Industry Confidential Check in every issue for the unfiltered thoughts of our guest writers and contributors as they discuss the hottest topics in sports tourism. Join the conversation by tweeting us: @pushsports In this issue, our guest writer discusses the subject of client and customer service. What is your organizational balance of customer acquisition versus retention? Do you have an internal customer service strategy mapped out each fiscal year? It costs five times more to attract a new client than to keep an existing one. A primary system for all organizations in the sports tourism industry should be to retain clients and build long-lasting relationships to avoid increasing client acquisition and customer service costs. Over the last decade, there’s been a shift as sports tourism organizations focus on client acquisition rather than retention. Addition38
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.