GameOn Tech Brand Book

Page 1

GAMEON TECH

BRAND IDENTITY GUIDELINES


About Us The game is on with GameOn Tech. As a company we strive to develop special, outstanding games that are engaging and fun to emphasize the company’s main objective, which is to captivate and teach a young audience of visual learners. Our games are developed keeping children with autism in mind and thus we work very closely with our advisory panel comprising of adults that have struggled with mild autism and parents of children born with autism.This enables us to provide our customers with therapeutic and effective games that are available online, to download and can be customized to suit individual needs. GameOn Tech has been providing evidence-based visual learning tools to teachers and parents since 1995, and we keep improving and perfecting our products to build a strong foundation for our customers. The use of eye catching colors in playful puzzle pieces, play a role in conveying the overall brand identity.


WHAT MATTERS....... C E D U C A T E L F O U N D A T I O N G R F O C U S A I E U T G

C R E A

T H E R A P Y E N L I G H T T E S O C I A L E A K C O M M U N I C A T I O N

G R O W T H

I

I N N O V A T I D E P E N D E N C E

I S U A L

S L O L A N G U A G E T M P S P P I O O C O L O R W O T E N O N R E S O L V E

P

O L V E

A Y F U L

N S O R Y

E N

J O Y


LOGO Our Logo in full color

Version for Icon

Space all around

[

[

½ in

½ in

All black on white

in

in

[

[

½ in

½ in

[

[

½ in

½ in

All white on black


COLORS

Green

Blue

Yellow

Red

C = 85 M = 10

C = 100 M = 100

C=0 M = 10

C=0 M = 100

Y = 100 K = 10

Y=0 K=0

Y = 95 K = 10

Y = 100 K = 13

These four colors are the only bright colors allowed in the G of the logo. Only the blue piece can be outlined in green, the rest in blue always. All the type is in blue except in the variation where the O,T are green.

FONTS Century Gothic Bold

Century Gothic Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


SPECIFICATIONS Good use of logo

Bad use of logo

Full color original logo

Color sequence & type cannot be changed.

All black on white only

No color changes on type

Complete logo should be all white only on black.

Arrangement cannot be altered.

Also allowed

This version can be used along with the full color version to create texture patterns for gift wraps or as shown on the cover.

Full color logo can be put on lighter bright colors but not on colors in the logo itself.


OPTIONAL APPLICATIONS

Screen printed or embroidered on T-shirts Puzzle G on giftwrap

Puzzle element on stickers On coffee mugs


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