AOD School Prospectus 2016 by Pushpi Bagchi

design starts here UNDERGRADUATE PROSPECTUS

AOD INTERNATIONAL DESIGN CAMPUS 29 LAURIES ROAD COLOMBO 04 +94 11 5867772 www.aod.lk DESIGN & ART DIRECTION PUSHPI BAGCHI PRINT GUNARATNE OFFSET (PVT) LTD. 235/10 AVISSAWELLA ROAD COLOMBO 2

CONTENTS 02 – 04 Note from the Founder

Linda Speldewinde Note from the Dean

Prof. Steven Kyffin 05

AOD – Northumbria, A Powerful Partnership 09

Beyond AOD 14

Academic Faculty 18

Campus Facilities 22 – 47 Programmes

BA (Hons) Fashion & Textile Design BA (Hons) Fashion Design & Marketing BA (Hons) Graphic Design BA (Hons) Motion Graphics & Animation Design BA (Hons) Interior Design BA (Hons) 3D, Furniture & Product Design 51

Degree Show & Graduation 53

Student Profiles 55

Admissions

AOD believes that design can change the world: and good design education is where it all starts.

Linda Speldewinde

Changing the world is serious business and AOD’s education model was built for this exact purpose. Combining global design practices, industry know-how, international exposure and local heritage with our powerful partnership with Northumbria University Newcastle, AOD produces a unique design graduate. Armed with an inspiring education and rich experiences, AOD designers can spark a positive change, wherever they go. But, we don’t stop there. AOD is behind some of the most powerful design initiatives in the country, such as Sri Lanka Design Festival, Island Craft Project and fashionmarket.lk creating remarkable opportunities for our students. AOD education has been recognised award after award. From the ISTD (International Society for Typographic Designers), Spikes Asia Festival of Creativity, Graduate Fashion Week UK, Cannes Lions Ad Fest to London Fashion Week, our talent has been invited all over the world. Training young people to become professional designers who can work with the industry to bring about a big change is the foundation of AOD’s mission. Our designers work with many industries like apparel, tourism, fashion, advertising, UX design, contemporary craft, and interior architecture as well as the government of Sri Lanka. AOD is proud to be behind this incredible new generation of designers who are now influencing Sri Lanka.

FOUNDER / MANAGING DIRECTOR AOD INTERNATIONAL DESIGN CAMPUS

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AODâ&#x20AC;&#x2122;s unique combination of academic training, hands on studio time, exposure to

design inspiration and global opportunities is what makes the AOD designer a one of a kind creative pro. Over the past decade, AOD has established itself as the most trusted partner for design led industries in Sri Lanka and abroad; another reason why AOD designers are sought after by businesses and we can guaratee 100% employment after graduation.

Amesh Wijesekera Fall Winter 15/16. Winner, Mercedes Benz Fashion & Apparel Awards Sri Lanka.

Prof. Steven Kyffin

We are proud to share Northumbria’s award-winning education and vision with you, through our powerful partnership with the AOD International Design Campus that has been selected to deliver identical education quality standards as our campus in the UK. We have much in common with AOD; we are both pioneers. Northumbria University Design has its roots in one of UK’s first “Government Schools of Design” and AOD is the first campus in Sri Lanka to award completely internal design degrees from a British University. A 100% international faculty delivers Northumbria UK’s very same programmes and teaching excellence to our Sri Lankan students with continuing faculty training and bridging programmes with our UK campus. What helps us stay ahead and build an innovative community of designers is our combined passion for design and its potential to create a positive social impact in both our countries, making us truly international and unmatched. If you have the same drive, ambition and desire to make the world better for your contribution as a designer, and want to become more than you ever imagined you could be - why not join our intake in Sri Lanka! You are all very welcome indeed.

EXECUTIVE DEAN – FACULTY OF THE ARTS & DESIGN NORTHUMBRIA UNIVERSITY

AOD - NORTHUMBRIA, A POWERFUL PARTNERSHIP FOR DESIGN.

AOD student project review with Northumbria University staff Lucy Marlor.

orthumbria University Newcastle is one of the best recognised British universities with an impressive ranking as one of the top five in Europe (Newsweek, ‘09). With Britain’s legendary status as the world creative hub, Northumbria extends its students an opportunity to graduate with a UK design degree that is recognised all over the world.

Why get your Northumbria degree at AOD? Because Northumbria’s BA (Hons) Design degrees in Fashion & Textile Design, Fashion Marketing & Design, Graphic Design, Motion Graphics And Animation Design, Interior Design And 3D Product & Furniture Design, are now available in a 100% internal, complete manner at AOD in Sri Lanka.

Northumbria has a proud history of over 160 years and has produced some of the biggest design names in the world. This includes Sir Jonathan Ive – the design chief of Apple Inc. and Warren Trezevant of Pixar Animation behind making of the big movies like ‘Finding Nemo’ and ‘Up!’ as well as designers for major brands such as Adidas, Black and Decker, Mars, Ford/Volvo, Puma, IDEO, Nokia, Philips, Samsung, JCB, Hewlett Packard and Lego.

What does this mean? It means you receive a well rounded global design degree, directly from a prestigious British university, without having to leave Sri Lanka. This also presents a financial advantage saving up to almost 1/3 of the cost to receive the identical degree certification to studying in the UK. This provides a unique opportunity for students to graduate with a complete British design degree that enables them to work anywhere in the world. The Northumbria University degrees at AOD are the only complete British design degrees that can be completed in a 100% internal manner in Sri Lanka.

Northumbria degrees are a highly respected design passport to work anywhere in the world and powers the careers of young aspiring designers. At AOD in Sri Lanka, Northumbria presents the same excellence of British design education in an identical form. With an international faculty validated by Northumbria UK and assessments directly by the university, AOD is able to present a unique Northumbria experience right here in Sri Lanka.

AOD’s GOT IT ALL. Choosing your undergraduate design course is a decision that will affect your future in a big way. So, it’s important that you make the right decision and ask the right questions when you visit your potential uni. Is it a complete degree? How many of your graduates are employed, and what kind of companies hired them? Is it approved by the University Grants Commission Sri Lanka? If you’re looking to get the best education, exposure, industry links and also end up with an amazing design career, AOD is the right choice for you.

• When you enrol at AOD, you are

• You can access built-in industry

registered as an internal student of

internships at some of the biggest

Northumbria University UK, which

business names through AOD’s amazing

is an approved university by the

industry links.

University Grants Commission Sri Lanka. • This means that you receive the identical degree certificate as your

• AOD graduate employment programme has maintained a 100% success in the last 7 years! • You get access to all Northumbria

peers in the UK campus and are

University international learning

invited to graduate at the Northumbria

resources, AOD’s own facilities and

University graduation ceremony in the

design studio resources.

UK or in Colombo. • AOD’s 100% international faculty

• After graduation, you become part of Northumbria’s world-class design

maintains the same teaching standards

alumni next to the likes of

as Northumbria UK.

Sir Jonathan Ive, Chief Design Officer

• You can also get moderated by the same examination board as your peers in the Northumbria UK campus. 8

of Apple Inc.

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OUR STUDENTSâ&#x20AC;&#x2122; WORK IS . . . . . .RECOGNISED .............. .................... .................... . . . . . .& . . COMMENDED ............ .................... .................... . . . . . .ON . . . .GLOBAL .......... .................... .................... . . . . . .PLATFORMS. .............. .................... .................... .................... .................... .................... .................... ....................

Azmah Nihar, BA (Hons) Graphics 2016. Awarded was a membership by the International Society of Typographic Designers (ISTD, UK) for her publication titled July 1983.

â&#x20AC;&#x2DC;Solitude Of The Soldierâ&#x20AC;&#x2122;, collection by AOD graduate Ishara Jayathilake. Selected for Graduate Fashion Week UK 2015.

On behalf of MAS Holdings, I would like to recognise AOD International Design Campus for playing an important role in the education and development of design competency. Design will play a crucial role in the future of the Sri Lankan apparel industry and MAS Holdings recognises the importance of instilling creativity in young minds through design education. - Deshamanya Mahesh Amalean Chairman, MAS Holdings 10

B E Y â&#x20AC;&#x2030; N D O

LONDON NEW YORK DUBAI HONGKONG SINGAPORE GOA

One of the main disadvantages that all Sri Lankan design students face is the lack of hands-on exposure to foreign cultures, international design movements and global trends. In order to produce homegrown design talent to match and even surpass international designers, the design industry in Sri Lanka needs graduates who have direct familiarity with international design. In this context, AOD organizes annual international study tours to places like New York USA, Goa India, Dubai UAE etc. This allows our students to broaden their design knowledge and develop ideas that are in line with international movements.

LONDON FASHION WEEK SRI LANKA DESIGN FESTIVAL MAISON DE OBJET KYOORIUS DESIGN YATRA

PITCH YOUR IDEAS .................... .................... .................... .................... .................... .................... .................... .................... .................... .................... .................... .................... .................... .................... .................... .................... .................... .................... .................... .................... . . . . . . . . . . . . . . .

Study tour to Hong Kong, December 2015.

TO PROS FROM THE INDUSTRY.

Study tour to New York city, April 2014.

.................... .................... .................... .................... .................... . . . . . . . . . . .BE . . . .INSPIRED ..... .................... .................... .................... . . . . . . . . . . .BY . . . .GLOBAL ..... .................... .................... .................... . . . . . . . . . . .DESIGNERS ......... AS .................... .................... .................... . . . . . . . . . . .WELL . . . . . . . AS . . LOCAL .................... .................... .................... . . . . . . . . . . .ARTISANS. ......... .................... .................... .................... .................... .................... .................... .................... .................... .................... .................... .................... .................... .................... .................... .................... . . . . . . . . . . . . . . . .................... .................... .................... .................... .................... .................... .................... .................... .................... .................... .................... .................... .................... .................... .................... .................... .................... .................... .................... .................... . . . . . . . . . . . . . . .

Kyoorius Design Yatra, Goa in September 2015.

Ena De Silva Heritage Centre, Matale 2014.

Ape Gama, Colombo 2014.

MEET OUR CORE INTERNATIONAL FACULTY.

Karen Macleod PRINCIPAL HEAD OF FASHION DEPARTMENT Programme Leader for Fashion Marketing & Design BA (Hons) Fashion, Northumbria University UK Fellow, Higher Education Academy (HEA),UK

Designer Karen Macleod moved to Colombo to take over as Principal of AOD with the vision to make it the No.1 design school in South Asia. Karen graduated from Northumbria University with a first class degree in Fashion and Textile Design. Her 25 years of experience in international fashion stretches across world-class brands like Max Mara (Italy), Daniel Hechter (France), Hemisphere (Japan) and many more. Karen’s work in her own company – the designer brand ‘Mr. & Mrs. MacLeod’ together with her husband (designer Stuart MacLeod), which focused on luxury sportswear involved a great number of prestigious international retailers; Barney’s (New York), Joseph (London), Biffi (Milan), Belinda (Sydney) and Theresa (Munich).

Kat Scott

Stuart Macleod

PROGRAMME LEADER / LECTURER FASHION & TEXTILE DESIGN BA (Hons) Printed Textile Design Edinburgh College of Art, UK Associate Fellow, Higher Education Academy (HEA),UK

SENIOR LECTURER FASHION & TEXTILE DESIGN BA (Hons) Fashion, Northumbria University, UK Fellow, Higher Education Academy (HEA),UK

Kike Macias HEAD OF INDUSTRIAL DESIGN DEPARTMENT PROGRAMME LEADER / LECTURER INTERIOR DESIGN BA Interior Design, Escola Superior de Disseny Elisava Pompeu Fabra University, Barcelona MA Project Management La Salle Universitat Ramon Llull University, Barcelona

Alain Parizeau HEAD OF VISUAL COMMUNICATION DEPARTMENT SENIOR LECTURER FOR GRAPHIC DESIGN BA (Hons) Graphic Design, York University, Canada Associate Fellow, Higher Education Academy (HEA),UK

Anda Lupascu

Anandh Ramesh

PROGRAMME LEADER / LECTURER GRAPHIC DESIGN BA (Hons) Graphic Design, York University, Canada

PROGRAMME LEADER / LECTURER MOTION GRAPHICS & ANIMATION MSc Computer Science & Computer Graphics, The University of Texas at Arlington Diploma (Hons) in 3D Animation and VFX Vancouver Film School Member of ACM â&#x20AC;&#x201C; SIGGRAPH, The National Scholars Honour Society (USA), Upsilon Pi Epsilon (Honour Society for excellence in Computing and Information Sciences) and The Animation Society of India

CONTRIBUTING FACULTY Anupama Nawalage

Post Graduate Diploma in Applied Sociology, University of Colombo. Bachelor of Design (Hons) - University of Moratuwa. Lecturer in Contextual Studies, Referencing and Dissertation Practice in Design

Dr. Asoka de Zoysa

MA in Indology and Germanistics, Freie UniversitĂ¤t, Berlin, Germany. Lecturer in Historical and Contextual Referencing and Critical Studies.

