PORTFOLIO 2016 - 2020
Hi! This is a
PORTFOLIO
by Maula Adel
MAULA
Maula Adel Firly Visual Designer
My online portfolio is here: http://bit.ly/portfoliomaula2021
Jakarta, May 2nd 1998 Currently living in Bekasi Utara
About Me
Get in Touch
I’m a visual designer who is very
p.
: +62 856 9498 4421
enthusiastic about developing product,
e.
: maulaadel02@gmail.com
packaging design, crafting to art direction. I like experimenting stuff from my artwork, such as pattern and illustration.
ig : http://bit.ly/instagrammaula linkedin : http://bit.ly/linkedinmaula behance: http://bit.ly/behancemaula
Education
Work
Experiences
2015 - 2018
Sept 2020 - Dec 2020
State Polytechnic of Creative Media
Adorable Projects / Creative Lead
Graphic Design with GPA 3,25
Manage creative team to develop every new projects. In daily basic, still designing content,
Skill Technical PHOTOSHOP / Advanced ILLUSTRATOR / Advanced PREMIERE / Intermediate INDESIGN / Intermediate PROCREATE / Advanced Abilities Crafting, Video Editing, Layouting, Digital Drawing, Pattern Design, Photography, Packaging Design, Content Creation.
promo, and web design.
Digital Organized, Team Management, Team Work, Attention to Details.
Experiences Exhibition ULTIGRAPH / Oct 2018 (Graphic design festival by University of Multimedia Nusantara)
Editorial nominee which currated by ADGI, AIDIA, and DGI.
Mar 2020 - Sept 2020
Adorable Projects / Creative Designer Designing content for social media,
Interest
e-commerce, greeting card and other promotion stuff. Making concept, directing for photoshoot.
Art & Craft
Content Creation
Paper Goods
Social Media
Product Design
Print & Web Design
Dec 2018 - Mar 2020
Maison Elmesa / Creative Designer Designing pattern for baby blanket and other accessories. I also designing content for social media, e-commerce, and promotion stuff.
Personal
Other
Responding every question from customer on social media.
Language BAHASA ENGLISH Native Intermediate
8
21
CONTENTS
BOOK
26
CAMPAIGN
32 ILLUSTRATION
42 PRODUCT
CONTENT
36 PACKAGING
50 OTHERS
These are my selection works since 2016. Hope you enjoy it as much as I do! open to find out
BOOK
Dandelion x Bebelac
BOOK
Dandelion Activity Book
PHOTOSHOP ILLUSTRATOR INDESIGN
Role: Illustration, Graphic Design and Copywriting by Maula Adel 8|
ACTIVITY BOOK
Final Assignment
DANDELION
2018
I am very concern with kids nowadays are more often playing with gadgets rather than reading a book. I think the activity book is the best answer to divert children from gadget. This book is filled with simple illustrations with full-color, DIY project, and many more. This book should be played more than one person, so child can communicate with their parents or friends.
|9
BOOK
I chose pastel colors because it has a sweet impression. Just like the concept of this book, it’s Home Sweet Home. Home is the best place to go back because in it there is infinite love of parents.
10 |
Who doesn’t love games? Every children love the game, loves to play, loves to have fun! In each
kid
e
m es ga
every
to play
game are required to play more than one person.
| 11
s l ov
12 |
MERCHAND
School Essentials Dandelion Activity Book needs some unique merchandise such as folder bag and pencil case.
14 |
DISE
Scarf
| 15
Rumah Dandelion x Bebelac
PHOTOSHOP ILLUSTRATOR
DANDELION x BEBELAC
2018
Role: Illustration and Graphic Design by Maula Adel Story by Rumah Dandelion
16 |
Bebelac collaborated with Rumah Dandelion to create an event with children and parents. They need several media to fill the event, one of them is a storybook. I
use
color
palette
that
matched
with
Rumah
Dandelion and Bebelac, which is dominated by purple, yellow and orange.
front cover
back cover
| 17
18 |
| 19
CAMPAIGN
20 |
Curated Collection
Urban Active Curated Collection
CAMPAIGN
Can(t) Stop Shopping
| 21
Role: Art Direction by Maula Adel Photograph by Sheilanca Deva 22 |
SHOPPING
Adorable Projects
CAN(T) STOP
2020
To celebrate the 11.11 Promo, Adorable Projects created a curated collection called “Can(t) Stop Shopping Curated Collection”. The name is made with the meaning of can or can’t stop shopping. Even so, surely the desire to shop is always there inside our heart. Very in accordance with the products that we launch are very cute and adorable, cheerful colors and patterns that make they want to shop because the market Adorable Projects are teenage girls.
