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PURE is an integrated marketing agency, which delivers creative communications for clients across the UK. From design, PR and marketing to photography, video and digital all under one roof.
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WELCOME. 03
PURE has been helping organisations to build memorable brand identities and creative communications for more than 20 years. Our team of experts can recommend the most effective activities to deliver your key messages direct to your audiences. And the benefit of keeping it all under one roof means your messaging stays consistent and you don’t have the headache of managing several agencies.
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THE TEAM. 05
Our most valuable resource is our team of experts who use intelligence and creativity to bring ideas to life. With a team of marketing and PR strategists, designers, photographers and developers, we pool our creative skills to develop integrated marketing communications to deliver a true return on investment.
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CREATIVE STUDIO
PURE has a luxury which many city centre agencies don’t, and that’s space - 6,000 sq ft of it to be precise! In addition to our two photography studios, our experts are at home in our creative suite upstairs along with two spacious meeting rooms.
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THE FACILITIES. 07
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THE FACILITIES. 09
PHOTOGRAPHIC STUDIOS
Our main photographic studio is large enough to accommodate multiple room sets at once. With infinity coving and a floating ceiling that creates the perfect blank canvas for stunning photography and TV adverts.
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DESIGN. 11
DESIGN. Professional design is at the heart of everything we do at PURE. We develop strong brand identities which stand the test of time. Our design expertise also extends across the brochures, catalogues, packaging and other printed documents that we produce.
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PR & SOCIAL MEDIA. Our team of experts have extensive experience in both consumer and trade PR for international, national and regional clients. They will work closely with you to develop a strategic plan that will effectively target your customers through the right media channels. PR and social media go hand-in-hand to ensure messaging is consistent and to utilise content generated through PR. And because of our design and photography skills in-house, it means that each and every post looks great.
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PR & SOCIAL MEDIA. 13
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PHOTOGRAPHY. 15
PHOTOGRAPHY. We provide studio and location photography services that give outstanding images for use in marketing and promotional materials. Whatever your product or service, you can rely on PURE to create images which inspire and inform.
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VIDEO. PURE’s video skills are used in product information packs, corporate presentations and TV adverts that grab the viewer’s attention and captivate them for as long as necessary. Full scriptwriting and post production editing are also covered to take your message from storyboard to screen in one easy step.
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VIDEO. 17
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DIGITAL. 19
DIGITAL. PURE mixes creative web design skills with expert programming and animation to deliver web presences with impact. We supply a full portfolio of web and multimedia services, including e-commerce packages, animation and interactive presentations.
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20 OUR PHILOSOPHY.
As you might expect, our approach to marketing is straightforward. We develop communications strategies and marketing materials that showcase products and services to their very best advantage to increase sales and market awareness. Rather than talking about ourselves, we take the time to listen to our clients and understand where they want to take their business to. Then we create a communications strategy using the best channels to achieve that vision as quickly and cost-effectively as possible. Why make marketing complicated?
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OUR WORK. 21
OUR WORK. Our clients are very proud of the work we do for them. Take a look for yourself and imagine what we might be able to do for you and your business‌
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OUR WORK. 23
Location photography for Joseph Turner clothing catalogues
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OUR WORK. 25
Catalogue design for UK & USA markets, including studio & location photography. Over 1 million catalogues produced for each season.
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OUR WORK. 27
Our creative team in the photography department are experts at styling and propping to present your products attractivley.
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OUR WORK. 29
John Lewis bed collection brochure
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OUR WORK. 31
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OUR WORK. 33
Branding, studio photography, brochures, website and PR for new sofa brand Spink & Edgar Upholstery. Our PR team also organised the launch and ongoing press relations.
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OUR WORK. 35
Spink & Edgar Upholstery was truly an integrated approach. From designing the new brand and website to an interactive touch screen POS and launching through PR and social media. The new website features a sofa configurator which was unheard of at the time and was a great incentive for both retailers and consumers. We also created a range of teaser videos that our social media team released in the run up to the brand launch.
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OUR WORK. 37
Objective: To establish and launch new sofa manufacturer Spink & Edgar Upholstery to retailers and consumers. Activity: Using our media contacts we launched Spink & Edgar Upholstery to the media with a good old-fashioned press release as well as pitched for interviews, profiles and product placement. Results: • 69 pieces of coverage within consumer and trade media. • To a readership of 88,963,196. • Sales directly generated from PR coverage achieved.
