Field Notes, PUSH Magazine, Volume 5, Issue 4

Field Notes

Welcome to Volume 5, Issue 4 of PUSH Magazine! We continue to explore the fast-growing sports tourism industry, which is quickly evolving to deliver richer, more immersive experiences to athletes and visitors across the United States. December promises to be a lively month for professional sports: NFL divisional rivalries are intensifying, college basketball is underway, the collegiate bowl season has begun, and NBA and NHL seasons are well underway. Fans aren’t just showing up for games; they are diving into multi-day sports experiences designed to bring them closer to the action.

A key trend in reshaping the landscape is the rise of interactive sports tourism packages. More than ever, spectators want VIP stadium tours, behind-the-scenes access, and meet-and-greet opportunities that turn a trip to the game into a once-in-a-lifetime experience. Large market cities are creating “fan journeys” beyond stadium walls, offering everything from fantasy camps to locker room tours.

We are seeing the launch of exclusive packages that give fans field access and a premium experience, an approach many teams are eagerly adopting. This professional sports model can also work for grassroots events to occupy a visitor’s time away from the action while a tourist explores a destination.

Regional and State pride are also playing a big role in sports tourism, as destinations are partnering more and more to “talk shop” on the latest industry trends, determine co-ops that make sense and reduce costs for specific experiences, and determine Regional and State strategy.

Another game-changer? Technology. We see existing sports tourism technology companies expand their offerings with new and updated services to attract national governing bodies, event rights holders, facilities, and even destinations. However, many will hit a crossroads soon enough. Without a significant influx of new event rights holders, they’re all chasing the same dollar.

Eco-consciousness continues to shape sports tourism. Venues are setting new sustainability standards, from zero-waste policies to renewable energy, as more visitors and teams commit to greener practices.

In this issue, we’ll look at these trends and more, displaying how sports tourism is redefining travel. Whether you’re a seasoned industry veteran or within your first five years, this issue will provide you with opportunities to connect, explore, and celebrate the spirit of sports tourism.

Enjoy the journey!

X Matt Dunn