PUSH Mindfulness, Is Your Strategy for Selling Yourself Misguided?

PUSH Mindfulness

Is Your Strategy for Selling Yourself Misguided?

Whether making a sponsorship presentation, giving an annual report update to a board of directors, or even applying for a new job, standard advice may steer you wrong.

The Traditional Approach

Passion, Confidence, and Vision. These three qualities are often touted as essential for success, especially when launching a new venture. It is widely believed that the more of these traits you exhibit, the better your chances of winning over sponsors, stakeholders, or potential employees. However these qualities often see rejection versus more valued characteristics such as data, a willingness to seek advice, and a collaborative spirit.

Below are valuable lessons for anyone looking to make a successful pitch:

Don’t Lead with Your Vision

Many will focus their pitch on their organizational goal of revolutionizing some segment of the sports tourism industry. They focus on the insufficient ideas currently in the space and their vision for change.

Leading with a bold idea is a common myth. Research suggests that people first need to be convinced and understand that there is a problem before they care about future solutions. It also cautions against assuming others share the same understanding of an issue and its possible consequences.

Preparation Trumps Passion

Another myth is that a great pitch must be passionate. However, more often than not, someone’s level of passion does not influence funding decisions. Instead, thoughtful, logical, and data-backed pitches will often be judged favorably.

Passion is important, but thorough preparation and a well-researched argument are crucial for success.

Confidence vs. Collaboration

In the sports industry, we often see ego getting in the way of the best-laid plans for success. Self-aggrandizing projects presented with excessive confidence that can be off-putting.

Typically, investors focus on potential downsides rather than upsides. Despite this, showing some humility and a willingness to learn can be more effective.

Expressing openness to input and collaboration signals that you value working relationships. Investors and employers are not just looking for results; they also seek meaningful engagement and the assurance that you are receptive to their insights.

Building Strong Relationships

Pitches are about building relationships. Investors and employers want to know they can work well with you and that the experience will be collaborative and enjoyable.

Seeking help or advice is a sign of strength. Truly confident individuals are fearless in asking for support. When pitching, remember that you are not just seeking funding or a new job but also looking for the other person’s support, insight, and goodwill. Keeping this in mind can significantly improve your chances of success.