PURE Agency 2016

Page 1

PURE new brochure.qxp_Layout 1 24/05/2016 10:57 Page 1


PURE new brochure.qxp_Layout 1 24/05/2016 10:57 Page 2

PURE is an integrated marketing agency, which delivers creative communications for clients across the UK. From design, PR and marketing to photography, video and digital all under one roof.


PURE new brochure.qxp_Layout 1 24/05/2016 10:57 Page 3

WELCOME. 03

PURE has been helping organisations to build memorable brand identities and creative communications for more than 20 years. Our team of experts can recommend the most effective activities to deliver your key messages direct to your audiences. And the benefit of keeping it all under one roof means your messaging stays consistent and you don’t have the headache of managing several agencies.


PURE new brochure.qxp_Layout 1 24/05/2016 10:57 Page 4


PURE new brochure.qxp_Layout 1 24/05/2016 10:57 Page 5

THE TEAM. 05

Our most valuable resource is our team of experts who use intelligence and creativity to bring ideas to life. With a team of marketing and PR strategists, designers, photographers and developers, we pool our creative skills to develop integrated marketing communications to deliver a true return on investment.


PURE new brochure.qxp_Layout 1 24/05/2016 10:57 Page 6

CREATIVE STUDIO

PURE has a luxury which many city centre agencies don’t, and that’s space - 6,000 sq ft of it to be precise! In addition to our two photography studios, our experts are at home in our creative suite upstairs along with two spacious meeting rooms.


PURE new brochure.qxp_Layout 1 24/05/2016 10:57 Page 7

THE FACILITIES. 07


PURE new brochure.qxp_Layout 1 24/05/2016 10:57 Page 8


PURE new brochure.qxp_Layout 1 24/05/2016 10:57 Page 9

THE FACILITIES. 09

PHOTOGRAPHIC STUDIOS

Our main photographic studio is large enough to accommodate multiple room sets at once. With infinity coving and a floating ceiling that creates the perfect blank canvas for stunning photography and TV adverts.


PURE new brochure.qxp_Layout 1 24/05/2016 10:57 Page 10


PURE new brochure.qxp_Layout 1 24/05/2016 10:57 Page 11

DESIGN. 11

DESIGN. Professional design is at the heart of everything we do at PURE. We develop strong brand identities which stand the test of time. Our design expertise also extends across the brochures, catalogues, packaging and other printed documents that we produce.


PURE new brochure.qxp_Layout 1 24/05/2016 10:57 Page 12

PR & SOCIAL MEDIA. Our team of experts have extensive experience in both consumer and trade PR for international, national and regional clients. They will work closely with you to develop a strategic plan that will effectively target your customers through the right media channels. PR and social media go hand-in-hand to ensure messaging is consistent and to utilise content generated through PR. And because of our design and photography skills in-house, it means that each and every post looks great.


PURE new brochure.qxp_Layout 1 24/05/2016 10:57 Page 13

PR & SOCIAL MEDIA. 13


PURE new brochure.qxp_Layout 1 24/05/2016 10:57 Page 14


PURE new brochure.qxp_Layout 1 24/05/2016 10:57 Page 15

PHOTOGRAPHY. 15

PHOTOGRAPHY. We provide studio and location photography services that give outstanding images for use in marketing and promotional materials. Whatever your product or service, you can rely on PURE to create images which inspire and inform.


PURE new brochure.qxp_Layout 1 24/05/2016 10:57 Page 16

VIDEO. PURE’s video skills are used in product information packs, corporate presentations and TV adverts that grab the viewer’s attention and captivate them for as long as necessary. Full scriptwriting and post production editing are also covered to take your message from storyboard to screen in one easy step.


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 17

VIDEO. 17


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 18


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 19

DIGITAL. 19

DIGITAL. PURE mixes creative web design skills with expert programming and animation to deliver web presences with impact. We supply a full portfolio of web and multimedia services, including e-commerce packages, animation and interactive presentations.