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OUR WORK. 39
Rolls Royce studio photography
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These Land Rover images were taken in our studios, then airbrushed into the moving scenes by our design team.
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OUR WORK. 41
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More Land Rover scenes shot in our studio then airbrushed into a snowy landscape.
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OUR WORK. 43
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Design and production of a cook book for Quorn to promote a new season of summer recipes.
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OUR WORK. 45
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Fully animated CGI video for Cadbury to introduce a new range of Marvellous Ice Creams!
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OUR WORK. 47
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Design and development of all new laundry brand Senses. Our team created the brand identity, packaging and marketing material as well as handling the consumer and trade PR.
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OUR WORK. 51
To raise awareness of new fabric softener range Senses amongst retailers, our PR team put the product into The Grocer’s New Product Awards for the Household and Laundry category. Senses went on to win the category against a number of well-known household brands. It certainly created a bit of a buzz within the industry and helped the brand to be more recognisable with retailers. The win also created a nice bit of PR coverage too!
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New packaging identity for dishwasher brand Muvo. The vibrant colours have strong shelf presence. Our PR team also mastermind the consumer and trade PR.
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OUR WORK. 53
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OUR WORK. 55
Objective: Establish a brand presence for new laundry product Muvo to retail, commercial and consumer audiences. Activity: Using a combination of journalist reviews, expert comments, competitions, new product press releases and thought leadership articles, we ensure a steady stream of coverage within the target media. Results: • 150 pieces of coverage within consumer and B2B publications. • To a readership of 115,965,437. • Calls from buyers at major supermarkets following PR coverage generated. • Commercial enquiries following thought leadership articles.
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OUR WORK. 57
Branding, brochure, studio photography, website, e-marketing and exhibitions... Bathroom brand Scudo came to us requiring the full shooting match to keep each department at PURE busy!
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OUR WORK. 59
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Brochure for bed manufacturer Harrison Spinks.
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OUR WORK. 63
Objective: To raise awareness of the company’s various brands within the consumer and trade media. Activity: PURE targets both retailers and consumers through targeted media relations including press releases, features, product placement, awards, expert comment, journalist interviews and event support. Results: • 117 pieces of coverage in national, trade and regional publications. • To a readership of 166,171,112. • Several award wins including the National Bed Federation’s Bed Manufacturer of the Year and Yorkshire Business Insider’s Innovator of the Year.
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OUR WORK. 65
Status asked us to freshen up its bulb range - here you can see the new colour coded range, new branding, new product photography and supporting catalogue. Our team produced the pack designs for over 300 products including shooting new bulb images.
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Branding and packaging design for health drinks brand Together Drinks.
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OUR WORK. 67
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OUR WORK. 69
New branding, packaging, photography, brochure and website for Fikkerts 1903 range.
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OUR WORK. 71
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HIS TORY I N T H E BR A K I NG Branding, packaging, advertising and promotional marketing for Mintex’s Classic range of brakes.
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OUR WORK. 73
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Objective: To create interest and excitement about the new Mintex Classic brakes ahead of the 2016 launch. Activity: Our PR team used 2015’s Goodwood Revival as the hook to give attendees a sneak peek at the new brand and invited the media along to view it and interview Mintex representatives. Following the event we pitched it to the media combined with some striking photography taken at the event by our photographers. Results: • 15 pieces of coverage in both trade and consumer automotive press. • To a readership of 772,689. • The soft launch created such a buzz that Mintex had several pre orders for the brakes before they had even launched.
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OUR WORK. 77
Mintex is one of the main sponsors at the popular historic racing event Goodwood Revival. Each year we work closely with the Mintex team to maximise its exposure at the event. From bespoke VIP invites, period branding and old-style videos to PR, marketing and social media support.
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OUR WORK. 79
H I STORY I N T H E BR A K I NG
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Worldwide advertising campaigns for Mintex Brakes
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OUR WORK. 81
New Racing brand for Mintex Brakes including packaging, vehicle CGI, brand guidelines, website and advertising.
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Studio room set photography for baby brand Silver Cross.
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OUR WORK. 83
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OUR WORK. 77
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Kodak asked us to look at a packaging and point of sale solution for its new 360ยบ camera.
