2 minute read
Field Notes, Volume 5, Issue 5
Field Notes, Volume 5, Issue 5
In preparation for 2025, we reviewed our marketing observations from 2024. Doing so created an exercise that circled in on several marketing predictions for 2025.
We ended up circling in on the following… Marketing will become leaner and more agile, authenticity is expected to take center stage, content overload will become a challenge, we must navigate AI’s evolution, social media will evolve and not disappear, and offline experiences will become a luxury.
Businesses will seek creative partners who are adaptable, resourceful, and deeply invested in their success. Agencies that are nimble, strategic, and understand the ever-changing landscape will gain a competitive edge.
With AI-generated content flooding digital spaces, consumers will gravitate toward what feels genuine. Real, in-person experiences will hold more value than polished but artificial moments. Brands that focus on creating meaningful connections will stand out. Thanks to AI and low-cost tools, the market is saturated with easily produced content. Brands must balance premium, high-quality campaigns with quick, engaging, and innovative content strategies to break through the noise.
AI continues to improve, but legal and ethical regulations will shape its future. The key for marketers will be leveraging AI for personalization and innovation while ensuring compliance with emerging policies and maintaining consumer trust.
Despite shifts in user behavior, social media remains a powerful platform. If traditional posting declines, short-form video content like reels and shorts will dominate—potentially increasing advertising costs as brands compete for attention.
As digital fatigue rises, consumers will crave unplugged, real-world interactions. Brands that embrace authenticity and foster genuine engagement will earn long-term loyalty, while those stuck in a purely digital mindset risk losing relevance.
Looking for deeper insights into the future of marketing? Contact Raconteurs for expert creative strategies. In the meantime, enjoy reading Volume 5, Issue 5.
x Matt Dunn
