At Purecare, we know that home is more than a space. It’s a feeling of wellness, comfort, and security. A place we believe should be as comfortable as possible. This is why we put so much care into everything we do and why we take our relationships to heart. Pure and simple, wellness is more than a mission to us. It’s our passion, and we invite you to find comfort in it.
Soft Touch Duvet Insert p. 24
| Refreshing Duvet Cover & Pillow Shams in Oatmeal p. 24
Soft Touch Sheets & Pillowcases in White p. 19
| Everyday Cotton Coverlet in Oatmeal p. 29
Cooling Duvet Insert p. 24
+Discover the “+ side” of sleep wellness
Our sleep essentials are enhanced with cleaner treatments and responsive fabrics designed to provide your body with unique benefits that go well beyond comfort. Our individual sleep needs are as unique as we are. From general comfort and temperature preferences to allergen relief and recovery from physical activity, each of us requires a unique combination of benefits from our sleep in order to thrive.
THE WOMEN’S CHOICE AWARD
Our premium weighted blankets, sheets, and protectors proudly bear the exclusive seal of the Women’s Choice Award (WCA), a symbol of today’s most recommended brands, products, and services. The WCA seal allows you to purchase with confidence knowing that 9 out of 10 of our customers, surveyed via an independent questionnaire, said that they would highly recommend our products to their family and friends.
Wellness, the common thread in everything we do.
ANTIMICROBIAL SILVER PRODUCT PROTECTION
Our entire collection of premium Purecare bedding is treated with antimicrobial silver product protection to help keep your bedding fresher longer by inhibiting bacteria, mold, and mildew that cause deterioration, stains, and odors on our products.
OEKO-TEX CERTIFIED
Internationally renowned independent textile testing ensures that no harmful substances are used in the production of our products.
Silver Chloride
Everyday Cotton Coverlet in Bright White p. 29
FULLY WASHABLE
Our goal is to make sleep hygiene hassle-free with premium sleep essentials that are easy to launder. This includes products that are designed to work together for easy laundering and protection that can be washed and dried on warm or hot for an instant refresh of your sleep surface.
VARTEST CERTIFIED PROTECTOR FABRIC
Our OmniGuard ® Advance protector fabric has passed the highest barrier performance test established by the Centers for Disease Control and is certified to block viruses 32 nanometers in diameter. COVID-19 is approximately 125 nanometers in diameter.
Our Accreditations
Responsive Fibers + Sheets + Duvet Collection +
Coverlets +
Pillows +
Protectors + Fabrictech
Bundle Display Options
Shipping & Manufacturing
Meet Our Team
Responsive Fibers +
We weave our passion for wellness into everything we do. From the quality of our materials and the “+ side” of the special responsive fibers we use to the textile experts we partner with, we are dedicated to creating the finest, cleanest sleep essentials available to improve sleep wellness and transform any sleep space day and night.
Soft Touch Duvet Insert p. 24
| Refreshing Sheets in Light Blue p. 18
Bamboo Sheets & Pillowcases in Lilac p. 18
| Bamboo Sheets & Pillowcases in Midnight p. 18
CELLIANT® Recovery Fibers
A blend of modern textile innovation and soft, stylish comfort, our Recovery collection uses one of the world’s most advanced infrared fibers to support restorative sleep—CELLIANT ®. As you release energy during sleep, CELLIANT ® fibers upcycle it back into your body, helping to improve local circulation and tissue oxygenation, which stimulates faster recovery. The effects last the lifetime of the fiber and will not diminish through washing.
The U.S. FDA determines CELLIANT® responsive fibers meet criteria as Medical Devices & General Wellness Products.
The FDA has determined that CELLIANT® products are medical devices (as defined in section 201(h) of the Federal Food, Drug and Cosmetic Act) and are general wellness products.
CELLIANT® INFRARED FIBERS:
Improve local circulation and tissue oxygenation
Stimulate quicker physical recovery
Enhance your sleep wellness
Recovery Viscose Sheets in Ivory p. 18 | Pure Silk Pillowcase in Soft Pink p. 19
FRÍO ® Cooling Fibers
Unlike temporary coatings or treatments, our FRÍO® rapid chill cooling fibers are infused with micarex minerals that form countless heatdispersing tunnels at the core of each fiber. Clinically tested to cool five times faster than traditional polyester, our entire Cooling collection helps deliver true relief from sleep heat.
