PUREWEST CHRISTIE’S INTERNATIONAL REAL ESTATE
SELLER’S GUIDE
LISTING YOUR LUXURY PROPERTY WITH PUREWEST REAL ESTATE
Celebrating 53 years of building Relationships for Life.
I am honored to present to you a proposal for the sale of your property. PureWest Real Estate is built on a legacy of excellence and a longstanding commitment to relationships for life dating back to 1972. As the leading brokerage in Montana, with a strong, growing presence in Northern Idaho, PureWest has the reach and resources to give your home the exposure it deserves. Our localized expertise, combined with our multi-state connections, produces results.
As an exclusive affiliate of Christie’s International Real Estate and Leading Real Estate Companies of the World®, PureWest opens the door to a global audience of potential buyers by offering unparalleled exposure through our proprietary marketing services and quality industry connections that span the nation and the world.
Your property represents a unique opportunity within the real estate market. I recommend a number of extensive marketing approaches, which are detailed on the following pages.
I am extremely enthusiastic about the prospect of working with you, and am confident that the expertise and passion of my colleagues at PureWest Real Estate together with my proven track record, will make the sale process as seamless as possible and provide you with the greatest opportunity for success.
I look forward to discussing my ideas with you.
PureWest: The Authority on Real Estate
WHITEFISH COLUMBIA FALLS
PUREWEST LOCATIONS
u KALISPELL
17 1ST AVENUE EAST COMMERCIAL: 1204 1ST AVENUE EAST
v WHITEFISH 401 BAKER AVENUE 492 EAST 2ND STREET THE LODGE AT WHITEFISH LAKE
w COLUMBIA FALLS 494 ST. ANDREWS DRIVE x BIGFORK 420 ELECTRIC AVENUE
Montana's leading real estate brokerage expanded into Idaho, now serving you from 19 locations across 15 cities in the northwest.
y LAKESIDE 115 BILLS ROAD z POLSON 50249 US HIGHWAY 93 { MISSOULA 101 RAILROAD STREET WEST | HAMILTON 140 CHERRY STREET, #101 } ENNIS 222 E MAIN STREET, SUITE 1A ~ BELGRADE 29 WEST MAIN STREET
11 BIG SKY 114 OUSEL FALLS ROAD
12 BOZEMAN 708 NORTH ROUSE AVENUE
13 BILLINGS 525 HENRY CHAPPLE STREET, #1
14 RED LODGE 21 BROADWAY AVENUE NORTH
15 SANDPOINT 108 NORTH 3RD AVENUE 109 NORTH 1ST STREET, SUITE B 8
PureWest Real Estate: 250 Sales Associates | 19 Locations | $1.58B in Sales | 1,452 Transactions
Christie’s International Real Estate: 10,000 Sales Associates | 457 Offices | 50 Countries | $500B in Sales Last 5 Years
Leading Real Estate Companies of the World ® : 134,000 Sales Associates | 4,800 Offices | 70+ Countries | $282B in Sales
BILLINGS
RED LODGE
LUXURY IS IN THE DETAILS
Service you deserve, at any price.
OUR STORY OF SUCCESS
When it comes to results, PureWest’s track record is unmatched. We have helped thousands of buyers and sellers achieve their goals, positioning us as the #1 brokerage in Montana. We experienced incredible success and remarkable growth in 2024, including an exciting expansion into neighboring Idaho, resulting in sustained record-setting performance.
Today’s real estate climate demands tailored strategies that keep pace with advancing technology and sophisticated homebuyer behavior. Our company can successfully market your home at the highest level and deliver motivated buyers while maintaining a commitment to the personalized service and respect that ensures a lasting relationship built on trust.
PureWest Real Estate understands what drives the unique, local real estate market. Our knowledge, proprietary tools, and proven strategies give our company, agents, and the clients we serve a definitive edge over the competition every time.
Consistent Performance
$1,580,898,280
$1,493,973,707 | PureWest Real Estate
*Statistics compiled from 1/1/24-12/31/24 using PureWest Real Estate in-house sales tracking for company sales. Competitor closed sales volume as reported in MRMLS, Billings MLS, and Big Sky Country MLS for the same time frame. All property types are included. 2024 Year-End Statewide Market Breakdown: Competitor Analysis
MONTANA’S MARKET LEADER
$1,132,630,955 Competitor 1
$1,099,660,212 Competitor 2
“Outperforming all Montana real estate brokerages for the 5th year in a row with $1.49 billion in closed sales volume in 2024.
When compared to our competition, there is simply no comparison!”
