FIELD NOTES

FIELD NOTES

The average business associate would not think to put the words creativity and sports tourism together. Then again, the average business associate probably wouldn’t think sports tourism required insane math skills...how many baseball games can you play at a 16 field complex in two 12 hour days?

Many creatives spend their days working to make products and services interesting or engaging. A few minutes spent in the sports tourism bubble however unlocks a world of hard working operators meeting an audience to serve in a variety of ways. Taking something we know an audience loves and crafting a story that expands that love into a cultural and community experience.

Whoa. Cool way to think about it huh?

We crafted The Creative Issue to remind you to celebrate your daily creativity. Creativity breeds evolution. Creativity creates opportunity. Creativity unlocks freedom. When you are unafraid to color outside the lines, you become adaptable, and we all know adaptability is the key to success in sports. (I mean someone had to discover saran wrap beats zip ties right?)

We hope you feel inspired. Buy a doodle pad and let those crazy thoughts fly! This is how we stay sharp. This is how we grow. Most importantly though, this is how we create memories, create a real experience, and put our brands’ best foot forward.

See you creatives out there,

- Matt Dunn