TOP )S
G IN
O SH PP
N CA (T
CONTENT
#SaturDIY
CONTENT
Sharing About MBTI
Adorable Projects
ILLUSTRATOR PREMIERE
Role: Content Idea by Maula Adel Graphic Design by Maula Adel Copywriting by Bitha 26 |
SHARING ABOUT MBTI
2020
Followers of Adorable Projects are dominated by teenager, we would like to share with them to find out more about themselves through MBTI content. In this content we interact with followers using Question Box feature from Instagram.
POST
1
POST
2
| 27
POST
3
28 |
POST
4
from responses any good ing ud cl in We got m wers, ojects’ follo . se Adorable Pr on sp re meaningful n this. A very how it ca content is od go , For us others. impacts to
POST
5
MBTI-ku adalah...
(Question Box)
| 29
Adorable Projects
Role: Content Idea by Maula Adel Hosted by Iera Hanira Videograph & Edited by Dicky 30 |
#SATURDIY
2020
#SaturDIY is Saturday DIY which is uploaded in every 2 weeks on Saturday. Founder of Adorable Projects, Ira Hanira really loves craft and DIY. Therefore, #SaturDIY is to show personal branding from the founders
of
Adorable
Projects.
There
will
be
a
connection between the founder and the customer. Personal branding is a must in nowadays.
* *Updated on Jan 14th 2021
In the first episode #SaturDIY we get a good response from followers. We reach 90k views!
Have a watch here on IGTV: http://bit.ly/saturdiy
| 31
ILLUSTRATION
Heartworker PROCREATE
Role: Drawn by Maula Adel
ILLUSTRATION
2020
I love making products from my digital drawing. Because I’m a full pattern with bright and bold color enthusiast.
34 |
| 35
PACKAGING
PACKAGING
The Merch Box
College Assignment
ILLUSTRATOR
Role: Graphic Design by Maula Adel Art Direction by Maula Adel 38 |
THE MERCH BOX
2016
The Merch Box is an online shop that sells many different types of custom merchandise with affordable prices. The Merch Box has meaning, merchandise in a box. The packaging is made of box with cheerful colors to bring more joy to our customers.
| 39
Box
Sleeve for T-Shirt
40 |
Coupon
Hang Tag
Greeting Card
| 41
PRODUCT
Waist Bag
PRODUCT
World Women’s Day
Heartworker
ILLUSTRATOR PHOTOSHOP
Role: Drawn and Packaging Design by Maula Adel 44 |
WAIST BAG
2018
I draw the illustration then made a waist bag and sold through online. Waist bag is a simple bag and not too hard to carry, but can bring a lot of stuff. I also give freebies for more fun!
Freebies
When in use | 45
Heartworker
ILLUSTRATOR PHOTOSHOP
Role: Drawn by Daniel Haikal Packaging Design by Maula Adel 46 |
WORLD WOMEN’S DAY
2019
We develop product with the theme to celebrate World Women’s Day on March 9th. We use bold and cheerful colors which means women have to be brave to be yourself. There are 8 inspiring women,
they
are
R.A.
Kartini,
Susi
Susanti,
Tri
Rismaharini, Susi Pudjiastuti, Oprah Winfrey, Razan al-Najjar, Malala Yousafzai and Michelle Obama. They are most of the most inspiring women.
Primary Packaging
We design re-usable packaging, when it opens, the packaging print.
Secondary Packaging
ARRINGS
PACKAGING
can be use as an poster or art
| 47
Brooch
Twilly Scarf 48 |
Sticker Scrunchie
Earrings | 49
OTHERS
Shopee Page
GIPHY
OTHERS
Instagram Filter
Heartworker
PROCREATE SPARK AR
Role: Drawn and Filter by Maula Adel 52 |
INSTAGRAM FILTER
2020
Filter on Instagram is really fun! We can make instagram stories more interesting. A very cheerful design and color in accordance with the characteristics of Heartworker.
me
Pinky Fra Filter
Insight
Updated on Jan 26th 2021
Scan here to try on!
| 53
Personal Project
PROCREATE PHOTOSHOP
Role: Drawn by Daniel Haikal and Maula Adel GIF by Maula Adel 54 |
GIPHY
2020
Just a personal project to be able to use my own GIFs. Being accepted to GIPHY takes approximately 5 months which makes GIPHY quite interesting because the review is quite long and picky.
ula punyama r GIF Sticke
Insight
Updated on Jan 26th 2021
| 55
Adorable Projects
ILLUSTRATOR
Role: Designed by Maula Adel 56 |
SHOPEE PAGE
2020
As a seller in Shopee Mall, sellers can design the look of their store as unique as possible to look attractive and professional.
| 57
58 |
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hey! CAN’T WAIT to hear
GOOD NEWS
a
FROM YOU
Interest with me? Mind to hire me? Contact me sooner the better. p. +62 856 9498 4421 e. maulaadel02@gmail.com