Cool 5x faster †
Tunnel heat away from the body
Provide a cooler sleep surface
FRÍO® COOLING FIBERS:
Cooling Duvet Insert p. 24 | Cooling Duvet Cover & Pillow Shams in Midnight/Celestial p. 24 Bamboo Sheets & Pillowcases in Lilac p. 18 | Refreshing Pillowcases in Light Blue p. 18
TENCEL™ Lyocell
Botanic in origin, refreshing TENCEL™ Lyocell fibers come from the pulp of sustainably harvested trees, like eucalyptus, and require fewer pesticides and artificial irrigation throughout cultivation than other natural fiber sources. The result is awardwinning bedding characterized by a wrinkle-resistant drape and silky-smooth hand feel.
Sheets p. 18 | Duvet Collection p. 24 | Cooling Pillows p. 34
CBD Pillows p. 38 | Protectors p. 44
TENCEL™ Modal
We’ve woven premium long-staple cotton with the renowned lightweight, silky-soft hand feel of TENCEL™ Modal to create some of the softest bedding in our collection. One of today’s most popular semi-synthetics, TENCEL™ Modal is loved for its gentle touch on the skin.
TENCEL™ is a trademark of Lenzing AG.
Sheets p. 19
100% Mulberry Silk
Searching for a simple indulgence to boost the benefits of your beauty sleep? Our 100% Mulberry Pure Silk pillowcases use only the finest 22 momme, A6-rated silk strands—the highest quality standard for modern silk production. Discover for yourself the revitalizing benefits of luxury silk with all of the cleaner comfort benefits that you’ve come to love from Purecare.
Pure Silk Pillowcases p. 19
Bamboo
Bamboo rayon is one of today’s best-loved and most soughtafter bedding fabrics. Our Bamboo bedding offers cuddleworthy comfort that lasts. The renowned strength of bamboo adds a cozy, soft layer that maintains its gentle touch night after night, wash after wash.
Sheets p. 18 | Duvet Collection p. 24 | Pillows p. 38
Sheets +
Sheets +
We believe that premium linens should provide more than comfort alone. That’s why we’ve designed “sheets +”—a curated collection of premium sheets enhanced by responsive fabrics.
Feel
Premium Precision-Fit ®
A. Enveloping Pillowcase
Our premium pillowcases feature a generous 8″ pocket at the opening to keep pillows securely in place.
B. Additional 4″ of Fabric
All flat sheets in our premium collection are extra wide, ensuring even coverage for any mattress depth.
C. Precision-Fit ® Corners
Our premium fitted sheets feature a stretchable elastic strip sewn into each corner, providing a steady corner fit on power and standard base mattresses up to 18″.
D. Precision-Fit ® Elastic Cuff
To further ensure a consistent sleep experience, we’ve designed our fitted sheets with an extra wide 1″ elastic cuff that prevents them from slipping.
Feel of Hand
True
Thread Count
Our premium, award-winning sheets feature exclusive, high-quality fibers. We never inflate thread counts with cheaper materials.
Premium Fibers
Our premium sheets are crafted to deliver irresistibly soft comfort, featuring 100% responsive fibers or a blend with long-staple cotton that stands the test of time against wear and washing.
Sateen Weave
A beautiful sateen weave is at the heart of our premium bedding, offering a silky-smooth hand feel highlighted by 4x more yarn on the face of our fabrics than other basic weaves.
Finish
Responsive Fibers
Our sleep essentials deliver more than comfort alone. Featuring an exclusive “+ side,” our premium bedding is designed with responsive fibers that enhance your sleep and provide wellness benefits that support your lifestyle. Look for the “+” to identify these innovative, clinically tested fibers across our collection.
Responsive Fibers
CELLIANT® Recovery
Bamboo Rayon
TENCEL™ Lyocell
TENCEL™ Modal
Mulberry Silk
Recovery Viscose
Powered by infrared CELLIANT®
Viscose fibers:
Improve local circulation and tissue oxygenation
Wrap yourself in wellness and comfort. Cool to the touch Wick moisture away
Soft Touch Sheets in Ivory | Bamboo Sheets in Sand | Soft Touch Sheets in Clay
“We’ve designed precision-fit details into every one of our premium sheet sets to ensure that they look and fit as beautiful as they feel. ”
Soft Touch
TENCEL™ Modal fibers:
Breathable & airy
Gentle on your skin
Long-lasting comfort
Jeffery Bergman Chairman of the Board
Read more about the “+ side” of our responsive fibers on p. 10. For complete product details, reference p. 58.
Our packaging features a swatch of sheet material on the underside to showcase both color and feel.