Joe Lenora

CEO, We Are Designers. BA(Hons) Graphic Design, Northumbria University UK/AOD International Design Campus. Lecturer in Computer Application in Art and Design for Graphics

Chani Perera

BA (Hons) Graphic Design, Northumbria University UK/AOD International Design Campus. Associate lecturer in Graphic Design.

Shyamal Muthumudalige

BArch and BDes, RMIT University, Melbourne, Australia. Lecturer in Professional Practice and Interior Design.

Shiranee Balasuriya

Chartered Architect. Chartered Landscape Architect. Senior Consultant of Architecture at the University of Moratuwa. BArch (Hons) Part II Examination of the RIBA University of Newcastle UK. Part III Professional Practice Examination of the RIBA (Charter) University of Newcastle UK, Member of Sri Lanka Institute of Architects (FIA). Lecturer in History and Social Sciences Interior Design.

Darren Vazirani

BA (Hons) Interior Design, Northumbria University UK/AOD International Design Campus.Lecturer in Technical Software and Visual Presentation.

Vydarshini Chandrarajan

BA (Hons) Interior Design, Northumbria University UK/AOD International Design Campus. Lecturer in Interior Design.

Shilanthi Abayagunawardana

BA Textile Design, Ontario College of Art, Toronto, Canada. Ontario College of Arts Textile Design Award Winner (1983). Lecturer in Textile Design Research.

Prabath Samarasooriya

BA (Hons) Northumbria University UK/ AOD International Design Campus. Lecturer in Fashion Illustration, Textiles and CAD.

Damayanthi Wedage

Experience from the University of Sri Jayawardenepura and at Technology Transfer programmes at IDB, NHA and J.I.C.A, Japan. Lecturer in Technical, CAM, and Processes in Fashion.

Mihiri de Silva

BA (Hons) in Textile Design & Technology, University of Leeds, UK. Lecturer in Professional Studies in Fashion.

Silje Nilsen

MFA Design & Technology, Parsons School of Design New York. BA Industrial Design, Oslo School of Architecture and Design. Lecturer in Motion Graphics & Animation Design.

Chameera Kulasekera

BA (Hons) Interior Design, Birmingham City University (BIAD), UK. Lecturer in Interior Design.

Shanaka De Silva

BA (Hons) Interactive and Visual Design, Queensland University of Technology, Australia. Lecturer in Film Theory for Motion Graphics and Animation.

Thisakya Senanayake

BA (Hons) FDT Surface Textiles, London College of Fashion, UK. Lecturer in Fashion Marketing and Design Studies. 19

CAMPUS FACILTITIES

ituated in Sri Lanka’s busy commercial hub Colombo, AOD is a dedicated design school made to deliver a world-class design education. Complete with design studios, Apple i-mac digital laboratories, fashion making and styling facilities, screen-printing studio and even Sri Lanka’s largest dedicated design library, AOD’s got it all when it comes to delivering industry standard training in design. Our students are encouraged to work at AOD at the many student lounges within the building. And, it’s not just work; music, play and inspiring each other are a big part of life at AOD.

DESIGN STUDIOS APPLE iMAC & PC LABS FASHION STYLING STUDIOS PHOTOGRAPHY SCREEN PRINTING STUDIO DEDICATED DESIGN LIBRARY SELF STUDY STATIONS and A FOOSBALL TABLE!

Hereâ&#x20AC;&#x2122;s a closer look at what you can discover at AOD.

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Design is a hands-on learning process. We have large working studio spaces and workshops that accommodate various design disciplines from Fashion, Interior Design, to Animation and Graphic Design. Our Wi-Fi enabled digital laboratories are equipped for research, high quality rendering, 3D modelling, and much more. A high-tech Apple i-Mac and PC lab equipped with the latest software and working facilities are available for lectures and student work. AOD students also get access to some of the best online resources for design such as the world renowned design research network WGSNÂŠ made accessible under an exclusive access code for students of Northumbria University UK and the cutting-edge design technology of TukaTechÂŠ. Our Sewing & Pattern Making Studio with industry standard sewing and finishing machines also have three qualified technicians available to assist to you. The Textile & Print studio has an extensive collection of fabric, print and yarn samples and is equipped with traditional machines like handlooms as well as modern equipment. Our Visual Communication department houses a screen print studio, working studios for lectures and discussions as well as light tracing LED screens, scanners, digital printers, cameras and other equipment for Graphic Design and Animation. True to global standards, our entire campus is Wi-Fi enabled, giving you the flexibility to work from any location and access a variety of online resources. In addition, you will have access to design books, design documentaries, magazines, newspapers and research material, at the AOD design library. Our Virtual Learning Environment (VLE) is based on MOODLE, a dynamic learning system used by universities around the world. You will have access to the Northumbria University UK, VLE which allows you to interact online with your lectures and other students in Sri Lanka and the UK, access your assignments, project briefs, handouts, class discussions, resource links and much more.

BA (HONS) FASHION & TEXTILE DESIGN

esign, conceptual thinking, image presentation and of course individuality are just some of the qualities which combine to drive fashion. Through our award winning course, over the three years you study with us, you will develop your own distinctive signature style so that, when you graduate, you will be ready to make your mark on the world of fashion too. Established over 60 years ago, the Northumbria University Fashion Degree is internationally recognised for producing some of the most innovative designers globally. True to its standing, the degree programme delivered in Sri Lanka follows a 100% UK campus course where students following the identical curriculum modules and content . 24

The programme is delivered by an international faculty enabling students to receive the identical award certificate that a student in the UK receives. In year one you get the chance to investigate and experiment with a diverse range of fashion disciplines including womens wear, menswear, textiles and knitwear. By year two you are ready to choose your specialisation and can really begin to make your mark. Through a combination of tutorial guidance, project â&#x20AC;&#x2DC;critsâ&#x20AC;&#x2122;, lectures, competitions, live industrial projects and placements you will build your understanding, expertise and portfolio. By your final year you can realise your personal vision through a capsule collection conceived, developed and presented by you.

DID YOU KNOW? Northumbria Fashion Students have exhibited annually at London Graduate Fashion Week since its launch in 1991. A multi-award winning course where our students have continuously received recognition for their work at Graduate Fashion Week, British Fashion Council events and in international competitions. Most recently graduates from our Fashion Degree programme conducted in Sri Lanka have debuted their showcase at London Fashion Week International Showcase in 2013. We hope you will be part of this winning trend. CAREER OPTIONS • Fashion Designer • Design Team Head • Womenswear/Menswear Designer • Swimwear Designer • Lingerie/Intimate Apparel Designer • Kidswear Specialist Designer • Fashion Entrepreneur • Costume Designer • Fashion Production Supervisor • Fashion Illustrator • Fashion Stylist • Fashion Buyer • Trend Forecaster WHERE OUR GRADUATES WORK Our graduates make a name for themselves wherever they go and many have gone on to become key players in the industry – both nationally and internationally. • Inoma de Silva, former Designer for NEXT UK in Sri Lanka.Founder of fashion brand 1331. • Rukshika Fernando, former Designer for Victoria’s Secret PINK through MAS Holdings. Founder of RumPunch swimwear. • Malka Peiris, Designer for Calvin Klein through Jinadasa Manufacturers. • Mario Sittampalam, Head of Design at MAS ACTIVE. • Prabath Samarasooriya, Founder & Designer of fashion label ‘Prabath Samarasooriya’ featured at London Fashion Week 2013 IFS • Lonali Rodrigo, Founder/Managing Director of fashion label ‘House of Lonali’ invited to participate at London Fashion Week 2013 IFS. • Nithya Lamahewa– Founder/Managing Director of fashion label ‘Nithya’ invited to participate at London Fashion Week 2013 IFS.

COURSE DETAILS 3 YEAR (HONS) DEGREE PROGRAMME FULL TIME - 360 CREDITS INTAKE - ANNUAL WHO WOULD THIS COURSE SUIT? If you have an innovative mind, creative vision, are self motivated and 100% committed to fashion, this is definitely the course for you. YEAR 1 (120 Credits) • VA0416 Fashion in the Modern Period (10 Credits) • DE1144 Introduction to Fashion and Textile Research and Development Process (30 credits) • DE0954 FashionDesign Portfolio 1 (30 credits) • DE1143 Introduction to Garment Construction (30 credits) • DE1038 Learning Skills Through Fashion (10 credits) • DE0810 Communication Techniques for Fashion (10 credits) YEAR 2 (120 Credits) • VA0524 Fashion in Society (10 credits) • DE0902 Digital Presentation and Illustration Techniques (10 credits) • DE0948 Fashion Option 1 (10 credits) • DE0943 Fashion Garment 2 OR DE0944Fashion Textile/Knit Portfolio 3 (Option - 20 credits) • DE1141 Fashion Design Portfolio 2 OR DE1142 Fashion Textile/Knit Portfolio 2 (Option - 30 credits) • DE0946 FashionGarment 3 - Production OR DE0947 Fashion Textiles/Knit Portfolio 5 Production (Option - 20 credits) • DE0952 Fashion Garment 3 Research Concept Development OR DE0953 Fashion Textiles/Knit Portfolio 4 (Option - 20 credits) YEAR 3 (120 Credits) • DE0779 Final Fashion Portfolio (30 credits) • DE0906 Final Collection Option (20 credits) • DE0777 Final Collection Stage A: Preparation (20 credits) • VA0600 Design Studies 05 : Dissertation or Design Report (20 credits) • DE0778 Final Collection Stage B: Production (30 credits)

MODULE

develop and demonstrate their learning, to build their confidence and ca-

DESCRIPTIONS

of lectures, seminars and studio based activity. Assessment of this module

YEAR 1 (120 CREDITS) VA0416 Fashion in the Modern Period (10 Credits)

pabilities and develop an ability to direct their own learning, evaluate their own progress and achievements. The module is delivered through a series requires the student to draw on content presented during the module in order to produce a relevant piece of practical work.

This module provides an introduction to particular themes and develop-

DE0810 Communication Techniques for Fashion (10 credits)

ments in the history of western fashion design in the 19th and 20th

Students will explore and develop contemporary visual communication,

Centuries, placing it in the social and cultural contexts of the time. On

illustration and presentation skills for Fashion. During the module the

completion of the module students will have gained a critical understand-

intention is to deliver information and skills offering time to practice and

ing of key aspects of the history of fashion as designers, and general

further develop these skills into personal design concepts for use during

transferable skills in knowledge retrieval, analysis and written exposition.

module Personal Portfolio Presentation. Self directed hours will be used to

The module is assessed through written work, with a point of formative

continue the practice and development of Fashion Communication Skills.

assessment at the end of semester one (Presentation) and summative at the end of semester two (Essay).

YEAR 2 (120 CREDITS) VA0524 Fashion in Society (10 credits)

DE1144 Introduction to Fashion and Textile Research and Development Process (30 credits)

This module provides an introduction to particular themes and develop-

This module is designed to introduce the language of design and a range

the social and cultural contexts of the time. On completion of the module

of skills associated with research methods, application and development

students will have gained a critical understanding of key aspects of the

for a fashion outcome. Students will develop skills and tools for explor-

history of their own practice as designers, and general transferable skills

ing, developing and communicating design thinking. These skills will be

in knowledge retrieval, analysis and written exposition. The module is

delivered through workshops and then developed in relation to a creative

assessed through written work, with a point of formative assessment at the

design brief. The module will highlight the value of research in relation to

end of semester one (Presentation) and summative at the end of semester

the creative exploration of concepts, the design process and the portfolio as

two (Essay).

ments in the history of western fashion design since c. 1800, placing it in

a personal, visual record of development. Students will be assessed against a portfolio of research and design development.

DE0902 Digital Presentation and Illustration Techniques (10 credits)

DE0954 Fashion Design Portfolio 1 (30 credits)

This module is about visual communication skills relevant to a fashion

This module gives the student the opportunity to enhance their under-

portfolio.The student will explore a variety of illustration and presenta-

standing of the design process, develop and apply their skills against

tion methods and techniques and introduces the fashion student to the

an individual brief and the needs of the intended market, offering the

skills associated with digital image presentation and manipulation, using

opportunity to consolidate the research, visual communication design and

appropriate software. Knowledge of specific software will be gained and

professional skills developed. During the module the student will identify

students will learn to scan, create their own images. Students will work to

and explore their individual design handwriting of thought through the

a project brief involving research, practice, development and an assessed

production of a personal design portfolio, offering the opportunity to

final outcome of printed and presented illustration.

showcase their strengths in relation to the pathways; menswear, textiles/ knit and womenswear and will be assessed on the submission of a portfolio

DE0948 Fashion Option 1 (10 credits)

at the end of the module.