$686,859,671 Competitor 3
$576,637,392 Competitor 4
AWARD-WINNING MARKETING
Exclusive Marketing Program: PURE Advantage
PURE Advantage
PureWest is committed to delivering the best service to our clients through our exclusive marketing program, PUREAdvantage:
• Innovative marketing practices
• Professional photography to build buyer emotion
• Beautifully produced print advertising
• State-of-the-art technology
• Strategic online exposure and lead capture
• Continuing education to further strengthen pricing analysis strategies, negotiating techniques, and buyer qualification procedures
• Community involvement
Building Buyer Emotion
Professional visual media is a key element in our world-class marketing plan. Quality imagery allows us to showcase your home at its best by:
• Capturing attention
• Creating an irresistible connection
• Presenting an unforgettable image
Studies show that properties with professional photos sell more quickly and for higher prices.
Exceeding Industry Standards
300,000+
USERS IN 2024
1,000,000+
PAGE VIEWS IN 2024
*97% OF BUYERS USE THE INTERNET IN THEIR SEARCH PROCESS. WE KNOW THE FASTEST WAY TO REACH THEM.
Live chat feature - visitors interact with a live PureWest representative
Mobile responsiveness optimizing your home for mobile users
Save your custom searches and favorite listings
Top Referring Websites
Website Features
Dynamic mapping feature
Explore properties by lifestyle
Access exclusive PureWest lifestyle magazine and market trend reports
Connect with elite real estate professionals
Editorial-style blog highlighting our properties
Top Locations Where Users Originate
• Denver, CO
• Phoenix, AZ
• Ashburn, VA
• Seattle, WA
• London, England
• Coffeyville, KS
• Englewood, FL
• New York, NY
• Chicago, IL
• Dallas, TX
* 2023 National Association of REALTORS® Home Buyer and Seller Generational Trends report.
Digital Marketing
Digital Marketing
Engaged Social Network
Exposure on Our Social Media Channels
Social media has become a powerful tool in real estate, transforming how properties are marketed. These platforms provide a dynamic space to showcase listings and engage with potential buyers, where PureWest has cultivated a presence known for the most exquisite properties.
The visual nature of social media allows for captivating property photos, virtual tours, and videos, giving prospective buyers a more immersive experience. Additionally, social media marketing enables us to target tailored audiences most likely to make a move. Overall, the power of social media in real estate lies in its ability to enhance visibility and broaden connections.
Highly effective SOCIAL STRATEGIES attracting local and global buyers
There are 5.5 billion social media users worldwide Facebook is the most popular platform for real estate
70% of homebuyers use social media to research real estate
Digital Listing Campaigns
Powered By
Highly successful digital advertising campaigns generating over 11 MILLION views in 2024!
Print Media
Attracting Qualified Buyers through Targeted Publications
PUREWEST Magazine
- PureWest exclusive
- 65,000 annual circulation
- 10,000 direct mail to affluent households in Montana & Idaho
- Digital version published online
Custom property brochures, flyers, and postcards
Homes and Land of Big Sky Country
- Distributed across Montana
- Online syndication
- Published 11x per year
- 20,000 circulation
Exposure in local newspapers
Regular advertisements in local news publications
Select placement in regional magazines
Properties are showcased in high-quality area magazines
Recognition Across North America: Prestigious Awards
PureWest Ranks Among Top Real Estate Companies in the Nation
The prestigious REALTrends Verified, RISMedia’s Power Broker, and T3 Sixty MEGA 1,000 reports all recognized PureWest as one of the nation’s top producing brokerages with $1.129 billion in residential sales volume and 1,047 residential transactions in 2023.
Where PureWest ranks:
• 271st among residential brokerage firms in the nation
• 154th among privately-owned independent brokerages
• 54th among the Leading Real Estate Companies of the World® affiliated brokerages
• 4th year making the esteemed Billionaires’ Club list
PureWest Recognized Internationally for Marketing and Branding
For six consecutive years, PureWest Real Estate received Marketing Awards based on excellence in creativity, quality, and overall presentation and effectiveness. Our awards include 1st Place in the categories of Best Company Brand & Property Advertising, Best Brand Builder, and Best Internal Promotions. We’ve also been recognized for our Referral Marketing, Interactive Media (Social and Video), and Website Performance.
These prestigious awards are presented by Leading Real Estate Companies of the World®, an invitation-only global community of more than 550 independent real estate firms. To win in this arena, among the best agencies in the world, is a testament to our incredible marketing team and their ability to artfully promote our brand, company, agents, and the properties we represent.