Weightless Cotton
100% Cotton fibers:
Lightweight Micro Cotton®
Extra breathable
Irresistibly soft hand feel
Pure Silk
100% Mulberry silk:
Gentle on your skin & hair
Tames frizzy hair & flyaways
Helps maintain skin & hair hydration
Weightless Cotton
For a breathable and weightless feel, experience the cool and comfortable difference of Micro Cotton®. Micro Cotton® is made from 100% longstaple cotton fibers that are hand-selected and expertly spun into extremely fine strands. The result is the cloud-like feel of our lightweight and luxuriously soft Weightless Cotton weave.
“These are my favorite sheets in our lineup! I love how lightweight and airy they are - I sleep comfortably all night long. I also love the unique hand feel from the long-staple cotton yarn that offers supremely soft, cloud-like comfort.”
Kelly Crenshaw VP of Merchandising and Product Development
Duvet Collection +
Duvet Collection +
Clean and cozy comfort options should be part of everyone’s home wellness routine. That’s why we’ve designed our duvet collection to pair perfectly with our award-winning sheets. Customers can mix & match our best-selling responsive fabrics with our clean sleep layers to create a complete bedding collection customized to their sleep needs.
Soft Touch Duvet Insert Cooling Duvet Cover & Pillow Shams in Clay/Ivory Soft Touch Sheets & Pillowcases in Clay p. 19
Duvet Inserts
Our quilted lightweight Cooling and medium-weight Soft Touch inserts feature our premium down-alternative fill and can be combined or used separately for optimal sleep climate control year-round.
A. Color-Match Ties
Our signature color-match ties make it easy to connect our duvet inserts to our covers.
B. Snap Connections
Our snap connectors make it easy to pair two duvet inserts together for extra warmth.
100% machine washable
Duvet Covers
Explore our full range of trend-worthy color combinations paired with some of our favorite responsive fabrics.
Pillow Shams
Our reversible pillow shams pair perfectly with our duvet covers, instantly elevating the look of any bedroom.
Zipper Closure
Our simple design solutions provide a tasteful finishing touch.
Color-Match Ties
Our signature color-match ties make it easy to connect our duvet covers to our inserts.
Hidden Zipper Closure
Our hidden zipper closure creates a timeless look while keeping pillows secure throughout the night.
Soft Touch
Cooling
Layer on the love with comfort and style.
Recovery Viscose Sheets & Pillowcases in Ivory p. 18
Read more about the “+ side” of our responsive fibers on p. 10. For complete product details, reference p. 59.
“ Making a beautiful bed should be quick and easy! That’s why every piece of our duvet collection is fully washable and thoughtfully designed for easy assembly.”
Sarah Bergman CMO & SVP of Product Development
Find inspiration with designer comfort & style combinations.
Refreshing Sheets in White|Soft Touch Duvet Insert
Refreshing Duvet Cover & Pillow Shams in Ash Rose
Pure Silk Pillowcase in Champagne | Everyday Cotton Coverlet in Oatmeal
Cooling Duvet Cover & Pillow Shams in White
Soft Touch Duvet Insert | Soft Touch Sheets & Pillowcases in White
Silk Pillowcase in Celestial Blue
Cooling Duvet Cover & Pillow Shams in Lilac/Jungle
Cooling Duvet Insert | Bamboo Sheets & Pillowcases in Sage
Silk Pillowcase in Champagne
Cooling Duvet Cover & Pillow Shams in Midnight/Celestial
Cooling Duvet Insert | Bamboo Sheets & Pillowcases in Lilac
Silk Pillowcase in Soft Pink
Cooling Duvet Cover & Pillow Shams in Shadow/Dove Gray
Cooling Duvet Insert | Soft Touch Sheets in Moss
Soft Touch Pillowcases in White | Pure Silk Pillowcase in Silver
Coverlets +
Elevate the look of any space with our collection of premium coverlets featuring high-quality fibers that deliver irresistible comfort and softness. Perfect for layering or stand-alone use, our coverlets are ideal for keeping you cozy year-round.
Coverlets are fantastic top-of-bed accessories. We created ours to offer just the right amount of depth, personality, and coziness that complements any style and instantly elevates the look of any space.”
Sarah Bergman CMO & SVP of Product Development
Pillows +
Pillows +
Discover our exclusive designs paired with our most popular responsive fibers for an incredible one-of-a-kind pillow selection.
“Our patented SoftCell ® pillows are our best sellers for a reason—they offer a range of comfort and support options in one simple design. ”
Jeffery Bergman Chairman of the Board
+Read more about the “+ side” of our responsive fibers on p. 10. For complete product details, reference p. 61.