This module is designed to create a pathway the main specialism undertaken by the student and is enables the student to contextualise a range

DE1143 Introduction to Garment Construction (30 credits)

of skills eg. Knit fabrics, textiles, illustration or pattern cutting within

This module is designed to familiarise the student designer with the differ-

required to undertake a design proposal that requires the development

ent types of industrial machinery employed in garment production. Also

of design work with supportive, investigative and innovative sampling,

Introduces the student to garment assembly techniques and basic pattern

illustration or toile making on which the modules outcome will be assessed

cutting techniques through structural practical exercises and workshops.

where students will also be required to communicate their design philoso-

The student will select a design idea and explore the possibilities for crea-

phy as part of the module.

a fashion collection, a range of sampling or illustrations. The student is

tive translation from 2D to 3D. Personal style will be explored through resolving design through a variety of methods of cut, construction

DE0943 Fashion Garment 2(Option â&#x20AC;&#x201C; 20 Credits)

and finish. This module will be assessed on the production of a fashion

A design and garment making module designed to develop an awareness

garment.

of mens or womenswear design at a given market level. Teaching is studio and workshop based and assessment is via flatwork and garment project

DE1038 Learning Skills Through Fashion (10 credits)

outcome. DE 0944 Fashion Textile/Knit Portfolio 3(Option - 20 credits)

This module introduces the student to the content and structure of the

This module is designed to promote the professional presentation of a

programme and the learning environment and processes of the University.

personal design philosophy in relation to an identified market area. It forms

It offers students the opportunity to; engage in the kind of tasks which

an individual programme of work, guided and monitored but essentially

inspirational and market based inspiration. The student will develop highly

YEAR 3 (120 CREDITS) DE0779 Final Fashion Portfolio (30 credits)

individual design concepts, fabrics, colour stories and a garment range

This module provides the content and production strategy for module

supported by samples, swatches, garment fronts and prototypes where ap-

DE0777 Final Collection A: Preparation and DE0778 Final Collection

propriate for either a contemporary textiles or knit market profile. Students

B: Production. It enables the student to produce a major body of work

will be assessed on the practical outcome of the module.

which will provide substantial evidence design abilities. The module

student led. It will include visual research through painting and drawing,

draws upon previous learning to enable the generation of research

DE1141 Fashion Design Portfolio 2(Option â&#x20AC;&#x201C; 30 credits)

and design development which is both innovative and capable of

In this module students carry out research, develop design work to a

development through to production. Work will reflect and relate to

clearly defined market. The module is constructed in two parts. One part

contemporary and historical fashion practice. External briefs of both

being that the students follow develops a response at an inspirational and

national and international origin will form part of this module and

innovative level of the market which emphasises the visual communica-

work will be reviewed by the fashion industry.

tion of the design process. The other being that the module introduces the students to the knowledge, skills and understanding associated with team

DE0906 Final Collection Option (20 credits)

working practise that is engaging with in depth analysis of commercial

This practical module is designed to enable students to contextualise

garment design/ awareness and presentation methods, supported with

knit fabrics, textiles or pattern cutting within a collection of fashion

technical understanding and an awareness of predicted trends. Assessment

garments or a range of sampling. The student will be required to

is by project.

undertake a self directed design proposal which clearly defines areas of research, work methods, design intentions and outcomes. The module

DE1142 Fashion Textile/Knit Portfolio 2 (Option - 30 credits)

requires the development of design work with supportive, investigative

This design and practical making module delivered in two parts will

individually negotiated, will be assessed on the quality of research,

promote professional presentation of a personal design philosophy and

development of sampling cutting techniques and a finished products

enable development of a personal response to the textiles/knit area

toile in relation to an identified market.

and innovative sampling or toile making. The outcome, which is

encouraging awareness and appreciation. One part will include visual research - drawing, painting, inspirational and market based research; the

DE0777 Final Collection Stage A: Preparation (20 credits)

development of highly individual design concepts, fabric and colour stories

This module encourages further development and application of

and samples for an innovative market. The other part is the development

knowledge, skills and learning to prepare the student for the envi-

of a team package of design materials for a commercially based market,

ronment in which they will practice. Delivered through studio and

the development of ideas, designs and fabrics for printed and knitted

workshop based tutorials the aim is to facilitate the development of a

fashion textiles; drawn and practically executed.

coherent and professionally resolved body of work - from research and sourcing through to 3D product development. Development will dem-

DE0946 Fashion Garment 3 - Production (Option â&#x20AC;&#x201C; 20 credits)

onstrate creativity, clear development and critical analysis in relation

A garment manufacture module, which follows on from module DE0952

contemporary fashion market. Work will be assessed on its quality and

Fashion Garment 3 - research - concept - development, to develop further

innovation in relation to an individual, agreed proposal.

to a fashion collection. The context of the work should relate to the

skills of production including, cut, manufacture and finish for a given market. Teaching is studio based and assessment is by practical, garment outcome.

VA0600 Design Studies 05 : Dissertation or Design Report (20 credits) The Design Dissertation or Design Report is a major written project

DE0947 Fashion Textiles/Knit Portfolio 5 - Production (Option - 20 credits)

submitted in the final year of study in the Design programme. The

The student will undertake an individual programme of work, guided but

Design and will be approved, monitored and supervised by an appropri-

essentially student led, to design and produce a fashion outcome - a

ate tutor. This version should not be longer than 6,000 words, exclud-

garment, garment front or fashion fabrics. This module is intended to

ing the critical apparatus and other appended materials.

topic is selected by the student on the basis of their programme of

promote individual learning and professionalism through the design of a capsule collection within a given market. Focus will be on design develop-

DE0778 Final Collection Stage B: Production (30 credits)

ment, sourcing and sampling through to production. Students will be

This practical module is designed to conclude the work begun in the

assessed on the practical outcomes of this module.

final collection Stage A module. Students are encouraged to extend their design and contextual thinking throughout the production

DE0952 Fashion Garment 3 - Research Concept Development OR DE 0953 Fashion Textiles/Knit Portfolio 4 (Option - 20 credits)

process via a negotiated contract, which will determine the outcome of

This module promotes a more personalised and conceptual approach to

collection of work. Assessment is by project.

this module. The completed outcome should combine aesthetic resolution with commercial realism through the production of a cohesive

clothing design. It includes the processes of research, design, pattern cutting and toile production based on historical, current and predicted design trends, covering the sequential process from research to design development to the production of garment prototypes.

BA (HONS) FASHION DESIGN & MARKETING

ashion Marketing (Fashion Product & Promotion) at Northumbria aims to explore fashion concepts, products and promotions for future markets. Students of Fashion Marketing engage in all aspects of fashion studies, from research into fashion markets and their customers, fashion forecasting, fashion graphics, illustration, photographic styling and promotional techniques, as well as actual design realisation projects through pattern creation and garment construction. The Northumbria University Fashion Design and Marketing Degree is internationally recognised for producing innovators. True to its standing, the degree programme delivered in Sri Lanka, follows a 100% UK campus course with students following the identical curriculum modules and content delivered through a core international faculty enabling students to receive the identical award certificate that a student in the UK.

Students in their final year draw upon their skills and experiences over the previous three years to enable them to specialise in their year-long Final Major Project. They select to work in one of the 2 main areas of Fashion Product (menswear, womenswear, lingerie, performance wear, accessories or homeware) or Graphics and Illustration (magazines, trend books or graphic products). The students are also responsible for the promotion of their Final Major Project fashion concepts through mediums such as photographic styling, film, digital outputs and fashion graphics, as well as considering other forms of creative promotional activities. Studentsâ&#x20AC;&#x2122; final work is then displayed at Reveal graduate design exhibition and the annual Sri Lanka Design Festival.

DID YOU KNOW? Fashion Marketing at Northumbria was the first of its kind in the UK. An award winning course with graduates in leading careers at global brands like Burberry, French Connection, Escada New York and Puma, Abercrombie & Fitch, Nike, Marks and Spencer, Massimo Dutti, Sense Worldwide, Euro Jersey and Concepts Paris.The identical programme is now offered in Sri Lanka. CAREER OPTIONS • Fashion Marketer • Fashion Brand Manager • Visual Merchandiser • Event Manager • Fashion Show Manager • Fashion Editor • Fashion Trend Analyst Market Consultant • Head Buyer • Head Merchandiser • Fashion Public Relations WHERE OUR GRADUATES WORK Fashion Marketing has gained an excellent reputation for producing awardwinning, confident, flexible and professional individuals within the fashionrelated industries who enjoy a choice of career opportunities in; Fashion Design, Trend Prediction, Buying, Marketing, Public Relations, Recruitment, Visual Merchandising, Publishing, Graphics and Styling. This list below highlights just a sample of the kind of careers our graduates goon to enjoy. DESIGNERS AND BUYERS Ted Baker Graphics; Marks and Spencer; Abercrombie & Fitch; Formula One Designer for Puma; Adams; Boxfresh; Hollister; River Island;Jigsaw; DAKS; Principles; Luella; Alexander McQueen... OWN BUSINESS L’Amour; Love to Have; Fleur of England; Zoe Knight Bags-Accessories; Rosie Willet Designs; The TeaShed; Tallulah Love RECRUITMENT Abercrombie & Fitch; 24 Seven; Vanessa Denza

COURSE DETAILS 3 YEAR (HONS) DEGREE PROGRAMME FULL TIME - 360 CREDITS INTAKE - ANNUAL WHO WOULD THIS COURSE SUIT? This course is ideal for students looking for a course that offers breadth as well as depth; that teaches you how to turn a good idea into a great concept within a strong industry network. If you have an innovative mind and a creative vision this is definitely the course for you. YEAR 1 (120 Credits) • MK0135 Fashion Marketing (10 credits) • DE0958 Brand and Message (10 credits) • DE1089 Design Realisation(30 credits) • DE1134 Contemporary Design Influences for Fashion Marketing (20 credits) • DE0853 Design and Illustration (20 credits) • DE1040 Learning Skills through Fashion Marketing (10 credits) • DE0855 Fashion Trend Research (20 credits) YEAR 2 (120 Credits) • MK0259 Consumer Behaviour (10 credits) • MK0225 Marketing Research Methods(10 credits) • DE1135 Concept Generation (20 credits) • DE0858 Design Realisation and Promotion 1 (30 credits) • DE0861 Design Realisation and Promotion 2 (30 credits) • DE1136 Fashion Futures (20 credits) YEAR 3 (120 Credits) • DE1137 Research Report and Marketing Plan (30 credits) • DE1138 Portfolio (20 credits) • DE0700 Major Project Research (Fashion Marketing) (20 credits) • DE0607 Designer Fabrics 3 OR DE0905Graphic Promotion OR DE1139Pattern Cutting (Option - 10 credits) • DE0865 Concept Realisation and Promotion (30 credits) • DE0608 Designer Fabrics 4 OR DE0729Fashion+Form+Texture: Digital Output OR DE1140 Pattern Cutting 2 (Option - 10 credits) Report (20 credits) • DE0778 Final Collection Stage B: Production (30 credits)

CONSULTANCY Concepts Paris

MODULE

module is concerned with developing essential creative and technical skills

DESCRIPTIONS

module also introduces the study of different types of fashion related

YEAR 1 (120 CREDITS) MK0135 Fashion Marketing (10 credits)

communicating potentially through drawing and painting. Assessment is

related to fashion design whilst developing individual ability and potential, through practical studio activity supported by introductory lecture. This drawing through observation and practical exercises using a variety of media techniques and experimentation. It provides guidance in visually by presentation.

This module introduces students to the business philosophy and practice theories with particular reference to the fashion environment in which they

DE 1040 Learning Skills through Fashion Marketing (10 credits)

will practice. The module will examine how organisations analyse and

This module introduces the student to the content and structure of the

segment markets and take a wide range of marketing decisions in light of

programme and the learning environment and processes of the University.

changing environments. Students will be required to undertake a written

It offers students the opportunity to; engage in the kind of tasks which

assignment to demonstrate their understanding of the topics raised in the

develop and demonstrate their learning, to build their confidence and

taught syllabus and will be assessed on ability to discuss the issues in a

capabilities develop an ability to direct their own learning, evaluate their

scholarly manner, apply intellect, form independent judgement and articu-

own progress and achievements. The module is delivered through a series

late reasoned arguments.

of lectures, seminars and studio based activity. Assessment requires the

of marketing. Students will be taught basic marketing concepts, principles,

student to draw on content presented during the module in order to

DE0958 Brand and Message (10 credits)

produce a relevant piece of practical work.

