PORTFOLIO
Vol 1.0
Natakorn Daowattnakit
RESUME 2017
BRANDING Personal branding / Dusit zoo branding / Lucy store
INFOGRAPHIC Where to shop in Bangkok
PACKAGING & CONCEPT DESIGN Pinto / Jasmine house / Takae box / Pillo
ADVERTISEMENT DESIGN Musuem of Siam / Seacono / Deflora spa / Charity poster / Doodle camp
EDITORIAL All about Fusion cookbook/ Wardrobe magazine layout
MOTION GRAPHIC Infographic / Lyric song
BRANDING
Natakorn Daowattanakit
IDENTITY DESIGN
2017
PERSONAL BRANDING First the color and theme that i was intended to use was something that look more 80s, but then i realized the set of color that would describe me, and that is Shinjang (cartoon) color. When I was young my parent describe me as shinjang.
February 2017
CONCEPT The name Pun in Thai mean shake or twist, so I came up with the concept of turbulence where everything seem to twist but still the design also describe my personality.
IDENTITY DESIGN
2017
PERSONAL WEB DESIGN
PUNTOMMY.COM I create this website for my portfolio works only, I found that having my own website will make myself more credible toward the client. I use my identity design to apply to my website which still stay under the concept of turbulence or twisting. I create this website for my portfolio works only, I found that having my own website will make myself more credible toward the client. I use my identity design to apply to my website which still stay under the concept of turbulence or twisting. TIME Febuary 2017 DESIGN SUBJECT Portfolio preparation
2017
PERSONAL WEB DESIGN
2017
DUSIT ZOO IDENTITY DESIGN
DUSIT ZOO IDENTITY DESIGN Dusit zoo is one of the popular zoo that exist in Bangkok since 1923. Before dusit zoo, most people used to call this place as Suan din wa na, where many tourist came here and enjoy the botnical garden. However, not so long the prime minister P. Piboonsongkram ask permisiion of royal king rama VIII, to redesign to public park and tranfering wild animal into. TARGET AUDIENCE However, For this project i redesign the identity of dusit zoo, my target is to attract young children around age of 7-14 years old. I think that there are not many zoo that Bangkok children can visit, the majority of them go for shopping mall or study extra lesson. As a result, to be able to make them enjoy outdoor activities and see the importance of wild animals, I tend to attract them through the identity design, I want them to reimage dusit zoo to theme park. INSPIRATION I use elephant as a logo of dusit zoo because elephant is the national animal of Thailand, so I think that it would be a good opportunity to promote our zoo abroad. However on the other hand, I use orange as a complementary color of blue, orange is a color of enthusiasm and fun. Just like the aim of this identity design that is to attract young children.
TIME March 2016 DESIGN SUBJECT Identity design
2016
DUSIT ZOO IDENTITY DESIGN
2016
ST YLE GUIDE
LOGO DESIGN : Lucy store
LUCY FASHION & JEWELRY My mother create a cloth shop which will be selling via social networks such as instagram and facebook. So she asked me if I could design a logo, price tag and business card for her shop, I was very enthusiatic to help her beginning a business that she likes. However, the target for this brand is adult (working women) which has middle to low income and the theme for this brand is chic and elegant. So most of the clothes’s style are designed for office women. And as a result the logo will be chic and minimal style. DAT E CREAT ED March 19 2017
2017
LOGO DESIGN : Lucy store
2017
INFOGRAPHIC
INFOGRAPHIC : Where to shop in Bangkok
2017
DAT E CREAT ED 28 MARCH 2017
INFOGRAPHIC : Where to shop in Bangkok
2017
PACKAGING & CONCEPT DESIGN
CONCEPT DESIGN : Food packaging
2017
PINTO
LOGO & CONCEPT DESIGN For this project I create a lunch box under the concept of healthy. I came up with a box that can be cook in under 15 minutes because I found that most people eat new cooked food less than the past time. This box can be cook by just pouring water in because I use the idea of flameless heater that the military food use. The box will contain Carbohydrate, protein and fiber with 97% fat free. Each recipe will contain calories which is less than 300 calories. In term of design, I tend to attract adult (25-30) because with the material use and ingredients the price will not be affordable for teen. In addition, adult tend to have less time than teenager due to their working schedule.