Our Cooling pillow covers are a blend of TENCEL™ Lyocell and FRĺO ® rapid chill cooling fibers that deliver consistent cooling all night long. Our mineral-based FRĺO ® fibers are designed to tunnel your body heat away from you instead of allowing it to build up and disrupt your sleep. Clinically tested to cool five times faster than traditional polyester, FRĺO ® helps our cooling pillows deliver true relief from sleep heat.
Pillows + Cooling
A-B SoftCell® Pillows Side 1: Chambered SoftCell® construction. | A. SoftCell® Chill Side 2: Gel-coated memory foam.
B. SoftCell® Chill Latex Side 2: Gel-infused Talalay latex. | C. SoftCell® Chill Select Elongated support chamber & gel-coated memory foam.
D. Down Complete Chambered white down & feathers. | E. Replenish Gel-coated memory foam. | F. Cooling Fiber 100% Polyester. G. Shattered Ice 100% polyester fill, quick-chill PCM liner. | H. Cooling Crescent Shredded Foam Cooling PCM shredded memory foam & cool-touch PE cover (pillowcase not included).
A-B
Crescent-Shaped Refreshing Pillowcase
Premium Purecare favorites paired with Suncliff™ CBD + CBD
Premium Pillow + Suncliff™ CBD | SoftCell® Chill
+We’ve paired our best-selling pillows across our collection with renowned Suncliff ™ CBD to help your customers get comfortable, quality sleep and customize their sleep experience even more.
CBD BEDDING MIST: We’ve included a bonus 10mL lavender-scented CBD bedding mist with each pillow. In a simple spritz, you can personalize your sleep experience.
Pillows + Suncliff ™ CBD
Each pillow includes a 10mL lavender-scented CBD spritzer
A-E Each CBD pillow comes with a Lavender Scented, 0% THC 250 mg CBD Bedding Mist - 0.35 fl oz / 10 mL
A. CBD Cooling SoftCell® Chill Side 1: Chambered SoftCell® construction. | Side 2: Memory foam + Suncliff™ CBD
B. CBD Cooling Replenish Side 1: Gel-coated memory foam | Side 2: Memory foam + Suncliff™ CBD
C. CBD Cooling Down Complete Side 1: Chambered down & feathers | Side 2: Chambered down & feathers + Suncliff™ CBD.
D. CBD Bamboo Memory Foam Puff Side 1: Bamboo rayon + Memory foam | Side 2: Memory foam + Suncliff™ CBD
E. CBD SoftCell® Lite Side 1: Chambered SoftCell® construction | Side 2: Down-alternative + Suncliff™ CBD
Our lightweight OmniGuard ® Advance fabric is the essential layer for creating a cleaner sleep space. Specifically designed to be washed and dried on hot settings, our unique premium protection layer allows for optimal sanitization.
5-Sided Mattress Protector on an adjustable base
Good Better
1-SIDED Mattress Protector
Provides a physical barrier that resists:
Moisture
5-SIDED Mattress Protector
Provides a physical barrier against:
Moisture
Stains Allergens
Dust Mites
Mold & Mildew
Total Encasement Mattress Protector locking zipper detail
Best
TOTAL ENCASEMENT Mattress & Pillow Protector
Provides a physical barrier against:
Bed Bugs
Moisture
Allergens
Dust Mites
10-Year Warranty*
Limited Lifetime Warranty*
Mold & Mildew
Limited Lifetime Warranty*
The essential layer for a cleaner sleep space.
All Purecare 5-sided, total encasement, and pillow protectors feature OmniGuard® Advance performance fabric—a clinically proven technical textile that provides premium protection for your sleep environment without altering the comfort of your mattress.
Provide a cleaner sleep surface
Will not change the comfort of your mattress
Breathable & lightweight
Provides extra breathability without sacrificing comfort
Our double-bound seams ensure a complete barrier against irritants like dust mites and moisture.
A. AIRXCHANGE™ FILTER
B. MITETIGHT™ SEAMS
TO BOOST PROTECTION + EASE LAUNDRY-DAY STRESS:
We recommend wrapping your mattress with a total encasement and a 5-sided protector.
This simple layering system allows you to remove the 5-sided protector with your sheets on laundry day, leaving the still-clean encasement in place to protect your mattress.
5-Sided Protector
Total Encasement Protector
Sleep wellness means keeping bedtime allergens at bay.
Refreshing 5-Sided Mattress & Pillow Protector
OmniGuard® Advance
Lightweight performance fibers:
Provide a cleaner sleep surface
Will not change the comfort of your mattress
Breathable & lightweight
Improve local circulation and tissue oxygenation
Stimulate quicker physical recovery
Enhance your sleep wellness
Refreshing Smooth TENCEL™ Lyocell fibers:
Cool to the touch
Wick moisture away
Gentle on your skin
Read more about the “+ side” of our responsive fibers on p. 10. For complete product details, reference p. 62.