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 20

20 OUR PHILOSOPHY.

As you might expect, our approach to marketing is straightforward. We develop communications strategies and marketing materials that showcase products and services to their very best advantage to increase sales and market awareness. Rather than talking about ourselves, we take the time to listen to our clients and understand where they want to take their business to. Then we create a communications strategy using the best channels to achieve that vision as quickly and cost-effectively as possible. Why make marketing complicated?


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 21

OUR WORK. 21

OUR WORK. Our clients are very proud of the work we do for them. Take a look for yourself and imagine what we might be able to do for you and your business‌


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 22


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 23

OUR WORK. 23

Location photography for Joseph Turner clothing catalogues


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 24


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 25

OUR WORK. 25

Catalogue design for UK & USA markets, including studio & location photography. Over 1 million catalogues produced for each season.


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 26


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 27

OUR WORK. 27

Our creative team in the photography department are experts at styling and propping to present your products attractivley.


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 28


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 29

OUR WORK. 29

John Lewis bed collection brochure


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 30


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 31

OUR WORK. 31


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 32


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 33

OUR WORK. 33

Branding, studio photography, brochures, website and PR for new sofa brand Spink & Edgar Upholstery. Our PR team also organised the launch and ongoing press relations.


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 34


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 35

OUR WORK. 35

Spink & Edgar Upholstery was truly an integrated approach. From designing the new brand and website to an interactive touch screen POS and launching through PR and social media. The new website features a sofa configurator which was unheard of at the time and was a great incentive for both retailers and consumers. We also created a range of teaser videos that our social media team released in the run up to the brand launch.


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 36


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 37

OUR WORK. 37

Objective: To establish and launch new sofa manufacturer Spink & Edgar Upholstery to retailers and consumers. Activity: Using our media contacts we launched Spink & Edgar Upholstery to the media with a good old-fashioned press release as well as pitched for interviews, profiles and product placement. Results: • 69 pieces of coverage within consumer and trade media. • To a readership of 88,963,196. • Sales directly generated from PR coverage achieved.


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 38


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 39

OUR WORK. 39

Rolls Royce studio photography


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 40

These Land Rover images were taken in our studios, then airbrushed into the moving scenes by our design team.


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 41

OUR WORK. 41


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 42

More Land Rover scenes shot in our studio then airbrushed into a snowy landscape.


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 43

OUR WORK. 43


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 44

Design and production of a cook book for Quorn to promote a new season of summer recipes.


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 45

OUR WORK. 45


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 46

Fully animated CGI video for Cadbury to introduce a new range of Marvellous Ice Creams!


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 47

OUR WORK. 47


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 48


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 49

OUR WORK. 49

Design and development of all new laundry brand Senses. Our team created the brand identity, packaging and marketing material as well as handling the consumer and trade PR.


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 50


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 51

OUR WORK. 51

To raise awareness of new fabric softener range Senses amongst retailers, our PR team put the product into The Grocer’s New Product Awards for the Household and Laundry category. Senses went on to win the category against a number of well-known household brands. It certainly created a bit of a buzz within the industry and helped the brand to be more recognisable with retailers. The win also created a nice bit of PR coverage too!


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 52

New packaging identity for dishwasher brand Muvo. The vibrant colours have strong shelf presence. Our PR team also mastermind the consumer and trade PR.


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 53

OUR WORK. 53


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 54


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 55

OUR WORK. 55

Objective: Establish a brand presence for new laundry product Muvo to retail, commercial and consumer audiences. Activity: Using a combination of journalist reviews, expert comments, competitions, new product press releases and thought leadership articles, we ensure a steady stream of coverage within the target media. Results: • 150 pieces of coverage within consumer and B2B publications. • To a readership of 115,965,437. • Calls from buyers at major supermarkets following PR coverage generated. • Commercial enquiries following thought leadership articles.