PUREWEST GIVES BACK
At PureWest Real Estate, our core value is RELATIONSHIPS FOR LIFE. This extends beyond our agents and our clients: we also strive to build strong relationships between our company and the communities we serve. We’re personally invested in making the places we live and work the best they can be and are proud to give our time, money, and talents to the numerous nonprofits doing great work in Montana and Idaho. PureWest agents are deeply woven into their communities, and they meet needs wherever they see them, whether it’s coaching youth sports, serving on volunteer boards, or supporting charity work. We know that our towns and cities are strongest when we tend to those relationships in need of care. There are so many wonderful organizations that are tireless in their dedication to improving the places we call home and the lives of our fellow community members, and it’s our honor to support them.
Strategic Partnerships, Endless Opportunities
We can assist you anywhere in the world. We have access to the highest caliber of real estate professionals in over 70 countries and across six continents. When buying or selling property outside of our local market, our world-class connections can help with real estate needs throughout our continent and to points around the globe. INDUSTRY-LEADING
As an affiliate of Leading Real Estate Companies of the World ®, our brokerage is a local and global market leader. LeadingRE’s world-class marketing resources and connections allow us to provide you with a truly exceptional real estate experience.
We bring you the power of our worldwide invitation-only network, a global organization connecting tens of thousands of buyers and sellers every year. Our network dominates in home sale units among the top 550 U.S. real estate firms and overall was responsible for over $282 billion in homes sales in 2023.
550 companies
70+ countries
4,800 offices
134,000 sales associates
$282 billion total annual home sales volume
LEADING IN LUXURY REAL ESTATE
The Global Authority on Luxury Property
50 Countries 457 Offices
$100B+ In luxury property sales
VAST AND INFLUENTIAL
The Christie's International Real Estate network spans over 50 countries and territories on six continents. It is the unparalleled expertise of each affiliate brokerage that assures clients of the best representation in any given market. Through a common focus on luxury real estate, we connect buyers and sellers of the world’s preeminent homes.
Christie’s International Real Estate includes market-leading offices in key luxury markets around the world, from New York, L.A., and Toronto to London, Paris and Rome; from Bangkok to Dubai; the Mediterranean to the Caribbean; and from the Rocky Mountains to the Swiss Alps. No matter the locale or the luxury property you wish to sell or acquire, Christie’s International Real Estate is the solution to your high-end real estate needs.
The Christie’s brand is instantly recognized and immediately distinguishes your home from all others.
The Fine Art of Global Real Estate
Just as Christie’s curates great art sales, Christie’s International Real Estate assembles the world’s leading luxury real estate experts, trained and dedicated to providing the highest quality of personalized home buying and selling services. Properties listed with Christie’s International Real Estate’s network gain
unrivaled international exposure. Our campaigns achieve results across diverse venues and approaches, including traditional print and digital collateral and advertising, social media and press coverage, high-profile Christie’s and luxury lifestyle events, and market-leading industry research.
Tarpon Island, Palm Beach, Florida Sold for $152,000,000
Fort Charles Drive, Naples, Florida Sold for $36,490,000
An Exclusive Affiliate Network: Leaders in Luxury Real Estate
13,000
Luxury Properties Represented Worldwide
$4.8M
Average Home Price on ChristiesRealEstate.com
INDEPENDENCE MATTERS
In the luxury real estate market, experience matters. Local knowledge and connections matter. And a willingness and ability to go above and beyond for each client matters. Independently owned brokerage firms tend to serve the luxury market better because they exhibit these qualities innately. That is why Christie's International Real Estate is exclusively comprised of the leading independent firms in each market, the best owner-operators with a true commitment to performing not for shareholders or a board of directors, but for clients like you.
Aloha Lodge, Lakeshore Drive, Lake Geneva, Wisconsin Sold for $21,850,000
Bridehead Estate, Dorchester, U.K. Sold for $36,600,000
Stradella Court, Los Angeles, California Sold for $90,000,000
Christie’s clients who buy and sell fine art often request real estate services. To satisfy this demand, Christie’s International Real Estate maintains a close relationship with the auction house.
The Christie’s brand is synonymous with tailored, trusted service. Our clients have come to depend on that service for over 250 years.
PROVIDING A DISTINCTIVE SHOWCASE FOR THE UNIQUE AND THE BEAUTIFUL.
Christie’s is the world’s leading art auction house, having built its name on a foundation of expert, trusted advice and discreet service to its exclusive clientele. Founded in 1766,
Christie’s has conducted the greatest and most celebrated auctions through the centuries. Today, it is the world’s premier art auction business, setting the standard for international art and luxury sales.