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Knightsbridge Furniture Productions Ltd, Thornton Road, Bradfor T: +44(0)1274 731442 www.knightsbridge-furniture.co.uk Registration Number 597265 England
VAT Number 179645610
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www.knightsbridge-furniture.co.uk
Alan Towns Chief Executive Officer alan.towns@knightsbridge-furniture.co.uk T : +44(0)1274 759059 M : +44(0)7818 045770 Knightsbridge Furniture Productions Ltd, Thornton Road, Bradford. BD1 2JT. T : +44(0)1274 731442 F : +44(0)1274 736641 www.knightsbridge-furniture.co.uk
Visitor Knightsbridge Furniture Productions Ltd, Thornton Road, Bradford. BD1 2JT. T: +44(0)1274 731442 F: +44(0)1274 736641 www.knightsbridge-furniture.co.uk
Knightsbridge Furniture Productions Ltd, Thornton Road, Bradford. BD1 2JT. T: +44(0)1274 731442 www.knightsbridge-furniture.co.uk Registration Number 597265 England
VAT Number 179645610
www.knightsbridge-furniture.co.uk
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OUR WORK. 91
Re-brand, marketing, photography, website and PR for furniture manufactuer Knightsbridge.
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Reverse graffiti on the streets of London to help promote Knightsbridge at the Clerkenwell Design Week
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OUR WORK. 93
To help promote the new rebrand, our PR team helped to raise awareness of Knightsbridge within its target media using several media relations tactics including new product press releases, expert comments and thought leadership articles. Over 12 months PURE generated 75 pieces of coverage in key magazines to a readership of 3,571,736.
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Full UK wide shop point of sale design and production.
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OUR WORK. 95
New branding for Johnsons Bridal division
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Selection of TV adverts produced for Johnsons Cleaners
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OUR WORK. 97
FRESH There’s no chemical smell with Johnsons GreenEarth Technology
New advertising campaign for Johnsons Cleaners’ Green Earth Cleaning.
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Full brand guidelines for Johnsons Cleaners
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OUR WORK. 99
Marketing collateral for Johnsons and Waitrose.
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OUR WORK. 101
Promotional gifts to support Seabrook’s Lattice launch.
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OUR WORK. 103
Branding, studio photography and design guidelines for Eclipse Blinds.
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OUR WORK. 105
A full suite of studio room set photography for Eclipse Blinds. Our team constructed modular sets and windows that could be transformed from one look to another with minimum downtime.
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OUR WORK. 107
Website for holiday company Ski Bonjour
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Packaging design and product photography for electronics brand OSO.
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OUR WORK. 109
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Waitrose asked us to design and build a consumer website to run a new promotion.
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OUR WORK. 111
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Brand development and packaging design for More Soup. Our photography team also specialise in tasty food photography.
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Re-brand for child safety brand Lindam. Our creative team designed and developed the new branding and packaging along with full corporate guidelines. Our photography and video team also created the imagery used throughout the packaging and product videos.
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OUR WORK. 115
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Packaging and POS designs for Lindam. Our designers also created a range of icons that could be used internationally.
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Catalogue design and production in multilanguages for height safety specialists - Tractel.
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OUR WORK. 119
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OUR WORK. 121
This Audi R8 was photographed in our studios then airbushed into a moving cityscape for the latest Autoglym packaging designs.
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OUR WORK. 123
Location photography for commercial seating manufacturers Connection.
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Studio photography for commercial seating manufacturers Connection.
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OUR WORK. 125
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A new packaging re-fresh for garden pond brand - Laguna. Included product CGI renders, packaging designs, POS and instruction videos.
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11 DIRECTIONS.
BY CAR. We are located just off the Leeds Ring Road near to Asda and Marks and Spencer (Owlcotes). If you exit the ring road at the New Pudsey railway slip road you will find us!
BY RAIL. PURE is conveniently located next to New Pudsey Railway Station, 10 minutes train journey from Leeds City Station. BY AIR. Leeds Bradford Airport is 6 miles away, a 10 minute taxi ride.
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NOW WHAT ABOUT YOU? That’s a bit about us. Now what about you? If you would like to arrange a meeting or have any questions, please contact us at: PURE Agency Dawsons House, Owlcotes Lane Pudsey, Leeds. LS28 6PY 0113 239 4541 enquiries@pureagency.co.uk www.pureagency.co.uk
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