Within this module, students will study fashion brands, the qualities inherent in the brands and the methods by which they communicate their

DE0855 Fashion Trend Research (20 credits)

values and products. Students will synthesise their research and digital

This module provides instruction in the study of trend prediction through

image editing skills in a creative promotional outcome. The module will

intensive fashion research. Creative concepts are explored through trend

be delivered by lecture, seminar and practical studio work. Assessment is

and market analysis and communicated through illustrative, photographic

by practical projects and introduces basic and intermediary digital image

and graphic techniques in order to produce a directional prediction

editing and desktop processing skills using contemporary software pack-

package.

ages and will gain an understanding of photo-manipulation, vactor line drawing and desktop publishing.

YEAR 2 (120 Credits) MK0259 Consumer Behaviour (10 credits)

DE1089 Design Realisation (30 credits)

This module studies the behaviour of consumers in order to understand

This module aims to teach an understanding of design realisation through

and predict responses to marketing action. From a base of behavioural sci-

basic pattern cutting techniques in relation to the three dimensional form.

ences, the module is concerned with the what, why and how of consumer

Creative sewing samples are produced. Students continue to translate

buying in relation to the retail environment, promotional concepts and

design into a three dimensional form, through technical skills of pattern

advertising. Students will also learn to approach their own consumer

cutting and toile making to final product. Students analyse design, func-

behaviour and that of others with a more critical perspective. Students will

tion, performance and aesthetics and work to a creative design brief from

be required to undertake an assignment that will enable them to demon-

which product realisation is achieved. The module is delivered by practical

strate the understanding and application of consumer behaviour concepts

studio activity, and demonstration. Assessment is by presentation of

to a real buying situation.

prototypes.

MK0225 Marketing Research Methods (10 credits) DE1134 Contemporary Design Influences for Fashion Marketing (20 credits)

Marketing research provides the information that enables marketing and

This module offers an introduction to the fashion industry and explores

with all other marketing modules in the course. The module is intended to

the contemporary business environment in which fashion organisations

give students an understanding of the general theoretical knowledge, the

operate - the structure of the industry, manufacturing environment and

analytical techniques and practical skills related to marketing research; and

retail environment. A series of lectures presents the many influences that

to develop the studentsâ&#x20AC;&#x2122; abilities to plan, carry out and produce high quality

affect and have affected design and style -cultural and environmental influ-

marketing research and reports. Students will be required to undertake an

ences and introduce students to design within a contextual framework.

assignment that will enable them to demonstrate the understanding and

The unit makes insightful connections between design disciplines in order

application of marketing research methods to a real-life situation.

general managers to make better decisions. Therefore this module links

to develop an understanding of the interrelated roles played by aesthetics, materials, manufacturing and innovation in the design process. The module

DE1135 Concept Generation (20 credits)

is assessed on both group and individual components.

This module introduces concept generation and the theory and practice of developing creative thought processes. The module emphasises on the

DE0853 Design and Illustration (20 credits)

ability to generate creative and innovative responses to a design problem.

This module provides an investigation into sources of inspiration, design

Students work in groups to initiate and develop dynamic concepts and to

development and contemporary fashion design issues. It introduces an

experiment with a variety of appropriate media to visually communicate

experimental and creative approach to design and fashion awareness. The

their finalised ideas. Students will undertake a project that exercises the key

issues of concept development, research, style development, media experimentation both on paper and through computer software and presented final project - assessment by portfolio.

DE0858 Design Realisation and Promotion 1 (30 credits) This module extends independent research and analysis of design within the context of specific markets or promotional concepts. It provides practical study of the design process through the translation of research and design development into product realisation. Promotional concepts are further developed and visually communicated through photographic styling. Live projects and competitions are included where available. Project design outputs utilise appropriate digital illustration software and graphics. A series of integral lectures support this programme in the study of Contemporary Design Influences.

DE0861 Design Realisation and Promotion 2 (30 credits) This module explores consumer trends of the market. Marketing and trend information is analysed in order to inform design direction, further integrating marketing, promotion and design to create informed design solutions. It provides experience of managing design and promotional briefs as part of a team. Visual communication skills are extended through observational figure drawing, advanced media techniques and digital illustration software. A series of lectures on brand and the retail environment plus two dissertation preparation sessions provide guidance on preparation for the final year dissertation, the fashion marketing research project, and advises on the various methods of design research.

DE1136 Fashion Futures (20 credits) This module investigates the different aspects of trend and prediction concepts. It aims to encourage the student to explore a more complex and wide-ranging vision of trend factors affecting design direction. It examines new ways and methods of interpreting and engaging futurology and design process through images and typeface, graphic layout, illustration, photography, photographic styling and new media. The module is delivered through theoretical and practical activities. For assessment, students will be required to undertake a practical project work to demonstrate their understanding of the topics raised in the taught syllabus.

YEAR 3 (120 Credits) DE1137 Research Report and Marketing Plan (30 credits) The Research Report and Marketing Plan are in relation to market research in the context of contemporary design influences and aims to demonstrate a realistic response to a fashion marketing concept in the contemporary design world. The first report, the FMP Research Report informs the design development of the studentâ&#x20AC;&#x2122;s final project. The second report, the Marketing Plan represents an illustrated report documenting and evaluating the work of the major design/project and offers a promotional strategy, objective account of the research and design processes, an understanding of the fashion marketing planning process applied to a real fashion marketing scenario.

DE1138 Portfolio (20 credits) This module provides guidance in the visual communication of a body of work appropriate to a design project and major project proposal. It supports the individual development and consolidation of previous graphic research, design and illustration, experimentation and application of traditional and digital graphics and illustration in order to extend the students portfolio of work. Delivery of this unit is by practical studio/workshop

activity. Assessment is by presentation of individual project/artwork in

sary in successfully developing and realising a professional promotional

portfolio. The module also incorporates a design project/national competi-

output. Project work incorporates photography, graphic and digital

tion incorporating: independent research and analysis of contemporary

manipulation. Emphasis is placed on both manual and digital research and

fashion design, design development to specific product area, illustration

communication.

and media techniques.

DE1139 Pattern Cutting (Option-10 credits) YEAR 3 (120 Credits) DE1137 Research Report and Marketing Plan (30 credits)

This practical module is designed to enable students to contextualise

The Research Report and Marketing Plan are in relation to market

or a range of sampling. The student will be required to undertake a

research in the context of contemporary design influences and aims to

self-directed design proposal that clearly defines areas of research,

demonstrate a realistic response to a fashion marketing concept in the

work methods, design intentions and outcomes. The module requires

contemporary design world. The first report, the FMP Research Report

the development of design work with supportive, investigative and

informs the design development of the student’s final project. The second

innovative sampling or toile making. The outcome, which is individually

report, the Marketing Plan represents an illustrated report documenting

negotiated, will be assessed on the quality of research, development of

and evaluating the work of the major design/project and offers a promo-

sampling cutting techniques and a finished products toile in relation to

tional strategy, objective account of the research and design processes, an

an identified market.

pattern cutting within a collection of fashion garments, accessories

understanding of the fashion marketing planning process applied to a real fashion marketing scenario.

DE0865 Concept Realisation and Promotion (30 credits) This module involves the realisation of the major project from product

DE1138 Portfolio (20 credits)

development and construction through to the promotion of a fashion

This module provides guidance in the visual communication of a body of

marketing concept culminating in the final exhibition. The module expands

work appropriate to a design project and major project proposal. It sup-

the design and product development process in order to create a product

ports the individual development and consolidation of previous graphic

that demonstrates their individually researched and justified fashion

research, design and illustration, experimentation and application of tradi-

marketing concept. The programme closely defines practical outcomes,

tional and digital graphics and illustration in order to extend the students

which enable students within the cohort to produce a variety of outcomes

portfolio of work. Delivery of this unit is by practical studio/workshop

demonstrating equivalence regardless of their chosen specialised areas.

activity. Assessment is by presentation of individual project/artwork in

Delivery is by studio/workshop and computer laboratory. Assessment is by

portfolio. The module also incorporates a design project/national competi-

presentation of prototypes or project outcome, promotional material and

tion incorporating: independent research and analysis of contemporary

exhibition.

fashion design, design development to specific product area, illustration and media techniques.

DE0608 Designer Fabrics 4 (Option-10 credits) This practical module requires quality resolution and presentation of

DE0700 Major Project Research (20 credits)

“Designer Fabrics” which consolidates the self directed design proposal.

This module provides guidance in the research and initiation of con-

Although predominated, self motivated, student studies will be supported

cepts for the major project proposal. It provides guidance in the personal

on seminar and demonstration. Students work will be assessed on its

research and study tours. This independent research and evaluation of

quality and innovation in relation to the identified fashion outcome.

information supports project development. It extends study of relevant area. The module is delivered by tutorial and practical studio activity. As-

DE0729 Fashion+Form+Texture: Digital Output (Option-10 credits)

sessment is by presentation and evaluation of research findings.

The aim of this unit is to provide an opportunity for students to advance

trend information and the integration of marketing information to project

their technical and design skills with regard to computer aided design. It is

DE0607 Designer Fabrics 3 (Option-10 credits)

expected that the question of ‘how do we get a feeling of form and texture

This practical module requires in-depth development of innovative fashion

into technology?’ will be explored using industry standard software. The

fabrics and the production of samples. In addition to lecture, seminar and

final solution will use all of the previous pieces of software in varying

demonstration, students will be required to undertake a self directed

degrees depending upon the individual student’s approach to solving the

design proposal which clearly defines areas of research, work methods,

problem. Initial fashion work will be original and rendered, then promoted

design intentions and outcomes. Students work will be assessed on the

in a ‘digital output’ (paper based publishing). Assessment will be by project.

quality of research and development in relation to the agreed proposal.

DE1140 Pattern Cutting 2 (Option)10 credits DE0905 Graphic Promotion(Option-10 credits)

Building on work completed, this practical module further enables students

This module is designed to further student’s knowledge and skills of

to contextualise pattern cutting within a collection of fashion garments,

promotional graphics as a tool in the marketing and promotion of new

accessories or a range of sampling. The student will to undertake a

products, services, brand re-inventions and extensions. It further

selfdirected design proposal that clearly defines areas of research, work

investigates the creation of promotional concepts through the interac-

methods, design intentions and outcomes. The module requires the devel-

tion of images and typeface, graphic layout, outline design or web pages,

opment of design work with supportive, investigative and innovative sam-

promotional material and other digital media. An investigation of current

pling or toile making. The outcome, which is individually negotiated, will

practice and techniques is considered, exploring the roles which are neces-

be assessed on the quality of research, development of sampling cutting techniques and a finished products toile in relation to an identified market.

Amesh Wijesekera Fall Winter 15/16 Winner, Mercedes Benz Fashion & Apparel Awards Sri Lanka

BA (HONS) GRAPHIC DESIGN

raphic design is about communication in its purest form. Through the creative presentation of images, facts and ideas, graphic design tells a story, delivers a message and makes an impact combining creativity with commercialism, tradition with technology and information with imagination. This is exactly what the Northumbria university conceptually driven Graphic Design degree achieves for its students as it introduces the student to the role of the professional designer as a visual thinker and problem-solver. It encourages the development of concept, research, experimentation, analysis and critical awareness. The programme provides a fully rounded experience in graphic design whilst allowing specialisation in the areas of Branding, Publishing or Image-making. The Northumbria University Graphic Design Degree is internationally recognised for producing some of the most innovative designers globally. The degree programme delivered in Sri Lanka, follows an identical UK curriculum with modules and content delivered through a core international faculty. Modules and descriptions that correlate to the UK campus course are listed below. The first year of study provides an 34

underpinning of knowledge and key skills prior to the more specialised approach of Years 2 and 3. This gives the learning experience depth and breadth. The direction each student may take is always supported by the programmeâ&#x20AC;&#x2122;s main aim; to provide the profession with the most appropriate new design talent. An underpinning of theoretical, historical, cultural and professional contexts is given throughout the programme via lectures, industry visits, study tours, visiting lecturers, live projects, entry to national and international competitions giving students significant industry experience.

DID YOU KNOW? We have a long tradition of success in student awards both nationally and internationally. 2016 saw two of our students awarded membership to the prestigious ISTD (International Society of Typographic Designers) as well as a win at the first ever JKR Juice Competition. Our students have also won an industry led awards to be part of the Cannes ad fest in France, Spikes Asia in Singapore and are the proud envoys of a young graphic culture from their home country.

