Social Media Cues in 2021

In public relations, social media is not a new strategy, but it is continually shifting.

After the nutty 2020 we all faced, countless brands immediately realized that social media could be a link between your organization and your current and potential clients. Throughout the pandemic, we saw a 10% surge in social media activity. Thus, providing your organization with an increase in opportunities to link up with your audience. Whether through Instagram, Facebook, or the app gaining popularity, Clubhouse, your organization’s brand can shine on all social media platforms in 2021. With so many options and platforms to choose from, we foresee these four cues will play a significant role in 2021.

Sharper, useful content.

We have known this for some time: Followers favor snappier, consumable content. Sounds complicated, right? How do we create top-quality content and keep it short? First, do not focus on only trimming word count. Do not do so at all. Instead, focus on simplifying the message of your posts. Include quick tips that people can put into action. Plugging into this cue will develop shareable content and increase engagement levels. So, maybe think about breaking a large post into several posts or switching text posts into videos.

Put your values on display.

In 2020, we certainly learned that moving forward, brands must consistently and clearly communicate their values. Our universal turmoil certainly did not stop at the end of 2020. From here on out, users believe brands must show their identity, stand up for injustices, and act. For example, many hotel chains made themselves appealing by uploading cleaning measures and standards videos during the pandemic. Conveying your ideas is good, but acting is much better. Indeed, you can post your action plans on social media to spread the word., just as the hotel chains did.

Create interactive content.

Instagram Live and Facebook Live are excellent opportunities to share your brand with a live audience. Though, how are the uses of Live features different in 2021? Online events have taken over social media as in-person events are arguably unsafe in many countries. Therefore, brands had to host their conferences, events, or webinars online instead. During a time when we are concentrating our efforts on cutting expenses, purchasing expensive event software is out of the question. A cost-effective, alternative move proven to be successful has been moving events to social media Live platforms.

A lot of us have been forced to advertise our operations on a limited budget. Using Live social media’s real-time elements can one hundred percent enable you to reach your audience. Given that social media platforms are not restricted to one geographic location, you can reach your entire audience, especially those most willing to engage with your content.

Quality over quantity.

In most cases, we all schedule posts several times per week as not to inundate our followers. In 2021, platforms and followers do not care as much about how often you post. The focus instead is on quality.

Instead of creating vague, simplified content to post in-between more relevant topics, dedicate your momentum to comprehensive posts. This practice may mean sharing behind-the-scenes content, filming videos or even podcasts rather than text posts, or sharing videos or images from customer reviews.

These examples may sound time-consuming, but you are decreasing to a smaller number of good-quality posts. Doing so will increase the possibility of going viral and follower engagement.

It is not easy to navigate through a social media scene that feels like it changes weekly. One victory we can take from 2020 is the public relations innovation we were all forced to adapt. We all used social media in 2020 to feel a sense of connection. Doing so emphasized the need for your organization to appear in the feeds of your followers. Implement these four cues to garner exposure during this surge of social media attention to keep growing beyond 2021.