2 minute read
PUSH Magazine Volume 4 Issue 4, Field Notes
Field Notes
For some time, PUSH has examined the sports tourism industry from a different lens, and this issue is no different. Our industry has the unique ability to simultaneously reflect the times, give insight into them, and sometimes offer an escape from them.
Speaking of reflection and insight, we recently hired a digital advertising and subscription expert to help guide PUSH into the future. This outside perspective allowed us to examine where we were winning and areas of opportunity. In 2024, we will slowly begin rolling out several changes to our overall offerings.
Our subscribers will see a heightened focus on the philosophy of the PUSH brand. As you are aware from our tagline, we work to provide experience, community, and perspective to all content we produce. You also may see our existing audience strengthen and grow somewhat to include additional target markets on the industry’s fringe. We remain true, however, to our mission of helping our audience navigate the sports tourism industry lifestyle, both personally and professionally.
Additionally, our advertising opportunities and metrics will expand as we shift our focus onto co-ops and boost activity and impressions. We are also excited to develop a performance-based article archive, as much of our content’s purpose is to reinforce specific messages and outlooks throughout the lifecycle of your career.
Why is there a need and timing for all these upgrades? PUSH is centered around shifting the narrative on our industry, equalizing opportunities, preparing content relative to what keeps you up at night, and integrating what you read today into your organization tomorrow.
So, look at our upcoming changes to the Raconteurs website - you’ll find other changes for the year ahead. Still others may come as surprises. As with most things, we want to acknowledge our history while solving ongoing industry challenges and emphasizing flexibility.
All the best to you and yours in 2024!