COURSE DETAILS

CAREER OPTIONS • Graphic Designer • Creative Director • Advertising and Brand Manager • Project Manager • Promotions/Campaign Director • Art Director • Editorial Designer • Packaging Design Specialist • Corporate Identity Designer • Web / Digital Designer • Illustrator • Book Designer

YEAR 1 (120 Credits) • GD0400 Design Thinking, Discourse & Skills (20 credits) • GD0401 Introduction to Visual Language & Communication (20 credits) • VA0427 History & Influences of Graphic Design (20 credits) • GD0402 Experimental Processes for Graphic Design (20 credits) • GD0403 Narrative & Identity (20 credits) • GD0404 Graphic Design Practice & Personal Development (20 credits)

WHERE OUR GRADUATES WORK Graphic Design at Northumbria has a proven track record for producing high quality graduates who go on to make a real impact in the world of design. Put simply, our courses provide you with more options and opportunities in a wide variety of fields including branding, packaging, publishing, corporate identity, illustration, animation and web design. Not only that, but a lot of our graduates have found that the confidence and enthusiasm they have gained during their three years with us has motivated them to go on to establish successful companies of their own. • Chani Perera, Art Director at Grant McCann Colombo, CEO of Riot House Studio. • Ruwangi Amarasinghe, Commercial Illustrator • Hash Bandara, Graphic Design Entrepreneur leading ‘PUSH – Sri Lanka’s First Skateboard Brand’ • Dihan de Silva, Creative Director at Exotic Melon, Photographer • Thilini Perera, Senior Graphic Designer at RMIT Vietnam.

3 YEAR (HONS) DEGREE PROGRAMME FULL TIME - 360 CREDITS INTAKE - ANNUAL WHO WOULD THIS COURSE SUIT? This course is ideal for students looking for a course that offers breadth as well as depth; that teaches you how to turn a good idea into a great concept within a strong industry network. If you have an innovative mind and a creative vision this is definitely the course for you.

YEAR 2 (120 Credits) • GD0506 Brand Synthesis & Realisation in Graphic Design (40 credits) • GD0507 Collaboration & Professional Engagement in Graphic Design (20 credits) • GD0508 Brand Articulation in Graphic Design (40 credits) • VA0543 Research & Critical Approaches to Graphic Design (20 credits) YEAR 3 (120 Credits) • GD0606 Experiential & Collaborative Branding in Graphic Design (40 credits) • VA0600 Research Project (20 credits) • GD0607 Final Major Project in Graphic Design Branding (40 credits) • GD0608 Collaborative Branding in Graphic Design (20 credits)

MODULE

of 1000 words. Summative feedback will be provided in writing within 20

DESCRIPTIONS

GD0402 Experimental Processes for Graphic Design (20 credits)

YEAR 1 (120 CREDITS) GD0400 Design Thinking, Discourse & Skills (20 credits)

creative potential offered by traditional, contemporary and emerging

The aim of this module is to introduce students to some of the basic skills,

learning through experimentation can underpin novel and experimental

practice and theories that underpin principles of Graphic Design. The

approaches to problem-based work. In this module, students are exposed

goal is to encourage student’s development of skills in design thinking,

to an eclectic mix of traditional, contemporary and emerging media,

enabling them to analyse design problems, generate ideas and synthesis

processes and techniques. Students are encouraged to take a heuristic

solutions. Through the practical combination of experiential learning and

approach that focuses on experiential learning through exploration and

theory, students will become familiar with the discourse on graphic design.

hands-on experimentation, in broadest terms; sketching. It is anticipated

The learning strategy is developmental, with instruction in some of the

that students will reflect critically on affordances offered by what they

basic principles of typography and design thinking learned through tra-

learn in this module and apply them in briefs that run concurrently. The

ditional media giving way to self-directed conceptual thinking and design

emphasis on experiential learning is reflected in the learning and teaching

exploration supported by the acquisition of skills in digital and new media.

strategy which advocates studio and workshop based learning supported

Formative assessment is provided during studio exercises and via periodic

by short lectures to introduce and contextualise media, processes and

tutorials and critiques. Summative assessment is based on a portfolio of

techniques. Formative assessment is provided during studio exercises.

work submitted at the end of the module.

Summative assessment is based on a portfolio of work submitted at the end

working days on student summative assessment.

The aim of this module is to introduce students to the expressive and media, processes and techniques. Students are encouraged to recognise how

of the module.

GD0401 Introduction to Visual Language & Communication (20 credits)

GD0403 Narrative & Identity (20 credits)

The aim of this module is to introduce students to visual language and

This module introduces students to the experience of working on realistic

communication within the context of Graphic Design. This module will

or ‘live’ Graphic Design briefs. Students explore the roles that identity

enable students to generate and visually express ideas through use of basic

and narrative play in visual communication and are able to apply them as a

image crafting skills. Through the practical application of heuristics and

medium for critical self-reflection. Students learn how to use communica-

theory, students will become familiar with the basic principles and process-

tion and marketing strategies and how to bring graphic, typographic and

es required to communicate ideas visually. Students will also develop an un-

pictorial elements together in the development of a campaign. The module

derstanding of the theories of visual communication in relation to graphic

consists of two components – narrative and identity. Students receive fre-

design practice. The learning strategy is developmental, with instruction

quent formative assessment via weekly small-group tutorials and critiques

in some of the basic principles of image crafting and communication

and by review of formal presentations at key stages of development. Sum-

learned through traditional media giving way to self-directed conceptual

mative assessment of each component is made within twenty (20) working

thinking and design exploration supported by the acquisition of skills in

days of submission. Work is assessed on the four learning outcomes.

digital and new media. Formative assessment is provided during studio exercises and via tutorials and critiques. Summative assessment is based on a portfolio of work submitted at the end of the module.

GD0404 Graphic Design Practice & Personal Development (20 credits) The aim of this module is to further develop students’ ability to identify

VA0427 History & Influences of Graphic Design (20 credits)

and respond creatively to design problems and to gain skills in working

This module aims to introduce students to the history of graphic design

two components. Each component comprises one brief. This module builds

and its influences in the wider culture developing visual and critical skills.

on skills and knowledge gained in ‘Graphic Design thinking, discourse and

Students will explore how the work of the graphic designer is shaped by

skills’ by further developing student’s ability to recognize and define design

technologies of production and the cultural contexts within which graphic

problems in a given context. Students’ will develop transferable communi-

communication is created and consumed. On completion of the module,

cation skills by working in groups and making verbal and visual presenta-

students will be able to demonstrate an understanding of the role of the

tions. The module provides students with the opportunity to develop and

graphic designer in relation to the development of production technologies

reflect on their professional and personal interests and goals in order to

and in cultural contexts and an understanding of the key concepts and

inform their future direction as a designer. Learning will be supported by

moments of graphic design history. Additionally, they will be able to visu-

lectures, tutorials, seminars, critiques and continuation of self-directed

ally analyse objects and contextualise representations in relation to wider

design activities. Formative assessment is provided during studio exercises

design and culture as well as to communicate clearly in written and verbal

and via tutorials and critiques. Over the course of the module, students will

form. The module will equip students to begin their studio practice in

build a portfolio of work produced individually and in small groups that

semester 2. Formative assessment will be provided throughout the seminar

will be submitted for summative assessment. Group work assessment will

sessions particularly focussing on verbal as well as written feedback on

also include peer feedback in order to better reflect individual performance.

students’ developing oral communication and written skills. Summative assessment will be by two components: a multi-media portfolio and an essay

collaboratively and communicating their work. This module consists of

Aadhil Izath & Indika Jayatilake Exhibition Design Concept, October 2015

YEAR 2 (120 CREDITS) GD0506 Brand Synthesis & Realisation in Graphic Design (40 credits)

YEAR 3 (120 CREDITS) GD0606 Experiential & Collaborative Branding in Graphic Design (40 credits)

Introduction to the guiding principles of Branding in Graphic Design and

To explore and develop an advanced knowledge and intellectual under-

how these can aid an organisation with external and internal image and

standing of Branding for an environmental and experiential application,

message projection. The module will give the students an authentic experi-

exploring customer journey, touch points and way-finding. To further

ence, mirroring industry practice and intellectual processes. The module

develop team-working skills, through ongoing negotiation, coordination,

will include visits to professional companies and/or individuals to intro-

task management and collaboration. This module will also include intel-

duce students to the experience of the professional working environment

lectually stimulating and complex professional ‘live briefs’ - projects set by

and hear from and engage with practitioners first hand. The assessment

industry professionals, professional bodies, or related organisations. The

will be based on the degree to which students demonstrate knowledge and

module will include visits to professional companies and/or individuals to

understanding, intellectual, practical and transferable key skills, whilst also

introduce students to the experience of the professional working environ-

demonstrating sufficient evidence of client need, audience definition and

ment and hear from and engage with practitioners first hand. The assess-

marketplace considerations.

ment will be based on the expertise, consideration, appropriateness and innovation to which students answer visually and intellectually complex

GD0507 Collaboration & Professional Engagement in Graphic Design (20 credits)

design problems.

To prepare students for collaborative working and forming partnerships

VA0600 Research Project (20 credits)

with industry and/or client organisations. To provide an insight into the

The Design Report is a major written project submitted in the final year of

dynamics of a live brief collaboration. The module will give the students

study in the Design programme. The topic is selected by the student on the

an authentic experience, mirroring industry practice and intellectual

basis of their programme of Design and will be approved, monitored and

processes. The module will put a focus on the importance of considering

supervised by an appropriate tutor. This version should not be longer than

the social and/or ethical and/or sustainable issues faced by clients. To gain

6,000 words, excluding the critical apparatus and other appended materials.

experience at working with/for external companies and prepare for life as which students demonstrate knowledge and understanding, intellectual,

GD0607 Final Major Project in Graphic Design - Branding (40 credits)

practical and transferable key skills, whilst also demonstrating sufficient

To encourage autonomous study, cumulative knowledge progression and

evidence of client need, audience definition and marketplace considerations.

an advanced intellectual understanding of Branding. To allow students

a professional practitioner. The assessment will be based on the degree to

to develop an intellectually stimulating and complex project. This can be

GD0508 Brand Articulation in Graphic Design (40 credits)

either the development of industry brief or self initiated to explore a par-

To allow students to engage with the tactile environment that utilises

reflect 400hrs of study and be approved by pathway staff prior to the start

branding to communicate a message. The module sets out to establish

of the project. The assessment will be based on the expertise, considera-

ground rules opportunities and considerations in developing a consist-

tion, appropriateness and innovation to which students answer visually and

ent Brand message along multifaceted routes and touch-points. These

intellectually complex design problems.

ticular interest in the area of Graphic Design (Branding). All briefs must

areas are tested, explored and consolidated by way of a blend of lectures, be based on the degree to which students demonstrate knowledge and

GD0608 Collaborative Branding in Graphic Design (20 credits)

understanding, intellectual, practical and transferable key skills, whilst also

To explore and develop an advanced knowledge and intellectual under-

demonstrating sufficient evidence of client need, audience definition and

standing of Branding. To allow students to engage with intellectually

marketplace considerations.

stimulating and complex professional ‘live briefs’ - projects set by industry

workshops, seminar group discussions and tutorials. The assessment will

professionals, professional bodies, or related organisations. The assessment

VA0543 Research & Critical Approaches to Graphic Design (20 credits)

will be based on the expertise, consideration, appropriateness and innova-

This module develops students’ awareness and understanding of key

problems.

themes and issues in Graphic Design. Through a dedicated lecture programme, students will examine the ways in which Graphic Design constantly changes, to both reflect and inform its wider cultural, social, economic and theoretical context. Through developing their analytical, critical, and theoretical skills, this module will enhance students’ studio practice and help prepare students for the extended individual research project at level 6. Summative assessment is by Assignment Portfolio (100%), consisting of weighted assignments reated to course content, and a preparatory assignment to prepare students for independent study at level 6.

tion to which students answer visually and intellectually complex design

I think design will play a big part in taking local products and brands to the next level by enhancing their value with good brand identity, packaging and so on. As someone in the design service sector, this is very encouraging. It is great to see that Sri Lanka has the correct design education and training, especially with industry forward educators like AOD paving the way ahead. â&#x20AC;&#x201C; Varuni Amunugama Fernando Managing Director, Triad

BA (HONS) MOTION GRAPHICS & ANIMATION

hanks to technological advancements and changes to consumer tastes and expectations, employers are crying out for designers who can fuse artistic talent with technological knowledge. Motion graphics and animation design meets this need, and Northumbriaâ&#x20AC;&#x2122;s motion graphics & animation degree, is a great way to get there. This degree focuses on Motion Graphics and Animation from a design perspective and their applications in film, television, computer games, advertising and new media. Animation design is becoming an increasingly important and more widely used medium for traditional design and new media agencies, as advertising is increasingly multi platform, moving and screen based. The course addresses this need by developing designers and animators who can work across this broad spectrum of the design industry and take advantage of these many opportunities. Students will gain a broad understanding of the principles of graphic design as well as specialist knowledge of 2D and 3D animation, sound design, 3D games, compositing and special effects. An underpinning of historical, cultural and professional contexts is given through lectures, visiting lecturers and European study visits. Motion Graphics and Animation Design is taught by staff with significant professional and academic experience in motion graphics,animation and design.