EAT NEW COOKED FOOD in under 15 MINUTES I
PINTO
CONCEPT DESIGN : Food packaging
2017
Food photography by Becky Hardin
Food photography by Natakorn Daowattanakit
CONCEPT DESIGN : Food packaging
2017
Pinto box is inspired by Traditional Thai lunch box which I adepted to become more modern and more convenience to use. waterproof paper
Flameless heater
Lock like Pinto box
CONCEPT DESIGN : Food packaging
Flameless heater
The Flameless heater is under the container
Peel off the label and place it in Pinto box
3 stages
-1 flameless heater -2 Protein and fiber -3 Carbohydrate
Small holes for water passage
Pour 1 cup of water
10-15 minutes
2017
PACKAGING DESIGN : Jasmine house
2017
JASMINE HOUSE LOGO & PACKAGING DESIGN
For this project I calaborate with my cousin brand, Jasmine house. They asked me to create a logo and label design which look clean and simple. So as a result I came up with this ideas by using coconut leafs to create the composition around the frame. However, in term of logo design, I combine the shape of jasmine petal and house by using golden ratio as show below.
+
=
=
PACKAGING DESIGN : Jasmine house
PACKAGING AND LOGO DESIGN FOR Jasmine House
2017
CONCEPT DESIGN : TAKAE BENTO BOX
2017
CONCEPT DESIGN
2017 PORT FOLIO NATAKORN DAOWAT TANAKIT
SUBJECT : Food packaging
Food
Pusher spring Base
CONCEPT DESIGN : TAKAE BENTO BOX
2017
TAKAE BENTO BOX PRODUCT DESIGN 2017
INSPIRATION
Ta ka e bento box are designed for officers, I found that the majority of the officers in Bangkok like to eat Japanese food, so I design a bento box that inspire by Japanese restaurant, such as ZEN and Ootoya. This bento box also design to be portable and small and It appearances and function are to be able to put in a bag AIMS -To encourage people to eat warm food which is good for health. -To encourage people to eat less fast food.
PROBLEMS During the designing process I have some issue with the balance, I found that the weight of the food are heavier than the base. I come up with 2 ideas, the first one is to increase the weight of the base, but the box will be alot heavier than before and the second ideais to separate eachpart.
February 20 2017
CONCEPT DESIGN
CONCEPT DESIGN : Pillo 2017
CONCEPT DESIGN : Pillo
2017
PILLO SLEEPING BOX This is a box that will accurately record your sleeping habit with alarm clock function and connectable to Iphone through pillo application. Inside the app, the application will tell the sleeping record of what time you went to bed what time you have a deep sleep. And lastly the weekly record will show up when slide up the bar. The target audience will be adult becuase I found that the majority of adult suffer from sleeping. This device will guide your sleeping habit. The aims for this device is to -Change the sleeping habi. -Record the sleeping habit for those who on a sleeping treatment.
ADVERTISING DESIGN
CREATIVE ADVERTISING : Musuem of Siam
MUSUEM OF SIAM
POSTER & MOTION GRAPHIC This project I create a poster and motion graphic ads to promote Musuem of Siam under the concept of play+learn = Plearn. OBJECTIVES -Create motion graphic. -Place our animation on BTS -We are going to spread to schools around Bangkok.
AIMS -To enchourage parent with young children to visit the musuem TARGET -Parents with young children PROPOSITION -Play + Learn = Plearn TONE OF VOICE -Theme Park. -Kidzania. -Fun and Creative.
