Purely Chatting

Meet Rachael, Maddie and Alissa, co-founders of Toast Society Cafe. These three inspiring female entrepreneurs sat down with us to talk all things toast, nutrition and opening a cafe in Las Vegas. Plus, co-Founder, Rachael of @rachaelgoodeats, fills us in on the inspiration behind the amazing menu. Read on to learn more about their exciting story ...

The three inspiring entrepreneurs behind Toast Society.

Q: Where did you get the inspiration behind the cafe?

Rachael: Maddie and I have wanted to open up a healthy café together since we were younger, but it wasn’t until April 2017 we finally made the plunge. Maddie and Alissa were inspired by the vibrant, upbeat & healthy cafés they visited while traveling throughout Southeast Asia. They knew that Las Vegas (where they both reside) needed more healthy places like that. They also noticed the rise of avocado toast and combined it with Maddie’s idea of a Toast Bar and before they knew it, they began writing the business plan. Toast has been around forever and it’s such an easy food to transform into an aesthetically pleasing, healthy meal… so much more than just a trend. We all loved the thought of a clean and minimalistic approach with a simple menu. That’s where I came in— My philosophy on health, wellness, and nourishing the body coincided perfectly with the vision of Toast Society and I set out to create a menu of gourmet toasts, smoothies and nourishing bowls. I want people to not be overwhelmed by the thought of healthy eating, but to enjoy the simplicity of our ingredients and the feel good foods we are proud to serve.

The photo-ready interior of Toast Society Cafe pairs perfectly with the amazing menu.

Q: What are your favorite items on the menu?

Rachael: House Favorite with Egg & Breakfast Crunch with Purely's OG granola on top

Alissa: Toast & Lox and our Blue Majik Chia Breakfast Smoothie

Maddie: The house favorite and our loaded coco yogurt bowl

Q: As new cafe owners, what are some of the highs and lows you've experienced so far?

Maddie: It’s been a crazy journey thus far. It still hasn’t hit us that Toast Society is alive and breathing after 13 months building from the ground up. We’ve all three really had to take a step back in order to realize what we’ve accomplished and it feels incredibly rewarding. Although it wasn’t an easy road to get to where we are now (our vision was doubted countless times), nothing makes us happier than seeing our customers come in to see us and enjoy TOAST! We are so proud of our partnership together, our employees, and everyone who has supported us!

Rachael: Obviously the hardest part is living in a different state!! I would love to be at TS everyday, but until we open up another location in Seattle (fingers crossed), I’m sure I’ll be in Vegas at least once a month.

Toast Society fills Las Vegas' need for more healthy restaurant options, offering simple but nourishing feel-good food.

Q: We can obviously tell you're big healthy foodies...Rachael, as a registered dietitian, what is your nutrition philosophy?

Rachael: I designed the menu to focus on real, wholesome and minimal ingredients; recipes that I love to make in my own kitchen. We stick to lower in sugar smoothies, nothing processed or artificial, and our main sweetener that we use is raw, organic honey. My nutrition philosophy has always been that eating healthy can be simple & enjoyable! You don't have to deprive yourself of the foods you love, it’s about learning how to make the swap for healthier ingredients instead.

Q: What are some of the other fun food trends (besides toast!) that you're into?

Rachael: I've been hooked on the matcha + collagen + SunPotion train for a while now... but ever since opening the café, it's definitely been revved up since we have all the ingredients at our fingertips all day.

Alissa: My partners make fun of me because prior to Toast Society, I drank only black drip coffee. Now, I’ve stepped up my game and put together new concoctions. My go to is an unsweetened almond milk latte with collagen, mct oil, and cocao butter.

Maddie: Matcha with oat milk and ashwagandha. If you haven’t tried oat milk yet, you are missing out on the new alternative milk trend. It’s my new go-to!

www.toastsocietycafe.com