DID YOU KNOW? Motion Graphics & Animation design is known as the future in film and television and our students are already coming forward in this growing sector. In 2011, our UK campus students won the top international competitions including the prestigious RSA Modern Age and D&AD Best New Blood Awards. Our programme delivered in Sri Lanka since 2013 promises to set up some landmarks in the industry with their graduates. CAREER OPTIONS • 3D Film Animator • 3D Animation Artist • Game Designer • Multimedia Design Director • 3D Film Post-producer • 3D Graphic Designer • Web Animator/3D Developer • Storyboard Artist • 3D Lighting Designer WHERE OUR GRADUATES WORK This course will equip you to work in a wide range of jobs across the expanding world of Motion Graphics and Animation. Typical opportunities arising in the film, TV, games and mobile industries include: • Artist/Animator • Graphic Designer • Director • Producer • Art Director • Games Animator • Storyboard Artist • Character Design • Special Effects Artist/Director • Matte Artist • Game Level Design • Technical Director • 3D Designer • 3D Modeller

COURSE DETAILS 3 YEAR (HONS) DEGREE PROGRAMME FULL TIME - 360 CREDITS INTAKE - ANNUAL WHO WOULD THIS COURSE SUIT? This course is ideal for students with a knack for creativity and an interest in film, audio design and animation. A good imagination and visualizing skills are actually far more important than computer software know-how. As all applications, software and tools will be introduced throughout the course, your imagination will be all it takes. YEAR 1 (120 Credits) • DE0999 Introduction to Animation (20 credits) • DE1121 Introduction to Graphic Design (20 credits) • VA0400 Design Studies 01:Communication Theory (10 credits) • DE1006 Learning Skills Through Motion Graphics and Animation Design(10 credits) • DE0991 3D Modelling and Animation (20 credits) • DE1165 Sound Design and Editing (20 credits) • VA0401 Design Studies 02: Culture and Consumerism (10 credits) • DE1001 Storyboarding and Illustration (10 credits) YEAR 2 (120 Credits) • DE0997 Interactive Graphics (20 credits) • DE1155 Character Design and Animation (20 credits) • DE1170 Graphic Communication (10 credits) • VA0500 Design, Change & Conflict (10 credits) • DE1168 3D Games Design (20 credits) • DE1167 Visual Effects and Compositing (30 credits) • VA0501 Design Report Preparation(10 credits) YEAR 3 (120 Credits) • DE0966 Collaboration & Professional Associations 01 (20 credits) • DE0996 Final Project: Research and Development (20 credits) • PA0332 Scriptwriting for Film (20 credits) • DE0965 Collaboration & Professional Associations 02 (20 credits) • DE1002 Final Project: Realisation and Presentation (40 credits)

MODULE

software tools will be introduced as aids to help to stimulate conceptual

DESCRIPTIONS

a 3D design project. Students will be able to analyse and communicate

YEAR 1 (120 CREDITS) DE0999 Introduction to Animation(20 credits)

establish visual communication skills.

The module introduces the fundamental principles and historical context

DE1165 Sound Design and Editing (20 credits)

of animation and establishes drawing and Image manipulation as integral

The module introduces principles of editing and sound design for moving

components of the animation process. Animation software tools will be

image with a historical overview within film and animation and experi-

introduced as aids to help to stimulate conceptual thinking and develop

ments with editing as a tool for crafting in time and in communicating with

creative solutions. Students will learn to communicate using hand drawing,

sound, understanding and experimenting with the relationship between

digital image manipulation, and animation software skills and to produce a

sound and image in providing a complete experience for the viewer. Under-

conceptually driven animation project. Assessment will establish and build

standing the workflow for animation production, techniques such as screen

on visual communication skills and further conceptual exercise will be set

grammar, temporal and spatial edit decisions, compression, editing sound

to synthesise drawing, image manipulation and animation in one output.

qualities, recording and laying tracks, and industry software with a critical

thinking and facilitate the production of creative solutions. Conceptual exercise will be set to synthesise the design, modelling and animation of using hand drawing, 2D illustration, 3D modelling, and animation software skills to produce a conceptually driven animation project. Assessment will

appreciation of sound and the moving image contextualised by the theory

DE1121 Introduction to Graphic Design (20 credits)

of the audio-visual contract, which has been considered and constructed by

The module is designed to introduce the two key areas of Branding and

the designer.

Typography. Branding is a fundamental contextual area of study and this the context of graphic design. The second area of study is typography

VA0401 Design Studies 02: Culture and Consumerism (10 credits)

and a practical and contextual overview will be given within the context

This module immerses studentsâ&#x20AC;&#x2122; in how culture is defined, how cultural

of graphic design and its application in branding. The students will be

meaning is created by media producers and interpreted by consumers, and

able to communicate the essence of the brand as defined by the character

general theories about consumption and derived social status. It continues

using written language and visual designs. Assessment will establish visual

to introduce the process of design communication by further explor-

communication skills.

ing historic and contemporary design movements relating to the fields

will be introduced through a series of lectures, and will be framed within

of graphic design, interactive media design and motion graphics and

VA0400 Design Studies 01:Communication Theory (10 credits)

animation. Topics such as the definition of Culture, Cultural Ownership

This module introduces the process of design communication by exploring

Assessment will be undertaken through seminar groups and tutorials, and

historic design movements, associated philosophies and design related

by a project.

& Power, Consumption and notions of Style & Identity will be explored.

theories. In the process, notions of authorship and the role of the designer will be brought into question at a semantic level - style aesthete or neutral

DE1001 Storyboarding and Illustration (10 credits)

communicator. Studentâ&#x20AC;&#x2122;s ability to follow a thorough research, take intel-

The module introduces principles of storyboarding, the graphic novel and

lectual stance on the subject matter and communicate it through academic

illustrated narratives through a historical overview. Appropriate tools and

writing will be built. Topics such as the Communication Process, Semiotics,

techniques introduced as aids stimulate conceptual thinking and develop

Structuralism, Post Structuralism and Marxist Ideology & Visual Com-

creative solutions, establish an understanding of the historical context and

munication will be underpinned by academic research and writing where

principles of the graphic narrative in all its forms, followed by set exercis-

assessment will be through an essay.

es, to develop narrative development and llustration skills and storyboard development to produce a printed short story in graphic novel form. The

DE1006 Learning Skills Through Motion Graphics and Animation Design (10 credits)

students will be able to communicate a narrative using written language

This module introduces the student to the content and structure of the

graphic novel project. Assessment establishes visual communication skills.

and sequential images to produce a conceptually strong, narratively driven

programme and the learning environment and processes of the University. develop and demonstrate their learning, to build their confidence and

YEAR 2 (120 CREDITS) DE0997 Interactive Graphics (20 credits)

capabilities, develop an ability to direct their own learning, evaluate their

The aim is to undertake collaborative learning projects in any of their

own progress and achievements. The module is delivered through a series

forms, such as collaboration with other disciplines, external bodies, indus-

of lectures, seminars and studio based activity. Assessment requires the

try partners, other institutions, and collaboration in team working situ-

student to draw on some of content presented during the module in order

ations. The collaboration should synthesise with this second, but equally

to produce a relevant piece of practical work.

important aim, which is to innovate within the design of interactive

It offers students the opportunity to engage in the kind of tasks which

animation, to an intermediate level of knowledge to produce an artefact

DE0991 3D Modelling and Animation (20 credits)

or project. Teaching will be contextual lecture series to establish an

The module introduces the fundamental principles of 3D modelling and

understanding of the history and context of performance art, immersive

3D computer animation and establishes conceptual analysis and drawing as

installations, and interactive animation. The theory and practise of produc-

integral components of the development process. Modelling and animation

ing real-time interactive graphics will be covered.

DE1155 Character Design and Animation (20 credits)

VA0501 Design Report Preparation(10 credits)

The module introduces principles of character design and animation with

This Module is designed to prepare the groundwork for a Dissertation

a historical overview in literature, art, animation, film and advertising. The

This will entail choosing a topic, designing a research question, making a

aim is to extend the student’s knowledge of character design in relation

thorough literature search, designing a research methodology, compil-

to broadcast advertising, how characters can be used in promotion and

ing a critical bibliography and presenting it as a project plan for further

awareness and engagement in branding and advertising with characters.

development. Assessment will be undertaken through seminar groups and

There will also be technical overviews of 3D character design, texturing,

tutorials and will be by final presentation of a dissertation proposal and

modelling, rigging and animation. The student will produce a character

research methodology.

based advert for the brand, as part of a clearly articulated campaign. The animated character advert or sting.

YEAR 3 (120 Credits) DE0966 Collaboration & Professional Associations 01 (20 credits)

DE1170 Graphic Communication (10 credits)

The module comprises a set of challenging projects allowing students to

The module is designed to consider the communication of information and

creatively engage with issues relating to the designer’s widening role in

ideas through the application of graphic design principles within time-

society, culture and technology. This module allows students the option of

based media, considering several areas of communication such as informa-

collaborating within multi-disciplinary groups, or small teams. Addition-

tion design and advertising. By combining these divergent fields into one

ally, this module provides a pathway for designers or illustrators image

single module the student will learn how to intellectually and practically

makers who may wish to specialise during their final year.

students will be able to communicate the message of the brand through an

control the challenging communication continuum between informing and visual communication theory will be introduced to help to stimulate

DE0996 Final Project: Research and Development (20 credits)

conceptual thinking and facilitate the production of creative solutions.

The aim of this module is to undertake research and development that

and manipulating an audience. Intermediate practical graphic design skills

will lay the foundation for the major project. The Final Project may be the

VA0500 Design, Change & Conflict (10 credits)

production of an animated short film and the student will be able to carry

This module aims to give students a critical awareness of past, present and

out key preproduction research and development in both the creative and

future changes and conflicts in design. Students will be introduced to

technical sides of the project. Creatively the student would fully articulate

a selection of key cultural theories and then be asked to apply these to

the creative direction of the final piece. On a technical level the student

thinking critically about design practice in their own particular area as

must identify all of the key technical challenges of the proposed film, such

well as other areas of the discipline. Learning and teaching will take place

as complex effects and the design production pipeline.

through a mix of lectures, seminar groups and tutorials. Assessment will be undertaken through seminar group work and tutorials, and summative

PA0332 Scriptwriting for Film (20 credits)

assessment will be by individual essay submission.

This module develops skills in writing screenplays. It builds on basic understanding of structure and character and also introduces alternative

DE1168 3D Games Design (20 credits)

approaches. Lecture sessions will introduce new ideas and techniques and

The module introduces the principles of 3D games design and the role

students will test and experiment with these ideas, initiating their own

of the visual artist and animator in multiplatform games development.

screenplay idea and working towards the finished script. Screening of

Whilst students will be introduced to games concepts and consider user

short films will offer examples of work to be emulated or challenged.

experience through research, the main focus is the design and development

Students will also be asked to evaluate and critique their work and research

of assets for the games environment. There will be an overview of each

and examine theoried on screenwriting. Assessment will be by submission

aspect of the design process including games design, asset development,

of a complete film script and a critical evaluation of that screenplay.

importing characters, animation and lighting. Set exercises will develop design skills in a games environment context. Assessment will establish and build on visual communication skills.

DE0965 Collaboration & Professional Associations 02 (20 credits) The module comprises a set of challenging projects allowing students to

DE1167 Visual Effects and Compositing (30 credits)

creatively engage with issues relating to the designer’s widening role in

The module introduces the principles of visual effects and compositing

society, culture and technology. This module allows students the option of

with a historical overview of these techniques of visual illusion in film and

collaborating within multi-disciplinary groups, or small teams. Addition-

television extending the student’s knowledge of digital image manipula-

ally, this module provides a pathway for designers or illustrators/image

tion in relation to film effects production. Appropriate tools will be intro-

makers who may wish to specialise during their final year.

duced as aids to help stimulate conceptual thinking and develop creative dynamic simulations will be explored with a critical appreciation of the

DE1002 Final Project: Realisation and Presentation (40 credits)

broader social and political implications of visual illusion and deception.

