eligibility is based on the value of the incremental spend (over their 2006 programme). This will be the total spend in the case of new business. 3. Premium Advertisements are excluded in the computation of offers.
• All pre-printed renewal contracts will show full ratecard
4. Offers are calculated on paid items only within the advertising programme. 5. Advertisers should be offered the full value of their eligibility. However, they are not obliged to take any/all of the offer value that they are eligible for. 6. Advertisers can place their free ads in the same directory as their main advert or in any other eircom phonebook directory. 7. Advertisers can use their offer value to increase the size of their existing advert or enhance their advert to another shade (tint/solid) or colour (new colour range). 8. Advertisers can add revenue to their offer eligibility to attain their chosen advert. 9. Offer eligibility is based on an Advertiser’s spend in the eircom phonebook printed products only – This excludes spend on Premium Advertisements.
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© Golden Pages Ltd. 2006. Commercial and in confidence.
value. The offer details should be written on the contract in front of the customer (as per manual contracts above).
The Offer Values The allowances in the adjacent offer table can be spent on another colour variation of the ad, a larger ad, or an ad in another book. Advertisers who spend more get more from Golden Pages Ltd.
eircom phonebook Business Solutions Offer 01 BOOK Incremental Spend Required 2008 Edition
REGIONAL BOOKS Free Advertising Value
Incremental Spend Required 2008 Edition
Free Advertising Value
€ 105
€ 68
€ 68
€ 68
€ 323
€ 207
€ 207
€ 105
€ 432
€ 277
€ 277
€ 147
€ 622
€ 323
€ 374
€ 207
€ 825
€ 369
€ 529
€ 277
€ 1,044
€ 432
€ 668
€ 347
€ 1,266
€ 498
€ 798
€ 401
€ 1,215
€ 490
ALL BOOKS Incremental Spend Required 2008 Edition
Free Advertising Value
Incremental Spend Required 2008 Edition
Free Advertising Value
€ 1,500
€ 582
€ 16,100
€ 3,188
€ 2,000
€ 700
€ 17,000
€ 3,332
€ 2,500
€ 838
€ 17,900
€ 3,473
€ 3,000
€ 960
€ 18,800
€ 3,610
€ 3,500
€ 1,085
€ 19,700
€ 3,743
€ 4,000
€ 1,200
€ 20,600
€ 3,893
€ 4,500
€ 1,305
€ 21,500
€ 4,042
€ 5,000
€ 1,410
€ 22,700
€ 4,245
€ 5,500
€ 1,513
€ 23,900
€ 4,445
€ 6,000
€ 1,614
€ 25,100
€ 4,644
€ 6,650
€ 1,716
€ 26,300
€ 4,839
€ 7,300
€ 1,825
€ 27,500
€ 5,033
€ 7,950
€ 1,932
€ 28,700
€ 5,223
€ 8,600
€ 2,055
€ 29,900
€ 5,412
€ 9,250
€ 2,165
€ 31,100
€ 5,598
€ 9,900
€ 2,277
€ 32,300
€ 5,782
€ 10,550
€ 2,384
€ 33,500
€ 5,963
€ 11,200
€ 2,475
€ 35,000
€ 6,195
€ 11,850
€ 2,595
€ 36,500
€ 6,424
€ 12,500
€ 2,688
€ 38,000
€ 6,650
€ 13,400
€ 2,807
€ 39,500
€ 6,873
€ 14,300
€ 2,932
€ 41,000
€ 7,093
€ 15,200
€ 3,040
All prices are exclusive of VAT Pricing for the eircom phonebook Business Solultions Offer is valid until January 31st, 2007.
© Golden Pages Ltd. 2006. Commercial and in confidence.
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Š Golden Pages Ltd. 2006. Commercial and in conďŹ dence.