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 56


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 57

OUR WORK. 57

Branding, brochure, studio photography, website, e-marketing and exhibitions... Bathroom brand Scudo came to us requiring the full shooting match to keep each department at PURE busy!


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 58


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 59

OUR WORK. 59


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 60


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 61

OUR WORK. 61

Brochure for bed manufacturer Harrison Spinks.


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 62


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 63

OUR WORK. 63

Objective: To raise awareness of the company’s various brands within the consumer and trade media. Activity: PURE targets both retailers and consumers through targeted media relations including press releases, features, product placement, awards, expert comment, journalist interviews and event support. Results: • 117 pieces of coverage in national, trade and regional publications. • To a readership of 166,171,112. • Several award wins including the National Bed Federation’s Bed Manufacturer of the Year and Yorkshire Business Insider’s Innovator of the Year.


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 64


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 65

OUR WORK. 65

Status asked us to freshen up its bulb range - here you can see the new colour coded range, new branding, new product photography and supporting catalogue. Our team produced the pack designs for over 300 products including shooting new bulb images.


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 66

Branding and packaging design for health drinks brand Together Drinks.


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 67

OUR WORK. 67


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 68


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 69

OUR WORK. 69

New branding, packaging, photography, brochure and website for Fikkerts 1903 range.


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 70


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 71

OUR WORK. 71


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 72

HIS TORY I N T H E BR A K I NG Branding, packaging, advertising and promotional marketing for Mintex’s Classic range of brakes.


PURE new brochure.qxp_Layout 1 24/05/2016 10:58 Page 73

OUR WORK. 73


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 74


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 75

OUR WORK. 75

Objective: To create interest and excitement about the new Mintex Classic brakes ahead of the 2016 launch. Activity: Our PR team used 2015’s Goodwood Revival as the hook to give attendees a sneak peek at the new brand and invited the media along to view it and interview Mintex representatives. Following the event we pitched it to the media combined with some striking photography taken at the event by our photographers. Results: • 15 pieces of coverage in both trade and consumer automotive press. • To a readership of 772,689. • The soft launch created such a buzz that Mintex had several pre orders for the brakes before they had even launched.


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 76


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 77

OUR WORK. 77

Mintex is one of the main sponsors at the popular historic racing event Goodwood Revival. Each year we work closely with the Mintex team to maximise its exposure at the event. From bespoke VIP invites, period branding and old-style videos to PR, marketing and social media support.


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 78


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 79

OUR WORK. 79

H I STORY I N T H E BR A K I NG


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 80

Worldwide advertising campaigns for Mintex Brakes


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 81

OUR WORK. 81

New Racing brand for Mintex Brakes including packaging, vehicle CGI, brand guidelines, website and advertising.


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 82

Studio room set photography for baby brand Silver Cross.


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 83

OUR WORK. 83


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 84


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 85

OUR WORK. 77


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 86


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 87

OUR WORK. 87

Kodak asked us to look at a packaging and point of sale solution for its new 360ยบ camera.


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 88

Knightsbridge Furniture Productions Ltd, Thornton Road, Bradfor T: +44(0)1274 731442 www.knightsbridge-furniture.co.uk Registration Number 597265 England

VAT Number 179645610


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 89

OUR WORK. 89

www.knightsbridge-furniture.co.uk

Alan Towns Chief Executive Officer alan.towns@knightsbridge-furniture.co.uk T : +44(0)1274 759059 M : +44(0)7818 045770 Knightsbridge Furniture Productions Ltd, Thornton Road, Bradford. BD1 2JT. T : +44(0)1274 731442 F : +44(0)1274 736641 www.knightsbridge-furniture.co.uk

Visitor Knightsbridge Furniture Productions Ltd, Thornton Road, Bradford. BD1 2JT. T: +44(0)1274 731442 F: +44(0)1274 736641 www.knightsbridge-furniture.co.uk

Knightsbridge Furniture Productions Ltd, Thornton Road, Bradford. BD1 2JT. T: +44(0)1274 731442 www.knightsbridge-furniture.co.uk Registration Number 597265 England

VAT Number 179645610

www.knightsbridge-furniture.co.uk


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 90


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 91

OUR WORK. 91

Re-brand, marketing, photography, website and PR for furniture manufactuer Knightsbridge.