The aims of the module is to provide evidence of intellectual achievement,

This would synthesise the intermediate understanding of media subver-

skills and creative techniques, appropriate to the holistically thinking

sion and the technical skills in film editing, compositing and visual effects

graduating designer and an ability to critically justify and evaluate their

to create a conceptual and socially aware film based artefact. The students

work. The student will be able to confidently apply intellectual, design and

will be able make a social, political or cultural comment in a visually chal-

production skills to a significant design solution and defend their solution.

solutions. Techniques such as compositing, blue screening, tracking and

lenging way through the film-based artefact.

BA (HONS) INTERIOR DESIGN

nterior Design is the creative response to space, existing or newly built, that considers function and use, material, space and form. This is exactly what this course achieves with an emphasis on creativity and most learning takes place in design studios. Design projects investigate the key aspects of Interior Design i.e. re-use and remodelling, lighting and experience etc. This takes place through a range of projects within the context of retail, branding and corporate identities, museum, exhibition and event design, and furniture and artefact design as part of a bespoke interior space. With an emphasis upon individuality, the development of student creativity and independent thinking is encouraged providing the perfect combination of know-how and inspiration to help students develop their design and associated skills to become interior design professionals. This Interior Design degree is internationally recognised for producing some outstanding. The degree programme delivered in Sri Lanka, follows the identical curriculum modules and content delivered through an experienced international faculty. The outcome will be a graduate who has an awareness of the design industry as a whole and is able to define their own place within it. All of which culminates in two major projects, one of which is self-initiated. This gives you the chance to undertake a major project defined by you, and based upon the area of interior design that you wish to practice in the future. While we guide you towards international competitions, we also create an international platform for your work at Northumbria/AOD Reveal Exhibition and the annual Sri Lanka Design Festival â&#x20AC;&#x201C; a prime target for national and international recruiters and a fantastic platform for you.

DID YOU KNOW? Our curriculum is known to be a comprehensive one and our students and faculty have been awarded at the New Designers’ event which is UK’s leading graduate show for interior design. Our Sri Lankan campus maintains this excellence and is also tightly linked to the interior architecture industry and noted professionals in their home country, making the best live projects, internships and careers available for our graduates

COURSE DETAILS

CAREER OPTIONS • Interior Designer • Design Entrepreneur • Set Designer • Interior Design Team Head • Residential Interior Designer • Commercial Interior Designer • Eco/Sustainable Building Design Expert • Exhibition and Event Stall Designer • Furniture Designer • Lighting Designer • Interior Design Firm Manager • Interior Conversion/Refurbishment Consultant

YEAR 1 (120 Credits) • DE1064 Introduction to Interior Design Projects (40 credits) • DE1065 Interior Design Communication (30 credits) • DE1166 Architectural Technologies for Interior Design (20 credits) • VA0414 Historical and Contemporary Influences on Interior Design (20 credits) • DE1066 Learning Skills through Interior Design (10 credits)

WHERE OUR GRADUATES WORK Our graduates have worked across the UK and abroad from London to Singapore and for companies such as Foster and Partners, Met Studio, TPbennett, Orbit Architects and Zebra. Equally important, you will acquire skills that are extremely transferable which means you can pursue a wide range of career opportunities including; project management, exhibition design, retail and event design. In Sri Lanka: • Raashid Riza, Interior Architect at Gibberd Architects UK • Yarmini Balasubramanium, Interior Designer Leading own practice a-Design Studio • Chamika Wickremasinghe, Design Entrepreneur with own practice that led interior design for Amanté boutique range and Hirdaramani Design Centre and is working with Ceceil Balmond. • Chathuri Kannagara, Senior Interior Designer at DDN Design • Amodha Ratnayake, Interior Designer at MICD Architecture Firm and Interior Designer with own practice leading interior design for American & Efird Lanka (Pvt.) Ltd, Diamond Cutters (Pvt.) Ltd, Niru Diamonds – Israel, Diamond Cutters Ltd.

3 YEAR (HONS) DEGREE PROGRAMME FULL TIME - 360 CREDITS INTAKE - ANNUAL WHO WOULD THIS COURSE SUIT? Graduates from our course mainly work within interior design and architectural practices. There is scope to move into setting up their own interior design practice with experience work as a freelance consultant.

YEAR 2 (120 Credits) • DE1067 Interior Design Technologies and Materials Structures (20 credits) • DE1068 Interior Design Projects for Sustainability through Manufacture (20 credits) • DE1070 Computer Aided Design for Manufacture (20 credits) • VA0521 Historical and Contemporary Influences on Interior Design (20 credits) • DE1069 Collaborative Interior Design Projects for Brands (40 credits) YEAR 3 (120 Credits) • DE1071 Advanced interior Design Practice 1 (30 credits) • DE1072 Design Proposition (20 credits) • DE1075 Interior Design Professional Practice (20 credits) • DE1073 Advanced interior Design Practice 2 (30 credits) • DE1074 Design Realisation (20 credits)

MODULE

their learning, to build their confidence and capabilities. Develop an ability

DESCRIPTIONS

based activity. Assessment of this module requires the student to draw on

YEAR 1 (120 CREDITS) DE1064 Introduction to Interior Design Projects (40 credits)

to direct their own learning, evaluate their own progress and achievements. The module is delivered through a series of lectures, seminars and studio some of the information and issues presented during the module in order to produce a relevant piece of practical work.

This module will introduce the fundamentals of the design process of

YEAR 2 (120 CREDITS) DE1067 Interior Design Technologies and Materials Structures (20 credits)

interior design through a series of l design projects enabling the student

This module is designed to develop a further understanding of interior

to gain an understanding of the discipline. Seminars and tutorials, set in

space and form and the importance materials and structural technologies

the context of realistic studio and workshop situations, will inform the

play within the interior design industry. Practical Project/s will deal with

approach to design projects in terms of materials and processes, products,

increasingly more complex challenges, allowing the student to define their

manufacture, contemporary issues, ergonomics, structural technologies,

own approach to design through the experience of site, scale, manipula-

construction and management, while ongoing practical feedback will

tion of space, strategic reuse of existing buildings, engineering, building

embed theories. Learning will be studio and workshop based and delivered

technology, material fabrication, sustainability, lighting, branding, and

via demonstration and practice. Assessment is through a portfolio of 2D

ergonomics. Learning is studio and workshop based and delivered via

and 3D design work.

demonstration and practice. Assessment is through a portfolio of 2D and 3D design work.

DE1065 Interior Design Communication (30 credits) to visually communicate their design solutions in both two and three

DE1068 Interior Design Projects for Sustainability through Manufacture (20 credits)

dimensions. The module will enable students to understand the importance

This module is designed to reinforce the importance of sustainability

drawing, visualisation, model making and ultimately technical drawing

and the subsequent impact upon manufacturing and materials, within the

plays in the manufacture and completion of designed interior spaces.

interior design industry. Practical Project/s will deal with increasingly

Learning will be studio and laboratory based and delivered via demonstra-

complex challenges, allowing the student to define their own approach

tion and practice with directed and independent learning. Assessment is

to design through the experience of site, scale, manipulation of space,

through a portfolio of 2D and 3D design work.

strategic re-use of existing buildings, engineering, building technol-

This module is designed to introduce students to the basic skills required

ogy, material fabrication, heating and ventilation, remodelling, lighting,

DE1166 Architectural Technologies for Interior Design (20 credits)

branding, intervention, virtual environments, ergonomics, materiality and

This module is designed to introduce students to the basic skills required

demonstration and practice. Assessment is through a portfolio of 2D and

to visually communicate their design solutions in both two and three

3D design work.

detailing. Learning will be studio and workshop based and delivered via

dimensions. The module will enable students to understand the importance plays in the manufacture and completion of designed interior spaces.

DE1070 Computer Aided Design for Manufacture (20 credits)

Learning will be studio and laboratory based and delivered via demonstra-

This module develops skills in industry standard 2D drafting and 3D visu-

tion and practice with directed and independent learning. Assessment is

alisation and modelling software and its application in the interior design

through a portfolio of 2D and 3D design work.

profession and will develop proficiency through the production of plans

drawing, visualisation, model making and ultimately technical drawing

and visuals for design project/s. The production of contractual drawing

VA0414 Historical and Contemporary Influences on Interior Design (20 credits)

packs will illustrate the students understanding of the process from

This module develops an understanding of interior design within an

introduction to CNC technologies will inform students of the possibilities

historical, global, social, cultural, technological context and introduces a

and benefits of this method of manufacture. Learning will be laboratory

number of historical and contemporary influences on interior design and

based and delivered via demonstration. Assessment is through a portfolio

explores design and designing from a design historical and design cultures

of 2D and 3D design work.

â&#x20AC;&#x2DC;drawing boardâ&#x20AC;&#x2122; to realised and manufactured interior design solution. An

perspective. The meanings of design, the role of the designer, relationprocess and the positioning of the designer within society are all explored,

VA0521 Historical and Contemporary Influences on Interior Design (20 credits)

equipping the student with the context of historic and recent practice in

This module is designed to further develop studentsâ&#x20AC;&#x2122; understanding of

interior design and a set of appropriate study skills. Assessment is in the

historical and contemporary interior design within a historical, social,

form of an essay.

cultural, political, economic and technological context. The module ex-

ships between materials and design, international design practice, design

plores current debate and discourse around contemporary interior design

DE1066 Learning Skills through Interior Design (10 credits)

and architecture within a broader comparative and contextual framework

This module introduces the content and structure of the programme and

through the exploration of social, cultural, ethical and environmental

the learning environment and processes of the University. It offers stu-

issues and application of theory. Assessment of this module intended to

dents the opportunity to engage in tasks which develop and demonstrate

facilitate the understanding of the historical, contemporary and theoreti-

Hamna Kizar Thesis Project, October 2015

cal context of interior design practice involves an essay plan and critical

issues. The completed design will be required to demonstrate an original

bibliography and helps students develop the communicative and research

and creative design solution at a high level of resolution and a high stand-

skills for future research.

ard of presentation.

DE1069 Collaborative Interior Design Projects for Brands (40 credits)

DE1074 Design Realisation (20 credits) This module is designed to provide a platform for the student to demon-

This module builds on the studentâ&#x20AC;&#x2122;s knowledge and allows the student to

strate their understanding and skills in communicating a resolved interior

start to identify their place within industry. The student will work on a se-

design solution. Responding to module DE1073 students will further

lected design brief, which will respond to current issues and opportunities

develop design intentions through various methods of communication

and result in a design solution that considers the implications of materials

including, modelling, both computer generated and physical, verbal and

and manufacture. Project/s may deal with areas such as retail, leisure, ex-

continued drawn design development. Students will be required to dem-

hibition etc and students will be challenged to consider and develop strate-

onstrate how design solutions are realised through the use of 2D and 3D

gies related to brand, manufacture, materials and processes, construction

communication, to industry level, that enables clear communication and

and technology, ergonomics and lighting in producing a design solution.

dialogue with clients, construction firms and manufacturers. Assessment is

Assessment is through a portfolio of work and a design report.

through a portfolio of 2D and 3D design work.

YEAR 3 (120 CREDITS) DE1071 Advanced interior Design Practice 1 (30 credits) This module is designed to give students the opportunity to combine and integrate the core design principles. The practical design project will be an appropriately selected design competition, collaborative project or initiated design brief, which will respond to current issues and opportunities and result in a resolved commercial design solution in response to an increasingly complex brief. Students will be challenged to consider and develop strategies related to personal design philosophy, brand, manufacture, materials and processes, construction and technology, ergonomics and lighting in producing a resolved interior design solution. Assessment is through a portfolio of 2D and 3D design work.

DE1072 Design Proposition (20 credits) This module provides the platform to build research knowledge in readiness for the self-directed final project. It will deal with establishing or identifying the final project proposition and selecting and researching an appropriate site. It will enable the student to build upon their knowledge of precedence, materials, finishes, detailing etc. upon finalising the proposition. Ultimately it will result in the development of the brief for the main design project and in turn establish parameter or agendaâ&#x20AC;&#x2122;s to work within. Learning will be studio based and delivered via lectures, tutorials, seminars. Assessment is through an appropriately presented extended written document.

DE1075 Interior Design Professional Practice (20 credits) This module is designed to provide the student with a preparation for professional design practice, from design brief to construction stage. The module will further build upon the studentâ&#x20AC;&#x2122;s experience of project management delivered within design project modules and will cover the main areas of professional practice, which include: Management of a construction project, needs of the client, administration of contract and the impact of projects on the management of a practice. Assessment is through two written assignments dealing with key issues related to design project work and future employment.