TIME June 2016 DESIGN SUBJECT Creative Advertising
2016
CREATIVE ADVERTISING: POSTER DESIGN
2017
POST ER DESIGN
MARCH 6, 2017
OBJECT IVE
For this project I decide a poster about doll donation which can be cooperate with dolls donation companies such as Americangirls.com. This poster will be place in a variety areas such as buildboard and social networks.
CREATIVE ADVERTISING : POSTER DESIGN
2017
TIME March 2017 DESIGN SUBJECT Creative advertising
CHARITY POSTER DESIGN The doll are very important to young children in term of child development. So how pretend play good for a child? Firstly, children get to learn themself and the world, children workout confusing, scary or new life issues, children develop important complex social and higher order skill thinking and children synthsized TARGET AUDIENCE However, the target for this poster is to make the young aware of throwing their own dolls away because the majority of poor children can not afford to buy a doll or toys. So instead of throwing away you can keep it for yourself or donate to charity. AIMS The aims for this poster is to -Make young see the valuebleness of their toys. -To donate to poor children if some people do not need dolls anymore.
SEMINAR PREPARATION : POSTER DESIGN
2017
SEMINAR PREPARATION : POSTER DESIGN
2017
Poster design for social network
SEMINAR PREPARATION
DOODLE CAMP SEMINAR WITH PAINTERBELL For this project, We team up as 5 people in our team and coperate with painterbell or Seatrapron Korwanichakul, we invited him to talk about his life style and how he become graphic designer and painter. My job is to design a poster, stickers and stage design . We also contact YOK bakery and myjuice store to provide us cookies and drinks. INSPIRATION The concept for seminar is camping theme. My job is to create a poster under the concept of camping and luckily Mr Seatrapon or painterbell draw me his cartoon for our poster because we all agree that most people will memorize Mr Bell’s cartoon because it is unique. On the other hand I also have to decide a stage for seminar. I come up with the ideas of jungle and camp fire. AIMS -To give experiences of a professional designer to new designer. -To learn how to work in team. -To experience working with professional. -To encourage new designer to find unique style of drawing.
2017
SEMINAR PREPARATION
2017
TIME 23 Febuary 2017 SUBJECT Seminar Preparation
POSTER DESIGN : REMAKE
2017
2017 PORT FOLIO NATAKORN DAOWAT TANAKIT
POST ER DESIGN REMAKE FOR AMWAY BUSINESS OWNER Dongmanee Subsom
POSTER DESIGN : REMAKE
ARTISTRY
POSTER REMAKE
IDEAL RADIANCE COLLECTION For this project, my mother asked me to create a poster to present it to her clients. She wanted the poster to look clean and is under the concept of the brand In term of design, I try to tell the audience that it will make your skin brighter and radiance which still not out of the concept of the brand. I match mood and tone of the product with the poster and contents.
TIME March 2016 DESIGN SUBJECT Personal design
2017
BRAND COOPERATING : De Flora Spa
2017
ADVERT ISEMENT DESIGN
2017 PORT FOLIO NATAKORN DAOWAT TANAKIT
SUBJECT : Online Ads design
BRAND COOPERATING : De Flora Spa
2017
DE FLORA SPA Advertisment design
For this project I cooperate with De flora spa in Phuket, the objective of this cooperation is to create advertisement online via social network under the concept of the company. CONCEPT As I brief with the client, the concept is heaven of relaxation in Thai’s style and they want the ads to look luxurious and contain the atmosphere of the spa.
TIME March 7 2017 DESIGN SUBJECT Cooperating brand
ADVERTISEMENT DESIGN : Chillva market
2017
DAT E CREAT ED
FACEBOOK BANNER DESIGN
4 MARCH 2017
ADVERTISEMENT DESIGN : Chillva market
2017
MARCH 4, 2017
FACEBOOK BANNER For chillva market
POSTER DESIGN : Invitation card
MARCH 24, 2017
Invitation card
This project I calaborate with my cousin, she owned a hotel and she wants to create invitation card which is only the clients at her hotel. So I came up with this two sequences in form of post card.