Gentle bamboo rayon fibers:
Soft & supple
Wick moisture away
Long-lasting comfort
Precision-Fit® 1″ elastic cuff
ReversaTemp®
FRÍO® or Heatstar® fibers:
Provide microclimate control
Offer dual temperature options
Provide a reversible sleep surface
Precision-Fit® corners & 1″ elastic cuff
† than traditional polyester
Cooling Quilted
FRÍO® + TENCEL™ Lyocell fibers:
Cool 5X faster†
Tunnel heat away from the body
Provide a cooler, quilted sleep surface
Precision-Fit® corners & 1″ elastic cuff
Cooling
Cooled by FRÍO® fibers:
Cool 5x faster†
Tunnel heat away from the body
Provide a cooler sleep surface
Bamboo
Thoughtfully designed to work together.
With wellness, comfort, and style crafted into every detail, our bedding is easy to mix and match to meet your unique needs + preferences.
C. OmniGuard® Total Encasement Mattress Protector p. 44
D. Cooling SoftCell® Chill Pillow p. 34
E. Refreshing Pillow Protector p. 44
F. Pure Silk Pillowcase in Soft Pink p. 19
Value Priced Sleep Essentials
Our Fabrictech collection includes a wide selection of quality, value-priced sleep essentials that are designed to provide basic protection, comfort, and support.
Protectors
Protection Benefits: Moisture Stains
Comfort Benefits: Breathable Soft & quiet comfort
Sleep Kit
Total Bedding Package
Easy and convenient, our Sleep Kit provides all of your bedding basics in one simple pack.
Set includes:
Premium microfiber sheet set (90 GSM)
2 Prima Plush pillows
Premium microfiber comforter
Enveloping pillowcases Additional 4″ of fabric
Sheet Sets
Luxury Microfiber Sheets
Ultra Soft | 120 GSM
Microfiber Sheets Soft | 70 GSM
Breathable twill weave
Soft feel & finish Wrinkle-resistant
Precision-Fit® corners
Precision-fit® corners
Pillows
Discover a wide range of fiber and foam options:
A. Cooling Memory Foam Vented memory foam core
B. Reversible SoftCell® Lite Side 1: Chambered SoftCell® construction | Side 2: Down-alternative fill | C. Cooling Memory Fiber Spring-shaped fiber fill
D. Cooling Fiber Cooling cover + down-alternative fill | E. Bamboo Memory Foam Puff (High/Medium/Low) Bamboo rayon cover + Memory foam puffs
F. Memory Foam Puff Memory foam puffs
“ Our state-of-the-art manufacturing facility in Arizona allows us to design and produce custom pillow options to fit your retail story and price point.”
Jeffery Bergman Chairman of the Board
Bamboo Memory Foam Puff Pillow
Bundle Options
Direct-To-Consumer Bundles:
• No inventory or overhead expenses
• Purecare covers all shipping costs to your customers
• Simple, effective options for in-store POP and displays
• Choose from our best-selling pre-set bundles or design your own
Retail Bundles:
• Full retail display support and POP
• Sell bundle items à la carte or as savings bundles
• Select any products from our full range of valuepriced and premium bedding
• Partner with us to create custom bundle pricing for your existing Purecare products
Shipping + Manufacturing
Domestic Manufacturing
We produce thousands of fiber and foam pillows every week in our state-of-the-art pillow manufacturing facility in Phoenix, AZ. Our cutting-edge system allows us the versatility to develop a variety of pillows while offering greater flexibility and better pricing for our customers.
Let Us Ship DTC
Widen your assortment and we’ll ship it. All orders leave our warehouse within 48 business hours when we ship direct to your customers. Reduce inventory and streamline efficiencies when you direct ship your entire top-of-bed collection from Purecare.
Meet Our Executive Team
Arnold Hershbain Chairman of the Board
Managing Partner
Sean Bergman President & CEO
Managing Partner
Chris Stamper Chief Financial Officer
James Robb Senior Vice President General Manager
Johan Bosman
Senior Vice President Global Business Development
Jim Erickson Vice President Global Supply Chain and Logistics
Jason Scheibel Vice President Operational Development
Jeff Bergman Chairman of the Board Managing Partner
David Hershbain Executive Vice President & Chief Information Officer Managing Partner
Sarah Bergman Chief Marketing Officer Senior VP Product Development
Kelly Crenshaw Vice President Product Development
Anthony Petrucci Senior Vice President Domestic Sales
Helena Yates Vice President Domestic Business Development