DE1073 Advanced interior Design Practice 2 (30 credits) This module is intended to extend students expertise in the design of spaces to satisfy specific aesthetic, environmental and functional requirements and resolve these elements to create innovative and holistic designs that not only satisfy functional needs, but are also responsive and appropriate to the cultural, social and environmental context of the chosen project

BA (HONS) 3D DESIGN, FURNITURE & PRODUCT

he designing and making of socially, culturally and economically relevant products is the focus of the Northumbria 3D Design degree at AOD. The programme is structured to develop confidence in students to communicate their ideas and understanding of design issues as well as the skills to translate concepts into reality. The intention is for graduates of the programme to make directional contributions to a growing professional practice demanded by businesses in Sri Lanka and abroad. Throughout the course we study function; looking at how products are used and examining in detail, their purpose. We help you to investigate the user experience and how you, as a designer, can enrich it. We do this in a variety of ways not least of which is by experimenting with materials and processes and finding new and innovative ways to apply these.

COURSE DETAILS 3 YEAR (HONS) DEGREE PROGRAMME FULL TIME - 360 CREDITS INTAKE - ANNUAL WHO WOULD THIS COURSE SUIT? Graduate from our course mainly practice in the professional area of product design which leads to designing products and devices for diverse businesses like furniture, mobile/ electronic, home-ware, stationary, automobile, interior architecture etc. YEAR 1 (120 Credits) • DE0828 Design Communication (30 Credits) • DE0829 Industrial Design Theory (30 Credits) • DE0830 Industrial Design Practice (30 Credits) • DE1041 Learning Skills through 3D Design (10 Credits) • VA0415 Design Cultures (10 Credits) • VA0417 Design for Society (10 Credits) YEAR 2 (120 Credits) • DE0508 Detail Design Development & Product Specification (10 Credits) • DE0842 Workshop Processes (20 Credits) • DE0843 & DE0844 Design for Production 1 & 2 (40 Credits) • DE0845 Design Analysis and Innovation (20 Credits) • DE0846 Computer Aided 3D Design (10 Credits) • VA0522 Design in Context (20 Credits) • Industrial Placement YEAR 3 (120 Credits) • DE0665 3D Advanced Design Practice (20 Credits) • DE0666 Design Research Proposal (10 Credits) • DE0667 3D Major Design Project (30 Credits) • DE0668 Critical Design Evaluation (20 Credits) • DE0908 3D Design Practice Competition (20 Credits) • VA0600 Design Report (20 Credits) DID YOU KNOW? Northumbria UK 3D design degree is an award-winning course and students have won the product innovation award at New Designers, UK for 4 out of 5 years. Our most notable alumni is Sir Jonathan Ive, Chief Designer Officer and Vice President of Apple Inc.

MODULE

DE0842 Workshop Processes (20 Credits)

DESCRIPTIONS

designer. This module is designed to extend and develop specialist three-

YEAR 1 (120 CREDITS) DE0828 Design Communication (30 Credits)

health and safety issues surrounding the use of specialist pieces of plant

A hands-on approach to the thoughtful selection and implementation of materials and processes is an invaluable skill to a furniture/product dimensional making skills via technical demonstrations and exercises. Based in a workshop environment it demands the understanding of the and machinery. Student learning will be experiential.

The Design Communication module has been designed as an introduction to many techniques and skills. The following module components Model

DE0843 Design for Production 1 (20 Credits)

making, Computing and Visual Communication are timetabled slots in

This module is designed to develop the analytical, creative and commu-

your timetable. The fourth element of this module is the creation of a

nicative skill sets essential to the 3D designer. The project’s parameters

Digital Portfolio. The ‘portfolio’ is not only the designers back catalogue

necessitate a creative response, thoughtful attention to detail and the

but also the main device by which you can demonstrate the ability to

careful planning of your time. The module represents a range of theoreti-

visually communicate an engagement with the design process. In addition

cal and practical design challenges which require reference to existing

to a printed record of work, Designers are increasing making use of the

data resources, your own research and design development welded with an

possibilities offered by the internet.

understanding of materials and processes.

DE0829 Industrial Design Theory (30 Credits)

DE0844 Design for Production 2 (20 Credits)

Whilst looking solely at the named star designers of the past will give you

This module is designed to develop the analytical, creative and commu-

a limited, if not skewed, view of material culture, being aware of individu-

nicative skill sets essential to the 3D designer. The project’s parameters

als that have shaped both the profession of design and figure prominently

necessitate a creative response, thoughtful attention to detail and the

in its histories is important. Comparing the impact of a designers’ work

careful planning of your time. The module represents a range of theoreti-

and making informed judgments about their contribution requires the use

cal and practical design challenges which require reference to existing data

of thoughtful analysis and the building of well-structured argument.

resources, your own research and design development dovetailed with an understanding of materials and processes.

DE0830 Industrial Design Practice (30 Credits) A limited range of materials for a designer to choose from, far from

DE0846 Computer Aided 3D Design (10 Credits)

hindering a creative response, provides helpful parameters when problem

This module is to enable you to develop your basic understanding of

solving. Exploring the possibilities of a material can lead to both functional

computer aided 3D design. The module is for you to develop an introduc-

innovation and an in-depth investigation of form. Designing and making

tory understanding of the software by developing your design/creation

full-scale furniture requires careful thought to structure, scale and propor-

using software.

tion in relation to the human body. This is an opportunity to reflect on how together. Skills of communication, negotiation, and co-operation will be

YEAR 3 (120 CREDITS) DE0665 3D Advanced Design Practice (20 Credits)

brought to the fore.

Writing a brief for the first major project of your final year can be a daunt-

decisions are made and skills utilised when a small group of people work

ing task. Without either a clear problem to solve or identified opportunity,

DE1041 Learning Skills through 3D Design (10 Credits)

the design process can often be replaced by a directionless search for a

Reflection is a vital part in any learning situation and forms the basis of

random ‘good’ idea. This module is structured in such a way to as help you

many modern working practices. As a student of design you are asked to

to examine the context for a new product before designing ‘the object’.The

complete a wide variety of tasks, assignments and projects ranging from

designing of a three dimensional object that is relevant in contemporary

the very practical to the theoretical. To get the most from your programme

culture demands a clear understanding of the potential contexts of pro-

of study it is important that you reflect on your experience.

duction, distribution and consumption. The challenge for you is to design a product that meaningfully contributes to your understanding of the design

YEAR 2 (120 CREDITS) DE0508 Detail Design Development & Product Specification (10 Credits)

process whilst at the same time is a ‘product’ that an identified market’s

The role of the designer is often to bring together art and technology, to

DE0666 Design Research Proposal (10 Credits)

give meaning and function to artefacts, add value and evoke an emotional

The ability of the designer to communicate the understanding of design

response.A designer must be very clear about the messages, which product

issues, be that in response to a brief from a client, or as in this case to help

properties convey, correct and subtle detailing will go a long way in

formulate your own brief, is a crucial skill. Understanding the context for

enabling the success of a product. A detailed examination of an existing

what you are designing is the cornerstone of any successful design process.

product will uncover the world of product language (semantics). Study-

The aim of this module is to clearly ‘set up’ the Major Design Project.

wants and/or needs.

ing this in detail will afford more freedom to explore and use this visual language, and to support the success of future assignments.

DE0668 Critical Design Evaluation (20 Credits) The Critical Design Evaluation represents the culmination and consolidation of your theoretical and practical work related to your Major Design Project. The Critical Design Evaluation is a substantial illustrated report that builds upon the issues outlined in the Design Research Proposal and documents your engagement with and response to these issues.

DE0908 3D Design Practice Competition (20 Credits) The ability to analyse and creatively respond to a given brief is at the core of what a designer does. This module requires you to demonstrate the ability to identify and analyse the design criteria of a given design opportunity/ competition. This means relating the subject matter of the brief to information from diverse sources, e.g. specific technical requirements or relating to particular social/economic criteria. The project requires an integrative and experimental approach to learning by linking technology with environmental and aesthetic concerns.

DEGREE SHOW + GRADUATION Every year, a new group of graduate designers leave AOD and are celebrated through two much awaited events: Reveal graduate exhibition is one of Sri Lankaâ&#x20AC;&#x2122;s few design exhibitions that captures the conceptual and working processes of Fashion, Graphic Design, Animation and Interior Design under one roof. AOD graduation is the formal ceremony attended by local education sector dignitaries and Northumbria Universityâ&#x20AC;&#x2122;s Executive Dean at the Faculty of Arts, Social Sciences and Design, Prof. Steven Kyffin.

The Reveal Graduate Show gives graduates the opportunity to interact with international clients and potential employers.

Meeting designers from all over the world allows AOD

Reveal Graduate Show attracts the attention of local industry leaders and

graduates broaden their horizons.

therefore brings about new career opportunities.

The AOD, Northumbria University graduation ceremony takes place at the end of each academic year at the prestigious Mount Lavinia Hotel.

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WHAT OUR STUDENTS SAY Davina David Fernandes BA(Hons) Fashion & Textile Design I’m from India but lived in Oman, and I couldn’t find a real international design experience close to home. So when my Sri Lankan friend said that AOD works in partnership with Northumbria and has great international faculty, I decided to check it out. What I like about studying in Sri Lanka and at AOD, is that everything from traditional crafts to modern technology is just a drive away, it’s very useful to a designer.

Yan Tao BA(Hons) Interior Design I first studied Engineering in Australia. I think a lot of people over there think that design students ‘have it easy’, but this is completely not true – it’s as challenging as any other subject. What I like about studying design at AOD is that it’s very handson and even the lecturers are very hands-on and I think this is what you need when you work one day.

Chantelle Phyllis Rodrigues BA(Hons) Fashion & Textile Design I’m originally from Pakistan and one of my favourite things about studying at AOD here in Sri Lanka is the richness and the openness of the cultures here. I’ve started dressing completely different after coming here, and I love the colours, patterns and the prints around me. I find it really inspiring.

Mohamed Maanih BA(Hons) Graphic Design I found studying design at AOD to be like a breath of fresh air. Before, I’ve studied in very structured places, and at AOD there is structure but it doesn’t limit us, which is really cool. From studying in Maldives and India, I find studying at AOD like being part of a family. Everyone is so helpful; during submission times, everyone helps everyone and we don’t let anyone fall behind.

ADMISSIONS ADMISSION POLICY

INTAKE

Thanks for considering AOD for your design education; you’re in good hands!

A rolling admission process is followed for the degree programmes.

To apply for Northumbria UK design degrees and other programmes conducted at AOD, you can follow our simple application process online or by visiting us in Colombo.

INTERNATIONAL STUDENTS

Applications include a non-refundable application fee inclusive of handling fees, payable when you submit the application: If you are accepted as a student at AOD, this will be deducted from your admission fee.

We welcome students from around the world and understand that our international students may have special requirements: email us at info@aod.lk or call us on +94 775980141 and we’ll be happy to help! Visit us at 29, Lauries Road, Colombo 4, Sri Lanka 9am-5pm on weekdays or call +94 11 5867772/3 to talk to us.

ENTRY REQUIREMENTS

You need to have completed the GCE O/L exam to enter through the AOD Foundation Programme and GCE A/L to enter the Northumbria University degree programmes at AOD directly - these are our basic guidelines.

When you study a Northumbria University degree programme in Sri Lanka, you can complete a 100% internal Northumbria degree at home and enjoy the same experience and opportunities as its UK students!

However, we’re open to receive students from all walks of life and therefore reserve the right to consider unusual applicants who may not meet the minimal entry requirements but who, in our opinion, are able to demonstrate an ‘equivalent’ Recognition of Prior Learning (RPL) entry level for admission into any course. Fluency in English is important because all lectures at AOD are conducted in English and our teaching faculty consists predominantly of international design experts – if you need to improve your English skills, we are able to guide you to suitable programmes. After successfully submitting your application, we will get in touch for an interview with the AOD principal and a simple entry exam to review your creative and language skills. APPLICATION CHECKLIST

Whether you’re applying online or by visiting us directly, below is what you need to complete the process. • Complete application form (You can obtain one when you visit us or online on www.aod.lk) • Three (3) passport size photographs • Copy or scan of national identity card or passport • Copies or scans of applicant’s latest educational transcripts and certificates • Application fee (Contact us to find out the latest fee structure.)

AOD INTERNATIONAL DESIGN CAMPUS 29 LAURIES ROAD, COLOMBO 04 +94 11 5867772 | www.aod.lk 60