Nymphéas, Claude Monet Sold for $30,000,000
The David Gilmour Collection Sold for $21,490,750
The Eden Rose 10.2-carat flawless pink diamond Sold for $13,300,000
L’empire des lumières, René Magritte Sold for $121,160,000 - most valuable artwork sold in 2024
Maximum Visibility: Attracting Qualified Buyers to Your Home
A distinguished home requires a distinctive showcase. Properties listed with the Christie’s International Real Estate network gain unrivaled international exposure. Given the exclusive nature of the Christie’s affiliation, no other local real estate company can offer such direct exposure to qualified potential buyers. Our advertising and marketing strategies are designed to achieve maximum results across diverse platforms, including traditional print media, digital advertising, auction house exposure, social media, high-visibility luxury events, and public relations vehicles.
PRINT MEDIA
Advertising and Editorials
Targeted placement in world-leading publications, including The New York Times, The Wall Street Journal, Country Life, Modern Luxury, Financial Times, Equestrian Living, Ocean Home, House & Garden, and The Word of Interiors.
Christie’s International Real Estate Magazine
• Industry-leading bi-annual publication with a distribution of approximately 36,000 and estimated annual readership of 500,000
• Available at Christie’s salerooms, high-profile cultural events worldwide, five-star hotels, departure lounges, private member clubs, exclusive spas and salons, luxury apartments, and affiliate offices across the world
• The magazine is also promoted via digital channels such as Christie’s International Real Estate newsletters, a dedicated page on christiesrealestate.com, and Christie’s International Real Estate’s Facebook, Instagram, X, TikTok and LinkedIn channels
13M+
Social Media Reach
High-Profile Events and Public Relations: Reach Affluent Buyers
Christie’s International exciting opportunity to market for the Spring season
EVENTS
Transcending traditional luxury marketing venues, Christie’s International Real Estate showcases listings at Christie’s auction sales, as well as some of the most exclusive events around the globe. Marketing homes alongside one-of-a-kind items in art, jewelry, wine, and other collectibles, Christie’s International Real Estate reaches a rarefied audience while enhancing the desirability of clients properties.
• Events at Christie’s major art sales in London, Geneva, Moscow, Dubai, Shanghai, and Hong Kong
• Auction house banners and lobby displays, during important sales and year-round
• Placement in Christie’s catalogue advertisements
• Luxury lifestyle events such as the Royal Ascot and the Chelsea Flower Show
• Christie’s client communications opportunities, such as monthly real estate newsletter, inclusion in Christie’s global client newsletter and Chinese language client newsletter, and dedicated property emails to targeted Christie’s clients
• Wine tastings, jewelry appraisals, and fine art sale previews hosted at residences offered for sale
Highlight benefits of this
PureWest Real Estate is a vital part of the Christie’s International Real Estate global network of the world’s top brokerage firms. We can tailor our international marketing efforts to your property in combination with additional strategies to target your local market.
✓ Exposure for your top designed gallery space during client events
✓ Public relations opportunities newspapers/magazines.
✓ Prominent exposure annual Christie’s Dubai auctions, preview days,
✓ Print and digital marketing promotion, email marketing, of your top properties
Details to follow in January
Deadline to participate:
PUBLIC RELATIONS
For further information contact Zuzanna Rozalska zrozalska@christies.com.
Press strategies designed to maximize exposure for Affiliates and properties in acclaimed news outlets and to drive traffic to listings on christiesrealestate.com.
• Press releases for select high-profile listings for promotion in local and targeted regions and additional press opportunities
• Property features in influential publications and the news media as the subject of editorial features, lifestyle pieces, property roundups, travelogues, and business reports
Why PureWest Christie’s International Real Estate?
Trusted Advice • Local Expertise • Exceptional Service • Outstanding Results
Your broker is your window to the real estate world. Choose a brokerage firm and an agent with integrity, reach, and a history of trusted service.
PureWest Real Estate is a dominant luxury broker, chosen by Christie’s International Real Estate to represent you in your home territory.
PureWest leads the luxury market in Montana with the highest closing percentage of luxury sales, proudly bringing that level of success to Idaho.
PureWest has been bringing important properties to the global market since 1972.
Our buyers are global and are sourced via our own physical and online presence, our global network of affiliates, and Christie’s.
We represent exceptional properties. Our brands and customized marketing approach will help your fine property stand out in the marketplace.
PureWest Real Estate will market your property to our database of potential buyers both regionally and globally.
Our networking, negotiating, and marketing skills will get you the highest price for your property, while helping you to navigate the legal, logistical, and financial elements of transacting in luxury real estate.
Flathead Lake Retreat - Bigfork
List Price
$19,000,000 | Sold by PureWest Real Estate