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 92

Reverse graffiti on the streets of London to help promote Knightsbridge at the Clerkenwell Design Week


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 93

OUR WORK. 93

To help promote the new rebrand, our PR team helped to raise awareness of Knightsbridge within its target media using several media relations tactics including new product press releases, expert comments and thought leadership articles. Over 12 months PURE generated 75 pieces of coverage in key magazines to a readership of 3,571,736.


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 94

Full UK wide shop point of sale design and production.


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 95

OUR WORK. 95

New branding for Johnsons Bridal division


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 96

Selection of TV adverts produced for Johnsons Cleaners


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 97

OUR WORK. 97

FRESH There’s no chemical smell with Johnsons GreenEarth Technology

New advertising campaign for Johnsons Cleaners’ Green Earth Cleaning.


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 98

Full brand guidelines for Johnsons Cleaners


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 99

OUR WORK. 99

Marketing collateral for Johnsons and Waitrose.


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 100


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 101

OUR WORK. 101

Promotional gifts to support Seabrook’s Lattice launch.


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 102


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 103

OUR WORK. 103

Branding, studio photography and design guidelines for Eclipse Blinds.


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 104


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 105

OUR WORK. 105

A full suite of studio room set photography for Eclipse Blinds. Our team constructed modular sets and windows that could be transformed from one look to another with minimum downtime.


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 106


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 107

OUR WORK. 107

Website for holiday company Ski Bonjour


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 108

Packaging design and product photography for electronics brand OSO.


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 109

OUR WORK. 109


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 110

Waitrose asked us to design and build a consumer website to run a new promotion.


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 111

OUR WORK. 111


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 112


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 113

OUR WORK. 113

Brand development and packaging design for More Soup. Our photography team also specialise in tasty food photography.


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 114

Re-brand for child safety brand Lindam. Our creative team designed and developed the new branding and packaging along with full corporate guidelines. Our photography and video team also created the imagery used throughout the packaging and product videos.


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 115

OUR WORK. 115


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 116


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 117

OUR WORK. 117

Packaging and POS designs for Lindam. Our designers also created a range of icons that could be used internationally.


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 118

Catalogue design and production in multilanguages for height safety specialists - Tractel.


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 119

OUR WORK. 119


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 120


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 121

OUR WORK. 121

This Audi R8 was photographed in our studios then airbushed into a moving cityscape for the latest Autoglym packaging designs.


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 122


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 123

OUR WORK. 123

Location photography for commercial seating manufacturers Connection.


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 124

Studio photography for commercial seating manufacturers Connection.


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 125

OUR WORK. 125


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 126


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 127

OUR WORK. 127

A new packaging re-fresh for garden pond brand - Laguna. Included product CGI renders, packaging designs, POS and instruction videos.


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 128

11 DIRECTIONS.

BY CAR. We are located just off the Leeds Ring Road near to Asda and Marks and Spencer (Owlcotes). If you exit the ring road at the New Pudsey railway slip road you will find us!

BY RAIL. PURE is conveniently located next to New Pudsey Railway Station, 10 minutes train journey from Leeds City Station. BY AIR. Leeds Bradford Airport is 6 miles away, a 10 minute taxi ride.


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 129

OUR WORK. 129

NOW WHAT ABOUT YOU? That’s a bit about us. Now what about you? If you would like to arrange a meeting or have any questions, please contact us at: PURE Agency Dawsons House, Owlcotes Lane Pudsey, Leeds. LS28 6PY 0113 239 4541 enquiries@pureagency.co.uk www.pureagency.co.uk


PURE new brochure.qxp_Layout 1 24/05/2016 10:59 Page 130


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.