2017
POSTER DESIGN : Invitation card
However, in term of design I use flat illustration to tell the clients of the simplicity and quietness of the hotel’s pool party. Moreover, because the theme of the pool party tend to be relaxing and chilling, So as a result I illustrate a quiet atmosphere.
2017
EDITORIAL
2016
2016
EDITORIAL : Personal cookbook
ALL ABOUT THE FUSION
NATAKORN DAOWATTNAKIT Portfolio
By Natakorn Daowattanakit
EDITORIAL COOKBOOK
When I was young I used to cook a lot and post it on my blog (puncooking.com) Then I realized that I want to create a cookbook while I discuss the thesis topic with my lecturer. So as a result I came up with this idea.
Since these recipes and photogrphs are create by me when I was young, So I think that this book will have it owns unique in term of recipes. This book is a combination of Thai cooking that applied to other cusiines. Or you can call it fusion food. In term of design, I want to reader to be able to understand easily, So I make layouts clean and simple.
EDITORIAL : Personal cookbook
2016
FOOD PHOTOGRAPHER Natakorn Daowattnakit
EDITORIAL : Magazine layout design
2017
WARDROBE MAGAZINE
MARCH 20 2017
By Natakorn Daowattanakit
This project I aimed to create a magazine layout under the concept of fashion lookbook (more picture less words).
EDITORIAL : Magazine layout design
2017
EDITORIAL : Magazine layout design
2017
EDITORIAL : Magazine layout design
2017
EDITORIAL : Magazine layout design
2017
EDITORIAL : Magazine layout design
Photograph and Contents from www.vogue.com www.toryburch.com www.Cheeze-looker.com
2017
2016
2017 PORT FOLIO NATAKORN DAOWAT TANAKIT
MEDIA : Water color on paper
VISUALISING POEM
POEM VISUALZING
VISUALISING POEM
2016
LESSON I LEARNT BY THE SEASIDE “No one warns little girls how boy with such pretty eyes who smell like smoke, who taste like rain, who talk like silver, are the reasons behind soked pillows, half finished poem and so many sad dream.� For this project I select one poem that I would define the old me the most and visualise it into illustration. As a result, I illustrated a naked man sitting at the corner of the building. I think that the poem trying to tell say a bad attitude person does not mean they do not feeling sad, sometime you can not judge the people by the look. I use water color because i found think that the mood of this illustration does not need to be strong and vivid, it is more like pale and blue atmosphere.
PHOTOGRAPHY
PHOTOSHOOT FOR MAGAZINE DESIGN SUBJECT
CONCEPT : SPRING SUMMER LOOK
PORTRAIT PHOTOGRAPHY 2017
PHOTOSHOOT FOR MAGAZINE DESIGN SUBJECT
CONCEPT : SPRING SUMMER LOOK
Contrast as illusion Portrait photography
Conceptual Photography Concept : Contrast as illusion Photographer : Natakorn Daowattanakit Model : Best Tanakit
MOTION GRAPHIC
MOTION GRAPHIC
INFOGRAPHIC Motion graphic
2017
MOTION GRAPHIC
2017
For this project I create 1 minute graphic motion to aware people the use of air conditioning that may lead to global warming. It is clearly see that the majority of Bangkok people people this present day use alot of air conditioning, to be able to tell them through regular infographic, I think that most people will not attract to thoese. As a result, creating movement infographic may lead to attractiveness and gain attention to audience.
The style are inspire by modern civilization in Bangkok. I think that most of the people tend to go for something that look minimal and valueble, so using monotone and minimalize the composition would identify the concept of modern ciitizen these day.
MOTION GRAPHIC
LYRIC VIDEO Somewhere only we know by Lily Allen
2017
MOTION GRAPHIC
2017
I create a lyric graphic motion from Lily Allen’s song. The story is about a bird who lost with their friend. He has to find his way to meet his friend by going to the place that they used to be just like the concept of this song, somehwere only we know.